CAINTA CATHOLIC COLLEGE

 Cainta, Rizal

SENIOR HIGH SCHOOL

FACTORS AFFECTING THE EFFECTIVE USE OF SOCIAL MEDIA OF THE SENIOR

HIGH SCHOOL STUDENTS IN CAINTA CATHOLIC COLLEGE

A Research Proposal

presented to the Faculty of

Senior High School Department of

Cainta Catholic College

Cainta, Rizal

in Partial Fulfillment

of the requirements for the course

Practical Research in Daily Life 2 (Quantitative Research)

NALUS, ENRIQUE CHARLES

DISTOR, VICTOR ALLAIN

PATANI, REINZEHL JOIE

SABIO, OWAN

SANTOS, CARLO
 Chapter 1

The Problem and its Background

Introduction

         Social Media nowadays seem to have grown as a part of everyone’s lives,

especially teenagers. Social Media has been used for many purposes such as for

entertainment, communications, online games, and most importantly transactions.

During this year because of the global pandemic that is Covid-19, social media

platforms have gotten a significant increase in terms of prolonged usage by everyone. 

The Mental Health Act, Section 4 states that an addiction is a persistent relapsing

disorder of the reward, motivation, memory, and associated circuitry of the brain.

Circuitry malfunctions result in a variety of biological, psychological, social, and spiritual

manifestations. Inability to reliably abstain, weakness and behavioral control, craving,

decreased awareness of serious issues with one's actions and interpersonal

relationships, and a dysfunctional emotional response are all symptoms of this disorder.

Today's social media continues to encourage students to do whatever they want,

and this may be due to the external influences that the media has on students. There

are several variables, but we will concentrate on the variables contained in their home in

this study.

 
Background of the Study

Social Media as a whole has quickly evolved into one of the most utilized tool that

allows people around the world to share content quickly, efficiently and in real-time.

Coupled with its unwavering equality amongst users, for anyone who has internet

access can simply sign up for a social media account and they are now part of the

exceedingly large and still growing amount of netizens.

According to Maloney Krichmar and Abras (2003), the World Wide Web was

responsible for the widespread usage of websites and the creation of online community

groups assisted by web pages and other types of communicative software, and since

then, universities from all over the United States and the world have begun to offer

online education and degree programs (Wallace, 2003).

It is no longer a platform for individuals to stay in touch with family and friends, but it is

now a place that provides consumers information about companies and the products

they will sell. (Paquette, 2013)

According to the Pew Research Center, in 2015 the amount of American adults has

shot up over 900% in the past decade of 2005 where they started their tracking of social

media usage. (Perrin, 2015)

As for the use of social media apps in 2016, Facebook still remains as the top app for

any device, may it be in the form of Desktop’s Google or hand-held devices such as
smartphones and tablets having a 47% difference towards the second leading app,

Instagram. (Greenwood, Perrin, Duggan. 2016)

Teens have taken matters into their own hands making YouTube, Instagram, and

Snapchat the most popular online platforms among teens. 95% of teens have getting

access to a smartphone or a tablet and half of them say they are online almost

constantly. (Anderson, Jiang, 2018) “Until recent times, Facebook had reign over other

social media sites and apps among America’s youth – but now it is no longer the most

popular platform among teens.” (Anderson, Jiang, 2018)

Demographic groups affect the number of users that emerge in the world of social

media usage; (Perrin, 2015)

Age: Teens and young adults are the age group that are most likely using social media,

fully 90% do. However, usage among those of senior age has more than tripled since

2010.

Gender: There is almost no difference between men and women upon using social

media, where before women would more likely use social networking sites than men.

Socio-economic: Higher education levels and higher household incomes has the most

likelihood of using social media over the past decade. However more than half of those

living in the lowest income household are not using social media.

Racial and Ethnic: Similar to gender, there are no significant differences between racial

or ethnic groups; 65% of Whites, 65% of Hispanics and 56% of African-Americans use

social media.
Community: Suburban and Urban communities are more likely to use social media than

those who live in rural areas.

Some of the teens that live in a higher household income say that they have access to a

desktop computer and that majority of the teens, 95% now have access to a

smartphone. (Anderson, Jiang, 2018)

College students form a large proportion of users on social media networks. (Lenhart,

Purcell, Smith, and Zickuhr as cited by Sponcil and Gitimu, 2013) found that almost

three-fourths of all college students have a social media profile with almost half of the

college students using a social media site at least once a day. These young adults use

these social media networks to communicate to family, friends and even strangers.

(Sponcil and Gitimu, 2013)

Statement of the Problem

1. Profile of the Respondents

The aim of this study is to find out what factors exist in the households of

the selected respondents that affect the use of social media by Grade 12

students. It will serve as a reminder to said students about what they can do

in the various media with which they communicate, as well as the

researchers' relevant data.

 1.1         The researchers are to collect the data regarding the sex of their

respondents.

1.2         The researchers are also to include the Monthly Family Income of

their respondents in order to consider a product’s factors such as its price

and quality.

1.3       The researchers are to find out about their respondent’s parents’

educational attainment and to identify if this has made them use social

media differently.

1.4         The researchers are to figure out how many Social Media

Accounts the respondents are currently using.

1.5   The researchers are to inquire about the reasons why the

respondents use social media.

2. How does social media affect the way respondents view its effective use?

3. Testing the Hypothesis

3.1         Is there a significant difference on the profile of the respondents

and their view on how the predetermined factors affect the effective use of

social media?

 
Assumption of the Study

         The researchers expect to find consistent, if not identical, data or findings among

their respondents to their research subject, The Factors Affecting the Effective Use of

Social Media, and with this, the researchers choose to uncover whatever factor they

may encounter, with such data being interpreted, analyzed, and presented through

table, pie, or line graphs.

Theoretical Framework

         The uses and gratifications theory, which has its origins in the communications

literature, will help social media marketers build better scales and measurement

instruments. Individuals seek out media that fulfills their needs and contributes to

absolute satisfaction, according to the basic concept of the uses and gratifications

theory. (Lariscy et al., 2011).

Conceptual Framework

In this research, entitled “The Factors to Use in Social Media to Effectively Reach

Senior High School Students in Cainta Catholic College”, are focused on finding the

factors that are profitable for the respondents. The Figure above presents the

Conceptual Framework of the study that explains the independent and dependent

variable. In the Independent Variable is the demographic profile of the respondents, that

includes the sex, monthly family income, interest, and number of social media accounts

they use. The dependent variable is the effective use of social media of the respondents

that includes the interest, entertainment, health benefits, and social life.

 
Scope and Delimitations

The subjects of the investigation will be a variety of people within their teenage, young

adult, and middle aged years; the place where the research will occur in will be at

Cainta Catholic College (specifically near the Our Lady of Light Church) with the survey

starting at 12 noon as the earliest desired time until 5 in the afternoon, the exact date of

when the investigation will be implemented is still undecided but is assumed that the

survey will most likely happen on January, of next year.

Significance of the Study

Students

 So that they may realize their patterns and be mindful of their actions in social

media.

Parents

 To help educate and protect their children about the effective and ineffective, and

potentially harmful uses of social media.

Definition of Terms

Social Media – websites and applications that enable users to create and share content

or to participate in social networking.

 CHAPTER 2

REVIEW OF RELATED LITERATURE

1.    What is Social Media to Students?

a. Definition

In the past decade, there was a notably large growth of students who are

using social media. They use it for various reasons such as entertainment,

academic purposes, communication to fellow students, family and friends.

Therefore, an assumption was made, in that most if not all students in

different universities either have a smartphone or a home desktop to access

their social media accounts. (Breines, Madge, Dalu 2020).

Social Media can be characterized from multiple points of view. The most

fitting definition is the following: Social Media is another time altering

instrument that permits correspondence between people, organizations,

various gatherings from all around the globe, sharing and trading data and

thoughts in an intuitive manner. (Elena 2015)

 
Negative beliefs about the validity of information posted on SM can affect

medical and dental students' limited use of SM to ask about medical

information. Nonetheless, there is no evidence of the positive effect of using

SM and other online sources on students' intellectual, social, and professional

growth. (Rami A. Saadeh, PhD, Nour A. Saadeh, MD, Magda A. de la Torre,

MPH 2020)

b. Pros

The use of social media with the interest of using it for academic purposes

has gained recognition and interest among students. In the present day all

students can reach a variety of information without any limitation at any time

and place. (Aljuboori, Fashakh, Bayat 2020).

Our quantitative research reveals that our student sample sees some promise

in using social media as a learning tool. Students, on the other hand, are wary

of which instruments have the most potential and for what purposes they can

be used. For example, the highest method of blogging, as well as using

Facebook and Twitter, is to share ideas. Furthermore, blogs and YouTube,

respectively, have the strongest methods for initiating and generating

conversation. (Blessing Dwumah Manu, Feng Ying, Daniel Oduro, Solomon

Agyenim Boateng 2021)

To summarize, stress factors such as academic, relationship, and practical

issues had positive associations with depression in this study's review.

Depressed individuals are also thought to be more likely to reveal their

depression. They were positively linked in terms of disclosure intention and

actual disclosure activity on social media, implying that people with a high

intention to reveal themselves show more emotional expression on social

media. (Maria Li Zou, Mandy Xiaoyang Li, Vincent Cho 2020)

c. Cons

According to (Gazi, Cetin & Caki, 2017 as cited by Breines, Madge, Dalu

2020) There has been a point in time in which students of different

universities have experienced an addiction towards social media.

According to the findings, social media use has a detrimental effect on

academic success. As a result, student knowledge of how to use social media

effectively in medical education and training is critical, and it should be

included and delivered proactively in the undergraduate medical students'

foundation course. (Ajay M. Bhandarkar, Arvind Kumar Pandey Ramya

Nayak, Kailesh Pujary, Ashwini Kumar 2021)

In this report, it was discovered that students sleep late at night and are

deprived of enough sleep duration since college begins at 8 a.m. for

approximately 93 percent of students, and 68 percent of student blame late

night sleep on social media. Sleep deficiency is becoming more common, and
it has been related to late-night social networking, television watching, and

gaming. Many young people have developed a habit of using their phones

before going to bed. (Manjur Kolhar, Raisa Nazir Ahmed Kazi, Abdalla

Alameen 2021)
 CHAPTER 3

METHODOLOGY OF THE STUDY

Method and Techniques Used

Descriptive studies are often the most effective approaches for gathering data that

demonstrates relationships. These types of experiments are often conducted prior to an

experiment in order to determine which particular variables to manipulate and use in the

experiment. Brown (2010) proposed that descriptive research could provide answers to

questions like "what is" and "what was." Experiments will usually answer the questions

"why" and "how." It's often used to find out about the present state of a phenomenon

and to explain "what happens" in terms of variables or circumstances in a situation.

The method of gathering and analyzing numerical data is known as quantitative

analysis. Quantitative research is the polar opposite of qualitative research, in which

non-numerical data is collected and analyzed (e.g., text, video, or audio).

Tadesse used a modified instrument as the primary data-gathering tool in this analysis,

which used a descriptive-quantitative research method (2019). Since the aim of this

study is to reveal the factors that affect the effective use of social media among Cainta

Catholic College Grade 12 Students, the researchers determined that this is the best

design to use. In a nutshell, the aim of this study was to see how factors in their

household may have an effect to how they use social media.

Respondents of the Study

This study's participants are Cainta Catholic College Grade 12 students who are

currently enrolled. Cainta Catholic College has a total of 429 students enrolled and

continuing their education. We only drew 30 percent of the population to participate in

our research. The study utilized random sampling.

The research was carried out at Cainta Catholic College. The school can be found in

the town of Cainta, in the province of Rizal. Cainta was founded in 1571 as part of the

Spanish colonization of the Philippines. Today, the town is divided into seven

barangays, one of which, Barangay San Andres, is home to Cainta Catholic College.

According to data compiled by the Commission on Audit Summary in 2017, Cainta is

also one of the wealthiest municipalities in the Philippines.

Instruments of the Study

The study utilized a twenty (20)-item questionnaire modified by the researchers to

obtain results that were analyzed systematically. The respondents' answers were based

on the given expected results: "Always (4)", "Often (3)", "Sometimes (2)", and "Never

(1)".
Data Gathering Procedure

The mode of data gathering was through survey questionnaires. To assess the factors

affecting the effective use of social media, each respondent was given a well-structured,

well-instructed, and systematic collection of questions. 

1. The researchers obtained permission from each respondent to perform the data

collection procedure. 

2. After receiving approval, the researchers distributed the instruments, instructing the

respondents to check the required space on the information requested on each item

mentioned, leaving no item unanswered. The information/answers given were kept

private. Furthermore, time had no impact on how they responded to the questionnaire.

3. The respondents' interviews were scheduled during their spare time or after school

hours to avoid interfering with their work schedules and to further confirm their

answers. 

4. Following data retrieval, the results were encoded and entered into a matrix to

produce computer-generated results. 

5. The data was analyzed and interpreted by the researchers using appropriate

statistical methods.

Data Processing and Statistical Treatment

The data collected were tabulated and were processed using Statistical Packages for

Social Sciences. To analyze and interpret the data gathered, the following statistical

measures were used:

1. SOP No.1 – Mean Deviation

2. SOP No.2 – Mean Deviation

3. SOP No.3 – Regression Analysis

The factors affecting the effective use of social media of the grade 12 students were

described using this scale:

Range                                Score                      Verbal Interpretation

1.00 – 1.74                        1                           Always (A)

1.75 – 2.49                        2                              Often (O)

2.50 – 3.24                        3                              Sometimes (S)

3.25 – 4.00                        4                              Never (N)

 CHAPTER 4
PART 1 QUESTION 1
Table 1.1 presents the data from the respondents on their profile, “Sex.”

Sex Frequency Percentage Rank

Male 60 46.88 2
Female 68 53.13 1
Total 128 100

The data of the male and female sex of the 128 respondents that we surveyed is shown

in this table; it can be shown that there is a 6.25 percent difference, suggesting that the

outcome of the profile of the respondents in terms of sex is more of the female sex.

Furthermore, previous studies have shown that women use social media more than

men, but new studies have shown no major differences. (2015, Perrin) Cainta Catholic

College is also a mixed school, which means that males and females are taught in the

same classroom, explaining why the percentages are so similar.

PART 1 QUESTION 2

Table 1.2 presents the data from the respondents on their profile, “Monthly Family

Income.”

Monthly Family
Frequency Percentage Rank
Income
Below
40 31.25 1
Php10,000.00
Php10,999 -
32 25.00 3
Php25,999.00
Php26,000.00 -
18 14.06 4
Php35,999
 Php36,000 above 38 29.69 2

Total 128 100

According to the results, the difference in Monthly Family Income between the two

leading variables, "Below Php10,000.00 and Php36,000.00," is only 1.56 percent. While

there is a frequency of 40 in families that have an income of “below Php10,000.00,” this

may be attributed to the Department of Education's new introduction of the PEAC SHS

Voucher, which offers voucher options for students who graduated from a private school

as well as a guarantee for students who graduated from a public school. Families with a

monthly family income of Php36,000 have a frequency of 38, while families with

incomes between Php10,999 to Php25,999 and Php26,000.00 to Php35,999 have a

frequency of 32 and 18, respectively.

Some teens from higher-income families report having access to a desktop computer,

and the majority of teens (95 percent) already have access to a smartphone. (Anderson,

Jiang, 2018)

PART 1 QUESTION 3

Table 1.3 presents the data from the respondents on their profile, “Parent’s Educational

Attainment (Father)”

Parent’s
Educational
Frequency Percentage Rank
Attainment
(FATHER)
 Elementary
4 3.13 5
Undergraduate
Elementary
3 2.34 6
Graduate
Highschool
1 0.78 7
Undergraduate
Highschool
14 10.94 4
Graduate
College
19 14.84 2
Undergraduate

College Graduate 71 55.47 1

Post Graduate
16 12.50 3
Level

Total 128 100

The data shows a large difference in percentages when it comes to the respondent's

father's educational attainment, with 71 out of 128 of the respondents choosing this

choice. Followed up by 19 in College Undergraduate, 16 in Postgraduate, 14 in

Highschool Graduate, 4 in Elementary Undergraduate, 3 in Elementary Graduate and 1

in Highschool Undergraduate.

Most Asian-American parents instill in their children the values of academic

achievement, reverence for authority, family accountability, and self-control. (Feng,

Jianhua 2019)

PART 1 QUESTION 4
Table 1.4 presents the data from the respondents on their profile, “Parent’s Educational

Attainment (Mother)”

Parent’s
Educational
Frequency Percentage Rank
Attainment
(MOTHER)
Elementary
4 3.13 7
Undergraduate
Elementary
6 4.69 6
Graduate
Highschool
8 6.25 5
Undergraduate
Highschool
19 14.84 2
Graduate
College
18 14.06 3
Undergraduate

College Graduate 56 43.75 1

Post Graduate
17 13.28 4
Level

Total 128 100

The data shows a large difference in percentages when it comes to the respondent's

mother's educational attainment, with 56 out of 128 of the respondents choosing this

choice. Followed up by 19 in Highschool Graduate, 18 in College Undergraduate, 17 in

Post Graduate Level, 8 in Highschool Undergraduate, 6 in Elementary Graduate and 4

in Elementary Undergraduate.
PART 1 QUESTION 5

Table 1.5 presents the data from the respondents on their profile, “Amount of Social

Media Actively Kept”

Social Media
Frequency Percentage Rank
Actively Kept

1 only 46 35.94 2

2 – 4 accounts 50 39.06 1

5 above 32 25.00 3

Total 128 100

On the above data, half of the respondents that we have surveyed have chosen the “2-4

accounts” answer, and the least answer being 5 above.

One explanation for having several accounts may be to separate what their families and

relatives see from what their peers see. This freedom of having multiple accounts let’s

students have a sense of freedom and elusiveness against family and relatives that may

monitor them.
PART 2 QUESTION 1

Obtained Weighted Mean of Answers from the Male Sex

Setting Purpose of Weighted Mean Verbal Rank

Targets Interpretation
1. I use social 2.42 Often (O) 10
media to the
point that I get a
lack of sleep.
2. I use social 2.73 Sometimes (S) 19
media to the
point where I
would often feel
headaches.
3. I use social 2.62 Sometimes (S) 17
media to
educate myself
about medical
terms.
4. I use social 2.50 Sometimes (S) 11.5
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 2.02 Often (O) 4
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.53 Sometimes (S) 13
media to the
point where I
forget to do
schoolworks.
7. I use social 2.28 Often (O) 7.5
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.75 Sometimes (S) 20
media to gain
extra income or
profit.
9. I use social 1.75 Often (O) 2.5
media to be
able to
communicate
with my family,
friends and
loved ones.
10. I use social 2.30 Often (O) 9
media to be
able to build
relationships
with other
people.
11. I use social 2.50 Sometimes (S) 11.5
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.75 Often (O) 2.5
media to keep
in touch with
those people
around me.
13. I post in social 2.55 Sometimes (S) 14
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.58 Always (A) 1
media for my
entertainment.
15. I use social 2.57 Sometimes (S) 15
media to
express my
emotions.
16. I use social 2.22 Often (O) 6
media to convey
my thoughts.
17. I use social 2.18 Often (O) 5
 media to spread
happiness to
everyone.
18. I comment 2.68 Sometimes (S) 18
negative things
in social media
to satisfy
myself.
19. I use social 2.28 Often (O) 7.5
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.60 Sometimes (S) 16
media to buy or
sell things from
others.
Average 2.34 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data of Male students in Table 6, they have the given indicators where the eighth

indicator has the 20th rank and got 2.75 which is verbally equivalent to Sometimes (S)

while the fourteenth indicator is rank 1 st and got 1.58 which is verbally equivalent to

Always (A)

Since the primary goal of social media in the male student population is to find friends

with similar interests, social media addiction is more prevalent among male students,

which has a negative impact on their academic results. (Alnjadat et al, 2021) Finding

friends who have common interests leads to the discovery of similar types of

entertainment, which can then be shared through social media.

PART 2 QUESTION 2
Obtained Weighted Mean of Answers from the Female Sex
Setting Purpose of Weighted Mean Verbal Rank
Targets Interpretation
1. I use social 2.19 Often (O) 12
media to the
point that I get a
lack of sleep.
2. I use social 2.65 Sometimes (S) 20
media to the
point where I
would often feel
headaches.
3. I use social 1.82 Often (O) 6
media to
educate myself
about medical
terms.
4. I use social 2.19 Often (O) 12
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 1.81 Often (O) 5
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.40 Often (O) 17
media to the
point where I
forget to do
schoolworks.
7. I use social 2.01 Often (O) 8
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.46 Often (O) 18.5
media to gain
 extra income or
profit.
9. I use social 1.79 Often (O) 4
media to be
able to
communicate
with my family,
friends and
loved ones.
10. I use social 1.76 Often (O) 3
media to be
able to build
relationships
with other
people.
11. I use social 2.46 Often (O) 18.5
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.88 Often (O) 7
media to keep
in touch with
those people
around me.
13. I post in social 2.22 Often (O) 14
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.74 Always (A) 1
media for my
entertainment.
15. I use social 2.18 Often (O) 9.5
media to
express my
emotions.
16. I use social 2.18 Often (O) 9.5
media to convey
my thoughts.
17. I use social 2.24 Often (O) 15
media to spread
happiness to
 everyone.
18. I comment 2.37 Often (O) 16
negative things
in social media
to satisfy
myself.
19. I use social 1.75 Often (O) 2
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.19 Often (O) 12
media to buy or
sell things from
others.
Average 2.11 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data of Female students in Table 7, they have the given indicators where the

second indicator has the 20th rank and got 2.65 which is verbally equivalent to

Sometimes (S) while the fourteenth indicator is rank 1 st and got 1.74 which is verbally

equivalent to Always (A)

The female student population in their analysis opined that social media addiction

impaired their academic performance. (Ajay M. Bhandarkar, Arvind Kumar Pandey

Ramya Nayak, Kailesh Pujary, Ashwini Kumar 2021) Therefore causing them to be less

addicted to social media, making it cause less headache for them.

Obtained Weighted Mean of Answers from the Families’ with a Monthly Income
 of Below Php10,000
Setting Purpose of Weighted Mean Verbal Rank
Targets Interpretation
1. I use social 1.93 Often (O) 5
media to the
point that I get a
lack of sleep.
2. I use social 2.48 Often (O) 19
media to the
point where I
would often feel
headaches.
3. I use social 1.98 Often (O) 7
media to
educate myself
about medical
terms.
4. I use social 2.28 Often (O) 13
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 2.05 Often (O) 8
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.25 Often (O) 12
media to the
point where I
forget to do
schoolworks.
7. I use social 2.15 Often (O) 9.5
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.45 Often (O) 17.5
media to gain
extra income or
profit.
9. I use social 1.80 Often (O) 2
media to be
able to
communicate
with my family,
friends and
loved ones.
10. I use social 2.38 Often (O) 15.5
media to be
able to build
relationships
with other
people.
11. I use social 2.15 Often (O) 9.5
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.83 Often (O) 3
media to keep
in touch with
those people
around me.
13. I post in social 2.38 Often (O) 15.5
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.60 Always (A) 1
media for my
entertainment.
15. I use social 2.33 Often (O) 14
media to
express my
emotions.
16. I use social 2.18 Often (O) 11
media to convey
my thoughts.
17. I use social 1.93 Often (O) 5
media to spread
happiness to
everyone.
18. I comment 2.55 Sometimes (S) 20
 negative things
in social media
to satisfy
myself.
19. I use social 1.93 Often (O) 5
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.45 Often (O) 17.5
media to buy or
sell things from
others.
Average 2.15 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data of families who’s monthly income is below Php10,000 in Table 8, they have

the given indicators where the eighteenth indicator has the 20 th rank and got 2.55 which

is verbally equivalent to Sometimes (S) while the fourteenth indicator is rank 1 st and got

1.6 which is verbally equivalent to Always (A)

Families who’s monthly income is below Php10,000 seem to prioritize inner peace and

peacefulness involving social media, to improve upon this the researchers suggest to

practice meditation and self-control, as good netizenship goes, think before you click.

Obtained Weighted Mean of Answers from the Families’ with a Monthly Income

of Above Php36,000
Setting Purpose of Weighted Mean Verbal Rank
Targets Interpretation
1. I use social 2.32 Often (O) 16
 media to the
point that I get a
lack of sleep.
2. I use social 2.53 Sometimes (S) 20
media to the
point where I
would often feel
headaches.
3. I use social 2.08 Often (O) 8
media to
educate myself
about medical
terms.
4. I use social 2.45 Often (O) 18.5
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 1.76 Often (O) 4.5
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.32 Often (O) 16
media to the
point where I
forget to do
schoolworks.
7. I use social 2.05 Often (O) 7
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.32 Often (O) 16
media to gain
extra income or
profit.
9. I use social 1.74 Always (A) 3
media to be
able to
communicate
 with my family,
friends and
loved ones.
10. I use social 1.50 Always (A) 1
media to be
able to build
relationships
with other
people.
11. I use social 2.26 Often (O) 11
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.76 Often (O) 4.5
media to keep
in touch with
those people
around me.
13. I post in social 2.29 Often (O) 14
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.68 Always (A) 2
media for my
entertainment.
15. I use social 2.29 Often (O) 14
media to
express my
emotions.
16. I use social 2.29 Often (O) 14
media to convey
my thoughts.
17. I use social 2.24 Often (O) 10
media to spread
happiness to
everyone.
18. I comment 2.45 Often (O) 18.5
negative things
in social media
to satisfy
myself.
 19. I use social 1.97 Often (O) 6
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.13 Often (O) 9
media to buy or
sell things from
others.
Average 2.12 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data of families who’s monthly income is above Php36,000 in Table 9, they have

the given indicators where the second indicator has the 20 th rank and got 2.53 which is

verbally equivalent to Sometimes (S) while the tenth indicator is rank 1 st and got 1.50

which is verbally equivalent to Always (A)

Families with a monthly income of more than Php36,000 seem to place a higher value

on building relationships with others than the majority of the 1st ranks on the other

tables, which place a higher value on satisfaction in the form of entertainment. They

value sociability and close bonds, and they agree that one of the benefits of social

media is the ability to communicate with everyone at any time. The researchers suggest

that you speak to people on a regular basis and trust them as much as they trust you to

build a solid base for your relationship.

Obtained Weighted Mean of Answers from Respondent’s whose Father’s

 Education Attainment is at College Graduate Level
Setting Purpose of Weighted Mean Verbal Rank
Targets Interpretation
1. I use social 2.30 Often (O) 13
media to the
point that I get a
lack of sleep.
2. I use social 2.72 Sometimes (S) 19.5
media to the
point where I
would often feel
headaches.
3. I use social 2.14 Often (O) 7
media to
educate myself
about medical
terms.
4. I use social 2.28 Often (O) 12
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 1.97 Often (O) 5
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.45 Often (O) 17
media to the
point where I
forget to do
schoolworks.
7. I use social 2.23 Often (O) 9
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.72 Sometimes (S) 19.5
media to gain
extra income or
profit.
9. I use social 1.80 Often (O) 2
media to be
able to
communicate
with my family,
friends and
loved ones.
10. I use social 2.13 Often (O) 6
media to be
able to build
relationships
with other
people.
11. I use social 2.39 Often (O) 14
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.83 Often (O) 3
media to keep
in touch with
those people
around me.
13. I post in social 2.41 Often (O) 15
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.62 Always (A) 1
media for my
entertainment.
15. I use social 2.27 Often (O) 10.5
media to
express my
emotions.
16. I use social 2.18 Often (O) 8
media to convey
my thoughts.
17. I use social 2.27 Often (O) 10.5
media to spread
happiness to
everyone.
18. I comment 2.44 Often (O) 16
 negative things
in social media
to satisfy
myself.
19. I use social 1.94 Often (O) 4
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.48 Often (O) 18
media to buy or
sell things from
others.
Average 2.23 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data, majority of the respondents’ father’s educational attainment in Table 1.3,

they have the given indicators where the second and eighth indicator has the 20 th rank

and got 2.72 which is verbally equivalent to Sometimes (S) while the fourteenth

indicator is rank 1st and got 1.62 which is verbally equivalent to Always (A)

Using Social Media to obtain extra income and profit seemed to be the least ranking

indicator, as such it is possible because the answers from this table came from the

father’s educational attainment of college graduate level. It may appear that their goal is

to graduate and find work, rather than to profit from social media.

Obtained Weighted Mean of Answers from Respondent’s whose Mother’s

 Education Attainment is at College Graduate Level
Setting Purpose of Weighted Mean Verbal Rank
Targets Interpretation
1. I use social 2.32 Often (O) 12.5
media to the
point that I get a
lack of sleep.
2. I use social 2.75 Sometimes (S) 20
media to the
point where I
would often feel
headaches.
3. I use social 1.98 Often (O) 6.5
media to
educate myself
about medical
terms.
4. I use social 2.29 Often (O) 11
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 1.88 Often (O) 4
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.54 Sometimes (S) 18
media to the
point where I
forget to do
schoolworks.
7. I use social 2.13 Often (O) 8
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.52 Sometimes (S) 17
media to gain
extra income or
profit.
9. I use social 1.61 Always (A) 1
media to be
able to
communicate
with my family,
friends and
loved ones.
10. I use social 1.98 Often (O) 6.5
media to be
able to build
relationships
with other
people.
11. I use social 2.46 Often (O) 16
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.82 Often (O) 3
media to keep
in touch with
those people
around me.
13. I post in social 2.32 Often (O) 12.5
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.71 Always (A) 2
media for my
entertainment.
15. I use social 2.41 Often (O) 15
media to
express my
emotions.
16. I use social 2.18 Often (O) 9
media to convey
my thoughts.
17. I use social 2.27 Often (O) 10
media to spread
happiness to
everyone.
18. I comment 2.57 Sometimes (S) 19
 negative things
in social media
to satisfy
myself.
19. I use social 1.95 Often (O) 5
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.39 Often (O) 14
media to buy or
sell things from
others.
Average 2.20 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data, majority of the respondents’ father’s educational attainment in Table 1.3,

they have the given indicators where the second indicator has the 20 th rank and got 2.75

which is verbally equivalent to Sometimes (S) while the ninth indicator is rank 1 st and got

1.61 which is verbally equivalent to Always (A)

Being able to communicate with friends, family and loved ones appears to be a top

priority for respondents whose mother’s educational attainment is at college graduate

level. This is likely as having a mother who has a considerable rate of working and not

being at home will make contact via social media a must.

Obtained Weighted Mean of Answers from Respondents who keeps 2-4 Social
 Media Accounts
Setting Purpose of Weighted Mean Verbal Rank
Targets Interpretation
1. I use social 2.28 Often (O) 13
media to the
point that I get a
lack of sleep.
2. I use social 2.68 Sometimes (S) 20
media to the
point where I
would often feel
headaches.
3. I use social 2.06 Often (O) 8.5
media to
educate myself
about medical
terms.
4. I use social 2.32 Often (O) 14
media to keep
in check about
news regarding
my health and
well-being.
5. I use social 1.96 Often (O) 6
media to be
aware of
viruses/sickness
spreading
around the
globe.
6. I use social 2.62 Sometimes (S) 18
media to the
point where I
forget to do
schoolworks.
7. I use social 2.16 Often (O) 10.5
media to
educate myself
about potential
hazards of
products that I
buy.
8. I use social 2.46 Often (O) 16
media to gain
extra income or
profit.
9. I use social 1.76 Often (O) 3
media to be
able to
communicate
with my family,
friends and
loved ones.
10. I use social 1.82 Often (O) 5
media to be
able to build
relationships
with other
people.
11. I use social 2.56 Sometimes (S) 17
media to the
point where I
forget to interact
with other
people around
me.
12. I use social 1.72 Always (A) 2
media to keep
in touch with
those people
around me.
13. I post in social 2.26 Often (O) 12
media things
about my life
and wellbeing to
let others to be
informed.
14. I use social 1.56 Always (A) 1
media for my
entertainment.
15. I use social 2.16 Often (O) 10.5
media to
express my
emotions.
16. I use social 2.06 Often (O) 8.5
media to convey
my thoughts.
17. I use social 1.78 Often (O) 4
media to spread
happiness to
everyone.
18. I comment 2.64 Sometimes (S) 19
 negative things
in social media
to satisfy
myself.
19. I use social 2.02 Often (O) 7
media to view
my favorite
shop’s promos
and sales.
20. I use social 2.34 Often (O) 15
media to buy or
sell things from
others.
Average 2.16 Often (O)
Legend: 1.00 to 1.74 – Always (A); 1.75 to 2.49 – Often (O); 2.50 to 3.24 – Sometimes (S);

and 3.25 to 4.00 – Never (N)

In this data where respondents that is keeping 2-4 social media accounts, they have the

given indicators where the second indicator has the 20 th rank and got 2.68 which is

verbally equivalent to Sometimes (S) while the fourteenth indicator is rank 1 st and got

1.56 which is verbally equivalent to Always (A)

People that have multiple social media accounts can have a healthy boundary to social

media and knows when to stop to prevent headaches long term, this can be a reminder

to other social media users to have a set time of social media use, and when to stop to

further lessen headaches and potential health hazards.

 CHAPTER 5

This Chapter present the summary and conclusion derived in the conduct of the study

“THE FACTORS AFFECTING THE EFFECTIVE USE OF SOCIAL MEDIA IN GRADE

12 STUDENTS OF CAINTA CATHOLIC COLLEGE” It also provided recommendations

to future research studies upon this topic.

The Study was conducted at Cainta Catholic College. The respondents were students

of Cainta Catholic College at age 17-19. It aimed to answer the following question:

SOP No. 1 to What is the profile of the respondents in terms of:

1.1 Sex

1.2 Monthly Family Income

1.3. Parent’s Educational Attainment

1.2.1 Father

1.2.2 Mother

1.4 Number of Social Media Accounts

1.5 Reasons of Using Social Media

SOP No. 2. How does social media affect the way respondents view its effective use?

SOP 3 Is there a significant difference on the profile of the respondents and their view

on how do the predetermined factors affect the effective use of social media?

Summary of Findings

The following are the summary of findings based on the data gathered.

1. As to the Respondent’s Profile

In terms of gender, Female takes the lead with 68 respondents (or 53.13 percent)

choosing this option, followed by Male with 60 respondents (or 46.88 percent) choosing

this option.

In terms of Monthly Family Income, Below Php10,000 takes the lead with 40

respondents (31.25 percent) choosing this option, followed by Above Php36,000 with 38

respondents (29.69 percent) choosing this option, next is Php10,999 - Php25,999.00

ranking 3rd with 32 respondents (25.00 percent) choosing this option and lastly

Php26,000.00 - Php35,999 ranking last with 18 respondents (14.06 percent) choosing

this option.

In terms of Father’s Educational Attainment, College Graduate Level takes the lead with

71 respondents (55.47 percent) choosing this option, followed by College

Undergraduate Level with 19 respondents (14.84 percent) choosing this option, next is

Post Graduate Level ranking 3rd with 16 respondents (12.50 percent) choosing this

option, and then Highschool Graduate Level ranking 4 th with 14 respondents (10.94

percent) choosing this option, followed by Elementary Undergraduate Level ranking 5 th

with 4 respondents (3.13 percent) choosing this option, next is Elementary Graduate

ranking 6th with 3 respondents (2.34 percent) choosing this option and lastly Highschool

Undergraduate ranking last with only 1 respondent (0.78 percent) choosing this option.

In terms of Mother’s Educational Attainment, College Graduate Level takes the lead

with 56 respondents (43.75 percent) choosing this option, followed by Highschool

Graduate Level with 19 respondents (14.84 percent) choosing this option, next is

College Undergraduate Level ranking 3 rd with 18 respondents (14.06 percent) choosing

this option, and then Post Graduate Level ranking 4 th with 17 respondents (13.28

percent) choosing this option, followed by Highschool Undergraduate Level ranking 5 th

with 8 respondents (6.25 percent) choosing this option, next is Elementary Graduate

ranking 6th with 6 respondents (4.69 percent) choosing this option and lastly Elementary

Undergraduate ranking last with only 4 respondents (4.13 percent) choosing this option.

In terms of Social Media Accounts actively kept, 2-4 accounts kept takes the lead with

50 respondents (39.06 percent) choosing this option, followed by the 1 account only

with 46 respondents (35.94 percent) choosing this option, and lastly 5 above option with

32 respondents (25.00 percent) choosing this option.

2. As to the relation of the Respondent’s Profile

In terms of the Male Sex, the least they do is “use social media to gain extra income or

profit.” With the rank of 20 and an average weighted mean of 2.75 which is verbally

interpreted as Sometimes (S) and most they do is “use social media for

entertainment.” With the rank of 1 and an average weighted mean of 1.58 which is

verbally interpreted as Always (A).

In terms of the Female Sex, the least they do is “use social media to the point where I

would often feel headaches.” With the rank of 20 and an average weighted mean of

2.65 which is verbally interpreted as Sometimes (S) and most they do is “use social

media for entertainment.” With the rank of 1 and an average weighted mean of 1.74

which is verbally interpreted as Always (A).

In terms of the Families who’s Monthly Income is Below Php10,000, the least they do is

“to comment negative things in social media to satisfy myself.” With the rank of 20 and

an average weighted mean of 2.55 which is verbally interpreted as Sometimes (S) and

most they do is “use social media for entertainment.” With the rank of 1 and an

average weighted mean of 1.6 which is verbally interpreted as Always (A).

In terms of the Families who’s Monthly Income is Above Php36,000, the least they do is

“use social media to the point where I would often feel headaches.” With the rank of

20 and an average weighted mean of 2.53 which is verbally interpreted as Sometimes

(S) and most they do is “to use social media to be able to build relationships with other

people.” With the rank of 1 and an average weighted mean of 1.50 which is verbally

interpreted as Always (A).

In terms of the Respondents who’s Father’s Educational Attainment is at College

Graduate Level, the least they do is “use social media to the point where I would often

feel headaches and to use social media to gain extra income or profit.” With the rank

of 20 and an average weighted mean of 2.72 which is verbally interpreted as

Sometimes (S) and most they do is “use social media for entertainment.” With the rank

of 1 and an average weighted mean of 1.62 which is verbally interpreted as Always

(A).

In terms of the Respondents who’s Mother’s Educational Attainment is at College

Graduate Level, the least they do is “use social media to the point where I would often

feel headaches.” With the rank of 20 and an average weighted mean of 2.75 which is

verbally interpreted as Sometimes (S) and most they do is “use social media to be
able to communicate with my family, friends and loved ones.” With the rank of 1 and

an average weighted mean of 1.61 which is verbally interpreted as Always (A).

In terms of the Respondents who have 2-4 Social Media Accounts, the least they do is

“use social media to the point where I would often feel headaches.” With the rank of

20 and an average weighted mean of 2.68 which is verbally interpreted as Sometimes

(S) and most they do is “use social media for entertainment.” With the rank of 1 and an

average weighted mean of 1.56 which is verbally interpreted as Always (A).

Conclusion

The researcher’s chose the topic “THE FACTORS AFFECTING THE EFFECTIVE USE

OF SOCIAL MEDIA IN GRADE 12 STUDENTS OF CAINTA CATHOLIC COLLEGE” in

hopes to find relevant answers amongst their respondents.

The researchers’ work consists of:

The Background – Which provided insights on what the readers are to expect and how

it is connected to the current situation of our country but on a smaller scale.

Objectives and Methods – The motives behind the research such as

 To understand how various social media demographics influence how Grade 12

students use them.

 To figure out why Grade 12 uses social media the way they do.
Assumptions – The researchers hope to find this work done in a quick and clean

manner by doing the ethical ways of how researches are done.

The Review of Literature – Which tackled many articles that are deemed relevant

enough for this research to come into fruition and be tested amongst the respondents to

which data will be gathered.

Design – The research design of which was chosen for this project was the Descriptive-

Non Experimental Survey, in order to properly segregate data collected amongst the

respondent more thoroughly.

Furthermore, according to the researchers, the main goal of this project is to find

out how much of the chosen sample’s population have gotten affected by the current

circumstance of the country.

The researchers thought that it would be an ideal thing to study their peers and

know whether such a thing existed in their community, but to only on a small scale like

the 12th Grade students.

The researchers discovered no significant impact after collecting, sifting, and

analyzing data, as most of the variables that affected Grade 12 students have

entertainment as their top priority of use, regardless of their gender, monthly family

income, or parent's educational attainment.

Recommendations
The study revealed that there is no significant change on the respondents’ use of social

media. Thus, the following recommendations are hereby presented;

1. With the factors being identified in this study are from the respondents’

household, we conclude that there are other external factors that are making the

students use social media the way they do.

2. Other factors such as school, mental health and/or social community was not

further discussed upon, therefore one of these factors may have a significant

effect on how students use social media the way they do.

3.
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