LEON GUINTO MEMORIAL COLLEGE INC.
Atimonan, Quezon
S.Y. 2020- 2021
PURPOSIVE COMMUNICATION
MODELS OF COMMUNICATION
Identify the difference of 2 Types of Model of Communication
Linear Model of Communication
Transactional Model of Communication
LINEAR MODEL OF COMMUNICATION
The linear communication model explains the process of one-way
communication, whereby a sender transmits a message and a receiver absorbs
it.
It’s a straightforward communication model that’s used across businesses to
assist with customer communication-driven activities such as marketing, sales
and PR.
The sender, channel and receiver play crucial roles in linear communication. The
sender puts an idea, thought or feeling into a message, and transmits this
message via a ‘channel’. This channel acts as the medium and will change the
message into a tangible form, for instance speech, writing or animation. In its
new form, the message is transmitted to the receiver, who then decodes it.
According to the model, many things can affect the one-way communication
process. For instance, the choice of channel selected may affect the way a
receiver interprets a message. Also, a number of disruptions can occur at any
point – they're known as ‘noise’. It can include ‘psychological noise’, whereby the
psychological state of the receiver will affect the interpretation of the message,
including stress, anxiety, anger and so on.
TRANSACTIONAL MODEL OF COMMUNICATION
Transactional model of communication is the exchange of messages between sender
and receiver where each take turns to send or receive messages.
Here, both sender and receiver are known as communicators and their role reverses
each time in the communication process as both processes of sending and receiving
occurs at the same time.
The communicators can be humans or machines but humans are taken as
communicators in this article to analyze general communication between humans. The
model is mostly used for interpersonal communication and is also called circular model
of communication.
Transactional model is the process of continuous change and transformation where
every component is changing such as the people, their environments and the medium
used. Due to this, it assumes the communicators to be independent and act any way
they want.
Since both sender and receiver are necessary to keep the communication alive in
transactional model, the communicators are also interdependent to each other. For
example, transactional communication is not possible if the receiver is not listening to
sender.
Activity 1: Linear/Transactional Communication
Based on a movie or television show, describe an interaction between two characters
that is linear and transactional in nature. For the linear model, explain how the sender
and receiver's channels, environment, and noise impact the exchange. For the
transactional model, explain how feedback, the fluidity of communication, and the
relational nature of communication impact the exchange.
Activity 2: Statements About Communication (Video)
Interview a friend or family member and ask him or her what he or she thinks of one of
the following statements and how this statement impacts relationships. Do not tell your
interviewee that these are myths or facts about communication. Instead, record his or
her perceptions about the statement and discuss whether you agree or disagree with
his or her views.
Communication does not always require understanding.
Communication is not always a good thing.
No single person or event causes another's reaction.
Communication will not solve all problems.
Meanings are in people, not words.
Communication is not simple.
More communication is not always better.
(Note: In your interview, please use English language and wear presentable attire)
JUST SEND YOUR OUTPUT IN MY G-MAIL ACCOUNT, maejalapan29@gmail.com
Deadline: October 13, 2020
