Introduction
to
Business
Manager
In this lesson
Learn the purpose, benefits and use cases of Facebook Business Manager and create your own account.
About Business Manager
Business Manager is where advertisers and businesses of all sizes can manage all of their marketing and advertising
activity on Facebook. With Business Manager, you can:
Create ads.
Run and track your ads.
Create and manage multiple assets, such as Pages and ad accounts.
Share access with agency or marketing partners.
Tools in Business Manager
Within Business Manager, you find Ads Manager, Commerce Manager, Events Manager and ad accounts.
Remember to ask your clients to add your ad account to their Business Manager.
Select each circle below to learn more.
ADS
MANAGER
AD COMMERCE
ACCOUNTS
Business Manager MANAGER
EVENTS
MANAGER
Benefits of Business Manager
There are many benefits to Business Manager, including:
Control
Control and manage access and permissions for all of your assets in one place, even as your team,
agency partners or vendors change over time.
Privacy
Keep your work and personal life separate. Work with your colleagues on Business Manager without
sharing access to your personal Facebook profile.
Security
Identify risks easily and get recommendations to improve security.
Efficiency
Manage multiple assets with batch actions. Track performance across multiple Pages
and ad accounts.
When to use Business Manager
If you want to share a Custom Audience with people outside your organization or complete your business
verification, you must use Business Manager. Likewise, we recommend that you use Business Manager if any of
these apply:
Gain more control and Share assets with people or Manage multiple
security agencies assets
You want to keep your business Your marketing team has two or You manage multiple assets, such
secure and have more control over more people, you use a vendor or as Pages, ad accounts or pixels.
access, permissions and account you want your business to grow.
management.
Create a Business Manager
When you're ready, you can Create a Business Manager of your own. For now, let's walk through the two steps to
set up your Business Manager account. It'll only take a few seconds.
Follow the instructions in each step.
CREATE ACCOUNT
Step 1: Click Create Account
button
Knowledge check
Match the appropriate tool to its purpose.
Manage all marketing and Create and manage ad
advertising activity in one place. campaigns.
Business Manager Ads Manager
Create product catalogs. Shows your pixel event data.
Catalog Manager Events Manager
Must be created to run and
manage ads.
Ad accounts
Submit
Correct.
You correctly matched each tool to its purpose.
Wind & Wool is a fictional modern clothing retailer that focuses on emerging designers and unique and
sustainable brands. It has both an ecommerce website and brick-and-mortar stores.
In what situations would Wind & Wool create a Business Manager?
Choose 2
They need to control access and They've a designated information
permissions to their assets. technology (IT) team.
They are currently redesigning their
They manage multiple business assets.
website.
Show Answer
Partly correct.
Business Manager would help Wind & Wool manage multiple assets and control access and permissions to those assets.
Key takeaways
Business Manager is where you can manage all of your marketing and advertising activity on Facebook.
Business Manager gives you increased control, privacy, security and efficiency measures.
You must use Business Manager if you want to share a Custom Audience with people outside your
organization or complete your business verification.
Keep learning
Create a Business Manager
I'M FINISHED WITH THIS LESSON
