Department of Business Administration
Course Title: Introduction To Business
Course Code: BUS101
Pre-requisite Courses: Nil
Credit Hours: Three (3)
Semester: First (1st)
Degree: BBA Program
Course Description:
This course covers all the aspects and functions of a business and its environment.
Overview of areas like Economics, Management, Human Resources, Marketing,
Production, Information Technology, Accounting and Finance is undertaken in this
course.
Course Objectives:
The objectives of this course are mentioned below:
1. This course focuses on building the basic concepts of the participants about the
various functions and components of the business.
2. It familiarizes the participants with the different structures of the business.
3. How different functions or departments are interrelated and influence the
organization performance.
4. It will serve as the building block for the entire program of Business
Administration.
Learning Outcomes:
After completing this course a student will be able to:
1. Understand the aspects and functions of a business and its environment.
2. Develop the overview of areas like Economics, Management, Human Resources,
Marketing, Production, Information Technology, Accounting and Finance.
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Teaching Methodology:
Learning will be accomplished through lectures, outside readings, case analysis and
student participation in classroom discussion and presentations. Grading will tend to
focus on students‟ overall personality rather than on one or two aspects
Code of Conduct:
Students have to follow the rules stated below to avoid a failing grade in the course:
Understand and follow the University policy regarding attendance.
Arrive in and leave the classroom strictly on time. Late arrival will be marked as
absence. If you leave the classroom in the middle of a session even for a short
while, you will be marked absent.
Keep your cell phone off during the class.
Do the assigned readings for a class before coming to the class.
Maintain a disciplined, cordial, and respectful attitude towards the teacher and
your fellow students.
Submit your homework on the due date before the class begins.
Do not plagiarize from books, journals, or the internet.
Do not cheat (make someone else do your work or present work for some other
course as work for this course).
The teacher‟s decisions about marks and grade will be final.
Course Contents:
Week Topics to be covered Remarks
1. Understanding Principles of Accounting
What Is Accounting and Who Uses Accounting
Information?
Who Are Accountants and What Do They Do? Accounting &
Tools of the Accounting Trade Finance
Financial Statements
Analyzing Financial Statements
International Accounting
2. Evolution of Money and Banking Overview of
Characteristics of Money 1st class of
Functions of Money Accounting &
Finance
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History of Money
History of Banking
3. Understanding Money and Banking
What Is Money? Overview of
The Financial System 2nd class of
The Reserve System Accounting &
The Changing Money and Banking System Finance
International Banking and Finance
4. Understanding Securities and Investments
Securities Markets
Overview of
Stocks
3rd class of
Bonds
Accounting &
Other Investments
Finance
Buying and Selling Securities
Securities Market Regulation
Modular Exam of Accounting & Finance
5. Understanding the Business System
The Concept of Business and the Concept of Profit
Economic Systems Around the World Economics
The Economics of a Market System
A Short History of Business in the U.S.
6. Understanding the Environments of Business
Organizational Boundaries and Environments
The Economic Environment
Overview of
The Global Economy in the 21st Century
1st class of
The Technological Environment
Economics
The Political-Legal Environment
The Sociocultural Environment
The Business Environment
7. Understanding the Global Context of Business Overview of
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The Rise of International Business 2nd class of
International Business Management Economics
Barriers to International Trade
Modular Exam of Economics
8. Understanding Marketing Processes and Consumer
Behavior
What Is a Marketing Plan?
What Is Relationship Marketing? Marketing
What Is the Marketing Mix (or the “Four P‟s”)?
What Is Marketing Research?
What Is Consumer Behavior?
9. Developing and Pricing Products
Overview of
What Is a Product?
1st class of
The Product Life Cycle
Marketing
What Is Pricing?
10. Promoting Products
What Is Promotion?
Overview of
What Is Advertising Media?
2nd class of
What Is Personal Selling?
Marketing
What Is Publicity?
What Is Public Relations?
11. Distributing Products
Overview of
What Is the Distribution Mix?
3rd class of
What Is a Distribution Channel?
Marketing
What Is Physical Distribution?
Modular Exam of Marketing
12. Managing the Business Enterprise
Who Are Managers?
Management
Setting Goals and Formulating Strategy
The Management Process
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Types of Managers
Basic Management Skills
Management and the Corporate Culture
13. Organizing the Business Enterprise
What Is Organizational Structure?
Overview of
The Building Blocks of Organizational Structure
1st class of
Establishing the Decision-Making Hierarchy
Management
Basic Forms of Organizational Structure
Informal Organization
14. Managing Human Resources and Labor Relations
The Foundations of Human Resource Management
Staffing the Organization
Developing the Workforce Overview of
Compensation and Benefits 2nd class of
The Legal Context of HR Management Management
New Challenges in the Changing Workplace
Dealing With Organized Labor
Collective Bargaining
15. Motivating, Leading and Satisfying Employees
Psychological Contracts in Organizations
Overview of
The Importance of Satisfaction and Morale
3rd class of
Motivation in the Workplace
Management
Strategies for Enhancing Job Satisfaction and Morale
Managerial Styles and Leadership
Modular Exam of Management
Rescheduling of Class:
The teachers at Iqra University are very particular about taking their classes, but in case
of an emergency, an alternate teacher may conduct the class. Students are informed
through SMS in case of rescheduling of a class.
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Grading Policy:
„A‟ Grade: 88 and above
„B+‟ Grade: 81-87
„B‟ Grade: 74-80
„C+‟ Grade: 67-73
„C‟ Grade: 60-66
„F‟ Grade: Below 60
Marks Distribution of 100%:
Accounting & Finance: ______ 25_____
Economics: _____ _25_____
Marketing: ______ 25_____
Management: _____ _25_____
Total 100_____
Recommended Reading(s):
1. Ricky W. Griffin, Business (Latest Edition)
2. Ristav, England, Introduction to Business (Latest Edition)
3. In addition the teacher may prescribe any additional reading material.
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