1.
Gender
a) Male b) Female
Attributes No. of Respondents Percentage
Male 42 42%
Female 58 58%
Total 100 100%
No. of Respondents
Male
42%
Female
58%
2. Age
a) Below 18 b) 18-30 c) 30-50 d) 50 &above
Attributes No. of Respondents Percentage
Below18 3 3%
18-30 13 13%
30-50 46 46%
50 &above 38 38%
Total 100 100%
No. of Respondents
Below18 18-30 30-50 50 &above
3%
13%
38%
46%
3. Education
a) SSC b) Intermediate c) Graduation
d) P.G e) Others
Attributes No. of Respondents Percentage
SSC 5 5%
Intermediate 11 11%
Graduation 45 45%
P.G 30 30%
Others 9 9%
Total 100 100%
4. Which brand of bath soap do you use?
A) Lux B) Dove C) Lifebuoy D) Hammam E) Other
Attributes Number of respondents Percentage
Lux 35 35%
Dove 08 08%
Lifebuoy 22 22%
Hammam 05 05%
Other 30 30%
Total 100 100%
5. What are the attributes to you normally prepare?
A)Foamy B)Thick lather C)Transparent D)Milky E)Colour F)Glycerines
G)Medicinal H) Neem I)Sandal
Attributes Number of respondents Percentage
Foamy 21 21%
Thick lather 10 10%
Transparent 5 5%
Milky 10 10%
Colour 6 6%
Glycerines 11 11%
Medicinal 12 12%
Neem 1 1%
Sandal 24 24%
Total 100 100%
6. At what price do you normally buy standard bath soap?
A) 10 to 15 B )15 to 20 C)20 to 25 D)25 to 30
Attributes Number of respondents Percentage
10 to 15 22 22%
15 to 20 42 42%
20 to 25 25 25%
25 to 30 11 11%
Total 100 100%
7. Approximately how many bath soaps do use for month entire family?
A) 1 B) 2 C) 3 D) 5 E) 7
Attributes Number of respondents Percentage
1 soap 18 18%
2 soaps 30 30%
3 soaps 41 41%
5 soaps 8 8%
7 soaps 3 3%
Total 100 100%
8. Do you prefer particular brand soap for usage?
A) Yes B) No
Attributes Number of respondents Percentage
Yes 82 82%
No 18 18%
Total 100 100%
9. Are you aware of Lux brand?
A) Yes B) No
Attributes Number of respondents Percentage
Yes 98 98%
No 2 2%
Total 100 100%
10. If yes, have you use Lux soap?
A) Yes B) No
Attributes Number of respondents Percentage
Yes 35 35%
No 65 65%
Total 100 100%
11. Reason, can you specified the attributes you normally see in Lux?
A)Foamy B)Thick lather C)Transparent D)Milky E)Colour F)Glycerines
G)Medicinal H) Neem I)Sandal
Attributes Number of respondents Percentage
Foamy 21 21%
Thick lather 10 10%
Transparent 5 5%
Milky 10 10%
Colour 6 6%
Glycerines 11 11%
Medicinal 12 12%
Neem 1 1%
Sandal 24 24%
Total 100 100%
12. From which place do you normally do you buy?
A) Nearby store B) Retail store C) Whole seller D) Any other
Attributes Number of respondents Percentage
Nearby store 52 52%
Retail store 28 28%
Whole seller 12 12%
Any other 8 8%
Total 100 100%
13. Have you tried new variants of Lux soap after viewing the advertisement?
A) Yes B) No
Attributes Number of respondents Percentage
Yes 42 42%
No 58 58%
Total 100 100%
14. which of the offers available influence you the most to purchase Lux soap?
A) Discounts offer B) Buy one get C) Combo pack D) Any other (specify)
Attributes Number of respondents Percentage
Discounts offer 24 24%
Buy one get 48 48%
Combo pack 18 18%
Other 10 10
Total 100 100%
15. If Lux soap easily available to you at the retail shop?
A) Yes B) No
Attributes Number of respondents Percentage
Yes 87 87%
No 13 13%
Total 100 100%
16. Which variance of Lux soap you like the most?
A) Peach milk B) Cream milk C) Pink milk D) Badam milk
Attributes Number of respondents Percentage
Peach milk 5 5%
Cream milk 45 45%
Pink milk 30 30%
Badam milk 20 20%
Total 100 100%
15. How frequently you purchase Lux soap?
A) Every week B) Every month C) Occasionally
Attributes Number of respondents Percentage
Every week 32 32%
Every month 62 62%
Occasionally 6 6%
Total 100 100%
