SWEAT FREE ABAYA

NAME: ARFA TARIQ

CLASS: FDM 3A

COURSE CODE: FASH-309

COURSE TITLE: PRODUCT DEVELOPMENT

REG NO: 2017-2468

SUBMITTED TO: SIR ADEEL SHAH

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S.NO CONTENT
i ABSTRACT Page 5
1 Chapter 1
Introduction Page6
1.1 Need analysis Page6
1.2 Idea generation Page6
1.3 Need of idea Page7
1.4 Fabric selection Page7
1.5
2 Chapter 2
About the Tencel fiber Page8
2.1 What is a Tencel fiber? Page8
2.2 Is Tencel natural? Page9
2.3 Should I buy products with Tencel? How Page9
economical it is?
2.4 What are the main differences between Page9
bamboo and Tencel?
2.5 Important properties of Tencel fibers Page10
Figure 2.51 Page10
2.6 Is it sustainable? Page11
3 Chapter 3
Fabric process Page11
3.1 Manufacturing process of Tencel fiber Page11
3.2 Tencel solvent spinning process flow chart Page12
3.21 Figure 3.21 Page12
3.3 Advantages of Tencel page Page13
3.4 Disadvantage of Tencel fiber Page14
3.5 Comparison of Tencel fiber properties Page14
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 4 Chapter 4
Porters 5 forces Page15

5 Chapter 5
Swot analysis Page16
6 Chapter 6
Target market and segmentation Page17
6.1 Demand Page18
6.2 Affordability Page18
6.3 Adopter categorization Page18
6.4 Fashion cycle Page19
7 Chapter 7
Marketing mix Page19
8 Chapter 8
R-w-w framework Page20

9 Chapter 9
Costing and pricing Page23
9.1 Cost summary Page23

10 Chapter10

APPENDICES Page24
10.1 Market survey 1 Page24
10.2 Market survey 2 Page24
10.3 Market survey 3 Page24
10.4 My survey Page25
10.5 Interviews Page28

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 11 Chapter 11
Product design Page30
11.1 fabric composition Page30
11.2 Key points Page30
11.3 product design aim Page30
11.4 Augmented products Page30
11.5 Packaging Page30
12 Chapter 12
About abaya fabric Page31
12.1 Fashion do’s and don’ts Page31
12.2 Size chart Page32
12.2. Abaya length Page33
1 Mood board Page35
12.3 Tech pack Page36
12.4 Chapter 13
13 Lab test Page38
Chapter14
14 Conclusion Page39

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ABSTRACT

This report presents the product development of sweat free abaya with secret inner pockets. The
concept and idea came from by observing the surroundings. As women in our society mostly
wear abaya/hijab even with all the sweatiness in summers. To make that go away the abaya is
designed to be it a sweat free one. And secret inner pockets for keeping safe the essentials
especially when travelling at night.
Focusing on Pakistani market especially this product has been developed. The text below
describes the fabric used in this product which is the significant part of the project. It is the
Tencel fabric also known as lyocell. The specialty of this fabric is that it can be worn in
summers as well as winters; since these are its natural properties. Moreover, the fabric is
sustainable. This abaya is fashionable and functional too.
This report has all the research work, need analysis, idea generation, lab tests, tech pack, mood
board, SWOT etc. and the significant work the report needs. References of the research work are
mentioned as well.

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PRODUCT DEVELOPMENT
1.1 INTRODUCTION TO MY PRODUCT
A sweat free abaya with a sweat-free veil and scarf. The abaya has secret inner pockets designed
and stitched inside of it that won’t be visible from the outside. The pockets are to keep your
essentials safe and secure. There is a money pocket, mobile pocket, prayer mat pocket, compass
pocket which will tell the direction of qibla and one extra pocket for the ornaments and stuff.

1.2 NEED ANALYSIS

The first step to product development is to find the need and the market gap to know the
customer. Summer is here and for many people, that means battling a season full of sweat. When
the temperature outside gets hot enough to fry an egg, you need to wear clothes that work for
you, not against you. Many Muslim women prefer cool and airy fabric for their abaya and want
their body to feel free and light instead of carrying double weight of abaya and the inner outfit.
To solve this problem Tencel fabric is the best to cater the need.
I’ve designed inner pockets because sometimes women often don’t want to carry a big bag with
them everywhere; so, these inner pockets could really be functional for them.

1.3 IDEA GENERATION

The idea of my product comes from the need analysis and to cater these needs I have designed a
product for Muslim women who wear abaya and struggle with the sweat, irritation, itchiness due
to fabric or the hot weather; especially in Middle Eastern countries. Since the Tencel fiber has
the features of botanic origin, sustainable production, gentleness of skin, long-lasting softness,
silky smoothness, enhanced breathability, color retention and biodegradability; it will prevent the
sweatiness.

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1.4 NEED OF IDEA

The background behind this idea generation was to let the women feel fresh, airy, light, cool and
comfortable while wearing scarf or abaya. As in my daily life I see some girls, elder women,
who permanently wear abaya/ scarf / veil even under the hot scorching sun and then I realized
there should be a sweat free abaya for them so the heat won’t bother them in anyway. Thus, I
decided to develop such product which the women could wear happily without a second thought
of sweatiness or any other problem because of heat. Before starting this project on sweat free
abaya I was determined to make this product sustainable. I listed down the fibers which fell into
my category of sustainability, sweat-free, light weight, airy, comfortable, affordable and
ecofriendly.

1.5 FABRIC SELECTION

The best one was the bamboo fiber so I did my research on it and market survey; everything was
great except the affordability. It costed a lot and was turning out to be a niche market product.
Even then, I decided to go for it but unfortunately when I talked to different suppliers and
industries, I found that the bamboo fiber wasn’t available in Pakistan. But somehow through a
few sources I found out there were some bamboo yarn cones available in the market which were
just overly priced and I would have to buy them in bulk and there wasn’t any option left. After
all of this; I did my research all over again and found out the best alternative to the bamboo fiber
which was the Tencel fiber.

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2. ABOUT THE TENCEL FIBER[CITATION Sac191 \l 1033 ]

[ CITATION htt1 \l
1033 ] Figure:2.0

2.1 What is a Tencel fiber?

Also known as lyocell. These fibers are known for feeling super soft and are widely used
in sustainable fashion. Tencel is somewhat similar to rayon (i.e. viscose) because they’re what
the industry refers to as “regenerated cellulose” fibers. Manufacturers take wood pulp, dissolve it
in a chemical solvent, then push it through an extruder to form the fibers.
The big difference is rayon requires more energy and chemicals to produce, which is both
wasteful and toxic for the workers who make it. Tencel, on the other hand, uses chemicals that
are less-toxic and get recycled in the process so there’s minimal waste. It also uses wood from
trees in sustainably-harvested forests.
Fabric made of Tencel lyocell also has excellent drape, doesn’t wrinkle easily, and holds dye
well so it makes vibrant colors. It’s also breathable and manages moisture so it helps with
temperature regulation. These features make it particularly popular for clothing and bedding
brands. Tencel modal is incredibly soft, so it’s most common in intimate apparel and
loungewear.

Tencel also gets blended with other fibers that are more recognizable (e.g. cotton or polyester) to
help give the finished product (like denim, for example) some of the unique properties and
increase softness.

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2.2 Is Tencel natural?

Yes and no. It has a natural origin because it’s made from wood, but the finished fiber is
technically man-made so it doesn’t qualify as a natural fiber. That’s why the textiles industry
refers to it as regenerated cellulose instead of “natural” or “synthetic.”
As mentioned before, Tencel fibers do have some excellent sustainability features from its
production process that make it a preferred choice for brands, including the fact that it recycles
water and chemicals so there’s less waste and it traces the trees to sustainably-harvested forests.
A few things to keep in mind: we’ve seen some brands that use Tencel refer to it as “eucalyptus
fiber” or “tree fiber.” These fibers don't exist. Tencel fibers do come from trees – mainly beech,
birch, eucalyptus and spruce – but again, the wood pulp has been manufactured into a fiber.
Also, Tencel fibers are biodegradable and compostable; however, Good Housekeeping’s
environmental consultant explains that this isn’t necessarily a best practice because any dyes and
finishes from the fabric would end up in the soil along with it. Plus, from a sustainability
standpoint, it’s better to find ways to reuse, or recycle the fabrics.

2.3 Should I buy products with Tencel? How economical it is?

Yes, absolutely! Tencel fibers feel amazing, use sustainable practices, and have high-quality
performance features that make it popular for both brands and consumers alike. The main reason
for choosing this fiber was that it was affordable, available, sustainable and has similar properties
like bamboo.

2.4What Are the Main Differences Between Bamboo and Tencel? [ CITATION
Ann17 \l 1033 ]

A major difference between the two is the solvent used in the dissolution process (which turns
wood into pulp). In chemical bamboo production, the solvent is sodium hydroxide, which is
classified as corrosive. Although this substance will not remain on the bed sheets, it can be
harmful to the surrounding environment. Tencel uses a solvent called N-methyl morpholine N-
oxide, or NMMO, which is generally not considered as harmful to the environment. Tencel also
recycles 99% of the water used in its production, but no such figure exists for bamboo.
Overall, it seems Tencel has the environmental upper hand on bamboo – although bamboo is
significantly more sustainable and less polluting than materials like cotton.

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The feel of Tencel and bamboo bedsheets are generally similar – soft, smooth and strong.
Neither have the crisp feel of cotton. Here bamboo may have a slight upper hand, though, due to
the small potential for mildew in Tencel.
2.5 Important Properties of Tencel Fibers[CITATION Hus14 \l 1033 ]

 Tencel is a cellulosic fiber regenerated from eucalyptus wood.

 Tencel fibers have been claimed to be more absorbent than cotton, softer than silk and
cooler than linen.

 Standard Tencel fibers have a cut length of 38 mm. However, these fibers are available in
cut lengths ranging from 12-58 mm depending on the ends use.

 The linear density of standard Tencel fibers ranges from 1.3-2.2 dtex. Micro Tencel may
Fig 2.51
have a linear density of 0.9 dtex while some Tencel fibers used for filling or technical
textile may have linear density up to 6.7 dtex.

 Tenacity of Tencel fibers is around 36-37 g/tex in dry state while

29-30 g/tex in wet state.

 Elongation at break of Tencel fibers is 14% in dry state while

16% in wet state.

 Tencel fibers have excellent moisture management properties, Tencel readily absorbs
moisture and quickly releases it.

 Due to smooth fiber surface, textiles made from Tencel feel very soft to the skin.

 The growth of bacteria on Tencel fibers is extremely low as compared to synthetic fibers
and cotton. This is because no moisture layer is developed on the fiber surface to sustain
bacteria, due to quick transportation of the moisture to inside the fiber.

 Moisture regain of Tencel fibers is around 13%. High moisture regain prevents
electrostatic charging.

 Tencel fibers have excellent dyeability.

 Tencel fabrics have good abrasion resistance and dimensional stability.

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  Unlike wool, Tencel is not attacked by moths.

 Tencel fabrics crease less and are easier to iron as compared to cotton fabrics.

 Tencel fabrics have good drape properties.

 Tencel waddings offer better thermal insulation as compared to polyester fabrics.

2.6 IS IT SUSTAINABLE: [CITATION Gre \l 1033 ]

Tencel or lyocell is a sustainable fabric, regenerated from wood cellulose. It is similar in hand to
rayon and bamboo, both regenerated fabrics. However, Tencel is one of the most
environmentally friendly regenerated fabrics, for several reasons. Tencel fibers are grown
sustainably.

3. YARN TO FABRIC PROCESS OF TENCEL: [ CITATION Gre \l 1033 ]

Tencel fibers are spun into yarns and then woven into textiles that are soft, absorbent, very strong
when wet or dry, resistant to wrinkles and drape well. Tencel lends these qualities to the fabrics
with which it is blended. It is often blended with natural fabrics such as hemp, cotton and wool.
All Lyocell is not created equal. While the process used to produce fiber strands from wood pulp
are very similar regardless of the source, the methods used to transform these fibers into yarn,
fabric, and finished products can vary a lot. Strong chemicals may be used in this process,
rendering the fiber less sustainable and potentially more toxic.

The other process in which Tencel yarn is processed into fabric is:

3.1 Manufacturing Process of Tencel Fiber: [CITATION Man \l 1033 ]

Tencel fibre is a solvent spun fibre using amine oxide (MMNO) as the solvent. In the process,
amine oxide is heated and is then used to dissolve wood pulp. A very clear but very viscous
solution is obtained which is filtered and then spun into a bath containing a dilute aqueous
solution of solvent. The bath removes the amine oxide from the fibres. The fibres are then
washed and dried. The removed solvent is reclaimed for further use.

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3.2 Tencel Solvent Spinning Process Flow Chart: [ CITATION Man \l 1033 ]

Flow chart of Tencel solvent spinning

Figure 3.21
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3.3 Advantages of Tencel Fiber: [ CITATION Man \l 1033 ]
Eco Print:
Made from the natural cellulose found in wood pulp. The fiber is economical in its use of energy
and natural resources, and is fully biodegradable.

Moisture Absorbent:
This fibre has natural breathability and 50% greater moisture absorption than cotton.

Heat Capacity and Thermoregulation:

Water has a high heat capacity. Therefore, fibers which contain water will also have a high heat
capacity. This can be used to help the human body’s temperature regulation. On the water vapor
absorption isotherm, we have seen that Tencel fire always contains water.

Anti-bacterial:
Due to its moisture management, Tencel is also anti-bacterial. Tencel has an extremely smooth,
soft surface that drapes beautifully to flatter every figure.

Great for Sensitive Skin:

Tencel’s smooth fiber surface feels soft and supple against the skin and its incredible wicking
abilities keep the skin dry, making Tencel a great fabric for sensitive skin. Fibers with poor water
absorption capacity result in textiles which cling to the skin when they are wet. Wet skin is much
more sensible to irritation than dry skin. The coarseness, the stiffness and the surface character of
the fibers will also have an impact on the skin’s sensory perception.

Both cotton and wool have rather good water absorbency, however they have a rather rough fiber
surface. Tencel combines good water absorbency with a smooth fiber surface which makes it a
fiber which is very gentle to the skin.

Durable:
This super fibre can hold up to a beating when both we and dry, and is most conveniently
resistant to wrinkles.

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 3.4 Disadvantage of Tencel Fiber: [ CITATION Man \l 1033 ]

1. Tencel will shrink (approx. 3%) after its first washing but retain its shape after that.

2. Tencel is more expensive than most eco fabric alternatives.

Fibrillation: [ CITATION Man \l 1033 ]

One of the properties of Tencel is its potential to fibrillate. Fibrillation is where the wet fiber,
through abrasive action, develops micro-fibrils (or tiny fibers) on its surface. By manipulating or
controlling fibrillation, a variety of different fabric finishes may be achieved.
The surface fibers of standard Tencel are fibrillated to produce a luxurious, soft-touch fabric with
a peach skin surface. This is the usual recognized quality of the fiber.

A more recently developed fiber, Tencel A100, has a non-fibrillated surface finish. Developed
primarily for the knitwear market, A100 has a subtle surface luster, and excellent print definition
and high tear and burst strength for woven and knitted fabrics. A100 also enhances laundering
performance and shape retention of garments using this fiber.   

3.5 A Comparison of Tencel Fiber Properties: [ CITATION Man \l 1033 ]

Parameter Tencel Polyester Cotton Viscose

Linear density(dtex) 1.7 1.7 - 1.7
Tenacity (cN/tex)

42-44 42-52 23-25 23-25

Elongation (%)

14-16 25-35 7-9 20-25

Wet tenacity
(cN/tex) 37-41 42-52 27-31 10-12
Wet Elongation (%) 16-18 25-35 12-14 25-30

Wet modulus {@5%

extension} (cN/tex) 270 210 100 50

4.PORTERS FIVE FORCE

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 COMPETITIVE RIVALRY THREAT THREAT OF NEW ENTRY
OF NEW
 Local abaya retailers ENTRY  Idea can be copied
 Online abaya designer  Clothing brand can
come up with abaya
collection

COMPETIT BUYER
SUPPLIER
IVE POWER
POWER
RIVALRY

THREAT
OF
SUBSTITUT
ION

SUPPLIER POWER BUYER POWER

 Few manufactures of Tencel
 Less number of
fabric
customers as the
 Costly fabric
product is for female.
 Costly product

THREAT OF SUBSTITUTION
 People can go for full maxis
 Substitute of the fabric

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4. SWOT ANALYSIS

Strength Weakness

 Sweat free product  Costly

 Functional product  Only for abaya wearing

women
 Trendy
 No fabric awareness

Opportunity Threat

 For young girls  Other abaya brands

 International market  Substitute of our fabric
 Online  Copy my idea
(e-commerce)

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6.Target market and segmentation
Our product completely revolves around abaya and its design and variations. I aim for product
specialization which is our main target.

I am working on different styles of abaya with a lot of new cuts and designs to enhance the
product.

Age:

The age group is from 18-60 years old.

Gender:

My product is for females

Culture or Religion:

Mostly Muslims

Region:

My sweat free abaya is for hotter region mainly for middle eastern countries. As my main focus
is for Pakistani market, the sweat free abaya can be worn throughout the year.

Climate:

As Pakistan receives all four seasons mostly in all regions and my product is designed in such a
way that it can worn anywhere and at any time of the year.

Size:

The size I’m proving is from extra small, small, medium, large, extra-large.

Social class:
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My product is for consumers, I’m targeting mainly on upper middle class. The sweat free abaya
can be really beneficial for the working women who wear permanent abaya or scarf.

6.1 Demand:

My survey proves that there is a demand of sweat free abaya.

6.2 Affordability:
The price our product will vary from design to design as our main target is upper middle class, so
it would be quite affordable.

6.3 Adopter Categorization

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My product category will lie under early majority, late majority and laggards.

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 6.4 Fashion cycle

My product is a basic product as it is already in the market and doesn’t need the introduction
stage. I’ve just developed a new product by adding a few features to it which are useful to the
consumers.
Thus, it won’t decline even if the sales are low. However, will stay at the maturity stage since it’s
a basic product.

7.Marketing mix

Product:

it’s a sweat free abaya with a veil and scarf made of Tencel fabric to give sweat free
characteristics and it is sustainable for the environment.

Price:

I’ll be using premium pricing as it’s a new product to the market and catering middle and upper
middle class. The selling price of my product is PKR9000.

Promotion:

Initially it will be done through online platform and media marketing. Brand endorsement
through public figures who wear abaya and will also take part in fashion shows to promote
abaya.

Place:

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 E-commerce website, shopping through online applications like Facebook and Instagram pages
(social sites).

8.1 R-W-W Framework

 Is it real?
 Can we win?

IS IT REAL?

Is it product real?
countries like pakistan are best for these kinds
Is it market real? of product as its a muslim country,mostly
sweat free abaya can be easily manufacture as we women wear abaya and because of tencel yarn
can produce tencel fabric and there are too many charachterstics the product can be worn 365
abaya specialist tailor are available.Having all the days as tencel works as in insulator for all
summer cool charachterstics.My product would season.with its inside pockets and
be a hit and will surely fulfil the required need of drapility,silky smoothness,enhanced
the market and completes the market gap. breathability and much more,it perfectly suits
and the abaya wearing women will definetly
love to wear it.

 Is it worth doing?

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Is there a need? Will the customer Will it satisfy the Can it be made?
buy? market?
Due to current climate Tencel fabric and
changes everyone will As the market It fulfills the need abaya tailors are easily
love to wear light dynamics are of the customers available in market as
weight fabric. changing and we from its properties we live in a Muslim
provide abaya with and functionality. country.
the latest and
trendy designs.

CAN WE WIN?

Company Competitiveness?
Product Competitiveness?
As i m an acting as an entreprenuer,my heirachy
As many brands are having abayas and its retail
is flatso i would be aable to read the market
outlet but my product stands out from all of
situation more effeicently and i would be having
them because of its fabric which is sustainable
leass competition.
and consumers can have the assurance that their
outfit are not giving an adverse impact on the
enviroment.

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Differentiation? Low cost position?

 IS IT WORTH IT?

Profitability?
Need satisfaction?
the product will surely be profitable as there is a
According to the need analysis the consumer
need in the market and people with buy at a
needs are clearly being satisfied from my
premium price and i will get the firest mover
product.
advantage as well.

Risks?
The cost of yarn is
really high, the idea of 23
Tencel fabric is new to
consumers but I’m up
for all risk to introduce
9.COSTING and PRICING

Cost of my product for abaya, veil and scarf.

YARN 5KG PKR2200

FABRIC FORMATION PKR240

DYEING AND FINISHING PKR500

STITCHING PKR1200

BUTTONS PKR110

PACKAGING PKR350

COST PKR4600

OVERHEADS (15%) PKR690

TOTAL COST PKR5290

Profit (100%) PKR5290

SELLING PRICE PKR10580

NOTE: ALL THE PRICES ARE ESTIMATED BEFORE THE PANDEMIC

9.1 COST SUMMARY

The sweat free abaya with a veil and a scarf requires 10 meters of Tencel fabric. For this 5kg of
yarn is required one kilo of yarn produces around 2 meters of fabric. 1kg of yarn is of PKR440.
(5kg x PKR440=PKR220)

The fabric construction is 60/2 x 60/2/ 60 x 60

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Weaving is done at PKR.40 per pick. (60PICK X 10 METERS X PKR.40=PKR 240)
Dyeing and finishing rates are not finalized yet so it’s just an estimate.
Tailor is charging PKR1200(stitching of abaya PKR1000, veil PKR120, scarf PKR 80).
Buttons cost around 10/piece so 11 buttons are for PKR110.
Packaging and its printing cost PKR350.

10APPENDICES. Market surveys

10.1 Market survey 01:

This survey was entirely on international brands who deals in trendy abayas in middle eastern
countries such as “Hanayen” who’s plain abayas are starting from PKR 32000. It has variety of
designs and fabric quality though the brand is established and is considered as big brand its
abaya has gain popularity and is a symbol of high or elite class. Hanayen has retail stores in
many middle eastern countries and also runs an e-commerce website. Their own manufacturing
unit produces 60000 units of abaya.

10.2 Market survey 02:

My second market survey was on Pakistani local retailers and abaya markets have ready to wear
abayas, the cost is relatively low starting from PKR2000 but the quality of fabric is really poor
and provide only basic cuts and old fashion designs.

10.3 Market survey 03:

My third survey was on Pakistan abaya brands who have retails outlets and also have e-
commerce website. Mostly brands are established and have multiple retail outlets. Their target
market is upper middle class and above. The provide quality fabric with new designs. The abaya
prices starts from PKR8000 and reach up to PKR35000.Brands like AL-BALAGH, HIJABEAZ,
HIJAB UL HAREEM.

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10.4 MY SURVEY
I prepared a survey form and got the responses from women and girls around the age of18 to 60
and following is the result of my survey form.

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28
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10.5 INTERVIEW

INTERVIEW WITH WOMEN WHO WEAR PERMENANT HIJAB

I sat down with the women; who are my family relatives and wear permanent veil. These are the
young women and also middle-aged women around the age of 28-53yrs. There answers were the
same.
1. What fabric do you mostly prefer for your abaya in your daily life?
My preference would be of any fabric which is light weight, cool but not see through.

2. Does it give you the comfort you need especially in summers?

Not really; because the scorching heat of sunlight causes a lot of irritation and sweatiness
even if the fabric is light. You know because it’s Karachi.

3. Do you think it’s suitable for you even while you’re travelling for vacations abroad?
No, it’s difficult to carry so I prefer long coats while traveling and I just wear the hijab
with it.

4. At what price do you usually prefer to buy abaya?

Depends on the fabric quality and the current situation but usually maximum up to
10,000Rs.

5. When do you usually go for specially abaya shopping?

I specially go when there is an upcoming event or if I have to go for hajj/ umrah.

6. Have you ever heard of a sweat free abaya?

No, never heard of it.

7. What if I say there is a sweat free abaya available in the market; would you prefer
to buy it over the normal abaya?
Of course, I would like to try it if it’s actually a sweat free. Also depends on my price
range.

8. If the price range is the same as the normal abaya; targeting middle and upper
middle class. Would you prefer to buy it then?
Would definitely go for it.

9. As this product is promising its customers to feel light, fresh and especially sweat
free even in summers. Do you think you need this product in your life?
Yes, since it providing the qualities I need as a customer. Especially if its sweat free I’m
totally bought.

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10. Would you prefer secret inner abaya pockets to secure your essentials while you are
travelling or coming back home from a night event? These pockets are designed in a
way that it won’t be visible from the outside.
Yes, I would prefer to have it as sometimes as sometimes I don’t feel like carrying a big
bag and idea of these pockets sound safe for the essentials.

11. What style in abaya do you prefer?

I mostly prefer plain and simple but it also depends on the occasion too if I’m going out
for a special event then I would prefer light and elegant work at the back or just at the
side front.

12. Do you prefer your abaya opening with buttons or without buttons?
I prefer both. It depends on the occasion or my mood.

13. What is your favorite color to wear?

I prefer dark in winters and light in summers but I personally like pastels.

14. Do you prefer color of your scarf to be in contrast or to be the same color as abaya?
I like it to be in contrast.

15. Do you like the idea and concept of the product; sweat free abaya/hijab/veil with
secret inner pockets?
As abaya hijab and veil are in my permanent dress code so I love the idea and concept
and would definitely like to use this product. It also sounds promising.

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11.PROUCT DESIGN
11.1 FABRIC COMPOSITION: our fabric is made of 100% Tencel fabric.
11.2 KEY POINTS OF MY PRODUCT:
 Enhancing functional ability (secret pockets)
 Money pocket, mobile pocket, prayer mat pocket, direction of qibla pocket, extra pocket
for jewelry. (5)
 Providing sweat free product
 100% TENCEL fabric
 Wrinkle free
 Sweat free finish
 Eco friendly and sustainable
 Dual effect characteristics (summer and winter)
 Cooling effect and light weight
 Durable
 Working on cuts
 Semiformal
 Moisture wicking properties

11.3Product design aim: Problem solving, Need in the market, sustainable and ecofriendly.
11.4 Augmented product: it includes scarf and veil. There could be more addons according
to the customers, taste for example: different button styles or different type of work
according to their taste.

11.5Packaging: secure printed bags to add charisma to my product and attract the
customers.

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12.ABOUT ABAYA FABRIC:
It's essential to make sure you are able to make the right choice when picking your
Abaya. Usually good abayas are 100% Polyester; a light, elegant, pliable and comfortable
to wear smooth and soft material suitable for the hotter & colder season. Its silky soft and
cooling to the skin. The more expensive abayas are usually made from this fabric. Abaya
comes in different quality. The better the quality the higher the price of the abaya.

Now the most common fabrics you will find are:

 Nidha
 Crepe
 Linen
 Silk
 Satin
 Chiffon
 Georgette
 Cotton
 Jersey
The primary factor when choosing an Abaya has to be the fabric, as this can make all the
difference between a piece that will feel comfortable and wow, over an Abaya that would
be uncomfortable for the weather. So, to make the decision, understanding what Fabric
the Abaya is can help you to make the best choice.

12.1 Fashion Do’s and Don’ts of Styling Abaya

Want to look modest yet modern? Following are some global fashion guidelines about
wearing Abayas and styling them the right way, no matter which country you are from:
  Un-necessary Layers of Abaya: If you are one of those petite females, then avoid
wearing abayas that have been designed using several layers of the fabric. In the summer
season, avoid wearing Abayas having multiple layers.
 No to Floor Sweeping Abaya: Extra-long Abayas are a big No! Avoid wearing Abayas
that have long tails and sweep the floor where ever you go. Such long abayas can cause
an exceptional level of discomfort and can even create a slipping hazard as well.
 Abayas don’t come in Black only: The traditional color of Abaya is Black, but Abaya
doesn’t always come in Black color only. You can always go for neutrals, decent solid
colors, and light colors in the summer season as well.  Another essential factor about
Black Abayas is to note the levels of fadedness in Black color as the Black color fades
away under UV rays. As soon as you observe color fades in the Black Abayas, please
replace the Abaya right away.

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  Abayas should not be Crafty: Don’t overdo your Abaya. Too much embellishment on
Abaya kills the motive of being modest. Try picking Abayas that are decent in color and
have embellishments on the border only and not on the main body of Ab
 Choosing Fabric Type of Abaya: If you are buying Abaya for the summer season, then
always prefer wearing Linen, Lawn or Cotton. For the winter season, prefer wearing
Abaya made up of woolen fabric or velvet.
 Avoid Too Tight Abaya: Wearing too tight Abayas is a big No! Avoid them at all costs!
Abaya is a sign of modesty and decency and wearing too tight Abaya will simply not
look appropriate at all.

12.2 Size Chart for Muslim Abaya: [ CITATION Isl20 \l 1033 ]

 

Size S M L XL XXL  XXXL

37.8" 41" 44.1" 46.8" 47.2" 53.5"
Bust (around fullest part)
96 cm 104 cm  112 cm 120 cm  128 cm 136 cm
39.4" 42.5" 45.7" 48.8" 52" 55.1"
Hips (around fullest part)
100 cm 108 cm 116 cm 124 cm  132 cm 140 cm

Shoulder (distance between the 15" 15.7" 15.7" 17.3" 18,1" 18.1"

edge of shoulders) 38 cm 40 cm 40 cm 44 cm 46 cm 46 cm
Abaya measures will be bigger than body measure e by 3-4 inches / 7.5-10 cm at bust area and 4-
5 inches / 10 - 12.5 cm at hips area.

How to take your measures and appropriate size

Please take measurements over your undergarments.

•Shoulder Width Distance between the edge of shoulders.

•Bust Measure under arms around fullest part of bust. Be sure to keep tape level across back and
comfortably loose.
•Natural waist Measure around natural waist with a loose tape.
•Hips Measure around fullest part of body at top of legs. Keep feet together and tape parallel to
floor.
•Length Measure from highest part of shoulder (near neck) to heel.
•Sleeve Length Measure from shoulder edge to after wrist joint by 1 inch / 2.5 cm.

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12.2.1 Abaya Length [ CITATION Isl20 \l 1033 ]

The abaya length according to standard measures is 7.8" / 20 cm shorter than person height if
measured from mid back bottom of neck level to heel. According to "your height" selected when
buying abaya you will receive an abaya 7.8"/ 20 cm shorter than your height. Please check the
following table and if you want a shorter or longer abaya than standard you may request that in
additional information field when processing order.

Person Height Abaya Length

4.8 feet / 146 cm 49.6" / 126 cm
4.9 feet / 150 cm 51.1" / 130 cm
5.0 feet / 153 cm 52.3" / 133 cm
5.1 feet / 156 cm 53.5" / 136 cm
5.2 feet / 158 cm 54.3" / 138 cm
5.3 feet / 161 cm 55.5" / 141 cm
5.4 feet / 164 cm 56.6" / 144 cm
5.5 feet / 167 cm 57.8" / 147 cm
5.6 feet / 170 cm 59.0 "/ 150 cm
5.7 feet / 173 cm 60.2" / 153 cm
5.8 feet / 176 cm 61.4" / 156 cm
5.9 feet / 179 cm 62.5" / 159 cm
6.0 feet / 182 cm 63.7" / 162 cm
6.1 feet / 185 cm 64.9" / 165 cm
6.2 feet / 187 cm 65.7" / 167 cm

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12.3MOOD BOARD:

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12.4 TECHPACK

CLOSE VIEW OF HIDDEN BUTTONS ON

CENTER FRONT

INSIDE OF ABAYA

FRONT

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13. LAB TEST

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14. Conclusion

As sustainability is a necessary element and the main part of every talk in today’s world, so I had
my main focus on it while deciding the product. We all know that the necessity is the mother of
invention and by observing my surroundings I designed this product for Muslim women. By

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targeting on the segment of Muslim community; where this apparel wear plays a vital role in
Islam since by wearing it, we will get good deeds.

I think my product will indeed be useful and beneficial for the Muslim women especially who
wear permanent hijab. It is a sweat free, ecofriendly abaya and contains all those characteristics
for a fashionable outfit. Having all the qualities, my abaya would definitely be a hit in the market
and people will surely consume it.

My product would be promoted in two basic ways one is the emotional way as it is connected to
the Muslim community and the other way will be the promotion of its utmost quality that we are
providing. Above all the packaging would be so attractive the one would love to buy it.

Furthermore, we will work on bamboo and Tencel blends to create a new product line for the
niche market.

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