MEDIA AND INFORMATION LITERACY WEEK 6
NOVEMBER 16 -20, 2020
MAGDALENA B. DASCO
(SUBJECT TEACHER)
Learning Competencies: Describe the different dimensions of text information and media
(MIL11/12TIM-IVb-3); Describe the different dimensions of visual information and media (MIL-
11/12VIM-IVc-7); Describe the different dimensions of audio information and media (MIL-11/12AIM-
IVd-11); Describe the different dimensions of motion information and media (MIL11/12MIM-IVef15);
Describe the different dimensions of manipulative / interactive media (MIL-11/12MPIM-IVgh-19); and
Describe the different dimensions of multimedia information and media (MIL11/12MM-IVij-23)
DIFFERENT RESOURCES OF MEDIA AND INFORMATION: TEXT, VISUAL, AUDIO, MOTION,
MANIPULATIVE AND MULTIMEDIA
Media and information increase every day and it becomes so abundant that it can be found
anywhere, anytime especially in the booming era of data and information explosion. Becoming media
and information literate individuals will test our patience on how we deal with information and
misinformation. This week, we will focus on the different resources of media and information Text,
Visual, Audio, Motion, Manipulative and Multimedia.
TEXT INFORMATION AND MEDIA
Text – a simple and flexible format of presenting information or conveying ideas whether hand- written,
printed or displayed on-screen. Text is available in different sources whether it is formal (news articles,
published books, newspapers, magazines, advertisements, research works, etc.) or informal (blogs,
personal e-mails, SMS or text messages, online messengers, social media platforms, etc).
Typeface (also called font, font type, or type) refers to the representation or style of a text in the digital
format.
Design Principles and Elements
a. Emphasis - When trying to make a point or highlighting a message, you can make the text bold,
italicized, have a heavier weight, darkened or lightened (depending on your background color)
or enlarged.
b. Appropriateness - refers to how fitting or suitable the text is used for a specific audience,
purpose or event.
c. Proximity - refers to how near or how far are the text elements from each other.
d. Alignment - refers to how the text is positioned in the page. This can be left, right, center or
justified.
e. Organization - Organization ensures that while some text elements are separated from each
other, they are still somehow connected with the rest of the elements in the page.
f. Repetition- concerns consistency of elements and the unity of the entire design. Repetition
encourages the use of repeating some typefaces within the page.
g. Contrast- creates visual interest to text elements. When you place a white text on a very light
yellow background, contrast is not achieved and the text will be difficult to read, but when you
put a white text on a dark brown background, contrast is created.
VISUAL INFORMATION AND MEDIA
Visual media and information – materials, programs, applications and the like that teachers and
students use to formulate new information to aid learning through the use, analysis, evaluation and
production of visual images.
Types of visual media – photography, video, screenshots, infographics, data visualization (charts
and graphs), comic strips/cartoons, memes, visual note-taking, etc.
Purpose of visual information – the primary purpose of visual information is to gain attention,
create meaning, and facilitate retention.
Visual Design Elements
a. Line – describes a shape or outline.
b. Shape – usually a geometric area that stands out from the space next to or around it, or because
of differences in value, color, or texture.
c. Value – the degree of light and dark in a design.
d. Texture – the way a surface feels or is perceived to feel.
e. Color – determined by its hue (name of color), intensity (purity of the hue), and value (lightness
or darkness of hue).
f. Form – a figure having volume and thickness. An illusion of a 3-dimensional object can be
implied with the use of light and shading.
AUDIO INFORMATION AND MEDIA
Audio – Sound that is recorded, transmitted and/or reproduced.
Audio media - Media communication using audio or recordings to deliver and transfer information using
sound.
Types of Audio Information
a. Radio broadcast - live or recorded audio sent through radio waves to reach a wide audience.
b. Music - vocal and/or instrumental sounds combined in such a way as to produce beauty of form,
harmony, and expression of emotion.
c. Sound recording - recording of an interview, meeting, or any sound from the environment.
d. Sound clips/effects - any sound, other than music or speech, artificially reproduced to create an
effect in a dramatic presentation, as the sound of a storm or a creaking door.
e. Audio Podcast - a digital audio or video file or recording, usually part of a themed series that can
be downloaded from a website to a media player or computer.
Characteristics of Sound
a. Volume – intensity of a sound.
b. Tone – the audible characteristic of a sound.
c. Pitch – how high or low a sound is.
d. Loudness – refers to the magnitude a sound is heard.
Purposes of Audio Media
a. Give instruction or information
b. Provide feedback
c. To personalize or customize
MOTION INFORMATION AND MEDIA
Motion media – a visual media that gives the appearance of movement. It can be a collection of
graphics, footage or video. It is combined with text, audio or interactive content to create multimedia.
Types of Motion Media
According to format:
a. Animations - animated gifs (Graphic Interchange Format), Flash, Shockwave, Dynamic HTML
b. Video formats/Video Codecs - motion media use large resources. Codecs compresses and
decompresses video files. Examples are H.26N series, Quicktime, DivX, MPG, MP4
According to purpose: Education, entertainment, advertising
According to source: Personal, social media, media companies
According to audience: private or public; directed or general
Elements of Motion Media
a. Speed can be constant or variable. The tone of the movement can be highlighted by the speed
coupled with music. A fast movement gives vigor and vitality, intensifying emotions. A slow
movement connotes lethargy, solemnity or sadness.
b. Direction can indicate a movement from one direction to another. It can also refer to the
growing or shrinking of an object.
c. Motion Path refers to the route that the object will take. It shows the change in direction of a
movement.
d. Timing can be objective or subjective. Objective timing can be measured in minutes, seconds,
days, etc. Subjective timing is psychological or felt. Timing can be used to clarify or intensify the
message or the event.
Design Principles in Creating Movement
a. Speed, direction and timing should depict natural laws of physics.
b. Timing affects recall. Fast movement sends much information. Slow movement provides
emphasis and lasting recall.
c. Transitions are used to switch between scenes. It is important to know which type of transition
to use as this sets the tone for the next event and should provide a smooth connection from one
event to another.
d. Sound and color add depth and meaning to movement.
e. Cartooning your graphic and text provides dynamic movement. This can be done by using the
following movements: stretching, rotating, squashing
f. Blurring can be used in different ways. In animation, blurring can provide the illusion of fast
movement. In videos, it is often used to censor information for security or decency.
MANIPULATIVES / INTERACTIVE INFORMATION AND MEDIA
Interactivity – the communication process that takes place between humans and computer software.
The most constant form of interactivity is typically found in games, which need a continuous form of
interactivity with the gamer. Database applications and other financial, engineering and trading
applications are also typically very interactive.
Interactive Media – a method of communication in which the program's outputs depend on the user's
inputs, and the user's inputs in turn affect the program's outputs.
Different Platforms of Interactive Media:
a. Mobile apps - a software application developed specifically for use on small, wireless computing
devices such as smartphones and tablets, rather than desktop or laptop computers.
b. 3D TV - a television display technology that enables a three-dimensional effect, so that viewers
perceive that an image has depth as well as height and width, similar to objects in the real
world.
c. Video games (multi-player) - a game played by electronically manipulating images produced by
a computer program on a television screen or other display screen. Multiplayer games allow two
or more players to play with one another or play together.
d. Role-playing games (RPG) - a game in which players assume the roles of characters in a fictional
setting. Players take responsibility for acting out these roles within a narrative, either through
literal acting or through a process of structured decision-making or character development.
e. Interactive websites (pools, surveys, exams, exercises)
f. Virtual reality and immersive environments - the computer-generated simulation of a three-
dimensional image or environment that can be interacted with in a seemingly real or physical
way by a person using special electronic equipment, such as a helmet with a screen inside or
gloves fitted with sensors.
g. Social media - websites or online services where users (actual people) are the creators and
consumers of the content, and where social interactions (commenting, liking, posting, talking)
are the main features of content. Examples are Facebook, Twitter, Instagram, Snapchat, Vine,
etc. Relate this topic to their output in the previous activity.
Different ways of interacting with the Internet:
a. Online shopping - compare prices; compare features of similar items; add to cart; choose
payment type; track delivery; get advice from experts; search products; check local availability;
get product recommendations.
b. Online gaming - choose a game; play with computer; play with others; choose a level, in- game
customization, etc.
c. Online classes - interact with content; interact with instructors; interact with classmates.
d. Chat - group chat; search groups; search friends; translate language.
e. News and information - exchange information; give reaction; news on demand; monitor views.
f. Videos - choose your own adventure; get multimedia content; experience game elements.
MULTIMEDIA INFORMATION AND MEDIA
Multimedia information – A combination of different media format such as text, audio, graphics,
drawings, photos and videos where every type of information can be represented, stored, transmitted
and processed digitally. (ex. documentaries)
Advantages:
It is multi sensorial. It uses a lot of the user’s senses while making use of multimedia, for
example hearing, seeing and talking.
It is integrated and interactive. All the different mediums are integrated through the digitization
process. Interactivity is heightened by the possibility of easy feedback.
It is flexible. Being digital, this media can easily be changed to fit different situations and
audiences.
It can be used for a wide variety of audiences, ranging from one person to a whole group.
Disadvantages:
Information overload. Because it is so easy to use, it can contain too much information at once.
It takes time to compile. Even though it is flexible, it takes time to put the original draft together.
It can be expensive. Multimedia makes use of a wide range of resources, which can cost you a
large amount of money.
Takes up too much storage. Large files like video and audio has an effect of the time it takes for
your presentation to load. Adding too much can mean that you have to use a larger computer to
store the files.
***GOD BLESS***
