Instructions:
Look at the following images and advertisements and answer the following questions per
image below.
1. What is the product being advertised?
2. What does the advertisement say about the product?
3. What message does the image communicate?
IMAGE 1
a.) The product is a portable PlayStation that has a brand
new specific color, which is white
b.) The advertisement shows little about the product, it only
highlights the color of the PlayStation and it showcases
nothing more about the specs, RAM, or the benefits of
owning one.
c.) The image strongly reflects racism in the form of the pale
white model being aggressive and determined against
the black persona who acts submissive, while it very
much calls attention to the contrast of colors in the
PlayStation, it also holds strong discrimination and the
advertisement isn’t any good at all.
IMAGE 2
a.) It isn’t very clear as to what product is advertised but based on the
words written, it is about a Microprocessor that is upgraded to a duo
Intel core for faster performance in desktops that is helpful in work
employees.
b.) The advertisement is confusing since I find no relevance of the models
with regards to a microprocessor, if it weren’t for the textual
information, it would be misleading especially for people who are
inclined on visual presentations.
c.) A white male stands proud in the center of numerous black men
bowing down, the message is clear on racism and this type of
advertisement would cause uproar, it may also mean that whites are
dominant in the business sector in the U.S.
IMAGE 3
a.) Nivea is the product shown, however, it isn’t relayed through
the advertisement if it weren’t for the logo which is remarkably
noticeable.
b.) The advertisement is very disturbing since it shows a
decapitated mannequin head of a cultured black man, this may
represent the original representation of a black man, and we
see the model about tom throw the head, this shows the tag-
line of “Re-civilize yourself,” the man let go of his own identity.
c.) No contrast in colors nor dominant traits are seen but still, this
advertisement relays strong message of bigotry by having the
clean black man be more acknowledged in the society, forcing the consumers to change
themselves in the benefit of being known to others.
IMAGE 4
a.) The advertisement includes what brand and type of product is being
publicized, Dove in a Crème Body Wash that visible shows exquisite
skin after usage.
b.) The ad shows three women of diversity, in order from the darkest to
lightest, as if saying that using this product will allow an individual to
experience outcomes of enhancement.
c.) The message is infuriating, for me, it conveys, “use our product to be
whiter, cleaner, and more beautiful,” why need to compare women’s
skin by using variation of models?
IMAGE 5
a.) Vogue is a worldwide known entertainment magazine, the product
being advertised on this month’s issue is weight loss since the
textual images say so, and the cover itself as well.
b.) The advertisement is detailed more through words but the photo
also captures the difference in weight among the models; even the
words of You Are (Not) What You Eat is insulting, why exclude the
word Not.
c.) The message screams discrimination against weight, this is a very
sensitive topic that touches mental disorders as well which may
trigger by seeing the advertisement.
IMAGE 6
a.) The brand is internationally-known, Dunkin’ Donuts, it sells the product, Charcoal Donut as read
and seen through the image.
b.) Advertisement says a lot about how the marketing team painted a black woman to go together
with the brand new product, painting the lips bright pink which is bizarre and out of context for.
c.) Another racist ad is presented; it is very annoying as to how some could not see anything wrong
with this poster when it clearly presents how the company takes advantage of color in order to get
customers.
IMAGE 7
a.) It promotes people to go vegetarian in order to lessen the
consumption of meat, as well as the individual’s “fats” or
“blubber.”
b.) The ad says a lot, it relays how saving animals will be
effective if people start being vegetarian, it also includes the
benefit of losing weight when not eating meat.
c.) The message appeals as if being vegetarian will help the whales from extinction, however, it could
also mean that the “whales” are a metaphor for the people who are more in terms of weight, to
lose it; this ad has a very negative impact to the onlookers as it shows a woman of more skin.
IMAGE 8
a.) Kenwood chef is the brand and an electric mixer is the product.
b.) The ad shows gender roles in a married couple, women, being
the target market of this product by the norms of women being
the ones to serve a man.
c.) The message relays strong dogmatic views of placing women as
the provider of basic needs, which, in the 21 st century isn’t
accepted since gender roles have been improved.
IMAGE 9
a.) The provider is EO, advertising eyeglasses as is.
b.) The ad conveys the promotion as a laugh by perceiving the woman to
have poor eyesight by not seeing who she chose as a lover, it says much
about the product however, it is unethical for it to do so.
c.) It is unsettling since the message suggests that the man whom the
woman chose isn’t enough through the outside façade because of poor
eyesight as they used, no, love isn’t seen through the eyes
therefore this advertisement is uncanny.
IMAGE 10
a.) GlutaMAX is the product which gives customers a promise of whiter skin.
b.) The ad is confusing, it promotes skin whitening however the text conveys the word GAY associated
with it, as if trying to lure customers of that gender identity to buy the product.
c.) The message is quite an insult for using these people into buying the product, it says that the
product not only makes the person whiter but also gay, the tag line is quite misleading.
