ACTIVITY CALENDAR
BUDGET SPLIT
The budget plan is split by keeping PKR 160M figures in mind. The budget is split into the
following categories:
● Production cost - PKR 10M
● Freight, insurance, and customs duty - PKR 13M
● Marketing - PKR 50M
● Income tax - PKR 3M
● Other expenses and overhead - PKR 24M
● Net profit or income - PKR 10M
● Retailer margin - PKR 50M
Budget Split
60000000
50000000
40000000
30000000
20000000
10000000
0
Producing Freight, Marketing Income Taxes Other Net Profit or Retailer
Cost Insurance, Expenses and Income Margin
Custom Duty overhead
Budget Split
LAUNCHING
Pre-launch
● Research of target customers - Target audience research is a way of doing just that—of
turning the spotlight from your staff to their needs. Target audience research is a way of
turning the spotlight from your stuff to your audience's needs.
● Product Promotion Strategy - Begin marketing to your community by hosting a fashion
show of your new line. Make the show free of charge or charge a small entry fee and
donate it to a local charity. Advertise special deals for locals, and bring samples of your
shoes to local festivals, outdoor markets, and other community events.
● Planning Post-Launch Strategy- The global footwear market was worth more than $207
billion in 2018, reports Grand View Research. This industry is dominated by popular
brands like Nike, Puma, Skechers, and Timberland. Their marketing campaigns are
flawlessly executed and generate millions in revenue. As a small business, you can use
them for inspiration, then develop your footwear branding strategy.
Launch Day
● A perfect venue for the launch - Karachi, Lahore, and Islamabad will be the selected
venue for the Urban Lifestyle shoes launch.
● Choose an innovative, yet relative theme for your product launch party- Setting up a
company has several obstacles. One way you may grab people's attention, so they know
about your brand. So companies produce a great initial impression of the most
memorable launch party ideas in the startup. As startups, competition with large
companies is difficult, because established brands already have a regular customer base.
● Plan engaging entertainment in your launching event so the people will enjoy it
Post-Launch
● Ask for feedback from the participants
● Marketing and Advertising - Allied Market Research company predicts that the global
market in footwear will reach $371.8 billion by 2020. If you are craving a piece of that
pie, the world needs to recognize your brand. Your company must be capable of fulfilling
orders across multiple channels, delivering shoes to the right feet at the right time. If your
shoe company has supply chain bottlenecks or a lack of sales, it’s time to call in a
footwear marketing agency to get that inventory moving. They have the team to help you
in all areas of marketing, logistics, and selling your shoes. Their many areas of expertise
can surprise you. Any fashion eCommerce agency marketing program revolves around
your target audience. Building brand awareness begins with knowing who the customers
are and where they live. Social networking is another area where footwear marketers can
drive business and create brand awareness. These days, social marketing is a full-time job
requiring specialized tools and software to manage the various networks.
● Engaging customers through social media - A full-service footwear marketing agency is
well versed in Marketing Strategy, Social Media Marketing, PPC Google Shopping,
OOH Media Buying, SEO, SEM, and CRO to name a few.
Today’s shoe companies must compete in a multi-channel and omnichannel ecosystem. It
takes planning and infrastructure to manage the day-to-day operations and growth. Your
agency will advise you on the platform for your online stores and the software tools to
run your business.
The agency will typically partner with other companies that handle the various segments
of your business from social and email marketing to packaging and fulfillment. They can
help you get your shoes worn by the right influencers to put your brand on the map in the
right circles. They will also unify your brand so that the in-store POS branding matches
your online logos, colors, and images. Often companies write blogs that explicitly
describe the features of their product and why they should buy it. Creating blogs instead
helps clients realize why and how they may get better use of your product. For instance, a
specialized bakery can provide blogs about how to correctly cut a cake or how to put up
an attractive cake table. Because 54% of social browsers use social networking to
investigate items, firms showing clients how to make better use of their products can
improve sales by educating people rather than selling them.
Facebook, Twitter, and Youtube are videos that work excellent on demos and are easy to
distribute. Sprout Social Index revealed that the most transparent kind of social media
posts is video, for 67 percent of customers. You may produce pictures with pictures for
Twitter showing different ways or tips and techniques to utilize a product. Pinterest
works effectively to share photographs and infographics with tips — or a link to an
article with tips. Consider producing a LinkedIn post that gives information on
overcoming the problems your company clients have if you sell to other companies.
Facebook, Twitter, YouTube, Pinterest, and LinkedIn
