Hallmarks of a Successful Beauty Ecommerce Website
Meta-description: Find out what constitutes a successful beauty ecommerce website, and learn
from examples of existing online beauty stores.
Title: Getting Started With Beauty Ecommerce With Examples
Editor’s Note: This article covers the essential features that ever beauty ecommerce website needs
to thrive. We illustrate the point further with examples of successful ecommerce website. If you’re
interested in launching a beauty ecommerce website, our team at ScienceSoft can provide further
assistance through ecommerce consulting.
It is estimated that the beauty industry will attain a market value of $716.3 billion by 2025, a net
increase of almost 70% from $420 billion in 2018. This kind of growth can be correlated with the
rise of ecommerce in recent decades.
Beauty ecommerce hinges on storefront design more than any other industry. If an online beauty
store fails to match the products being sold in terms of functionality and appearance, there is little
chance it will gain traction when faced against competitors such as L'Oréal, Unilever, or Estee
Lauder.
In the remainder of this article we will examine what every beauty website needs in terms of
features, as well as provide examples of online beauty retailers that took these guidelines seriously.
3 Key Features Every Beauty Ecommerce Store Needs
1. Eye-catching Design
Health and beauty products aim to please the senses, and the same holds true for websites that sell
these products. And since a website can’t wear makeup, it has to rely on its design to catch the
attention of potential customers. The design should match the aesthetics of the products being sold
in order to amplify the user experience of the website.
2. Exhaustive Product Descriptions
Beauty products come in direct contact with the human body, so special care must be taken while
providing product descriptions. Ingredients and their health effects must be specified to avoid
misleading or even harming customers. Customers also like to know if products have been tested on
animals, if their ingredients are sourced organically, and if they’re mass-produced or custom-made.
3. Customer Feedback Section
Beauty is often subjective, but comparing different opinions does make it easier to decide if a
product looks good or not. Comment sections and user ratings exist to help customers reach a
decision by examining what others are saying about products that interest them. Giving customers
the option to post feedback is also a sign of confidence in the products being sold, which improves
brand authority.
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5 Examples of Successful Online Beauty Stores
1. Thrive Causemetics
Thrive Causemetics combines beauty ecommerce with a mission statement born out of compassion.
Thrive Causemetics has committed to giving away for free their vegan-friendly products to women
struggling with adversity for every product sold on the site. Thrive Causemetics proves that its not
just about having things to sell, it is about making a change in the world by doing so.
2. Pat McGrath Labs
Pat McGrath Labs is the brainchild of the eponymous makeup artist. The website has striking visual
design which combines images, video, typography, and colors to create an unforgettable user
experience. The same adherence to quality design can also be found in the products being sold.
3. Dermelect
Dermelect offers customers a convenient way to buy anti-aging health and beauty products suited to
their unique complexion. This is a website that gives its products center stage, which is reflected in
detailed product descriptions that give the customer the power to decide which one works best for
them.
4. Sephora
As one of the biggest players in beauty ecommerce, Sephora sets the standard for how an online
beauty shop should look and behave. One of its standout features is the extensive use of images,
video, and interactive media to help customers find the products they want. Needless to say, these
materials match the design of the website perfectly, and further enhance the shopping experience.
5. Makeup Geek
Makeup Geek goes the extra mile to educate customers about the ins and outs of their line of
makeup products. In addition to extensive video tutorials and know-how content, Makeup Geek
allows users to post their own guides, empowering their customers even further.
Beauty Ecommerce Done Right
While retail is still the dominant form of beauty product commerce, but online shopping is finally
being recognized as a viable alternative by businesses across the industry. When done right, a
beauty ecommerce website can achieve equal or better results at a fraction of a cost it takes to
maintain a retail store. If you need help designing a ecommerce website for your beauty brand,
ScienceSoft is there to provide assistance through our team of ecommerce experts.
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