Introduction :

The pandemic has expedited the digital transformation process in practically every industry. It has
been observed that how the outbreak has altered consumer behaviour in ways that are likely to remain
as the world gradually returns to normalcy. The question then becomes how we can train businesses
to navigate the outbreak using modern tools and technologies. Following COVID-19, digitalization
will become increasingly important in the global economy's recovery. As China's response
demonstrates, an environment built on the modern world is flexible, versatile, and able to quickly
adapt to change. According to Visnjic et Al., these digitalization models will create according to the
solution derived for creating and capturing values of the product.
The digital economy deviates from the classic limit business structure by focusing on maximizing
revenue.  Throughout the outbreak, people used digital services such as webshops, digital payment,
cashless transportation, with live streaming, and these services are quite likely to become mainstream
now. To create an ecosystem, entrepreneurs must take a platform approach that allows various
participants to work together to solve problems. The way to generate new technologies from the
ground up may speed the growth of developing market SMEs and businesses, putting them in a better
position to benefit from the post-COVID-19 economic rebound. Garden glossary, 2018 says
revitalization the use of digitalization is to utilize new digital technology in the business to provide
revenue in industries. Entrepreneurs in these markets will have a lot of chances as a result of this.
Small-scale enterprises may be able to follow –

 For entrepreneurs to survive the current crisis, the capacity to use digital technologies has
become a requirement.

 The pandemic has expedited the digital transformation process in practically every industry.

 On the road to recovery, entrepreneurs may take advantage of increased social mobility and
shared value creation by utilising digital tools.

Research Analysis :

Digital methods for small and large businesses that are popular and in-
demand:
 Conversational marketing
Conversational Marketing is performed to develop better leads and more sales- David Cancel
and Dave Gerhardt. Conversational marketing is a type of marketing that involves two or more
people conversing. Eloranta et Al. and Eloranta and Turunen understands and finds the
 importance of digital platforms to share information and efficiency for integration. Chatbots,
which are based on Artificial Intelligence (AI), are currently the apple of most digital
marketers’ eyes. These AI-based tactics are only getting better, paving the door for digital
marketing to take over. It enables a more engaging customer experience when shopping online.
Make sure to make use of these technologies in order to run successful marketing efforts.
Artificial Intelligence (AI) is the most demanding and simple-to-use technology in the
hospitality industry. Chatbots, front desk robots, digital keys for opening rooms, and other AI-
based technology are only a few examples. The application of AI in the hospitality business
has risen in recent years, owing primarily to the COVID pandemic. Things that many hotel
business owners did not think vital have now become a need as a result of the pandemic. By
removing human contact and assuring safety, AI is assisting many organisations in improving
the consumer experience.

 Search Engine Optimization (SEO)

To promote its businesses, the industry has begun to use SEO techniques. It aids in the
connection of virtual clients and encourages a free knowledge of an organization’s facilities
and services. Keywords that are relatable can supply all of the necessary details and
information. These virtual customers will become actual guests in the future.

 Email and telephone marketing

Post-Covid email and phone marketing are two of the most effective ways to reach out to
customers. Email and phone marketing are used by MNCs and other industries to engage with
their clients. The chasm exists because the pandemic in the overall industry is being masked by
digital strategies and platforms.

 Using data analytics and insights

Collecting data is necessary, but it isn’t enough. It requires optimization in order to have a
significant influence on investments. Digital endeavours, such as mining and analysis, are
required of businesses. For example, audience analysis can be utilised to develop people-
centred marketing tactics and attract more customers.

 Data Privacy for Consumers

Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) are more concerned
about consumer data protection (CTOs). However, it gradually became an element of digital
marketing tactics as a result of the large e-commerce transactions. Despite the advancements in
technology, internet purchasing still poses a significant security risk. Consumer confidence
continues to be harmed by privacy issues involving internet companies such as Facebook and
Google.
  Optimisation for Voice Search
An excellent digital marketing tactic is to include voice search features in a Web or mobile
application. It allows for efficiency and customization. As an example, a voice bot can be used
as a digital assistant.

These aid customers in locating the information they want on your website. The new big thing
is voice search optimization. To put it another way, a website that supports voice recognition
will show up in Google's voice web pages.

Digital service comparison between the EU27 and the United States of
America –
According to a newly published report, EU countries surpass Asian countries and the United States in
terms of computerised abilities, from basic to cutting-edge, yet they continually trail behind in the
digitization of government administrations. There are some metrics that can be used to compare how
digitally advanced the WU27 countries are to Asia and the United States.
 Internet usage – Resident online usage assessment is the most well-established region for Asia
and the United States. The traditional presentation of EU Member States trails behind non-EU
states in each of the four years studied – 2016 to 2020. The best four EU Member States
compare favourably to the best four non-EU countries in this category.

 • Information and Communication Technology – In 2018, the EU27 Member States’

standard implementation of this metric was on par with non-EU countries like the United
States of America. In 2019, the EU27 has once again fallen behind. Position creation, rivalry,
and monetary development are among the financial goals of the European Business
Development and the Reconstruction and Stability Facility. In this arena, venture capital and
financing could help EU27 Member Countries reach EU destinations and become more
competitive with non-EU nations.

 • Public services in the digital age – The EU27 Member States frequently outperform their 18
non-EU competitors in this area. In any case, the top four EU27 countries consistently
outperform the top four non-EU countries.

1. European banks are undercapitalized, while Asian banks are overcapitalized.

The Great Recession forced a lot of people into entrepreneurship, bringing with them knowledge,
execution, and resources. As a result, successful new firms have sprouted up. In ASIAN countries,
this isn’t always the case. The Great Recession had little influence on banks; for example, DBS has
made a profit for the past 15 years. It is not always necessary to innovate straight away. Furthermore,
while alternative financial platforms and new payment methods have posed a challenge to western
banks, ASIAN banks are more concerned about Alipay (which is understandable!) than entrepreneurs
snatching pieces of their pie.
2. In Europe, a corporate game versus a slew of local family gigs in Asia
Engaging or cooperating with one or more firms is a simple way to establish a successful route to
market. It’s possible that you’ll be engaging with innovation departments, following newly developed
procurement processes, or using an API.
It’s not the same in ASIAN. The vast majority of businesses are owned by families who have built
large conglomerates during the last century. It’s generally safe to say that a tiny number of families in
each country have a substantial impact on the country’s socio-economic development. To implement
technology and scale a business, you’ll need the correct partnerships.
A new growth model is required for the EU27.
 Because the previous model was heavily reliant on household consumption and gigantic equity
markets, both of which have proven unfeasible for EE, the problem of whether the region
requires a completely new growth model or if the existing model should be revised to make it
more resilient to external shocks arises. The reform of the existing EE growth paradigm, in
whatever form it takes, should be based on three basic building blocks.

 Domestic savings (both private and public) have increased, reducing reliance on foreign
savings.

Private savings – A improved business environment should boost anticipated returns and, as a
result, the savings ratio, as well as drive tradable sector and export investments.
Many countries’ severely deteriorating budgetary conditions must be addressed through a fiscal
consolidation method.

 Changes in macroeconomic and financial policies.

Policies, which will have to be extra effective in addressing economic growth, along with
encouraging all such streams to be channelled into the productive capacity and imported goods,
should allow greater dependency on residential bank loans and prohibit unnecessary exploiting,
lowering exterior flaws and strengthening the domestic banking service's exposed to future
shocks.

 Efforts to boost productivity by implementing structural changes

Human resource development includes education, R&D development, and innovation

absorption and creation reforms. — Institutional changes; the level of these reforms varies
greatly across industries and countries. Reforms to the labour market, which are all the more
important now that many of the region’s populations are ageing.
Digital Innovation in the EU27 –
Through the European Green Deal, the European Union has started to think of a brighter Europe.
Both personal and professional lives rely heavily on digital technologies and infrastructure. They are
relied upon by people to interact, perform, progress science, and tackle existing environmental issues.
Simultaneously, the COVID-19 outbreak demonstrated even more how dependent people are on
software, but also how critical it is for Europe to maintain its independence from global systems and
treatments. A DIGITAL effort is paving the road to reaching this goal. According to Reinhard Prugl,
digital transformations are the changes concerned with the changes of digital technologies for a
company or industries business.
The Digital Europe Programme will provide organisational financial support to address these issues,
focusing on five key capability areas: supercomputing, machine learning, data security, modern
software skills, and making sure pervasive development of the industry across the economy, through
its Digital Tech Startups. It intends to speed the economic expansion and promote the digitization of
Europe's community and government, affecting everyone and particularly small and medium
enterprises, with an estimated overall budget of €7.5 billion.
The Digital Europe Programme will supplement funding from other EU projects such as the Vision
Europe project for research and development, the Bridging Europe Program for network
technologies, the Reconstruction and Adaptation Facility, and the Infrastructure Funds.

Conclusion :
Digital Innovation That Is Both Budget-Friendly and User-Friendly:

We like to see smaller firms succeed in 2021, however that doesn’t indicate they should spend almost
all their money on marketing campaigns. As said by Thompson and Bates 1957- Technologies are an
important determinant of industries organizational form and arranged structure. Using cost-effective
digital marketing tools is a significant step forward for a business owner. When you become more
involved in the community, you increase the number of possible consumers while also offering the
assistance they require.

1. Facebook community groups – This provides a free window into the local consumer market.
You can learn about what your neighbours are looking for and inquiring about. You can either
publish on your page or be the authoritative figure who directs others to solutions. To get
involved, it’s as simple as offering advice or a helping hand. This does more than just provide
potential customers for your company; it also creates a link with the community. Simple acts
like these help your community while also promoting your company.
2. Google Analytics is a tool that allows you to track your online activity. Google Analytics is a
useful tool for determining how well any webpage is working. It’s a basic tool for tracking the
number of website visitors and how they interact with it. Google Analytics gives information
and insights about your users’ behaviour, such as how visitors utilise your website, overall
quality, and areas that have to be addressed.

3. Website – Is it easy to locate the company’s phone number, address, and services on the
website? Is the information up to date and accessible? If you haven’t already, this is where you
should start. The purpose of a website review is to ensure that customers can find exactly what
they’re looking for.

4. Google Local Service Ads – Using Google Local Service Ads to put the money to work is a
brilliant concept. With the normal Google Ads platform, one pay per lead rather than per click.
Depending on the budget, one can obtain X amount of leads. Setting up a Google Local
Service Ad might help a company become Google Guaranteed, which means it will appear at
the top of search results. The company should keep in mind to qualify for the Google
categories before applying. They will also need the right licence and insurance for their
industry if Value added to the category. After one has met all of the requirements, Google will
do a background check on you and your company.