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How Would We Improve Petronas Petrol Stations' and Kedai Mesra's Sales?

The document discusses ways to improve sales at Petronas petrol stations and Kedai Mesra stores. Some suggestions include giving out loyalty points immediately, streamlining purchases at highway stores, introducing a mascot, renovating stores and advertising changes, improving the Petronas mobile app, and adding amenities like massage chairs and kid areas to increase customer satisfaction.

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Jacelyn
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357 views1 page

How Would We Improve Petronas Petrol Stations' and Kedai Mesra's Sales?

The document discusses ways to improve sales at Petronas petrol stations and Kedai Mesra stores. Some suggestions include giving out loyalty points immediately, streamlining purchases at highway stores, introducing a mascot, renovating stores and advertising changes, improving the Petronas mobile app, and adding amenities like massage chairs and kid areas to increase customer satisfaction.

Uploaded by

Jacelyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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How would we improve Petronas petrol stations’ and Kedai Mesra’s sales?

·         Here are some of my answers as well as my friends’:

·         Kad mesra (gaining points to exchange with gifts) to be given out straight away
(community-based card)

·         In Kedai Mesra stores along the highway where efficiency and convenience are of
great importance, the process of purchasing Mesra goods is made efficient. Customers
can make direct purchases.

·         Introduce a mascot for branding

·         Introduce innovative store or petrol transformations and advertise about the


changes

·         Mobile app for Petronas (innovate the app to make it more user-friendly and
advertise it)        

·         Massage chairs, facilities for kids, free breakfast (the general idea here is to
increase customer satisfaction)

·         Feedback – we were allotted a session to talk about how we felt about the day,
what people we met, what we learnt, and whether we liked their interview style/activities
done. You should be sincere and positive.

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