SEO Tips for Reading and English Test
SEO Tips for Reading and English Test
Parti
For questions 1-8, read the text below and decide which answer {A, B, C or D) best fits each gap.
0 A B C D
■m* i ■"i 7“ i
Scientists are often accused of being poor communicators, yet there are many reasons why
scientists, (0) ...A... should be and often are good communicators. After all, science calls
( 1 ) ...... .... enthusiasm and scientists often possess this (2) ........... quality in large quantities.
Enthusiasm can be infectious, but to command the interest of readers, scientists must develop their
other ( 3 ) ........... talents: clarity, observation and knowledge.
Those scientists who are logical thinkers can usually write clearly, and the more clearly thoughts
are ( 4 ) ...... ...., the greater their potential value. In the same way, those who observe must take
account of subtle differences for the observations they may ( 5 ) ........... as significant. Finally, those
who write must have something of ( 6 ) ............value to say.
A scientist whose work never sees the (7 )...........o f day has achieved nothing of worth until some
body else hears about it. It is essential, therefore, for scientists to lay to ( 8 ) ........... the myth that
they cannot communicate, once and for ail.
28
Reading and Use o f English
1 A on B up C for D in
2 A arresting B engaging C catching D fetching
3 A native B innate C standard D typical
4 A put across B come over C given out D set up
5 A document B predict C enter D pronounce
6 A basic B radical C intrinsic D central
7 A light B start C dawn D birth
8 A sieep B rest C bed D ground
29
nr*
Testj 2^
Part 2
For questions 9-16, read the text below and think of the word which best fits each space. Use only
one word in each space. There is an example at the beginning (0). Write your answers IN CAPITAL
LETTERS on the separate answer sheet.
Example: 0 F
Film music
Any mention (0) ...QF... the movie Star Wars instantly triggers the resounding opening bars of
the film score, which signals the presence of the enemy. But can you call to ( 9 ) .......... who wrote
the music?
{1 0 }.......... to the legendary film director Orson Wells, music accounts (1 1 )............ half the work
in a movie, mostly ( 1 2 ) .......... the audience even knowing the composer’s name. The cruellest
(13) ...... ... of it for the composer is that, in a good film, that is how it should be. if the art of
dressing well is to all intents and purposes to dress in such a way that others do (1 4 ).......... notice
your elegance, the art of a great music score is to fuse so perfectly with what is on the screen that
audiences are unconsciously sucked (1 5 ).......... the mood of the movie. For this reason, even great
movie music brings very (1 6 ).......... recognition to composers.
30
Reading and Use o f English
Part 3
For questions 17-24, read the text below. Use the word given in capitals at the end of some of the
lines to form a word that fits in the space in the same line. There is an example at the beginning (0).
Write your answers IN CAPITAL LETTERS on the separate answer sheet.
Example:
3[i00BH[Fl0[niï][Ÿ
Extreme weather
Extreme Weather is packed with facts about the great forces of nature
and is a (0) ..^EAUTIFULLY_ ¡¡¡ustrated science book by BEAUTY
the meteorologist, H. Michael Mogil. The aim of the book is to present
enough knowledge to understand the many (17) ........... of the debate COMPLEX
about climate change.
Mogil is alarmed about the way the public has been (1 8 )...........on this issue, LEAD
being pushed towards certain positions on climate change by the
campaigning of (1 9 )...........and the news media’s need for a good POLITICS
story. He wants to demonstrate that climate change is an (2 0 ).......... CREDIBLE
complicated issue, and that making overly simplistic (2 1 )........... ASSUME
will inevitably (2 2 )...........our understanding. He therefore PAIR
(2 3 )...........emphasises that weather records are short, often REPEAT
incomplete and tricky to compare. Mogil suggests that, in the distant
past, changes in climate occurred in magnitudes far greater than in
recent times. It is the (2 4 )...........detail with which these recent events FINITE
have been recorded that differentiates them from the past.
31
nn ,
Test 2
a
Part 4
For questions 25-30, complete the second sentence so that it has a similar meaning to the first
sentence, using the word given. Do not change the word given. You must use between three and
eight words, including the word given. Here is an example (0).
Example;
0 Do you mind if I watch you while you paint?
objection
Do y o u ........................................................................................... you while you paint?
25 it can be difficult to make a decision when there is too much time to think,
reach
26 Visitors can only enter the exhibition if they have booked online,
restricted
27 If Stevie hadn’t acted promptly to put out the fire, there might have been more damage to
the kitchen.
in
32
Reading and Use o f English
every
T h e re ....................................................................next year.
29 Although she didn’t agree with the management’s decision, Chioe was forced to accept it.
choice
habit
33
Test 2
Part 5
You are going to read a newspaper article about young people and technology. For questions
31-36, choose the answer (A, B, C or D) which you think fits best according to the text. Mark your
answers on the separate answer sheet.
34
Reading and Use o f English
31 What point does Danah Boyd make about ‘computer-mediated communications’ (line 5)?
A They set out to teach the young about social interaction.
B They are an Integra! part of a young person’s social interaction.
C They act as a barrier to wider social interaction amongst young people.
D They take the place of other sorts of social interaction for young people.
32 In the second paragraph, what do we learn about Danah’s research into social networking
sites?
A It has largely sought to account for their rapid growth.
B It has tended to question people’s attitudes towards them.
C It has taken the form of in-depth studies into how they are designed.
D It has begun to investigate whether they are as influential as people think.
33 What point does Danah’s example of the Los Angeles college applicant illustrate?
A how easy it is to misinterpret an individual’s online activity
B how readily somebody’s online activity can be investigated
C what their online activity can tell us about a person’s sincerity
D how important it is to check the content of someone’s online activity
34 The phrase ‘debunking myths’ (line 32) refers to Danah’s view that
A today’s teenagers are less concerned about privacy than previous generations.
B teenagers value the idea of privacy more in a domestic environment.
C teenagers’ attitudes to privacy are changing less than people think.
D parents tend not to respect teenagers’ need for online privacy.
35 Danah uses the term ‘techno-utopia’ (line 34) to underline her view that
A her research has resonance for a community of web users of all ages.
B people have unrealistic expectations about the influence of the web.
C control of the web remains in much the same hands as before.
D the web has a largely positive effect on many people’s lives.
35
Test 2
Part 6
You are going to read an article about the work of a TV animator. Seven paragraphs have been
removed from the extract. Choose from the paragraphs A-H the one which fits each gap (37-43).
There is one extra paragraph which you do not need to use. Mark your answers on the separate
answer sheet.
An Animated Life
Adam Farish works in stop-motion animation - the easy to see why stop-motion animation has a reputa
technique of making TV cartoons by manipulating static tion for being, well, slow. ‘We've got a target of 13
models rather than using drawings or computers. It seconds a day. Most other companies do three or
might sound a bit childish, but it isn’t all child’s play. ‘I four, but because we’re doing series work and there’s
tell people what i do, and they go, “You can’t do that. tight deadlines, we have to push it to 13 seconds -
Get a proper job!’’’ A sheepish grin spreads across the that is 325 frames in other words. It’s quite strange,’
face of Adam Parish, 36, who spends eight hours a day he muses, ‘because it's so ... ,’ he searches for the
playing with dolls. ‘It makes me laugh,’ he shrugs. And, right word, ‘dull.’
on cue, he laughs. It’s an explosive, wheezy laugh, a
brief eruption of permanently suppressed amusement. 40
Even after three years as an animator, it seems as if
he still can’t believe his luck. So, as far as anyone can tell, the knack of getting it
right is handed out at birth, and not to many people.
Yet despite the rareness of the skill, the animator’s job
is seldom secure. Most work on short-term contracts
His company’s big project at the moment is the new (Farish’s runs out in May), and, as with so many
Rupert Bear series, Follow the Magic. Consequently, labour-intensive industries, other countries are taking
Farish has spent many months absorbed in Rupert’s an ever-increasing share of the business.
surreal existence. I t is acting, but you’re not using
your own body to act with,’ he explains. ‘We come in 41
and we have to pretend we’re five-year-old toy bears
rescuing elephants out of trees, it does something to Farish grew up in Aldershot, an army town, with a
your head after a while.’ father who believed firmly in discipline. This belief en
gendered the opposite in his son, who, despite being
38 bright, barely attended school and managed to leave
with a bad report and an attitude problem. ‘I was a bit
This great mountain of work must all be performed to mouthy,’ he says, ‘generally my own fault.’
a minute level of detail, and with complete accuracy. If
a character makes a large gesture, for instance, there 42
must always be a slight recoil in the limb before they
do it. This must be posed and photographed. Blinking, He survived on what work he could find, moving on
which a character must do ail the time if it is to seem from town to town once he’d outstayed his welcome.
human, involves replacing an open eyelid with a half- ‘At times, I loved it,’ he admits, ‘that total freedom from
closed eyelid and taking a picture, then replacing this responsibility. And then it starts getting a bit cold, and
with a three-quarter-closed eyelid and taking a picture, you think: “Help! How am I going to eat?”’
then switching to a fully closed one and taking a pic
ture, then putting on the three-quarter one again ... 43
36
Reading and Use o f English
A Because he’s known worse, these threats to his E Having started as a plumber’s apprentice in
livelihood bother Farish less than most. For six the early 1990s, he found himself without
years he was homeless, on and off, and even food qualifications, and then suddenly without a job
was not guaranteed. ‘I’ve already hit the lowest when economic recession hit. ‘People stopped
you can go,’ he says. paying each other, and i was bottom of the chain.’
He was left with just a sleeping-bag, a penknife
B But even this isn’t the most laborious process. That and a change of clothes to depend on.
honour goes to speech, as every lip and tongue
movement for every sound has to be posed and F In fact, Farish’s dedication knows no bounds. He
photographed, and the result must synchronise even creates short cartoons in his spare time for
perfectly with the recorded soundtrack. The his own amusement. Stop-motion is too complex
character may be pointing and simultaneously and expensive to do at home, so he is teaching
doing a little dance. Writers, on the whole, are himseif computer-generated animation. ‘It started
blithely unaware of the nightmare such actions off as a bit of light relief but it's gradually taking
will bring for the poor wretch who translates their over home life as well,’
imaginations into reality.
G But then, after a period studying production
C Small, stocky and shaven-headed, Farish does management at drama school, Farish enrolled
not immediately make one think of children’s on a web-design course. One day they had an
television. He works in Manchester for Cosgrove animation lesson, and out of 20 students, Farish
Hall, a famous old animation shop responsible was the only one who could do it. On his teacher’s
for classics such as Danger Mouse and Count recommendation, he gave up web design and
Duckula, The building is a warren of black baize took a degree in animation. ‘I never chose to be
curtains, separating a series of untidy studios. an animator,’ he says. I t never occurred to me that
The atmosphere is one of chaos held precariously you could do this for a job.’
at bay.
H That would not, of course, be the reaction of a
D Towards the end of even the longest day child, but while a child might put a more positive
however, comes the moment that animators live spin on this, no child couid muster the prodigious
for: pressing ‘play’. I t ’s a dead object,’ says Farish, levels of discipline and concentration required to
‘and then all of a sudden it’s moving around and see the job through. All the cartoons are filmed with
talking, and jumping about.’ It’s as if he is describing stop-motion animation so Farish spends his days
some kind of magic spell. ‘You can’t see until you’ve breaking down the behaviour of his characters into
done it, so it’s all got to be in your head until you’re thousands of tiny steps, posing the puppets into
finished, and when you press play - that’s when each position, and taking a picture of the scene to
you find out if it all works or not.’ make a frame of film.
37
Test 2
Fart 7
You are going to read an article about work-life balance. For questions 44-53, choose from the
sections (A-D). The sections may be chosen more than once. Mark your answers on the separate
answer sheet.
a recognition among some employees of the necessity for longer working hours 47
38
Reading and Use o f English
A
Here in the UK, the continuous pressure of work and the relentless pace of change is impacting on people.
Hard. And some people have reached the point where they want their lives back or at least are questioning
how they can balance their w ork obligations w ith their domestic responsibilities. This includes new
recruits - employers also recognise that in the battle to attract talented people the tried and tested
incentives of high salary, a medical plan and use of a company car will not pull in the high fliers any more.
But what exactly does work-life balance cover? In the recent past, 'stress' was the word that best seemed
to represent this general concern about too much work, too little life. Everyone understood it, since they
experienced it at a personal level, but work-life balance has larger parameters. According to the Work
Foundation, it is only achieved when an individual's right to a fulfilled life inside and outside paid work is
respected as the norm. So, for example, work-life balance also takes into account the contribution that
people want to make to the world in which they live. It includes the recognition that people have to manage
family life and it considers the impact that an excessive workload has on people's health,
S
We can point to the psychologist, Abraham Maslow, as the inspiration behind the work-life balance
phenomenon. Maslow's 'hierarchy of needs' model posits five ascending levels of need, each stage of
which has to be satisfied in turn before the individual can move onwards and upwards. So, at the base of
the triangular model, individuals first have to satisfy their physical survival needs, while at the apex of the
triangle, is the 'self-actualised' individual whose priorities are personal growth and fulfilm ent, Maslow's
work fused w ith a trend that also affected the concerns about work-life balance. Having a job for life, which
had been part of the bedrock values of traditional companies, simply could not be sustained by the dynamic
marketplace of the 1990s and beyond. The old certainties evaporated, and employers realised that the new
imperative was to ensure their employees became as innovative as the young entrepreneurs w ho were
creating exciting new businesses of their own.
C
The idea of a work-life balance has evolved over time. In the UK, there has been a long tradition of
government-based initiatives that were its forerunners. However, w ith work-life balance as it exists today,
the influence of some corporate role models has had the most impact. Consider Ben & Jerry's, the US
ice-cream company. Since the 1980s, this firm has recognised that people wanted a different sort of
work experience. It made a virtue out of donating 7.5 per cent of its pre-tax profits to philanthropy - an
employee-led initiative. Engaging employees in such a way has helped both to improve motivation and
drive innovation and productivity, making Ben & Jerry's into an extremely lucrative brand. A recent survey
identified more than 100 varieties of similar work-life initiatives. However, it is clear that the most important
variable in work-life balance is the nature of the job itself. People want jobs w ith autonomy, flexibility,
meaning, managerial support as well as a chance for advancement.
D
So, do work-life balance policies work? In the UK there has been little doubt that they have had a positive
impact. British Telecom, for instance, used work-life balance initiatives both to draw more women into
the workforce and to address the significant problem of losing staff. As a result, a staggering 98 per cent
of wom en returned after maternity leave, saving the organisation a tidy sum in recruitment and training.
Work-life balance is already a catch-all term for many different new policy developments and the list is
still growing. Many employees know from direct experience that the world of work is changing. In a 24/7
society, they recognise that their customers expect service round-the-clock. And they also know that they
have to juggle their home responsibilities while stretching their schedules to meet custom er expectations.
Employers know this too. Indeed, there is a raft of legal provisions governing work-life balance being driven
by the European Union. And what the individual employee wants and the employer is set to deliver need
not be in opposition.
39
Test 2
Part 1
Write an essay summarising and evaluating the key points from both texts. Use your own words
throughout as far as possible, and include your own ideas in your answers.
1 Movie magic
It has often been claimed that people flock to the cinema primarily to escape from ■
the boredom, or sometimes even the misery, of their everyday lives. Remarkable :
technological advances have made the experience of watching a movie ever more j,
magical and emotionally powerful, increasing the appeal and impact of the cinema f
for each new generation. Yet movies have a power that goes far beyond their capacity ;>
to transport us to another world, since they can influence audiences to change their ;;
attitudes or behaviour in significant ways, making them consider complex moral and
social issues such as war, poverty, and prejudice. A
40
Writing
Part 2
Write an answer to one of the questions 2-5 in this part. Write your answer in 280-320 words in
an appropriate style.
2 You are a student at an international coiiege. Your tutor has asked you to write an article for the
college website on ways students can improve language skills outside the classroom. In your
article, you should suggest ways in which students can make contact with English-language
speakers. You should also assess whether the most effective way of improving language skills is
to make friends with speakers of the language.
Write your article.
3 An environmental organisation is inviting suggestions for new ways of raising people’s awareness
of the importance of protecting the countryside. You decide to write a letter in which you briefly
describe your idea for a publicity campaign. You should also analyse the reasons why, in general,
it is important to protect the countryside.
Write your letter.
5 Write an answer to one of the following two questions based on one of the titles below. Write 5(a)
or 5(b) at the beginning of your answer.
41
Test 2
Part 1
You will hear three different extracts. For questions 1-6, choose the answer (A, B or C) which fits
best according to what you hear.
You hear a science lecturer talking to students about the sense of taste.
1 How does the lecturer feel about the so-called Tongue Map’?
Extract Two
You hear a successful businessperson, Tom Meadon, talking about his career.
42
Listening
Extract Three
You hear two students, Jacky and Martin, discussing power and influence.
5 What attribute do they agree gives one person most power over another?
A being intelligent
B possessing great wealth
C having an impressive job title
6 What has Jacky found out about people who are easily influenced?
43
Test 2
Part 2
You will hear a sport psychologist called Brian Hawthorn giving a talk to psychology students about
his profession.
For questions 7-15, complete the sentences with a word or short phrase.
Brian says sport psychologists sometimes need to suggest ways for a trainer to improve
( 9 ) ...................................... ..................... within their team.
According to Brian, all the techniques that sport psychologists use focus on encouraging
(1 1 ).................................................. ...........in their clients.
Brian suggests that a footballer failed because he was thinking about the
(13) ............................... ............................. of his teammates.
44
Listening
Part 3
You will hear a programme in which Rachel and Ian White talk about their office supplies
company.
For questions 16-20, choose the answer (A, B, C or D) which fits best according to what you
hear.
16 How did the members of the Brisbane Business Network help Rachel and Ian?
A by suggesting possible sources of funding
B by giving them an idea of what was possible
C by advising them against expanding too fast
D by supporting them when they felt iike giving up
17 What do Rachel and Ian say about choosing a website design company?
A Look at other websites they have made.
B Find out what qualifications and awards they have.
C Check that you can contact them later if you need to.
D Make sure they are already familiar with your type of business.
19 When they asked for help with budgeting, they were relieved to find that
A their business was improving.
B they were doing better than their competitors.
C their accounts were becoming more accurate.
D their targets were appropriate.
20 Rachel and Ian found it useful to teach others about business plans because
A it reminded them of things they had forgotten.
B they got new ideas and insight from the students.
C it helped clarify things they had not understood before.
D they realised how much they had learned over the years.
45
Test 2
C\ Part 4
You will hear five short extracts in which university students are talking about a work placement that they did.
For questions 21-25, choose from the list (A-H) how each For questions 26-30, choose from the list (A-H) what each
speaker found their work placement. speaker found most useful during the work placement.
While you listen, you must complete both tasks.