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8 P's Script

The document outlines the business plan for a new khichdi restaurant. It will offer a variety of vegetarian and non-vegetarian khichdi dishes from different cuisines, as well as fusion options. Sweets and drinks will be outsourced from local suppliers. The kitchen will be located in Thane for proximity to target areas. Orders will be placed online through food delivery apps. The restaurant will promote through social media, digital ads, and food delivery app promotions. Specialty khichdis will be delivered in unique packaging along with story cards. The process begins with online ordering and allows for customizations. Service and food quality will be closely monitored.

Uploaded by

Manasi Jamsandekar
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159 views2 pages

8 P's Script

The document outlines the business plan for a new khichdi restaurant. It will offer a variety of vegetarian and non-vegetarian khichdi dishes from different cuisines, as well as fusion options. Sweets and drinks will be outsourced from local suppliers. The kitchen will be located in Thane for proximity to target areas. Orders will be placed online through food delivery apps. The restaurant will promote through social media, digital ads, and food delivery app promotions. Specialty khichdis will be delivered in unique packaging along with story cards. The process begins with online ordering and allows for customizations. Service and food quality will be closely monitored.

Uploaded by

Manasi Jamsandekar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Products

• Great selection of vegetarian, non-vegetarian and also fusion khichdi of various popular cuisines
We also have specialties from various states

• Special dishes like sweets and drinks will be outsourced from local suppliers

• The sweets would be different according to the cuisines. Cheesecakes for Italian, Fortune
cookies for Chinese and Rasgulla or Gulabjamun for Mughlai

Price

• Khichadi varieties would be priced between 150 rupees for the basic khichdi going up to 400
rupees for the specialty fusion khichdi. All deliveries would include a pickle and raita

• Customers have a choice of adding extra toppings like cheese, spices, butter, etc. at an extra
cost

Place

• The kitchen would be located around Naupada in Thane due to proximity to all the target areas
by road

• We would serve places in and around Mulund, Thane, Bhandup, Kalwa and Airoli

• The customers would be placing orders online on food delivery apps like Swiggy and Zomato

Promotion

• We would promote on all Social media websites through targeted ad campaigns, Google SEO
and local business advertisements

• Promotion on YouTube and Instagram video ads, audio ads on Spotify and Gaana app, local area
promotion on food delivery apps like Swiggy and Zomato

• You can avail Zomato gold offer on minimum order of Rs. 300. The maximum discount for each
order is also capped at Rs. 300

Physical evidence

• The Specialty and fusion khichdi varieties would be delivered in a different style of packaging

• A small message card would be sent along with the special and fusion varieties to convey the
story behind

• The food will always be delivered by trained persons to ensure delivery in the perfect condition

Process
• The process begins when customer visits Swiggy, Zomato app

• The app also enables our customers to make small customizations

• We evaluate our service process on efficiency, taste, presentation and traditions

Internal Process

Productivity and Quality

• Preparation and delivery speed

• Environment friendly packaging

• Rich traditional flavors

• Hygiene and cleanliness

• CRM software

• Established SOPs to maintain to consistent volume and quality of food and packaging

People

• Prompt and responsive staff to ensure quick processing of orders

• Highly talented chefs to prepare the tastiest of khichdi’s

• Well trained delivery staff to deliver the food carefully and quickly

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