Media and Information Literacy
MODULE 1
What I Know
1. B
2. C
3. A
4. D
5. C
6. A
7. D
8. B
9. C
10. A
What Is New
Media & Information Provider Hours Spent/Week
YouTube ~42
Facebook <1
Television 1-2
Books >8
Others >8
What Is More
1. The means of communication of the 21st century, and in what degree it affects relationships.
2. Yes, because body language & facial expressions help convey information and intent more
clearly.
3. Various communication methods differ in speed and clarity of the transmitted
message/information.
What I Have Learned
1. A means to convey information or intent.
2. An entity or method used to communicate with one another.
3. Aristotle Model is linear and used for oral communications. Shannon-Weaver Model is used in
early electronic communication devices. Schramm Model is most commonly used, involving
encoding and decoding of transmitted messages. Berlo’s SCMR Model has 4 main components:
Source, Message, Channel, and Receiver.
4. The varying ways they deliver the message can affect how the receivers perceive/parse the
message.
5. Word gets around faster and is easier to access.
What I Can Do
What Is The Situation: What Do We Do:
- Issues with COVID-19 - Prioritize mass
vaccination vaccination
What Is The Outcome: How Do We Like It:
- Significantly reduced - Positive feedback &
infection rates better cooperation
from the populace
Assessment
1. B
2. D
3. B
4. C
5. C
6. B
7. C
8. C
9. D
10. C
MODULE 2
What I Know
1. B
2. C
3. A
4. B
5. C
6. D
7. B
8. A
9. B
10. B
What Is New
1. In a rather slow and inefficient manner.
2. Through letters, speech and non-electronic telegraphs
3. Either through word of mouth or written.
4. I’ll live and act according to information that tend to be outdated.
5. Society would lose the means of near-instantaneous transmission of information.
What Is More
Online Activities Media Literacy Information Literacy Technology Literacy
Sending an electronic As platform (text, Content Tools (mobile,
message email, messenger, (appropriateness, tone, computers, others)
video message, voice recipient, others)
message, others)
Getting the latest news Traditional Content Learning how to use
(newspaper, TV, radio, (appropriateness, mass media platforms
others) reliability, accuracy, (TV, radio, others)
tone, audience, others)
Digital (websites, social Where to access digital
media, others) Giving feedback content
(reactions, comments,
rate, others) Navigational skills
Entertainment Traditional Content Learning how to use
(newspaper, TV, radio, (appropriateness, tone, mass media platforms
others) audience, (TV, radio, others)
Digital (websites, social Giving feedback Where to access digital
media, others) (reactions, comments, content
rate, others)
Business Traditional Content Tools (mobile,
(newspaper, TV, (appropriateness, computers, others)
statistical data, others) reliability, accuracy, up
to date, others) Learning how to use
Digital (Websites, mass media platforms
Business apps, Others) (TV, radio, others)
Education sources Traditional Content Tools (mobile,
(newspaper, TV, radio, (appropriateness, computers,
books, researches, reliability, accuracy, applications, others)
others) lack of bias,
comprehensibility, Learning how to use
Digital (websites, social others) mass media platforms
media, educational
apps, others)
a. Media Literacy involves how to access, evaluate and manipulate media. Information Literacy
involves responsible feedback and evaluation of provided information. Technology Literacy
involves proficiency of utilizing mediums of communications.
b. In a way, they have similarities in terms of having the ability to responsibly utilize, manipulate
and evaluate their respective subjects.
c. Not too similar, as each literacies are utilized in different fields.
What I Have Learned
1. A person that is literate when it comes to media and information is responsible and able to see
through biases and manipulations, trusting objective truths as much as possible.
2. Watching news on reliable channels, reading information with concrete sources, and refusing to
go to websites and news channels with dubious reputations.
3. Media Literacy is one’s proficiency in accessing media/information platforms and channels.
Information Literacy is one’s ability to peruse reliable information and differentiate truths from
bias. Technology literacy is one’s ability to access and utilize technologies and other mediums
that are needed to access media information.
What I Can Do
Assessment
- Media and Digital/Technology Literacy help in disseminating information through traditional and
modern means. Information Literacy helps in perusing information taken from traditional and
digital media.
Media Literacy
- Use of media
- Evaluation of media
- Identification and differentiation of known
media
- Utilizes traditional means
- Utilized before digital technology is
- Use of various mediums
common
- Used to find information
- Found in printed works and mass
- Sources of information
media
- Helps disseminate the truth
- Helps promote responsible use
- Helps in learning
Information Literacy Technology Literacy
- Identifying information - Use of technology
- Evaluating information - Understanding of technology
- Use of gained information - Competency of utilizing modern devices
- Utilizes modern technology
- More recent than Media
Literacy
- Found using digital means
MODULE 3
What I Know
1. False
2. False
3. True
4. True
5. False
6. True
7. False
8. False
9. False
10. True
What is New
1. People sometimes tend to spread falsehoods, whether it be intentionally or not.
2. It either empowers them to speak up for themselves and others, or get them too overconfident
and do stupid things under the protection of anonymity.
3. A responsible media user reconsiders every factor and possibilities before saying or doing
anything on social media.
What is More
1. Internet and technology keep us informed with the current events, help us connect with others
regardless of distance, and are a repository of information that we could glean on if needed.
2. It makes us complacent and degrade our competence as we become too reliant on technology.
3. It will either be respected, followed, not known, not cared about, or belittled upon, depending
on who is concerned.
What I Have Learned
1. Digital citizenship is an essential concept for every online user because there has to be rules to
be followed, otherwise surfing the Internet is going to be an unpleasant experience.
2. We need to bear in mind the netiquette rules every time we are in contact with the digital world
because just like in real life, we have to mind how others feel.
3. The best ways to be a responsible online user are to be respectful to others and think critically
first before taking any actions in the Internet.
What I Can Do
1. Be respectful of others’ opinions.
2. No ad hominem in arguments.
3. If it’s shady, don’t enter that site.
4. If someone annoys you, ignore them.
5. Honesty is best reserved to those you trust.
- Following these makes sure you don’t get into too much trouble. Arguments won’t escalate to
flame wars, you’ll be less prone to cybercrime, and most of all, you’ll be seen as cordial by
others.
Assessment
- One of the biggest digital issues here in the Philippines are the lack of integrity when it comes to
spreading news. Fake news, false rumours, cyber propaganda and hoaxes had become far too
rampant because many uneducated individuals with internet access will believe anything they
see or hear on social media. And considering that the Philippines had the world’s most amount
of active people on the Internet, these falsehoods were spread far too easily, and with too few
fact-checkers to verify the information. What should be done to somewhat curb it is to make
sure the people are taught information literacy as early as while they’re still in elementary
school. Fact-checking should also be promoted, so as to make sure the truth can be found within
all those lies.
1. The message is trying to convey that we must consider certain factors before making an action
in social media platforms.
2. I agree, because even under the protection of anonymity, we must remain considerate of the
consequences of our actions within the Internet.
3. It enforced well enough, it can help prevent citizens from turning into victims of bad
consequences committed by careless or apathetic users.
