COMPANY PROJECT

The idea is to create a bakery where people can have a hot drink and a delicious dessert after
a busy day, where our specialty will be sweet crepes with ice cream, apple pie, strawberry
cheesecakes and our delicious vanilla frappuccino and all made with artisan products. When
our clients visit our pastry shop they will be given a discount voucher for their next visit. We
will have three locations, one in the north , one in the east and one in the west.

2.Business plan

Company Description

● Company name:
Friend's Bakery

● Type of Business:
It is a private company because it is a small company and it is property of private
investors. The investors are Laura Russy and Vanessa Gutierrez, the company was
built their money and our savings.

● The Product or Service:

Our products are 100% handmade, since we do not use any industrial process, which
guarantees the use of organic products, our pastry recipes are unique because they
have a secret touch. We are kind and dedicated people, our company wants that our
clients feel comfortable and calm in a place where they can escape from work and
stress.

● Why is the product unique or distinct?

The product is unique and different because they are handcrafted, low in sugar, with
vitamins and minerals. The only thing we have is a secret recipe book that we were
building with the recipes of our grandmothers and different the way we prepare and
decorate our desserts.

Personnel
● Who will work in the company?
❏ Chef: 2
❏ Pastry chef: 3
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❏ kitchen assistant: 2
❏ Baker: 3
❏ Accountant: 2
❏ Cashier: 1
❏ Waitress: 3
❏ Delivery courier: 2
❏ Cleanliness employee: 2

● How many people?

23 employees

Marketing
● What is the market?
Our type of market is a national business is centralized and direct because they
company has a only price and sells hotels like the hilton hotel, it also sells to
restaurants like crepes and wafer.

● Likely customers- Who are they?

The likely customers to visit the bakery are children, teen agers, adults and seniors.
This bakery is suitable for all ages and people in the world, this place has a good
friendly, fresh, healthy and artisan ambience.

● Brief summary of competition

The friends' bakery has a main objective the preparation of pastry products, offering
variety of healthy food. Our company has an excellent service, equipment with
technology and a highly qualified personnel, as competition we have the following
companies: Hornitos, Cafe Juan valdez, Campiña, Nicolukas, Harry's Bakery, Les
Amis, Mercari, La Rosconería, Eric Kayser and Florida.

Financial Analysis.

● How much money is needed to start?

Approximately we need 200 million to create this company because we need to buy:
➢ kitchen utensils, advertising, local rental and decoration.

● Monthly profit and loss forecast for two years

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It is estimated that for the next two years our company obtained a profit of 684
million and a loss of 30 million.

● Principal risks which could affect?

❖ Mismanage the resources you have.
❖ Have a bad organizational structure.
❖ Not having good publicity.
❖ Not having the right staff.
❖ External factors like economic crises, sudden changes in consumer tastes.
❖ Technical aspects,Not having the capacity to meet production demand.

Operation Details
● Location
We have three bakeries one in the north, one in the east and one in the west.
1.North headquarters.
Santa fe shopping center
Address: Calle 185 # 45-03.
Local: B-102

2.East headquarters.
San Martín shopping center
Address: Carrera 7 # 32-12
Local:c-301
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3.West headquarters.
hilton corferias hotel
Address: Cra. 37 #No. 24 29
Local: B-105

● Equipment needed?
❏ stoves
❏ ovens
❏ mixers
❏ confectionery implements
❏ refrigerators
❏ showcases
❏ coffee machines
❏ tables
❏ chairs
❏ cash registers
❏ decoration
3.Logo
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The Logo Shapes Mean
The heart: Reflects the love we have for the product.
The woman: They are all women in Colombia.
The circle: It means community, friendship, love and unity.
The letter: We chose adventurer because our type of letter seems to be made by a pastry
bag.
4.Slogan
“let's cook with love”
5.Vision
Friends Bakery intends that by 2027 it should be a leading company in healthy food
products, most preferably through a light, efficient, solid and committed organization.

6.Mission
We are an innovative, efficient and responsible company that produces and markets quality
artisanal products for a healthy diet for our clients. Likewise , we contribute to the
development of the national industry.
7.Objetives
General:

Promote the business with a different and innovative idea in the world of gastronomy and
Provide a quality service so that customers have a pleasant time with the different activities
and environments that are provided.

Specific:

● Establish strategies that contribute to the improvement of the company to attract

new customers and increase sales.
● Innovate by creating new dishes on the menu satisfying the needs of our customers.
● Extend the business to other parts of the city when the company is solid, profitable
and self-sustaining.
● Offer excellent quality products to our internal and external clients and generate
brand recognition in our clients.

8.Company’s structure departments.

9.Company’s structure functions

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Marketing department

The employees that make up this department are: marketing manager, commercial director,
sales manager and delivery courier

● This department is responsible for producing, coordinating and controlling the

launch of advertising and promotional campaigns.

● It is in charge of developing and designing packaging for products.

● It is responsible for identifying the different distribution channels that will be used
to reach the product to consumers.

Finance department

The employees that make up this department are: financial manager, accountant and
cashier.

● It is in charge of controlling and evaluating the activities of purchase, budget,

payment of obligations and accounting records that are carried out to achieve the
objectives of the company.

● It is responsible for planning financial cash flow strategies.

● Prepare management reports.

● Prepare financial statements.

Production Manager:

The employees that make up this department are: Administration Manager, Pastry Chef,
Baker, Chef, cooking Assistant, Waiters Manager, Waiters and Cleanliness employed.

● This department supervises the production lines the process.

● He is paying attention to providers.
● It is charge of the correct operation and that the work plan established is complied
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with reviews the performance of personnel as well as that of machinery and work
equipment.
● He is responsible for check the fulfillment of all the work of the company.

10.Conclusions

● It is concluded that we are a company with change agents that we have the capacity to
innovate and generate change in the market and offer a diversity of delicious dishes
and desserts at a good price and with an excellent presentation.
● Our company will make different products of cake shop which are will be economics
and variety.
● This work has the purpose of learning to create a company with the help of a partner.