Digital Service
Digitalising Enterprise
Accounting
Practices
Our Pitch
The “NEW NORMAL” will be
increasingly Digital.
ARE WE PREPARED?
To thrive in new digital era, every organization
must re-imagine how their business operate,
embracing innovation and digital-first models.
Vision is to create the Next Digital Service
Enterprise.
3
Market Size - Global Accounting industry
01 Market size 02 Number of Businesses
505bn 1,741,746
03 Industry Employment 04 Average industry growth 2014–2019
5,633,111 2.9%
Problem
01 To run accounting practice, requires
many apps. They do not talk to each
02 Employee collaboration, remote
working and cybersecurity is biggest
other. No single system available to
resolve all issues. challenge.
03 Lack of right tools to service clients,
that makes more manual mistakes and
04 Unable to offer digital solutions to
clients, which is another biggest
poor service quality. revenue in this SAAS world.
Solution – Unified Digital Service Enterprise
Digitalize Digital Tools to Digital
Business Operations Service Clients Marketplace
Digitalise all work processes to Use right tool for every service delivered SmartCursors digital marketplace for
manage business operations to gain to client. Right tools brings you efficiency accounting firms to offer SAAS IT
better efficiency, visibility and and quality for clients. SmartCursors solutions and licenses to their clients.
transparency using CRM, Workflow, toolset helps to do Audit, Tax, Solutions include Modern workplace,
HRMS, Accounting and Information Boardroom, Payroll and Accounting Cyber Security, Cloud, Business
Management. services to service clients. applications.
Digital Service Enterprise
Our flagship suite of integrated cloud applications for accountants and
businesses to manage, drive and transform every aspect of your business CRM
Customer Relationship Management (CRM) to track
leads, accounts, manage opportunities and
quotations. Integrate with Workflow .
Audit
SERVICE Application that automates and
streamlines Audit & Assurance operations.
Integrate with Accounting.
Workflow
Plan and manage job assignments and
Tax manpower resources. Integrate with HRMS
SERVICE Application that automates and and Accounting.
streamlines Corporate Tax (Singapore)
operations. Integrate with Accounting.
HRMS
SERVICE Application that automates and
CorpSec streamlines the Human Resources operations.
SERVICE Application that automates and streamlines Integrate with Workflow and Accounting.
Corporate Secretarial (Singapore) operations.
Integrate with CRM.
Analytics Accounting
Data Analytics Tool that provides business Multi-entity multi-currency accounting
insights to enable incisive decision making. software (Singapore). Integrate with
Integrate with all Suites. Workflow and HRMS.
Knowledge
Platform for knowledge and
information sharing. DIGITALIZING YOUR
ACCOUNTING PRACTICE
Unified SmartCursors Marketplace
Outlook
OneDrive
HRMS
Microsoft - Collaboration
3rd Party Integrations
CRM SharePoint
Knowledge
Teams
Accounting Workflow
Office 365
Analytics 00
Audit
0
Calendar
CorpSec Tax
Service & Business apps
Market Adoption
Webinars and Events Channel Partner Program Strategic Partners
Conducting webinars with Microsoft, Channel partner program introduced for SmartCursors make strategic partnership
Xero and ISCA on different areas and SMPs to use SmartCursors to service with Accounting network firms to co
conducting demo sessions in SMP clients and gain new revenue to offer enhance and apply digital solutions for
community and Digital ads solutions for their SME clients. SMP their network firms and their clients.
obtain revenue from their SME clients.
Market Adoption
Demand Forecasting &
Targeted Cities
2020 2021
AFP Business
700 18,000 ISCA 10,000 108,000 Brokers
Singapore Accounting Firms Subscribers Source Australia Accounting Firms Subscribers Source
Westpac
2500 33,000 Wikipedia 5,200 50,000 Report
Malaysia Accounting Firms Subscribers Source New Zealand Accounting Firms Subscribers Source
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Business Model for FY 2022
Annual Revenue
3,370,000 SGD
Business Operation
SGD SGD SGD
Client Service
Professional
405,000 2,790,000 175,000
subscriptions/year subscriptions/year Professional charges/year
Licensing for Business Licensing for Client Service Professional charges 3,500
Operations Apps 45 SGD /user/ Apps 930 SGD / year X 100 SGD PS charges X 50
month average X 25 users X 30 SMEs X 30 SMPs organizations
SMPs
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Strong momentum
01
picking up in FY2021
Conclude a deal of over S$300,000 with a mid-
tier international accounting firm in Singapore
to provide full suite of business operations
applications to more than 300 users.
Intention to further collaborate and roll out the
solutions to the entire international network
with 36,300 people, 742 offices in 146 territories.
13
02
Strong momentum
picking in FY2021
Conclude a MOU with a conglomerate of SMPs
in Malaysia to push adoption of SmartCursors
suite of solutions to all SMPs in Malaysia.
14
03
Strong momentum
picking in FY2021
First local Singapore application to integrated
with Xero, the most popular accounting
software in the world
15
04
Strong momentum
picking in FY2021
Accredited as Microsoft Gold Partner, putting
SmartCursors in prime position to push out
Microsoft suite of applications and infrastructure
in conjunction with SmartCursors
implementation.
16
05
Strong momentum
picking in FY2021
Funding support under Productivity Solutions
Grant (PSG) for adoption of CRM, Worklfow and
HRMS for all sectors in Singapore.
Funding support under Digital Transformation
for Accountancy Programme 2 (DTACT2) for
adoption of full suite of SmartCursors Solutions
for accountancy sector in second half of the
year.
Competitors
Practice Ignition | From Karbon: Work
Complete suite of solutions Proposal to Paid Management Software for
overpowered any competitors in Accounting Firms
Practice Ignition helps 2,500+ accounting
the market business grow. It’s fast, efficient and your Karbon provides a truly collaborative
clients will love it! Xero integration, platform for accounting firms to manage
Recurring Billing, Automated Payments, workflows, communicate with teams and
Easy Engagement Letters, QBO deliver exceptional client work.
Integration, Digital Signage, Win Business
CRM Workflow HRMS Faster.
Accounting Analytics Audit
CorpSec Knowledge Tax
Practice Ignition adds A$26 million to
Karbon announces $7 million raise
fuel next phase of growth in accounting
innovation
SAN FRANCISCO, CA – Karbon announced today it has raised $7
Practice Ignition is pleased to announce our A$26 million raise million USD. CEO and co-founder Stuart McLeod says the funding
led by Tiger Global Management. will help Karbon consolidate its position as a best-in-class practice
management solution for medium and large accounting firms
This Series B raise will enable us to continue building a product
“The consensus is that there has been a genuine lack of innovation
that solves acute challenges faced by accountants and
over the past 10-15 years by incumbents in the practice
bookkeepers when engaging and managing client relationships.
management software space. Karbon is perfectly positioned to help
To provide our customers with one source of truth in their
firms looking for a solution that is suited to the way they operate
practice, we’ll kick our innovation arm into high gear and focus today.”
on bubbling up the right data for a flexible, more personalised
platform. We’re about to accelerate our hiring to establish Karbon offers a modern cloud-based practice management solution
deeper relationships in each region of our global customer base, in a market still dominated by legacy desktop-based products.
and to engineer new value into our cloud software. Based in San Francisco, with more than 20 staff located in the US,
Australia and New Zealand, Karbon is being used by accounting
Since 2013, Practice Ignition has been transforming the way firms ranging in size from less than 10 staff, to top 20 firms in the
accountants and bookkeepers run their businesses. We’re world.
currently helping more than 2,500 accounting and bookkeeping
firms manage over 125,000 engagements every month. Our
customers use Practice Ignition to create a ‘smart’ proposal in
minutes, which includes an in-built electronic signature and a
secure payment gateway to guarantee payment is on time, every
time.
Team
KG has more than 20 years of experience in the
Madhu Babu having 18+ years of experience in fields of finance, accounting, auditing and
cutting edge technology, cyber security and digital structured and corporate finance advisory.
transformation. Majorly responsible for
SmartCursors Strategy, roadmap and execution. He is also the founder & Managing Partner of
Precursor, one of the top 25 accounting firms in
His majority experience in product building and Singapore.
applying modern tools and technologies to domain
problems in the sector. KG is widely recognised in the accounting industry
as the leader of digital transformation and has
He is also Microsoft certified solution architect, received many personal accolades for his
cloud advocate and Microsoft events speaker. contribution to the accounting
++ profession, including
recognition by Singapore Business Review for being
one of most influential professionals in Singapore
and was presented with the Nanyang Outstanding
Young Alumni Award by NTU.
Madhu Babu G KG Tan
Co-Founder & CTO Co-Founder & Director
Our Product
SmartCursors
Suite of Solutions
CRM Workflow HRMS Accounting Analytics
Software Software Software Software
Software
Audit CorpSec Knowledge Tax
Software Software Software Software
CRM
software
My Client Folder
Leads
Accounts
Opportunities
Quotations
Contacts
Campaigns
Vendors
Cold Leads / Accounts
Reminders
Integrate with
Simple Inputs and Association
All leads’ profile can be automatically created and
captured by importing their business profile directly.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Marketing Campaigns
You can create and manage marketing campaigns and
track the generation of leads through these campaigns to
assess its effectiveness.
CRM
Account Management
Every won lead turned into an account will create and
generate recurring business opportunities automatically on
any predefined frequency, enabling you to follow up closely
on them.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Opportunities Tracking
Every business opportunity goes through different stages. It
can be created, quoted, won, loss, cancelled or complete.
CRM
Workflow
software
My Work Folder
Clients
Cases
Invoices
Scheduler
Time Log
Integrate with
Resource Management
The resource management tool tracks every staff’s planned
and actual utilisation rate, billing contribution, recovery
rate and overrun hours for each engagement, optimising
your resources to improve your business productivity and
profitability.
Intuitive Time Tracking
Simple and intuitive interface which allows staff to view
their schedule, input and track their time log.
Workflow
Dynamic Scheduling
The dynamic scheduling tool provides powerful visibility of
your available resources to optimize resource allocation.
Staff can be assigned to each engagement easily via quick
add, replace, replicate or copy function.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Engagement Management
You can easily manage and track engagements in terms of
its progress, recovery, invoicing status and turnaround time
in one glance.
Workflow
HRMS
software
Employee Self Service
Manager Self Service
Employee Management
Claim Management
Recruitment
Leave Management
Attendance Management
Payroll
Training Management
Appraisal
Integrate with
Dashboard
HR Dashboard offers an effective and easy-to-use
mobile tool for HR management, and helps to support
organisation’s greatest asset, its people, to provide the
HR interface specially built with the needs of mobile
users in mind.
Leave Management
The Leave Management Module provides an all-in-
one portal for applying, reviewing and approval of all
leave types.
Accounting
software
Customers
Vendors
Bank
General Ledgers
List
Financials
Settings
Integrate with
Customer Management
You can handle your customers’ ad-hoc or recurring invoices,
balances, credit notes, discounts, GST and receipts seamlessly,
giving you the power to manage sales and collections effectively.
Multiple Entities
Accounting and finances of multiple entities are handled in a single
platform. You can do cross billing, receipts and payments and
funds transfer in a single transaction. Financial performance can be
managed and tracked on a standalone or consolidated basis.
Accounting
Cash Flow Management
You can manage deposits, withdrawals, transfers and bank
reconciliations effortlessly. The interactive Cash Flow Manager
gives you insights on how the cash have been generated and
spent in one glance.
Vendor Management
All vendors' bills and claims can be easily downloaded and tracked for
effective management of your payment cycle and cash flows.
Accounting
Analytics
Cursor
Real time data to insights on the go
Data anywhere in one view
Access to vast data across
organizations
Unified Data Culture
Centrally manage your organization’s business intelligence
from various data sources and make informed decisions
quickly.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Collaborate and Share
Go from data to insights in minutes. Collaborate with your
team, and share insights within your organization real time.
Analytics
Real-time insights
Consolidate your data and collect insights from the business
to provide a single view of your company’s performance
within Microsoft Power BI.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Bring Data to Life
Connect disparate data set and bring your data to life with
live dashboards and visual reports that you can collaborate,
publish, and share.
Analytics
Audit
software
Audit application that empowers
you with data analytic tools and
automation features to conduct an
efficient and effective audit. Its
easy-to-use report generation tools
allow financial reports to be
generated effortlessly.
Integrate with
Easy Import Function
Besides importing of trial balance from different formats easily
and link the account balances to the lead sheets, you can also
import general ledgers seamlessly to allow transactions to be
analysed through our data analytics tools.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Multiple Engagement Tools
You can create multiple engagement types such as compilation
engagement, agreed upon procedures or statutory audit. The
work programs and other modules can be easily customised to
manage each engagement type.
Audit
Planning/Completion
You can create and customise every audit planning and
completion document with different levels of sign off
permissions. These can be created in different formats
such a checklist, questionnaire or letters of confirmation.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Work Programs
The Work Programs come with different dynamic forms to
conduct and document your work. You can also create Note,
Adjustments, Attachments, Reference and Tick marks for every
account balance or transaction sample. There is also an essential
guide for auditing different account type and balances accessible
via the self-help tool.
Audit
Tax
software
Tax application to perform corporate
tax computation and return with
different types of easy to use auto-
compute and auto-fill tax claim or
incentive templates. Its interface
provides you with a comprehensive
overview of the work performed.
Planning/Completion
You can create and customise every tax planning and
completion document with different levels of sign off
permissions. These can be created in different formats
such a checklist, questionnaire or letters of confirmation.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Easy Import
Detailed Profit & Loss can be imported effortlessly via a
click of a button to get you start working on the tax
computation immediately.
Tax software
Tax Return Generator
Tax return and computation can be easily compiled via
the Tax Return Generator for submission to the tax
authority.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Dynamic Tax Tools
Besides having auto-compute and auto-fill tax claim or
incentive templates, you can also use the dynamic tax tools
to create note, attachments or references at every account
caption.
Tax Software
CorpSec
Cursor
The Corporate Secretarial application
that empowers you with easy-to-use
automated document templates to
perform your corporate secretarial
work. Its informative interface
provides you with a comprehensive
overview of all activities.
Integrate with
Dynamic Document Templates
You can quickly create customisable templates for
different types of secretarial work using the Dynamic
Document Template Tool.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Minutes and registers
Statutory virtual file maintains a comprehensive set of registers
which include registerable controllers, beneficial owners and
nominees, and records of all signed minutes and resolutions for
easy access and retrieval.
CorpSec
Visual Dashboard
The Visual Dashboard enables you to have a quick run
through on the timeline of all the corporate activities that
have occurred and a comprehensive overview of all your
current and pending tasks.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Communicator Tool
The Communicator Tool allows you to customise different
email content to be sent together with all the relevant
generated documents.
CropSec
Financial
Analytics
Financial Analytics Tool which sits on
top on your accounting platform to
give you rich insights on bank,
customers, vendors, financial
performance and position to enable
incisive decision making, critical in
the current rapidly changing business
landscape.
Cashflow Analysis
Analyse the business's ability to have sufficient liquid assets
to cover for its short term liabilities.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Financial Analysis
In-depth analysis the business’s financial performance and
position over a period of time.
Financial Analytics
Customer Analysis
Analyse invoicing and collection trends. Identify key
customers, their sales contributions and collection cycle.
Customer Relationship Management (CRM)
Application that put serving your customers as its
sole focus. It strives to create a fully personalised
approach to forge extraordinary relationship with
every customer.
Vendor Analysis
Analyse billing and payment trends. Identify key vendors,
their purchase contribution and payment cycle.
Financial Analytics
Knowledge
Software
ü Knowledge accumulation and
blogging
ü Foster knowledge sharing
among team
ü Discussion forums
ü Crawl websites and fetch
most relevant news
Our Journey
Best Practice Award Winner
Singapore Accountancy Awards 2018 by ISCA
Multiple award winner
In Singapore Accountancy Awards by
ISCA 13 years of demonstrating excellence, innovation and growth by helping businesses with added
value and comprehensive solutions and services
51
People Developer
Business Excellence People
Development
First accounting firm in Singapore to be accredited as People Developer
52
Exemplary Leader of Transformation in
the accounting industry
Precursor was mentioned by Minister of Finance, Mr Heng Swee Keat during the Singapore
Budget 2019 as a showcase of how Singapore companies can transform and deepen their
technology capabilities.
53
54
Xero Partnership
Something exiting is brewing
Smart apps to Empower between XERO Singapore
and SmartCursors
SME Business 360
Smarter Business Decisions
end-to-end | seamless | anticipatory | empathic
Showcasing our Financial Diagnostic App with our established partners
during Innovfest Unbound, an anchor event of Smart Nation Innovation
in Singapore (24-28 June 2019)
Led by:
57
Accountancy Industry
Digital Plan
Accountancy Industry Digital Plan (IDP)! More than 400 SMEs and
SMPs attended and SmartCursors is thrilled to be part of this
exciting initiative to drive technology and innovation to fellow
SMEs and SMPs.
Thank you!
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