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Competitive Profile Matrix My Burgerlab MC Donalds Burger King NO - Critical Success Factor Weight Rating Score Rating Score Rating Score

The document is a competitive profile matrix that compares My Burgerlab to McDonald's and Burger King across 12 critical success factors. It assigns a weight and rating to each factor for the three companies and calculates their total scores. My Burgerlab receives the lowest total score of 2.37 compared to McDonald's score of 4.05 and Burger King's score of 3.26. The matrix provides a high-level overview of how My Burgerlab compares to its two largest competitors across important business factors.

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Eina 26
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498 views1 page

Competitive Profile Matrix My Burgerlab MC Donalds Burger King NO - Critical Success Factor Weight Rating Score Rating Score Rating Score

The document is a competitive profile matrix that compares My Burgerlab to McDonald's and Burger King across 12 critical success factors. It assigns a weight and rating to each factor for the three companies and calculates their total scores. My Burgerlab receives the lowest total score of 2.37 compared to McDonald's score of 4.05 and Burger King's score of 3.26. The matrix provides a high-level overview of how My Burgerlab compares to its two largest competitors across important business factors.

Uploaded by

Eina 26
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COMPETITIVE PROFILE MATRIX

MY BURGERLAB MC DONALDS BURGER KING


NO CRITICAL WEIGHT RATING SCORE RATING SCORE RATING SCORE
. SUCCESS
FACTOR
1. Advertising 0.07 2 0.14 4 0.28 2 0.14
2. Brand Name 0.08 2 0.16 4 0.32 3 0.24
3. Customer Service 0.09 3 0.27 2 0.18 3 0.27
4. Product 0.12 4 0.24 3 0.36 3 0.36
Innovation
5. Market Expansion 0.07 2 0.14 4 0.28 3 0.21
6. Number of 0.09 2 0.18 4 0.36 3 0.27
Location
7. Price Competitive 0.07 3 0.21 2 0.14 2 0.14
8. Product Quality 0.12 3 0.36 4 0.48 3 0.36
9. Product Serving 0.08 3 0.24 3 0.24 3 0.24
10. Public Image 0.1 3 0.3 4 0.4 3 0.3
11. Social 0.07 2 0.14 3 0.21 3 0.21
Responsibility
12. Halal Certificate 0.13 2 0.26 4 0.52 4 0.52
1 2.37 4.05 3.26

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https://myburgerlab.com/index.html

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