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New Product Launch Proposal

The document proposes a wristband called Mono Band that tracks sweat particles to prevent dehydration. It contains a patch that collects and analyzes sodium levels in sweat, sending data to the wristband which alerts the user with lights when sodium spikes. The target market is fitness enthusiasts prone to forgetting hydration. It aims to detect hydration status in real-time and prevent medical issues from dehydration. The estimated costs are $125,000 with an 18 month timeline to market at an initial price of $250.

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191 views5 pages

New Product Launch Proposal

The document proposes a wristband called Mono Band that tracks sweat particles to prevent dehydration. It contains a patch that collects and analyzes sodium levels in sweat, sending data to the wristband which alerts the user with lights when sodium spikes. The target market is fitness enthusiasts prone to forgetting hydration. It aims to detect hydration status in real-time and prevent medical issues from dehydration. The estimated costs are $125,000 with an 18 month timeline to market at an initial price of $250.

Uploaded by

MIT
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT PROPOSAL FOR MONO BAND

PROPOSAL BY: MIT JATANIA


ROLL NUMBER: MB025
DHARAMSINH DESAI UNIVERSITY
BATCH 23
PRODUCT PROPOSAL FOR MONO BAND

ABOUT THE PRODUCT

Mono band provides an easy to use, comfortable to wear wristband that tracks the
sweat particles, preventing dehydration.

PRODUCT FEATURES
 COLLECTION: A small patch to collect sweat.
 ANALYSIS: The patch collects and analyses the sodium levels in the sweat.
 DATA transfer: Digital signal from the patch will send data to the wristband,
which will track the levels
 Visuals: Series of lights located on the wristband.

When the sodium concentration spikes, the wristband will alert the users.

TARGET MARKET
People who are fitness freak and the one who forget to take care of their hydration
this product helps them to take proper care and alert them on time-to-time basis for
drink water and keeping the body hydrate.
PRODUCT PROPOSAL FOR MONO BAND

RISK OF DEHYDRATION

 Symptoms
o Unconsciousness
o Delirium
o Rapid breathing
o Rapid heartrate
o Extreme thirst

When getting dehydrated, the person


often stops urinating, which takes away
a key indicator.

BENEFITS
 Can detect hydration status in real-time
 Prevent medical emergency and hospitalization
 Allows athletes to perform their best, with optimal health

PRICING

 Laboratory costs: $40,000


 Prototyping and testing: $70,000
 Test users and incentives: $5,000
 Utility patent: $10,000
PRODUCT PROPOSAL FOR MONO BAND

 Research: 3 months
 Prototype development: 6-8 months
 FDA proposal: possibly needed
 Testing: 4 months

Set to go to market in 18 months


Initial price: $250

CONCLUSION
This watch also keeps track on our fitness that is usually neglected by us. And also
send an alert while we get dehydrated.

MONO BAND
Stay hydrated. Stay healthy.
PRODUCT PROPOSAL FOR MONO BAND

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