Name: Trupti Nivrutti Deore

Specialization: Business Analytics

Assignment – Caselet
INSTAGRAM

Every seller wants to take advantage of Instagram for their business. With over 1 billion monthly
active users and 500 million daily active users, Instagram has come a long way since its birth in 2010,
and businesses are starting to draw attention. Mark Zuckerberg, CEO of Facebook, saw the potential
of the platform and the benefits of Instagram, which bought it just 18 months after launching at $ 1
billion, and the platform has continued to grow ever since. Businesses are starting to respond more
and more to this fast-growing platform, and if you analyse the top 100 brands in the world, 90% of
them have an Instagram account. With so many brands and businesses on Instagram, you may be
thinking, “They should have some incentive to use Instagram constantly, but is it really that cool to
post some cool photos of their brand? “Not enough”. As some of the world's top brands have
proven, there are many tangible ways to generate sales, leads and more through Instagram.

BENEFITS OF INSTAGRAM FOR BUSINESS

1. Purchasing Power - Have Instagram online users used the app to purchase an online product?
Makes them 70% more likely than non-Instagram users. There are over 1 billion monthly active users
on Instagram, so at least 333,333,333 of them have used Instagram to buy product online.

With the sales power you have on Instagram, you don’t want to lose out with this platform. At the
end of the day, sales are what most business owners strive for, and it’s no different when it comes to
the benefits of Instagram.

2. Advanced Targeting Options - You have access to the most advanced social media ad targeting
options available on Instagram's advertising platform, which means you can already understand your
specific target audience within the 333,333,333 Instagram users who are likely to buy. In addition to
the cold targeting options listed above, Instagram also has the same advanced retorting capabilities
as Facebook does. Here, cold targeting refers to people who have never seen or heard of your brand
or business before. They are cold and need to be “heated” in order to be expected to be a buyer and
a buyer. Retargeting means re-targeting people who have already seen or heard of your brand and
business. The most common retargeting method is to target visitors to your website who have not
yet made a purchase (or fill out a form with us, or complete any action they want to take on your
site). Instagram offers even more. You can create custom retarding audiences based on Instagram
post engagement, customer email lists, Instagram video views and more.

3. Understanding Your Customer Base - Instagram is a great tool for learning about the changing
likes and dislikes of your customer base and followers. You can see what kind of content they like
the most, whether they are attracted or not. You can see which accounts they want to follow and
which they do not like.
4. Visual Appeal - The main advantage of Instagram is that it differs from all other social media
platforms in that it focuses on photos. Unlike other social media sites, Instagram only contains
photos and videos that may contain text, but text is not mandatory. This is useful for you, because
most people remember it more than reading or listening or watching.

5. Trackability - You can see the clear ROI as you track sales and leads through Instagram ads. While
this advantage of Instagram is obvious, you can imagine how many companies are investing in the
platform regardless of its functionality.

LINKEDIN

LinkedIn is a business-based social networking site used primarily for business networking. Use of
LinkedIn on a monthly basis worldwide 21.4 million American visitors and more than 47.6 million
people all over the world. As of January 2011, executives from 2010 Fortune companies as
companies are considered LinkedIn members; As of December 31, 2010, 69 out of Fortune 100
companies had used their recruitment solutions. More than one million companies have LinkedIn
pages (formerly known as company profiles). LinkedIn represents valuable demographics for rich and
effective membership sellers.

Thousands of developers use the LinkedIn API to create innovative tools and services for
professionals - LinkedIn

BENEFITS OF LINKEDIN FOR BUSINESS

Unlike Twitter, Facebook or other popular social networking sites, LinkedIn is for commercial
networking. LinkedIn has many advantages for business-to-business companies, and consumer
companies have many different business advantages.

1. Build your Professional Network via the power of Social Media - What you do with real-world
networking can be accomplished more quickly and efficiently through the online business
networking environment. LinkedIn creates the perfect environment to build your network. Using
LinkedIn, you can review recommendations, reviews, and the experience of distributors,
accountants, or of Terni before you connect to a new connection. In addition, LinkedIn offers the
opportunity to grow your network. When you visit a potential connection profile, LinkedIn will
indicate the degree of separation between you and the connection. For example, if you look at Kevin
Bacon's LinkedIn profile, you will see that your accountant knows Kevin's lawyer and the lawyer
knows Kevin. With LinkedIn as a networking tool, you can view your interactions with third parties.
This will allow you to get acquainted with major suppliers, suppliers, strategic partners or future
employees.

2. Increase Exposure with a LinkedIn Company Page for Product, Service and to Attract Quality
Employees - Companies can create a LinkedIn company page which features their company’s
products or services. This will increase exposure for your company because there is one more
location on the web where potential suppliers, employees, and distributors can find out about your
product or service. Additionally, listing your company will vastly improve traffic to your website by
allowing you to place a link to your site on your profile or company page.
Finally, on your company’s page your company can post job opportunities. Other LinkedIn members
who are seeking employment can search for jobs via LinkedIn and your company will have a better
opportunity to fill vacant positions with highly qualified employees. Furthermore, potential
employees who are using LinkedIn compared to typical job-hunting sites are probably the type of
innovative go-getters that a company would rather hire.

3. Increase Credibility and Attract New Business - Whatever the company, it always enhances its
credibility. Former LinkedIn employees, customers, etc. Offers a great opportunity to get
recommendations from them. (These reviews will not be published unless approved by the
company.) You can increase your credibility with potential business by requesting recommendations
from people in the business you are in. Connection. LinkedIn members can track companies that
keep them updated with important company information. By accepting recommendations and
keeping followers on LinkedIn, a company offers a great opportunity to grow your business. Who
doesn’t want to work in a company that has good reviews and followers? In short, it is important to
have a company on LinkedIn to build a business with the power of professional social networking.
Even if the business is about sales, it is about business level connections and networking. LinkedIn
offers many opportunities to expand your context and knowledge base, to attract new businesses, to
attract quality employees, to increase credibility, and to unveil products / services.