Personal Values Inventory
Step 1: The following list is representative of words or phrases that illustrate values. Circle the words or
phrases that feel important to you. Pay special attention to those words that seem to jump out and choose
you or to the words that feel right. Watch your tendency to choose words that you feel you should choose or
you think others would choose versus the ones that you really want to choose. Circle any words that speak
to the essence of who you are and don’t think about it too much.
Humour Freedom to choose Comfort Influence
Directness Connectedness Control Gratitude
Partnership Acknowledgement Danger Peaceful
Productivity Comradeship Educate Learn
Service Lightness Laughter Truth
Contribution Spirituality Family Fun
Excellence Empowerment Energy Direct
Free spirit Focus Integration Imagination
Self expression Health Open minded Originality
Romance Creativity Daring Glamour
Recognition Independence Moving forward Patient
Harmony Nurturing People Integrity
Accomplishment Fitness Religious Prepared
Orderliness Beauty Love Security
Authenticity Sensual Unique Honesty
Risk taker Elegance Drama Wordsmith
Success Big picture Grace Wisdom
Accuracy Planning Power Customer service
Vitality Understand Adventurous Lack of pretence
Trust Facilitate Accountability Victor
Zest Congruence Wealth Joy
Tradition Leader Positive Well known
Calm Sexual Partnership Growth
Dedication Sporty Persistence Aesthetics
Entertain Responsible Participation Perfect
Pleasure Friendship Performance Originality
Strength Unusual Collaboration Mastery
To experience Community Ingenious Spontaneity
Driven Easy going Loyalty Other words?
Mentor Confidence Curiosity
Personal power Freedom To win
Step 2: Now narrow your list of words from all those you have circled to ten. Review each circled
word put a tick next to the ones that feel really important to your personal brand.
1 _____________________________________ 6 ____________________________________
2 _____________________________________ 7 ____________________________________
3 _____________________________________ 8 ____________________________________
4 _____________________________________ 9 ____________________________________
5 _____________________________________ 10____________________________________
Step 3: Now narrow your list even further. As you look at your list of ten, choose the five words that
are the most important to your brand. You may know them immediately or you may feel frustrated
and uncomfortable with the idea of giving up the other five. You may choose less than five but no
more. Write your list of your core five personal brand values here:
1 _____________________________________
2 _____________________________________
3 _____________________________________
4 _____________________________________
5 _____________________________________
Step 4: As you look over your five values think about how they are expressed through your daily
life. What actions can you take to align your activities even more with your values?
Area of life Action to close the gap and live the values Due date
Health
Relationships
Money
Behaviours
Spirituality
Career
© UQ Power 2014
