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Super 73 1

The document provides an overview and analysis of the e-bike company SUPER73 and opportunities to expand their brand among college students. It finds that the e-bike market is growing due to traffic and environmental concerns. While batteries present challenges, bike-sharing could be an opportunity. Competitors emphasize different aspects like design, manufacturing, or affordability. Research found most potential customers are ages 17-25 who are students. Benefits of using an e-bike on campus include lower costs than driving and more convenient parking. The recommendation is for SUPER73 to partner with campus groups and influencers, offer test drives on campus, and use social media to promote the brand and generate buzz among the target freshmen market without cars.

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250 views14 pages

Super 73 1

The document provides an overview and analysis of the e-bike company SUPER73 and opportunities to expand their brand among college students. It finds that the e-bike market is growing due to traffic and environmental concerns. While batteries present challenges, bike-sharing could be an opportunity. Competitors emphasize different aspects like design, manufacturing, or affordability. Research found most potential customers are ages 17-25 who are students. Benefits of using an e-bike on campus include lower costs than driving and more convenient parking. The recommendation is for SUPER73 to partner with campus groups and influencers, offer test drives on campus, and use social media to promote the brand and generate buzz among the target freshmen market without cars.

Uploaded by

api-558353718
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SUPER73

Overview of SUPER73
Market Research

● E-bike market revenue is expected to increase about 9%


○ Result of increasing concerns about traffic congestion
● Difficulties with batteries makes it difficult to expand rapidly
● Bike-sharing is a possible opportunity with e-bikes
● Not many traditional retailers, difficult to distribute e-bikes
Competitor Analysis

● Adventurous/ Lifestyle ● Revolutionizing the ● Being affordable while


● Emphasizes design, experience of riding their providing high quality
responsible bikes e-bikes
manufacturing, and ● Products similar to SUPER 73 ● Products are smaller, but
creating local community heavier, and less
engagement convenient
Competitor Analysis
Placement
Marketing
PSG x SUPER73
Customer Demographic

Survey/Interview
● Demographic characteristics: 17-21 (38), 22-25 (12)
○ Total surveyed (via online): 50 (50% Male / 50% Female)
○ Total interviewed: 1
○ Average age of those surveyed: 20.28 years old
○ Age of those interviewed: 20
Purpose: How can SUPER73 expand its brand to capture their
demand to reach college students and generate buzz for activations?
Method of Transportation Student Housing
Brand Recognition among College Students:
After an interview with an electric bike user...
The benefits of using an electric bike on a college campus:

● It’s cheaper than a car itself, plus it’s cheaper than gas
● Don’t have to pay for a parking pass which ~$100 a month
● Avoid traffic going to school and reduces traffic greatly
● Can park conveniently closer to your classes
● It is eco-friendly, reduces emissions
Strategy Recommendation
● Partner with on-campus organizations, ASUCI, Greek life, booth on campus to
spread awareness
● Offer test drives of the electric bike on campus
● Target freshmen without cars on campus
● Have games, prizes, or raffles at the booth to generate more buzz
● Partner with social media influencers to promote their brand towards this target
market
● Use platforms like Instagram, Twitter, and Snapchat to promote their brand and
interact with consumers and potential consumers (Ex. online giveaway)
Q&A

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