Targeting
Targeting first require a detail analysis of the market to get the details and diversity
of the customers. For Day Fresh flavored milk market is divided into different
segments to first analyze the potential customers of the product. To segment the
market into different age groups, social classes, family size, gender, education. All
of this is included in demographic segmentation.
After the complete segmentation now we evaluate market segments attractiveness
and segments to enter. For Day fresh flavored milk everyone is the potential
customer and the target market is very broad. It provides values to all the
customers in the market. As it is a product which cares about every person’s desire
to get healthy drinks.
Product
Price
Target Place
Market
Promotion
We will provides the best quality blend of delicious flavours enriched with
pasteurized milk that is good for your diet. With this strategy it will reach as many
customers as possible to familiarize with the brand. It cheaper to make goods that
is targeted to everyone. As it serves broad audience so it has a benefit for all. It is
good for kids while providing them with energy to boost their sport games and
other physical activities. It is effective for adult who have loosen their strength and
feel lazy this will help them do the same. For old ages it will help them strengthen
their bones. We will mainly focus the countries France, Germany, Italy, England,
Spain, Russia, and Ireland as their economies are higher and our product will be
more successful there.
France:
we will examined the different type of market segments on the basis
of segment size and growth, segments, structural attractiveness, and day fresh
flavoured milk objectives and resources and decided to introduced their operation
whole of France country. Day fresh flavoured milk distributes their target market
because of having unique requirements and wants.
Since flavoured milk is often enriched with vitamins and calcium, as a result these
drinks have traditionally been targeted to both France adults and children and are
kept in the school canteens, so as to inculcate healthy eating habits amongst them.
Germany:
Germany is at the centre of Europe, not only geographically, but also in terms of
politics and economics. The country is Europe's second most populous after
Russia, with more than 80 million people, according to the World Fact book. The
German economy is the largest on the continent and the fifth largest in the world.
In Germany we are targeting the different age groups of people that are given
below.
Age groups Social class Occupation
• 3-14 years • Upper class • Students
• 15-29 years • Middle class • Employees
• 30-45 years • Lower class • Retired
• 46 years
Italy:
Flavoured milk is very common in Italy, where it represents almost 50% of the
entire milk consumption, Italian are mostly used to its flavour and some even
prefer it over fresh milk.
In Germany we are targeting the kids, upper class, middle class, lower class,
students, employees and business main. Our product day fresh date flavor milk is
affordable, safe and high-quality nutrition everywhere to everyone, regardless of
their income level.
England:
We will provides valuable nutrients to consumers, especially protein, vitamins,
calcium, and other minerals. Our date Flavoured milk contains these same nutrients
and, despite the increased sugar, is not associated with increased weight gain in
children and adolescents. In England we are targeting the children, students,
employees, college and universities because students in college and universities
preferred flavoured milk.
Spain:
As milk is a good supplement to be drunk with the traditional breakfast Spain
which comprises of breads, pastries, etc., therefore the flavored milk demand
among Europeans is bound to grow.
The consumers are opting for plain and flavoured milk over regular yogurt, as
flavoured milk are tastier and creamier. These factors are making it a popular
option in the region. However, flavoured milk is increasingly consumed by
Youngers, which leads to an increased demand for flavoured milk in the
country. So we are targeting specially Youngers in Spain.
Russia:
The category “flavoured milk and dairy drinks” is a very important part of
Russians diet, for retailers it is a destination category with the largest share of
consumers coming to shelves with the review products during shopping. So in
Russia we are targeting the employees, Youngers, businessman, shopping malls,
school and colleges.
Ireland:
Growing consumer interest in the health benefits derived from the consumption of
dairy products in Ireland is driving the flavored milk market in Europe. Since
flavored milk is often enriched with vitamins and calcium, as a result, these drinks
have traditionally been targeted to both adults and children and are kept in the
school canteens, so as to inculcate healthy eating habits amongst them.
Keys Featuring Attributes:
Mass market player with all of its flavors for all the diverse customers.
No premium offers are available for the delighted taste.
Unique selling point with all of its material being used is free from lactose.
The price is affordable for all the having different incomes.
It uses good quality materials with all essentials are unique and pure.
Differentiation
Product differentiation refers to distinguishing a product or service from others to
make it more appealing in a particular market and in the mind of customers.
Everyone is looking for a product or service which makes the consumer to feel
differ than others. Keeping this in view the Day Fresh Flavoured Milk makes
something differs than others e.g. providing a wide variety of milk in respect of
flavours that everyone likes, usage of latest technology like UHT (ULTRA HIGH
TEMPERATURE) processed milk, automated milk age, pricing and promotional
strategy.
Product D iff erentiation
Econim ical Price
Latest Technology
Autom ated M ilkage Process
Strong Supply Chain
Aseptic Tetra Packing
Here is the detail of all the above mentioned components of differentiation:
Pricing:
Price is quite possibly the main manners by which clients pick between various
items, products or services, and knowing the ideal value that you should charge to
augment deals and benefits is vital to beating the competitors. Day Fresh
Flavoured Milk comes out with Date flavours at a reasonable economical price in
market to reach out a large no of audience. Milk is offered in different sizes and
priced accordingly just as to serve to different customer segments. This product is
available in the markets of France, Germany, Italy, England, Spain, Russia, and
Ireland as their economies are higher and our product will be more successful
there. The price of our product day fresh Date flavoured milk is very less as
compare to other competitors like Nestle etc.
Packaging:
Aseptic innovation keeps food protected and flavorful for in any event a half year
without refrigeration or additives. It permits food to hold more tone, surface, taste
and sustenance. This aseptic bundling offers an assortment of bundle shapes,
shopper comfort and economies in energy. This aseptic cycle guarantees that
flavored milk is liberated from hurtful microbes when food is bundled. Everything
in the creation chain should be industrially sterile. It is the only brand of milk
industry amongst others who is delivering a product with a unique style its milk
product is packed in a way that everyone can carry it easily. Milk pack is headed
with a CAP that is protected the product from leakage. The packaging of our
product is very beautiful and attracting as compare to other competitors that are
present in the markets of France, Germany, Italy, England, Spain, Russia, and
Ireland.
Usage of Latest Technology:
To keep up with the dynamic technology in milk-processing industry, it keeps
itself abreast in research, trying its best to introduce highly advanced equipment at
affordable prices. Strict quality checking is carried out at every level of the
production process to ensure premium quality of the finished dairy products. Day
fresh flavored milk has its own dairy farm with AUSTRALIAN COWS. Its cows
are taken care of and sustained on excellent feed become under the management of
unfamiliar qualified agronomists. They are kept in an incredibly accommodating
climate, and are consistently checked and inoculated by a group of qualified vets.
The milk gathered at Dairy land’s farms by means of automatic milking parlors
is straightforwardly diverted through stock lines to the plant. We are using latest
technology as compare to other competitors that are present in the markets of
France, Germany, Italy, England, Spain, Russia, and Ireland.
Supply Chain Network:
Day Fresh Flavored Milk supply chain network is very strong and fast as
compare to other competitors that are present in the market of France, Germany,
Italy, England, Spain, Russia, and Ireland. This optimal supply chain network
fulfills the demand of consumer by providing fast service and the products are
firstly distributed to the parlors, agents, wholesalers and distributor and then move
to the retailer and finally to the consumer in the market. We have own vehicles that
is shaped and designed in a way to carry and distribute milk safely and quickly in a
bulk quantity.
Exceptional Strategy:
Presently, brands have gotten more included and are effectively joining a wide
range of shopper input to improve their items. One such brand is Day Fresh. Day
Fresh will continually be concocting inventive approaches to straightforwardly
draw in its clients, regardless of whether it is by welcoming them over to their
handling office, or having on ground initiations like Day fresh Foxy.
We will also organize different orientations, seminars, competitions, programs
and different types of CAMPAIGNS in France, Germany, Italy, England, Spain,
Russia, and Ireland to aware the audience about their product, circulate a campaign
and provide information and keep engage with consumers with different ways.
Company also distributes refrigerators to distributors in which the product is
displayed to consumer in manner and respected way.
