SPORTSWEAR
FASHION AND FABRIC
Shiv Basant
Fashion & lifestyle accessories
Semester vi
National Institute of Fashion technology
Gandhinagar Gujarat
Mentor
Mr . Abhishek Sharma
Linc cc F & LA
NIFT Gandhinagar
Abstract
The influence of sportswear on fashion is every where from haute couture to street style.
Now sports wear have become designer level in their on meanings, having a significant
importance on fashion. In early daya sports wear was only ment for sports person. Due to
industrial revolution in 19th century and first world war (1914 - 18) people needed functional
clothing. Meanwhile social changes and new interest in sporting activities were gradually
begnning to affact the way that women dressed. Hollywood in 1930s and 1940s glamorized
the new liberal clothing for women. The most dramatic changes in the devilopment of
sportswear came about through the 2nd world war. After the introduction the colour
telivision(1970s), the Munich Olumpic games (1972) to which many peoplewatched it in
colour. They saw the olumpic in colour through telivision. Through colour pattern and
graphics it was easy to people to distinguic their faverot patiocipants. And people start liking
the sportswear relating to their faverot sports player.
Keywords
Functional clothing, revolutionary fabric, clothing behaviour, identity, protection, nonverbal
communication, performence, graphics, colour, social interaction, identity
Introduction
The basic of all sporting activity is social,a way for people to interact with one another.
Sports wear perform dual function not only protection for body but also amean of
communication.In the 1990s advances in textile and garment technology, much of it
especially developed by the sports industry itself, but also inherited from research for space
travel, the military, industry, and medicine, resulted in ever more sophisticated sportswear.
Fashion used to concentrate silhouette, proportion styling hemlength and colour, but now
function plays a major role [1.8]. In recognisation of the appeal of sorts fabric outside the
industry. Manufaturers havebegun to add more asthetic and functional fabrics to the
sportswear[2]. As the technological development shows no sign of slowing down,
multifunctional design becoming a necessity.[3] Innovative technical fabrics also a new
asthetic and defferent tectile qualities that streetstyle and fashion designers are quick to
pick up. High performance protective clothing are now the mass aceeptance.[4] The
sportswear allows to wearer to aesthetic expression, attracting the opposite sex, and for the
self expression.[5]. Sports are now a way of the social interactions especially the teanm
activities. Sports become a way of identifying not only a common interest, but shared
geographical origin. The 1914-18 war highlighted the importance of the right clothing to the
servicemen. It was not untile the first world war, however, that Western women in general
begain to wear trousers as the tookover coscripted mens work in factories and the fields.
One of the most famous fashion designers toshow sports influences in her work was paris
based Coco Chanel. In 1914 she had made the first sporty bathing costume for women.
Sportswear (a nonverbal communication)
maria blaisse striped square (1996- 97) the dancer wears rollerblades and light, protective synthetic foam for maria blaisse for external
dance project, kuma guna as performed in Amsterdam sttips of black and white industrial foam are laminated together forming simple
shapes
Sportswear provides cues about the wearer to the perciver,or observer [cb-14]. Clothing is a
part of silent language that communicated through the use of visual but non verbal symbol.
The use of colour, pattern and graphics in sports wear mirror nature where every thing servs
some purpose aesthetics can attract a partener or repel an opponent and even the meanin
can change depending uppon why the colour or pattern is utilized. [34]
Graphics colour pattern have become the synonymous with the sports cloths.
Colour contrast can be playful and practical as in the use of reflective trins for both sports
and city clothes. For sports look is contemporary fashion,however neobrights are nolonger
considered essential and colours are often less brash.
Sportswear as fashion influencer
Sport is recognised as one of the biggest life style influence. the modern sports industry has
an impact on almost every aspect of ower lives, like fashion, advertising, tourism and even
food and drink.[19]. The latest designer sports level are aimed at 18 – 34 age group, with
the result that any one wearing them can seem young helthy active by association. Sports
inspired fashion advertisments suggests linc with a clean living actve life i.e sport is
fationable, and sporty rfefences give collections a contemporary edge. The advent of colour
telivision in 1970s highlighted the importence of colour in helping ti viewers to identify
teams and players. The result people attaracted to their pericular colour design and pattren
now the have demand for tose type of cloths and accessories.
Role of Graphics, colour and pattern
Graphics has become synonims with sportswear. Some sportswear would appear incomplet
without their assortment of team spongers logos. It is very hard to imagine without logo or
graphics to a team sports cloths. To support the team and relate them self to the favourite
player people wear the same sports cloths in the stadium. Many sports adopt designs that
combine aggression with attraction. Players need to intimidate their opponents while
drawing the interest of supporters through spectacles as well as performance. Football,
cricket sports and Olympic games which has hues numbers of audience in the ground and
also a hues television audience in privet homes. Here audience relit themselves to the
supporting team. Colour and defined pattern make stronger impact than either alone .
fashion and functional clothes
forwarded thinking fashion designers increasingly experimenting with the revolutionary
high-tech textiles originally intended for extreme sports and now borrowed for both ready-
to-wear and haute couture. Couturiers of classic fashion as well avant-garde designers find
the look of the new sports clothing modern and glamorous. Diffusion ranges are aimed at
youth market, often ahead of the mainstream trends, and the incorporate sporty and
functional elements for an edgy look. High -performance protective clothing for outdoors
sports , such as synthetic fleeces and weatherproof jackets have been readily accepted over
the whole spectrum from sports professionals to the non-active. The new technology allows
wearer to customize clothing to create their own expression of individuality, and urban
clothes often combines sports detailing with other references.
Functional Fabrics
Functional fabrics are fabrics that are designed as a response for a specific functional need to
enhance the performance such as waterproof fabrics, anti-static fabrics, anti-microbial fabrics,
breathable fabrics, etc.
These functional fabrics mainly aim to keep the wearer’s body temperature constant; by
breathability, cover the body, move consistent with the body; strech and recover it again
without losing its first shape after this movements, make him feel comfortable. With all these
aims the fabric also should be light.
End-Uses of Functional clothes
Outdoor Sports such as hiking, camping, climbing, bycycling, skiing, jogging, tenis and even
golf since their high performance features Team Sports in jerseys such as football, basketball
since their performance features Safety wears such as medical uniforms since their anti-static
and anti-microbial features Daily casual wear.
Manufacturers are also realizing that the future lie with advanced fabrics. High performance
textile originally developed for their moisture-management property sand comfort.
The Expectations from a Sportswear
Professional and daily users expect from their sportswear these basic properties such as
breathable fabrics, exact fit to the body ( it also depends on the sport you do), water resistance,
wind resistance, light weightiness’, anti-pilling feature and stretch ability.
The future of sportswear
The sports world had a major impact on contemporary fashion and latest technological
advances in fibre and fabric have a positive influence on clothing we buy our lifestyle. Moste
designers and companies seek a synthesis between past, present and future, selecting both
traditional and highly technical materials, as well as mixing old styles with new methods of
cut, construction and detailing.
Both avant-garde and main stream clothing have been affected by the revolution in
specialist high- performance fabric, and it is predicted that this process will only accelerate.
The future promises totally new look. [175]
Conclusion
Sportswear have become one of the most significant influences on modern world. Sports
wear peform dual function providing not only protection for the body but also a meaning of
communication. Revolutionary fibre and fabric have the new direction to the sportswear.
Couturiers of classic fashion as well avant-garde designers find the look of the new sports
clothing modern and glamorous.
During the journey of sportswear till today fashion is influenced by the sportswear and
sportswear is also influenced by the fashion world. In future sportswear going to more
functional and going to be mass acceptance.
Acknowledgement
Apart from the efforts of me, the success of my project depends largely on the guidelines of my
mentor. I take this opportunity to express my gratitude to Mr. Abhishek Sharma who have been
guided throughout the research process and in preparation of the colloquium paper.
[2]. Fashionable Technology: The Intersection of Design, Fashion, Science and Technology
Publisher: Springer Vienna Architecture (February 13, 2009)
http://en.wikipedia.org/wiki/Modesty
http://technicaltextiles.fibre2fashion.com/
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maria blaisse striped square
