Lecture 2 (7)
Art and Science:
Elements, Medium, Design
    and Technology
                 DR. ALLAN C. ORATE, UE
                  DR. ALLAN C. ORATE, UE
OBJECTIVES
    a. Relate the study of art to the field of sciences such
       as biology, archaeology, physics, chemistry and
       computer science.
    b. Identify artworks, styles and artists that used
       principles of science.
    c. Explain the biological theory of art and beauty.
    d. Analyze the chemical compositions of some media
       used in the visual arts.
    e. Apply principles of physics to art design and
       composition.
    f. Formulate a scientific and technological approach to
       Art Appreciation.
    g. Examine the emergent art forms in the age of
       computer and information technology.
                                                DR. ALLAN C. ORATE, UE
VIDEOS
   7.1. “The Darwinian Theory of Beauty by Dennis Dutton”
        in https://www.youtube.com/watch?v=PktUzdnBqW.
   7.2. “Michelangelo and the Science of Fresco Painting:
        Chemistry Meets Art,” in https://www.youtube. com/
        watch?v=lUddM_Y_snQ.
   7.3 “Lithography Printing Process” in https://www.you
       tube.com/watch?v= NeIuYLaw9ks
   7.4. “Software for Creating Digital Art” https://www.you
        tube.com/watch?v= lqSJf58_k7g.
                                               DR. ALLAN C. ORATE, UE
LECTURES
    7.1. The Darwinian Theory of Beauty and Art
    7.2. Media and Elements of Visual Art
    7.3. Design and Principles of Composition
    7.4. Application of Technology to Art Production
    7.5. The Art of Selfie and Groupie
                                            DR. ALLAN C. ORATE, UE
    LECTURE 7.1
The Darwinian Theory
  of Beauty and Art
              DR. ALLAN C. ORATE, UE
               DR. ALLAN C. ORATE, UE
     THE DARWINIAN
    THEORY OF BEAUTY
        AND ART
DENNIS DUTTON
(1944-2010)
“Art is a need built into   Video 7.1
human biological system
through a complex,
subtle evolutionary
adaptation.”
 THE OLDEST
WORKS OF ART
         ACHEULEAN HAND AXES
         found in Olduvai Gorge
         East Africa, dating back
          to 2 million years ago
          Functioned as “fitness
         signal” that the makers
          used to attract mates,
         hence giving the makers    The peacocks shown
         more chance of survival.   its tail to attract
                                    peahens.
       FROM ARCHEOLOGY THROUGH BIOLOGY TO ART
   After million and thousands of years of
human evolution, the ACHEULEAN HAND AXES
  have gradually developed into much more
     complex and finer WORKS OF ART.
    In short, artist makes art to get laid.
                              PICASSO’S AFFAIRS WITH WOMEN
                              • Had an insatiable sexual appetite, he started went to
                                 brothel at age 13, and was a playboy all his life.
                              • Over the course of his life, Picasso had two wives, six
                                  significant mistresses and hundreds of lovers.
                              • He left his first wife Olga Khokhlova for his pregnant
                                  mistress Marie Therese Walter. He refused to divorce
                                  his wife to prevent her from receiving half of his wealth.
                                  Olga died by drinking herself to death.
•   At 62, Picasso had an affair with a 23-year old art student Francois Gilot, who
    deserted him after ten years because of Picasso’s cheating and abusiveness. Francois
    is said to be the only woman who left Picasso.
•   At 79, he married Jacqueline Roque, 35, who committed suicide 15 years after Picasso
    died.
                       Olga           Marie-Therese         Francois           Jacqueline
    Picasso
   Woman
   Reading
       1923
Model was
  Picasso’s
 first wife,
       Olga
      Picasso, Green
    Leaves and Bust,
                1932
      The model was
   Picasso’s mistress
      Marie Therese.
 The most expensive
painting in the world
sold for 106.5 million
       dollars in 2010
     Picasso
    Portrait
    Francois
        Gilot
        1946
  The model
was Picasso’s
    mistress
     Picasso
  Jacqueline
with Flowers
        1954
  The model
was Picasso’s
second wife.
  LECTURE 7.2
Media and Elements
  of Visual Arts
              DR. ALLAN C. ORATE, UE
              DR. ALLAN C. ORATE, UE
                   Substance or materials out of
MEDIA OF ART       which the work of art is made
      PAINTING     Surface (Canvas), Pigment (Oil Paint)
     SCULPTURE     Stone, Wood, Metal, Glass
    ARCHITECTURE
       MUSIC       Human Voice, Musical Instruments
       DANCE       Motion of the Human Body
     LITERATURE    Written or Oral Language
                   Theater: Action and Spoken Language
      DRAMA        Motion Picture/Cinema/Movie: Film
PHYSICAL AND VISUAL PARTS PAINTING
       Picture-Plane
                          Background
                          Figure
                          Foreground
                          Frame
MEDIA OF
                  PIGMENT MEDIA
PAINTING         Paints (Oil, Acrylic)
                      Tempera
                       Fresco
SURFACE MEDIA         Encaustic
    Canvas               Ink
  Wood Panel            Pastel
  Wall (Mural)      Water Color
    Paper             Charcoal
                    Mixed Media
OIL ON
WOOD
PANEL
            Van Eyck
  Arnolfini Marriage
               1434
 OIL ON CANVASS
First painting that
used this medium
Amorsolo
Woman with
a Jar, 1954
OIL PAINT CREATES
LUMINOUS EFFECT
ON THE CANVASS
ENAMEL OR HOUSE PAINT ON CANVAS
     Pollock, Lavender Mist, 1947
FRESCO
Colored cement
on concrete wall
(palitada)
Video 7.2.
Michelangelo,
Painting in the Ceiling
of Sistine Chapel
1508-1512
Before the Restoration in the 1980’s: Colors looked pale and gave a sense of antiquity
After the Restoration in the 1980’s: Colors looked bright and gave a sense newness
FRESCO
Giotto
Adoration
of the Magi
1306
ENCAUSTIC   Egyptian Paintings
      Final
Project of a
Humanities
   Student
   WATER
COLOR ON
   PAPER
                 INK ON PAPER
Leonardo, Scientific Drawing, Design of War Chariot
SANITARY
  NAPKIN
     ART
COFFEE PAINTING   Landscape, Alexander Dart
Joseph the Artist, Talentadong Pinoy   SAND PAINTING
LATTE COFFEE ART
Robert, Spiral Jetty, Great Salt Lake Utah, 1970
 Composed of mud, sand, crystals and basalt rock.
    ENVIRONMENTAL ART OR EARTHWORK
Christo
Iron Curtain
1961
INSTALLATION ART
This consists of a barricade of oil
barrels in a narrow Paris street
which caused a large traffic jam.
The artwork was not the barricade
itself but the resulting traffic jam.
CONCEPTUAL ART
The title is in reference with the
attempt of Soviet Union and its
allies to block itself from contact
with non-communist countries.
                           Manzoni, Artist’s Shit, 1961
  The artwork is made up of 90 tin cans, each filled with 30 grams of human feces.
 As CONCEPTUAL ART, this is interpreted in relation to Karl Marx idea of commodity
fetishism in highly consumerist society. One tin can sold for 124,000 pounds in 2007.
Yoko Ono
Painting to
Hammer a Nail
1961
CONCEPTUAL ART
This consists of set of
instructions on how to
make art.
Painting to
Hammer a Nail
Anyone can do
this following the
instruction by
Yoko Ono.
Yoko Ono
Yes! 1966
John Lennon
met Yoko Ono.
ELEMENTS OF ART
     PAINTING    VISUAL: Points, Lines, Shape, Size, Value,
    SCULPTURE    Color, Texture
                 FORMAL: Lines, Shape, Size, Color, Space
  ARCHITECTURE   FUNCTIONAL: Roof, Wall, Floor
                 AUDITORY: Rhythm, Pitch, Melody,
     MUSIC       Harmony, Dynamics, Tempo, Timbre
                 KINESTHETIC: Body, Action, Space, Time,
     DANCE       Energy
   LITERATURE    LITERARY: Character, Theme. Plot, Point
                 of View, Setting, Conflict, Tone
     DRAMA       PERFORMATIVE: Actor, Acts, Script,
                 Dialogue, Scene, Props, Theater,
  VISUAL ELEMENTS OF PAINTING
                  Point
                   Line
                  Shape
                  Value
                  Color
Sometimes TEXTURE and SPACE are included,
but primarily they are elements of sculpture
              and architecture.
            POINT
is the most basic visual element.
       It has no dimension.
    POINTILISM (DIVISIONISM)
      by GEORGE SEURAT is a
     style of painting that uses
     point as the fundamental
         structural element.
This is the pointillist masterpiece by Seurat, Sunday
 Afternoon in the Island of La Grande Jatte, 1888
  If you look
closely at the
composition,
 you will see
     points.
 You see
many tiny
 points.
PRINCIPLE OF
VISUAL MIXING
     EYE
PIXEL
(Picture + Element)
Computer Graphics
 Made up of four million dots in 77 square
feet. It took Seurat four years to compose.
     The second visual element
         of painting is LINE.
          Line is one dimensional.
           Structurally, it is a path
             of moving point, or
              points in a series.
Based on this definition, it is appropriate to say,
    according to Cezanne, that “drawing is
           taking a line for a walk.”
      THERE ARE THREE WAYS
       OF PRODUCING LINES.
First, by actually
drawing a line.
                       This is how lines are
                     produced in graphic arts
                        such as in drawing,
                     calligraphy and drafting.
The second way of producing line is
 by the INTERSECTION OF COLORS,
           as in painting
   And third, lines
are produced by the
 INTERSECTION OF
  CONTOURS, as in
    sculpture and
     architecture
 Lines found in nature,
such as in a spider web.
     ZEN PAINTING
    Buddhist Monk
      Predominance
of lines in Japanese
     calligraphy and
             drawing.
           Picasso
        The Camel
        DRAWING
       Graphic Art
Drawings made up
 of lines produced
 by simple strokes
        of the pen.
Picasso, The Horse
Picasso, The Dove of Peace
Picasso, Drawing Study
LINES IN CHILDREN’S DRAWING
 Drawings, Amanda Regina Orate
Botticelli, The Birth of Venus, 1492   LINEAR PAINTING
It is said that Boticelli painted the hair of Venus one by one,
       using a very thin brush made up of a single strand.
KINDS OF LINES AND
 THEIR SUGGESTIVE
 EXPRESSIONS AND
    MEANINGS
                             VERTICAL
   HORIZONTAL LINE
                               LINE
Suggest peace, rest, death   Activity, life
Vertical lines create an   Horizontal lines produce
illusion of narrowness      an illusion of wideness
      and tallness               and shortness.
              Yuan Jiang,
            Island of the
               Immortals
          (Penglai Shan)
                    1708
   Oriental landscape
paintings usually have
   vertical orientation
showing the height of
             the world.
   Korean
Landscape
  Painting
               Constable, Wivenhoe Park, Essex, 1816
Western landscape paintings usually have horizontal orientation
             showing the wideness of the world.
Bierstadt, Sierra Nevada Mountain, California, 1868
   SLIDING LINE ABOVE THE HORIZON
Suggest rising up, pride, arrogance, attack
    SLIDING LINE BELOW THE HORIZON
Falling down, shyness, humility, surrender
                                  Francisco,
                                  Bonifacio,
                                    1964
The lines sliding above the horizon
         means “Attack!”
David
Napoleon
Crossing
the Alps
“Attack!”
         Juan Luna, Spoliarium, 1884, 7.75 x 4.25 m.
The diagonal thrust of the painting implies movement.
     Titian
   Bacchus
       and
   Ariadne
         The
intersecting
  diagonals
    produce
       radial
    balance
      which
     implies
 movement
Thick Line   Thin Line
Strength     Weakness
Stability    Flexibility
 THICK       THIN
COLUMN    COLUMN
 Looks      Looks
 strong     weak
  and        and
 stable    flexible
The THICK and THIN Mona Lisa
STRAIGHT LINE    Order
                Reason
 CURVE LINE     Motion
                Emotion
BROKEN LINE      Chaos
                Passion
 The straight
lines create a
   sense of
    order.
     Mondrian
    Composition
      with Red,
     Yellow and
         Blue
Riley, Waves                      OP ART
                The curve lines
               suggest motion.
 The curve lines
suggest emotion.
                Picasso, Guernica, 1937
The broken lines express the chaos and horror of war.
CURVE LINES heighten the movement of the waves
                                                 Hokusai
                                                 The Great
                                                 Wave Off
                                                 Kanagawa
                                                 1831
       Munch
   The Scream
CURVE LINES
 express the
 emotion of
      terror
BROKEN LINES
Express the
feeling of
sensuality
De Kooning
Woman in
a Bicycle
             Pollock, Black and White, 1952
In this action painting, the curve lines are traces of
            the movement by the painter.
        ENVIRONMENTAL ART OR EARTHWORK
Robert Smithson, Spiral Jetty, 1970, Great Salt Lake, Utah, 450 m.
      SHAPE
Boundary or the edges
    of an object
       WAYS OF
     MAKING SHAPE
By the boundary of a line that
 closes into itself (polygon),
          in drawing
By the boundary of color,
       in painting.
 By the boundary of contour,
in sculpture and architecture
    KINDS
RECTILINEAR
   Shapes of
     objects
CURVILINEAR
(Biomorphic)
    Shapes of
 living things
 IRREGULAR
Any possible
      shape
A wonderful
shape found
   in nature
A fascinating shape of an ordinary object
       Malevich
     Suprematist
     Composition
           1914
     RECTILINEAR
  SHAPES look like
floating on empty
            space.
People
immersed in
rectilinear
shapes suggest
the concept of
dehumanization
in cubist
paintings
Picasso
The Three
Musicians
         Picasso, Girl in
         a Mirror, 1932
  The curvilinear shapes
   show the form of the
 female body meant for
  reproduction, such as
        the breasts and
              the womb.
 The diamond shapes at
the background indicate
     the female genital.
          Fernand Leger, Women in an Interior, 1921
The curvilinear shapes of the head and body suggest life.
        Albers
   Homage to
     a Square
         1955
COLOR FIELD
  PAINTING
Kandinsky
Several
Circles
1926
              Dali, Face of a Great Masturbator.
There are shapes like of melting people and objects in surrealism.
            VALUE
     Refers to the application
of light and dark in the painting
            Ways of
         producing value
           SHADING
          SHADOWING
       SHADE
Dark area on the
  surface of the
          object
SHADOW
Dark area on
 a receiving
     surface
 The sunlight passing
    through a window
      and entering the
interior of a house, is
  typical in Vermeer’s
             paintings.
              Vermeer
              The Cook
 Vermeer
The Music
   Lesson
   Vermeer
The Scientist
                                               Amorsolo, Fruit Pickers
                                               under the Mango Tree
Amorsolo captures the tropical sunlight. His paintings are always
      bathed with lights, and with shades and shadows.
 Amorsolo
The Market
     Scene
              NORTH
  Amorsolo
Ina at Anak
 WEST                 EAST
              SOUTH
CHIAROSCURO
 Application of
 light and dark
    SFUMATO
  smoky effect
 which creates
    a sense of
      mystery.
        Leonardo
     Lady with an
     Ermine, 1489
The application
 of chiaroscuro
  enhances the
   shape of the
         figure.
Rembrandt
Nightwatch
1640
There is
usually the
application
of deep
chiaroscuro
in BAROQUE
paintings.
Luna, Blood Compact   Dark and light enhances the solidity of figures.
    Van Gogh
    Sunflower
     IMPASTO
   Thick paint
applied on the
      canvass
COLOR
  May be
  considered
  as the most
  beautiful
  visual
  element
COLOR
     Produced by
     light striking
     a surface.
     Physical
    Properties
       HUE
      VALUE
   SATURATION
 COLOR
 WHEEL
HUE
distinguishes
one color
from
another:
Primary
Secondary
Tertiary
                         VALUE
            The lightness and darkness of color
Adding white to a                          Adding black to a
  color is TINT                             color is SHADE
Atmospheric
     Colors
      Aerial
      Colors
     Ground
      Colors
Underground
      Colors
        COLOR SATURATION
LIGHT    DARK         MEDIUM
Dark color tends to advance.   Light color tends to recede.
The most noticeable colors used in street signs.
 PAINTINGS
WITH COLORS
     In Kandinsky’s color
compositions, he expressed
 the spiritual quality of art.
 He also equated the colors
 of painting with the sound
          of music.
         Mondrian
       Composition
         with Red,
        Yellow and
              Blue
  Mondrian made a
lot of variations for
       this painting.
Miro, Blue 1
Malevich
White on
  White
                       MINIMALIST ART
Klein, Monochrome Blue, 1959    Klein, Monochrome Rose, 1959
     Mark Rothko
         Untitled
            1968
  COLOR-FIELD
    PAINTING
Painting style that
uses huge masses
  of colors on the
           surface.
         FAUVISM
Style of painting by
  Matisse that uses
 artificial colors for
 stimulating effect.
             Matisse
            The Blue
            Window
    Van Der Wayden
The Deposition, 1438
                                                       LAPIS
                                                       LAZULI
                  ULTRAMARINE
                      BLUE      Most expensive color
Colors are used
naturalistically
  in realistic
  landscape
  paintings.
           Constable
       The Hay Wain
  The use of
 blur colors in
impressionism
   indicates
  movement
 and passage
    of time.
                     Monet
                  Impression
                     Sunrise
    The dominant use
     of earth colors in
Renaissance paintings
 relates with the view
  of humanism which
       emphasizes the
  material world over
         the spiritual.
The curving, swerving
  lines of orange, red
 and yellow suggests
the emotion of terror
      in expressionist
              painting
 Symbolic use of colors in
expressionist paintings for
    emotional effect.
            Picasso
            The Old
           Guitarist
The dominance of
blue heightens the
 feeling of sadness
      and suffering
  expressed by the
          painting.
   UE
  RED
WARRIORS
Kaleidoscope World
    LECTURE 7.3
Principles of Design
 and Composition
               DR. ALLAN C. ORATE, UE
                DR. ALLAN C. ORATE, UE
    LESSON 24
Principles of Design
  Lecture in ZHU 111
   Dr. Allan C. Orate
What this
lecture is
about
                  We are all familiar
                  with this painting
                  by Leonardo,
                  The Last Supper.
This famous Renaissance art
 will introduce you to the
       principles of . . .
for example
    This is called BALANCE
The next one is called FOCUSING
    In this lecture,
you will likewise learn
     the following:
       Harmony
        Variety
       Symmetry
      Organization
      Dominance
      Centralizing
      Highlighting
         ARTISTIC FORM,
          ORGANIZATION
           OR DESIGN
…is about
answering
the         “How are
question… the elements
         put together?”
To achieve formal design,
 the following principles
       are applied:
        HARMONY
         VARIETY
         BALANCE
       DOMINANCE
Harmony and variety are achieved by moderation.
    Having just enough. Not much nor less.
   LACK           MODERATE             EXCESS
Redundancy         HARMONY            Monotony
Monotony            VARIETY          Redundancy
Monotony and redundancy are the result of either
  lack or excess. Having too much or too less.
       This design is MONOTONOUS
Because all the nine squares have the same color.
 There is too much similarity and no difference.
         This design is REDUNDANT
Because all the nine squares have different colors.
 There are too much differences and no similarity
  This design has HARMONY and VARIETY
Because the nine squares have three different colors
           which are not more nor less.
BALANCE
           …is another
           principle of
           design.
       It is the EQUALITY in
      attention or attraction
       of visual elements in
         the picture-plane
  Kind of balance according
to the division of picture-plane
           VERTICAL          Suggests
                             Life
                             Suggests
        HORIZONTAL           Peace
                             and Rest
                             Suggests
             RADIAL          Movement
  Kinds of balance according
 to the placement of elements
      in the picture-plane
SYMMETRICAL      ASYMMETRICAL
Same elements    Different elements
 on both sides      on both sides
   Van Eyck
   Arnolfini
   Marriage
VERTICAL
BALANCE
  Indicated
     by the
downward
line of the
chandelier
Dali, Apparition of Face and Fruit Disk on a Beach
     HORIZONTAL BALANCE
 RADIAL
BALANCE
   Implies
movement
    in the
  painting
   Titian
 Bacchus
     and
  Ariane
 TRIANGULAR
COMPOSITION
  Suggests
  stability and
  eternity like
  the Egyptian
  pyramids
Amorsolo
 Girl with
Basket of
    Fruits
Amorsolo
 Girl with
      a Jar
    El Greco
  St. Martin
     and the
     Beggar
 REST AND
MOVEMENT
David,
Oath of
Horatii
    Three vertical divisions indicated by the columns.
Renoir Luncheon of the Boating Party
     Genre and radial balance both indicate movement.
The vertical division means the social division of people
             in the ancient Egyptian society.
Triangular
composition
is typical in
Florentine
paintings of
the High
Renaissance
period
Raphael
Madonna
of the
Meadows
The horizontal division in landscape paintings
          suggest peace and rest.
                                             Constable
                                         The Hay Wain
              Castelfranco
              Samson and
                Delilah
SEMI-RADIAL
  BALANCE
             The vertical
  El Greco   balance means
The Burial   the division
 of Count    between
     Orgaz   heaven and
             earth, between
             the spiritual
             and the
             material.
  Picasso
  Girl in a
   Mirror
VERTICAL
BALANCE
Luna, Spoliarum, 1884   RADIAL BALANCE
 Amorsolo
The Sunset
  Leonardo
Madonna of
  the Rocks
       1496
Seurat, Sunday Afternon in the Island of Grande Jatte, 1888
Raphael, The School of Athens
Steenwyck
The Vanities of
Human Life
Botticelli, The Birth of Venus
Cezanne
Mount St.
 Victoire
              Matisse
             The Dance
The circular organization implies the rhythmic
           movement of the dance.
Another
principle
of design
is. . .
       DOMINANCE
            It is a way of emphasizing
                a particular element
                   over the others.
   THREE WAYS OF
PRODUCING DOMINANCE
    CENTRALIZING
    HIGHLIGHTING
      FOCUSING
       CENTRALIZING
Placing at the center of the picture plane
       the part to be emphasized
     HIGHLIGHTING
 Use of standing size or color
on the part to be emphasized
   Highlighting by size
Highlighting by color
               FOCUSING
Using elements to create movement directed
     towards the part to be emphasized
CENTRALIZING
FOCUSING
                Seurat, Sunday Afternoon
              in the Island of Grand Jatte
What way of producing dominance?
       Seurat, Sunday Afternoon
     in the Island of Grand Jatte
HIGHLIGHTING BY SIZE
What way of producing dominance?
                                De Goya
                             The Third of
                              May, 1808
HIGHLIGHTING BY COLOR
                           De Goya
                        The Third of
                         May, 1808
      In Titian’s Bacchus and Ariande,
what way of producing dominance is applied?
The application of FOCUSING indicates the
     act of movement in the painting
 The application
of focusing leads
the eye towards
   the lips of the
         woman.
HIGHLIGHTING
BY SIZE
In this Egyptian
painting, the bigger
scale of the pharaoh
means his superior
dignity than ordinary
people.
                       Highlighting by Color
Highlighting by Size
Van Gogh, Wheatfield with Cypress, 1888
                              Highlighting by size and color
Botticelli, The Birth of Venus
 CENTRALIZING
Landscape paintings usually have no dominance,
        so that the eyes may feel relax.
NO DOMINANCE
Pollock, Black and White, 1952   NO DOMINANCE
The Afghan Girl
Cover of National
Geographic Magazine
June 1985
 What is
   the
dominant
  part?
       LECTURE 7.4
     The Application of
Technology to Art Production
                    DR. ALLAN C. ORATE, UE
                    DR. ALLAN C. ORATE, UE
ART          TECHNOLOGY
                Benjamin (1935)      Influence to art of the invention
   “The Work of Art in the Age of    of camera in photography and
      Mechanical Reproduction”       motion pictures.
                    Shanken (2009)   Influence to art of the invention
      “Art in the Information Age:   of computers and information
  Technology and Conceptual Art”     technology.
Alexandros                                            The surviving
of Antioch,              REPRODUCTION                 Venus de Milo
  Venus de               BY SECONDARY                 is only a Roman
 Milo, 130-                                           copy of the
                            ARTISTS
    100 BC                                            original.
              ORIGINAL                  COPY OF THE
                ART                      ORIGINAL
This is originally not
The Mona Lisa, but only a
mechanical reproduction
by the projector! We are
appreciating not the work
of the artist, but a work
of technology!
Mechanical methods
of Art Reproduction:
FOUNDING
STAMPING
ENGRAVING
ETCHING
LITOGRAPHY
PHOTOGRAPHY
PONOGRAPH
SOFTWARE
BRONZE             TERRACOTTA          COINS
    Ancient Greek sculptures (600-100 BC) were
   mass produced by FOUNDING and STAMPING.
Durer, The Four
Horsemen from the
Apocalypse Series
1498
ENGRAVING
AND WOODCUT
A form of engraving, woodcut
is a technique in printmaking
where the artist carves an
image into the surface of a
block of wood, leaving the
printing parts level with the
surface while removing the
non-printing parts.
Rembrandt, Abraham
Entertaining the
Angels, 1656
ETCHING
The process of using
strong acid to cut into
the unprotected parts
of a metal surface to
create a design
                                            LITHOGRAPHY
                                            Printing technique
                                            where the image
                                            is drawn with oil,
                                            fat, or wax onto
                                            the surface of a
                                            limestone plate.
                                            Video 7.3
Gastineau, Ruins with Farm Building, 1826
                           PHOTOGRAPHIC
                           REPRODUCTION
                              OF ART
DAGUERREOTYPE CAMERA
Invented by Maison Susse
      Frères in 1839
                 MECHANICAL
                REPRODUCTION
                   OF LIVED
                   THEATER
Mitchell Standard
Model 35 mm
Motion Picture
Camera, 1920’s
                                MECHANICAL
                               REPRODUCTION
                                 OF MUSIC
Cylinder phonograph invented
  by Thomas Edison in 1889
MECHANICAL
REPRODUCTION
OF ART
“Reproduction detaches
the reproduced object
from the domain of
tradition. By making
many reproductions it
substitutes a plurality
of copies for a unique
existence.” Art has lost
its authenticity by being
mass reproduced.
(Benjamin, 1935)
EASY, INSTANT AND MASS
REPRODUCTION OF ART BY
 MODERN TECHNOLOGY
Video 7.4
Advances in electronics, computing and telecommunications, and especially
the advent of the Internet, have provided tools that enable artists to
interrogate the conventional materiality and semiotic complexity of art
objects.
Information processing technology influences our notions about creativity,
perception and the limits of art. . . . It is probably not the province of
computers and other telecommunication devices to produce works of art as
we know it; but they will, in fact, be instrumental in redefining the entire
area of esthetic awareness.
                                                           (Shanken, 2009)
 LECTURE 7.5
The Art of Selfie
  and Groupie
              DR. ALLAN C. ORATE, UE
              DR. ALLAN C. ORATE, UE
Rockwell, Triple
Self-Portrait
1960
SELF-PORTRAIT
Painting of the
artist made by
himself or
herself
Durer
Self-Portrait
1498
 Botticelli
Adoration of
 the Magi
   1475
Sandro Botticelli
     (1445-1510)
    EL GRECO
    Domenikos
Theotokopoulus
   (1574-1614)
  El Greco
The Burial
 of Count
     Orgaz
      1612
Raphael, The School of Athens, 1511
    Raphael,
Self-Portrait
       1509
VINCENT VAN GOGH
   1853-1890
     Van Gogh
 Self Portraits
        STYLE
Expressionism
Juan Luna
Self Portrait
1870
Picasso
Self Portrait
1907
STYLE
Cubism
    Magritte
Self-Portrait
       1923
      STYLE
     Cubism
  Magritte
The Pilgrim
       1966
     STYLE
Surrealism
Frida Kalo
Self Portrait with Thorn
Necklace and
Hummingbird
1937
STYLE
Surrealism
     Warhol
Self Portrait
       1967
     STYLE
    Pop Art
Lichtenstein
Self Portrait
1978
STYLE
Pop Art
     John Lennon
Nine Self- Portrait
             1968
           STYLE
          Pop Art
SELFIE
CAMERA OBSCURA
 First used in 1031 AD
BOX
CAMERA
1878
COMPACT
 CAMERA
    1939
REFLEX
CAMERA
1959
POLAROID
CAMERA
1961
ANALOG
ELECTRONIC
CAMERA
1986
 DIGITAL
CAMERA
    1995
CELLPHONE
DIGITAL
CAMERA
2004
     CELLPHONE WITH
DIGITAL CAMERA WITH
  SELF-FRONTING LENS
                2009
                       SELFIE
      A self-portrait photograph,
     typically taken with a digital
   camera or camera phone with
     self-fronting lens held in the
    hand or supported by a selfie
stick (especially for posting it on
          a social media website).
The word “selfie” first appeared
 in an Australian Internet Forum
          in September 2, 2002.
 Proclaimed as the Word of the
   Year in 2013 by the editors of
       Oxford English Dictionary
         GROUPIE
  A groupie is when a
 person takes a photo
 of oneself with other
people using a camera
or a phone (especially
     for posting it on a
social media website).
    SELF-PORTRAITS AND SOCIAL MEDIA:
           THE RISE OF THE 'SELFIE'
       In http://www.bbc.com/news/
             magazine-22511650
   SELFIES BEYOND SELF-REPRESENTATION:
THE (THEORETICAL) F(R)ICTIONS OF A PRACTICE
  By Edgar Gómez Cruz and Helen Thornham
      In Journal of Aesthetics & Culture,
                 Vol. 7, 2015
   Rockwell, Triple
   Self-Portrait
   1960
 Selfie as looking
at oneself in front
   of the mirror
 The perception
  of oneself is
 conditioned by
the subconscious
wish or desire to
  be beautiful
“SELFIE”
A photograph of a
woman in front of
the mirror taking a
picture of herself
using a box camera
in 1900
      “SELFIE”
    Photograph of
ROBERT CONELIUS
taking a picture of
   himself using a
   daguerreotype
   camera in 1839
                      SELFIE
         BROAD DEFINITION
   A self-portrait photograph,
  typically taken with a digital
camera or camera phone with
  self-fronting lens held in the
       hand or supported by a
                     selfie stick
          STRICT DEFINITION
     . . . and post it on a social
                 media website.
         GROUPIE
    A groupie is when a
  person takes a photo
  of oneself with other
people using a camera
or a phone (for posting
    it on a social media
               website).
SELFIE IS BECOMING POPULAR
“A search on photo sharing app Instagram
retrieves over 23 million photos uploaded with
the hashtag #selfie, and a whopping 51 million
with the hashtag #me.”
“Teenagers in America are sharing more
information than ever about themselves on
social media. Of those studied, 91% post photos
of themselves online - up from 79% in 2006.”
WHY are SELFIES IS BECOMING
POPULAR IN THE SOCIAL MEDIA?
CREATION OF SELF-IDENTITY
“Selfie tells other people how we
want to be seen.”
"A selfie is an expression of an active
online identity, something you have
some control over. You might take lots,
but you'll publish the ones you like -
even if they are silly or unflattering."
TYPES OF PEOPLE WHO TEND TO HAVE A LOT OF
    SELFIES POSTED IN THE SOCIAL MEDIA
           Those with    For SELF-AFFIRMATION
            very LOW     Seek to gain more
           self-esteem   recognition in public
           Those with    NARCISSISM AND VANITY
            very HIGH    Want to brag about their
           self-esteem   self-perceived beauty
       WHY HAVE A LOT OF SELFIES?
       LACK OF A PERMANENT
       AND FIXED SELF-DENTITY
       To create images of oneself for other
       people to see, but these images are
       perceived to be fleeting and constantly
       changing, so that they need to be
       modified and revised at all times.
JUSTIN BIEBER: KING OF SELFIE
     KIM KARDASHIAN: QUEEN OF SELFIE
     27 Million Instagram Followers
     Posted 35 selfies to celebrate
     her 35th birthday
     Releases the book Selfies
SELFIES FOR VANITY AND NARCISSISM
      No or very little followers in social media
      Not well recognized by relatives and
      closed friends
      Seek recognition from the unknown
        others in the social media
SELFIES FOR SELF-AFFIRMATION
SOME
IMAGES AND
QUOTES ABOUT
SELFIES
          DR. ALLAN C. ORATE, UE
          DR. ALLAN C. ORATE, UE
ACTIVITY AND
 ASSESMENT
         DR. ALLAN C. ORATE, UE
         DR. ALLAN C. ORATE, UE