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Q.explain The Emerging Trends in RETAILING. What Methods Do U Propose To

Retailing is the final stage of distribution where customers purchase products. Emerging trends in Indian retailing include the rise of supermarkets and specialty stores in the 1990s due to foreign brands entering the market. To enhance the image of a children's clothing store, the retailer should focus on accessibility, affordability, and availability. Specifically, the store should provide parking, knowledgeable staff, age-appropriate displays, a safe and clean environment, quick service, and promotional activities. Enhancing the customer experience at the retail level is important for satisfying customers and building brand loyalty.

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105 views3 pages

Q.explain The Emerging Trends in RETAILING. What Methods Do U Propose To

Retailing is the final stage of distribution where customers purchase products. Emerging trends in Indian retailing include the rise of supermarkets and specialty stores in the 1990s due to foreign brands entering the market. To enhance the image of a children's clothing store, the retailer should focus on accessibility, affordability, and availability. Specifically, the store should provide parking, knowledgeable staff, age-appropriate displays, a safe and clean environment, quick service, and promotional activities. Enhancing the customer experience at the retail level is important for satisfying customers and building brand loyalty.

Uploaded by

Se Sathya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Q.explain the emerging trends in RETAILING.

What methods do u propose to


enhance the  retail store image  dealing in children wear.
 
HOW TO START? WHERE TO START?
 
The key word in this Q is retailing
 
What is retailing?
 
This is the most important and vital stage in distribution where the customer comes
to buy the product. .His experience in this stage is very important for  his
satisfaction and reinforcing his buying habit
 
Marketing is identifying and satisfying customer needs and wants
 
This is done thro marketing mix
 
Product, price, promotion and place(distribution)
 
U might hv identified the needs, designed the products,priced appropriately as per
objective and marketing strategy, advertised to create awareness (pull).
 
Then the product has to reach the consumer. He has to buy , get satified and u get
ur money value for the efforts/profit
 
RETAILING is the most important operation in marketing chain, where the
customer comes with an intention to buy , he gets an opportunity to touch and feel
the product and looks for good delivery service.
 
EMERGING TRENDS
 Indian scene has gone thro various style of retailing .
Small traders, petty shops,cart vendors,vegetables, platform vendors
 
General merchants,grocershops where they measure , pack and deliver ( to
prepacked merchandise)newspaper distribution, milk vending, flower sellers special
in India due to pooja culture and women wearing in their hair.
 
After 1990. the retailing trend changed to super markets and speciality stores due to
Foreign brands  and players entry ( liberalization,privitisation, globalization)
 
Like ambani created revolution in size of industry KISHORE BIYANI created
revolution in retailing. Pantaloon to big bazzar his philosophy was affordable prices
for common man by buying in large volume .
 
 
In big bazzar customers were able to get bargain deals.
 
Three important factors in retailing
a)accessibility
 
b) affordability
 
c) availability
 
In the new millinium  the trend moved to E’tailing-online buying of books, cds, train
tickets etc
 
What is retail mix
 
1.merchandise variety
 
2.services offered
 
3.pricing
 
4.advertsing
 
5. promotion
 
6.Store layout
 
7. store location
 
8.visual merchandising
 
HOW to enhance the image of retai textile store for children wear?
 
Retail strategy can be looked at a matrix on margin/ turnover according to products
handled.
 
Low margin/high turnover-discount stores
 
High margin? High turnover-conveneince stores
 
Low margin /low turnover-heavy competition
 
High margin / low turnover- upmarket speciality store
 
The children wear textile store falls in special;ity category
 
      With the present buyer behaviour of two income( both husband and wife
working) and small family(one or two children)city living and peer pressure and
school uniform and activities lay special emphasis on children wear.
 
 Hence the store has to hv good frontage and parking fecility
 People to receive and guide
 Price labels and user instruction
 Safe floor as children will be visiting
 Wide gang way
 Agewise display
 Good airconditiong and pipe music
 Courteous staff
 Easy exchange procedure
 Festival promotion like deepavali and Christmas
 Good window display and regular change as per season
 Quick billing and delivery( customers hate waiting)
 Accepting all reputed company credit cards
 Children play area and mother rest area and clean rest rooms
 Small gifts to children according to value of purchase
 FM radio is becoming very popular reminder medium
 Regular strip ad in local news paper.
 Data bank of regular customers to inform new arrivals
 
These are some of the measures the retailer can take to enhance his image.
 
Summing up retailing is most important stage in marketing chain to gain and retain
customers and lot of planning has to go into this with support to retailers by
manufacturers

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