Business Environment & Legal Aspect of Business

1) Unit I
 Introduction to Micro Environment –
 Meaning of Business & Business Environment
 Types of Business Organizations
 SWOT analysis
 Types of Environments -Internal to the Enterprise (Value System,
Management Structure and Nature, Human Resource, Company
Image and Brand Value, Physical Assets, Facilities, Research &
Development, Intangibles, Competitive Advantage)
 External to the Enterprise
 Micro- Suppliers, Customers, Market Intermediaries
 Macro- Demography, Natural, Legal & Political, Technological,)
Michael Porter’s Five Forces Analysis, Competitive Strategies
 2. Unit II
 Macro Cont.:
 Economic,
 Socio-Cultural,
 Competitive & International Environment – Economy,
Competition, Socio-cultural and International);
 Business Environment with reference to Global Integration;
 Comparative Analysis of Business Environment: India and Other
Countries,
 Factors affecting international business environment,
 Business Policy: LPG model & International forces in business.

3.UNIT- III
 Law of Contract: Definition,
 essentials and types of contracts,
 offer definition and essentials,
 acceptance – definition and essentials,
consideration – definition and essentials,
 exceptions to the rule,
 no consideration,
 no contract,
 doctrine of privity of contract,
 capacity of parties,
 free consent,
 quasi contract,
 legality of object,
 performance of contract,
 termination of contract,
 remedies for breach of contract.
 Sale of Goods Act: Essentials, sale v/s agreement to sell. Condition
v/s warranties, rights of unpaid seller
UNIT IV
 Companies Act Definition,
 characteristics and kinds of companies,
 steps in formation of company.
 Memorandum of Association,
 Articles of Association,
 prospectus.
 Directors: appointment, power, duties and liabilities,
 meeting and resolutions: types of meetings.
 Auditor: appointment, rights and liabilities, modes of winding up of a
company.
HUMAN RESOURCE MANAGEMENT
UNIT I:
 Essentials of HRM: Functions of HRM,
 HRM vs.HRD, Strategic HRM: Meaning and Roles in Strategy
formulation and implementation,
 Barriers to strategic HRM,
 Linking HR strategy with business strategy,
 Roles of HR Manager,
 roles of HR in merger and acquisitions,
 Technology & HR and changing roles of HR due to technology,
 HRM linkage with TQM & productivity.
 Case Studies
UNIT II

 Human Resource Planning and Employee Hiring : Meaning

UNIT III:
 Employee Training & Development: Meaning
 importance of Training,
 types and methods and types of training,
 career planning,
 promotion,
 transfer,
 demotion and separation,
 Performance Appraisal: Meaning and types of
appraisals,
 Job Evaluation: Meaning and methods of job
evaluation.
 Case Studies

UNIT IV
 Compensation Management and Employee Relations:
Introduction to compensation management,
 Components and structure of employee compensation,
 Factors affecting employee compensation,
 Employee incentive schemes,
 recent trends in compensations management,
 Meaning of employee relation and industrial relations.
 Case Studies
UNIT V:
 Employee Safety/ Health and International Human
Resource Management: Needs and leagal provision of
employee health,
 measures to promote employee health ,
 purpose of employee safety,
 accidents: causes & prevention,
 effective safety management ,
 legal provisos.
 basic principles governing International Human
Resource
 Case Studies
BUSINESS RESEARCH METHODS

Unit 1
 Research: – Definition,
 Meaning,
 Importance types and Qualities of Research;
 Research applications in functional areas of
Business,
 Emerging trends in Business research.
 Research & the Scientific Method: Characteristics
of scientific method.
 Steps in Research Process Concept of Scientific
Enquiry: – Formulation of Research Problem –
Management Question – research Question –
Investigation Question Research Proposal –
Elements of a Research Proposal,
 Drafting a Research Proposal,
 evaluating a research proposal.
Unit 2
 Research design: Concept,
 Features of a good research design,
 Use of a good research design;
 Qualitative and Quantitative research approaches,
 Comparison – Pros and Cons of both approaches.
 Exploratory Research Design: Concept,
 Types: Qualitative techniques – Projective
Techniques, Depth Interview, Experience Survey,
Focus Groups, Observation.
 Descriptive Research Designs: Concept, types and
uses.
 Concept of Cross-sectional and Longitudinal
Research Experimental Design: Concept of Cause,
Causal relationships,
 Concept of Independent & Dependent variables,
 concomitant variable,
 extraneous variable,
 Treatment, Control group.
Unit 3
 Scaling & measurement techniques: Concept of
Measurement:
 Need of Measurement;
 Problems in measurement in management
research – Validity and Reliability.
 Levels of measurement – Nominal, Ordinal,
Interval,
 Ratio.
 Attitude Scaling Techniques: Concept of Scale –
Rating Scales viz. Likert Scales,
 Semantic Differential Scales,
 Constant Sum Scales,
 Graphic Rating Scales – Ranking Scales – Paired
comparison & Forced Ranking – Concept and
Application.
Unit 4
 Sampling:Basic Concepts: Defining the Universe,
 Concepts of Statistical Population,
 Sample,
 Characteristics of a good sample.
 Sampling Frame (practical approach for
determining the sample frame expected),
 Sampling errors,
 Non Sampling errors,
 Methods to reduce the errors,
 Sample Size constraints,
 Non Response. Probability Sample: Simple
Random Sample,
 Systematic Sample,
 Stratified Random Sample,
 Area Sampling & Cluster Sampling.
 Non Probability Sample: Judgment Sampling,
 Convenience Sampling,
 Purposive Sampling,
 Quota Sampling & Snowballing Sampling
methods.
 Determining size of the sample – Practical
considerations in sampling and sample size,
 sample size determination.
 Unit 5
 Data Analysis: Editing,
 Coding,
 Tabular representation of data,
 frequency tables,
 Construction of frequency distributions,
 Graphical Representation of Data:
 Appropriate Usage of Bar charts, Pie charts,
Histogram.
 Hypothesis: Qualities of a good Hypothesis –
 Framing Null Hypothesis & Alternative
Hypothesis.
 Concept of Hypothesis Testing – Logic &
Importance.
 Analysis of Variance: One way and two way
Classifications.
 Mechanism of Report Writing- Report
Preparation: Types,
 Report Structure: preliminary section, main report,
interpretation of results, suggestions and
recommendations, limitations of the study,
 FINANCIAL MANAGEMENT AND
CORPORATE FINANCE
UNIT I
 Introduction to Finance & Corporate Finance:
Corporate Finance & its scope,
 Corporate Governance and Agency Problem,
 Corporate valuation Models: Asset Based
Valuation Model,
 Earning based Valuation Model,
 Cash flow-based Model,
 CAPM Model,
  APT,
 EVA Analysis,
 Introduction to start-up finance,
 Financial Decisions,
 Time Value of Money.
UNIT II
 Investment and Financing Decision: Concept of Opportunity Cost,
 Cost of Debenture, Preference and Equity capital,
 Composite Cost of Capital,
 Cash Flows as Profit and components of Cash Flows,
 Capital Budgeting Decisions,
 Calculation of NPV and IRR,
 Excel Application in Analysing Projects.
 UNIT III
 Financial Decision: Capital Structure,
 Relevance and Irrelevancy theory,
 Leverage analysis – financial, operating and combined leverage
along with its implications,
 EBIT EPS Analysis,
 Point of Indifference.
UNIT IV
 Dividend Relevance: Factors affecting Dividend Policy,
 Forms of Dividends,
 Types of Dividend Policies,
 Dividend Models: Walter and Gordon Model,
 Miller- Modigliani (MM) Hypothesis.
UNIT V
 Mergers and Acquisition: Introduction,
 Exchange Ratio,
 Synergy Benefits,
 Post Merger EPS,
 Post Merger Price of share,
 Required rate of return of merged company,
 De-Merger.
 OPERATIONS MANAGEMENT

UNIT –I
 Production Concepts: Introduction,
 meaning,
 nature and scope of production and operations management.
 Difference between production and operations management.
 Productivity,
 factors affecting productivity and productivity measurement.
 Work study— Method study and work measurement.
 Production Technology – Types of manufacturing processes.
 Plant location and types of plant layout.
UNIT –II
 Operations Concepts: Services scenario in India,
 difference between product and service,
 characteristics of services,
 classification of services,
 product and service design,
 factors affecting service design,
 service designing process,
 service blueprinting,
 service capacity planning.
 Dimensions of quality in services,
 understanding service quality gap,
 measuring service quality using SERVQUAL model.
 Case Studies
UNIT-III
 Material and Inventory Management: Types of production planning,
 process of production planning and control (PPC) – routing,
scheduling and loading.
 Master production schedule,
 aggregate production planning.
 Types of inventories,
 inventory control techniques- EOQ, ABC, VED, FSN, HML and
SDE (Simple numerical problems on Inventory control techniques).
 Just-in-time (JIT) and KANBAN.
 Case Studies
UNIT-IV
 Supply Chain Management: Overview of supply chain
management,
 conceptual model of SCM,
 supply chain drivers,
 measuring supply chain performance,
 core and reverse supply chain,
 global supply chain,
 inbound and outbound logistics,
 Bullwhip effect in SCM,
 push and pull systems,
 lean manufacturing,
 agile manufacturing,
 role of IT in SCM.
 Demand forecasting in supply chain— Simple moving average
method,
 weighted moving average method,
 linear regression and exponential smoothing method.
 Case Studies
UNIT-V
 Productivity and Quality: TQM,
 Deming’s 14 principles,
 Juran’s quality triology,
 PDCA cycle,
 KAIZEN,
 quality circles,
 7QC tools and its 7 new management tools,
 ISO 9000-2000 clauses,
 six sigma,
 Total Productive Maintenance (TPM),
 5S.
 Case Studies

QUANTITATIVE TECHNIQUES FOR MANAGER

Unit I
 Operations Research & Decision Making Environments Operations
Research:- Uses,
 Scope and Applications of Operation Research in managerial
decision making .
 Decision-making environments:- Decision-making under certainty,
 uncertainty and risk situations;
 Decision tree approach and its applications.
Unit II
 Linear Programming Problem & Transportation Problem Linear
programming: Mathematical formulations of LP Models for
product-mix problems;
 graphical and simplex method of solving LP problems;
 duality.
 Transportation problem: Various methods of finding Initial basic
feasible solution-North West Corner Method,
 Least Cost Method & VAM Method and optimal solution-Stepping
Stone & MODI Method,
 Maximization Transportation Problem
Unit III
 Assignment model & Game Theory Assignment model: Hungarian
Algorithm and its applications,
 Maximization Assignment Problem.
 Game Theory: Concept of game;
 Two-person zero-sum game;
 Pure and Mixed Strategy Games;
 Saddle Point;
 Odds Method;
 Dominance Method and Graphical Method for solving Mixed
Strategy Game.
Unit IV
 Sequencing & Queuing Theory Sequencing Problem: Johnsons
Algorithm for n Jobs and Two machines,
 n Jobs and Three Machines,
 Two jobs and m - Machines Problems.
 Queuing Theory: Characteristics of M/M/I Queue model;
 Application of Poisson and Exponential distribution in estimating
arrival rate and service rate;
 Applications of Queue model for better service to the customers.
Unit V
 Replacement Problem & Project Management Replacement
Problem: Replacement of assets that deteriorate with time,
 replacement of assets which fail suddenly.
 Project Management: Rules for drawing the network diagram,
 Applications of CPM and PERT techniques in Project planning and
control;
 crashing of operations.
 DIGITALMARKETING AND E COMMERCE

UNIT 1
 Introduction to Digital Marketing & Website and Blog
Development: Introduction to Digital Marketing and its
Significance;
 Traditional Marketing Vs Digital Marketing;
 Digital Marketing Process;
 The contemporary digital revolution,
 digital transformation framework.
 Types of websites,
 Keywords,
 Understanding Domain and Webhosting,
 Building Website/Blog using CMS WordPress,
 Using WordPress Plug-ins;
 Blog Creation: Including Headlines, Links, Posts ;
 Using various plugins like Elimentor
UNIT 2
 SEO& Email-Marketing: Introduction to SEO;
 SEO Keyword Planner Tools;
 On Page SEO Techniques: Indexing and Key Word Placement,
 Content Planning & Optimization,
 Display Advertising,
 Various SEO Plug-in,
 Off –Page SEO Techniques;
 Email Marketing- Introduction and Significance,
 campaigns using Mail Chimp;
 Email Marketing Strategy and Monitoring.
UNIT 3
 SEM & Social Media Marketing: Introduction to SEM,
 Mobile Marketing,
 Video Marketing on YouTube.
 Introduction to Social Media Marketing: Facebook, Instagram,
Linked-in, Twitter, Google G Suit and online marketing campaigns
on theses Social Media platforms.
 Content Marketing,
 Content creation process,
 Influencer marketing.
UNIT 4
 Using Marketing Strategies & Analytics Tools:
 Understanding Digital marketing Strategies,
 Using Marketing analytics tools to segment,
 target,
 position;
 Online PR and reputation management,
 Digital Marketing Strategies and its ROI.
 Using Google Analytics and other social media analytics tools.
 Using Apps and Gamification.
UNIT 5
 Applications of E-Commerce: Introduction,
 History of Electronic Commerce,
 Advantages and Disadvantage of E-commerce,
 Roadmap of e-commerce in India,
 E-business Models Based on the Relationship of Transaction
Parties,
 e-commerce Sales Life Cycle (ESLC) Model,
 Electronic Payment Systems,
 Electronic Cash,
 Smart Cards and Electronic Payment Systems,
 Credit Card Based Electronic Payment Systems,
 Risks and Electronic Payment Systems,
 Electronic Data Interchange (EDI)
 MANAGEMENT INFORMATION SYSTEMS

UNIT -1
 Management Information Systems - Need, Purpose and Objectives,
 Contemporary Approaches to MIS,
 Information as a strategic resource,
 Use of information for competitive advantage,
 MIS as an instrument for the organizational change.
 Information Technology – Characteristics and emerging trends,
 IT Capabilities and their organizational impact,
 IT enabled services. Transaction Processing System: Characteristics
and its importance
UNIT -II
 Information, Management and Decision Making - Attributes of
information and its relevance to Decision Making,
 Types of information. Models of Decision Making - Classical,
Administrative and Herbert Simon's Models.
 Management Support Systems: Decision Support Systems,
 Group Decision Support Systems,
 and Executive Information Systems.
UNIT -III
 Managing Data Resources- The need for data management,
 Challenges of data management,
 Data independence,
 Data redundancy,
 Data consistency,
 Data administration.
 Database Management System – Concepts and types of DBMS,
 Fields,
 Records,
 Table,
 View, Reports and Queries.
 Data warehouse and Data mining – Characteristics and uses of Data
warehouse,
 Techniques of Data Mining,
 Business Intelligence Database Management System (Lab):
Creation of Table,
 View and Reports.
 Basics of SQL and running queries