PURPOSIVE
COMMUNICATION
7 C’s of
Communication
7 C’S OF COMMUNICATION
Concise
Being concise means being able to convey your messages
in shortest possible words.
7 C’S OF COMMUNICATION
Concise
But this doesn’t mean that you provide the information
less but articulating in such a possible way that you get
to spread the message across everyone and that too in
fewer words.
7 C’S OF COMMUNICATION
Concise
CONCISENESS excludes the needless and excessive words
it makes the main idea or the message more
understandable.
7 C’S OF COMMUNICATION
Clear
Through clarity, you can be able to emphasize a specific
message or a goal at that time.
7 C’S OF COMMUNICATION
Clear
Because of clarity, the understanding of ideas becomes
easier. As clarity is achieved for ideas and thoughts, the
meaning of the words is enhanced. The message becomes
more appropriate and exact.
7 C’S OF COMMUNICATION
Correct
The understanding of your audience is directly
proportional to the correctness of your ideas. Because
correct communication of thoughts and ideas is also an
error-free form of communication.
7 C’S OF COMMUNICATION
Correct
Because of correctness the confidence level of yours as
well as your audience increases. It has more impact.
7 C’S OF COMMUNICATION
Concrete
Concreteness refers to the idea of being clear and
particular. It avoids the basic fuzziness and general in
your ideas and thoughts. Concreteness also adds to your
confidence level.
7 C’S OF COMMUNICATION
Concrete
Concreteness is supported by figures and facts thus it
gives your ideas a boost. As it involves clear words only,
it helps in increasing your reputation. There are little to
no chances that your message is misinterpreted.
7 C’S OF COMMUNICATION
Complete
A message or an idea is complete when the audience has
everything that they want to be informed. Also, this gives
an authority to them to move to the call of action.
7 C’S OF COMMUNICATION
Complete
complete communication generally involves the call to
action, which helps the readers understand what you
want to imply to them. It also includes all the facts and
figures in the sentences.
7 C’S OF COMMUNICATION
Complete
Complete communication also involves additional
information whenever or wherever it is required. Thus, it
leaves no room for doubt in the mind of the readers and
audiences. It also helps in persuading the audience.
7 C’S OF COMMUNICATION
Courteous
Courtesy is the respect that we show to others. You
should show respect to your audience by communicating
courteously. an individual, while sending a message,
should be polite, sincere, enthusiastic, and reflective.
7 C’S OF COMMUNICATION
Courteous
Being courteous means that you have taken into
consideration the feeling receiver as well as your own. It
also shows that you are positive and your focus is on the
audience. Courteous messages are not at all biased.
7 C’S OF COMMUNICATION
Coherent
The messages that you send should be logical and that is
why coherent communication is important.
7 C’S OF COMMUNICATION
Coherent
The message involves certain ideas and thoughts and
thus when they are coherent then only they are able to
convey the main idea of the message. All the points that
you have mentioned should be relevant to the topic and
connected.
STERRITON ELEMENTARY SCHOOL
ELEMENTS OF
COMMUNICATION
ELEMENTS OF COMMUNICATION
Sender
The sender imagines, creates, and sends the message. The
source begins by first determining the message—what to
say and how to say it.
ELEMENTS OF COMMUNICATION
Message
The message is the meaning produced by the source for
the receiver or audience. When you speak to a person
your message may be the words you choose that will
convey your meaning.
ELEMENTS OF COMMUNICATION
Message
But that is just the beginning. The words are brought
together with grammar and organization. You may choose
to save your most important point for last.
ELEMENTS OF COMMUNICATION
Message
The message also consists of the way you say it—in a
speech, with your tone of voice, your body language, and
your appearance—and in a report, with your writing
style, punctuation, and the headings and formatting you
choose.
ELEMENTS OF COMMUNICATION
Channel
There are different ways for a message to travel
between the source and the receiver and this is called
the channel.
ELEMENTS OF COMMUNICATION
Channel
The person who is interested in communicating has to
choose the channel for sending the required information,
ideas, etc. This information is transmitted to the receiver
through certain channels which may be either formal or
informal.
ELEMENTS OF COMMUNICATION
Channel
Spoken channels include face-to-face conversations,
speeches, telephone conversations, voice mail messages,
and radio. Written channels include letters,
memorandums, purchase orders, invoices, newspaper and
magazine articles, blogs, e-mail, text messages, tweets,
and so forth.
ELEMENTS OF COMMUNICATION
Receiver
The receiver is the person who receives the message or
for whom the message is meant. It is the receiver who
tries to understand the message in the best possible
manner in achieving the desired objectives.
ELEMENTS OF COMMUNICATION
Receiver
As a receiver you listen, see, touch, smell, and/or taste
to receive a message and interpret the message from the
source intentionally and unintentionally
ELEMENTS OF COMMUNICATION
Feedback
When you respond to the source, intentionally or
unintentionally, you are giving feedback. Feedback is
composed of messages the receiver sends back to the
source.
ELEMENTS OF COMMUNICATION
Feedback
Verbal or nonverbal, all these feedback signals allow
the source to see how well, how accurately (or how
poorly and inaccurately) the message was received.
ELEMENTS OF COMMUNICATION
Feedback
Feedback also provides an opportunity for the receiver
or audience to ask for clarification, to agree or disagree,
or to indicate that the source could make the message
more interesting.
ELEMENTS OF COMMUNICATION
Feedback
Feedback is the process of ensuring that the receiver has
received the message and understood it in the same sense
as the sender meant it. As the amount of feedback
increases, the accuracy of communication also increases.
ELEMENTS OF COMMUNICATION
Noise
Noise interferes with the normal encoding and decoding
of the message carried by the channel between source
and receiver. Not all noise is bad, but noise interferes
with the communication process.
The Communication
Process
Barriers to
Communication
BARRIERS TO COMMUNICATION
Linguistic Barriers
Language is the most commonly employed tool of
communication. The fact that each major region has its
own language is one of the Barriers to effective
communication. Sometimes even a thick dialect may
render the communication ineffective.
BARRIERS TO COMMUNICATION
Linguistic Barriers
As per some estimates, the dialects of every two
regions changes within a few kilometers. Even in the
same workplace, different employees will have
different linguistic skills. As a result, the
communication channels that span across the
organization would be affected by this.
BARRIERS TO COMMUNICATION
Linguistic Barriers
PHILIPPINES SPEAKS 111 DIFFERENT LANGUAGES
ASIA SPEAKS 2300 DIFFERENT LANGUAGES
THE WORLD SPEAKS 7000 DIFFERENT LANGUAGES
BARRIERS TO COMMUNICATION
Psychological Barriers
There are various mental and psychological issues
that may be barriers to effective communication. Some
people have stage fear, speech disorders, phobia,
depression, etc. All of these conditions are very
difficult to manage sometimes and will most certainly
limit the ease of communication.
BARRIERS TO COMMUNICATION
Emotional Barriers
The emotional IQ of a person determines the ease and
comfort with which they can communicate. A person
who is emotionally mature will be able to
communicate effectively. On the other hand, people
who let their emotions take over will face certain
difficulties.
BARRIERS TO COMMUNICATION
Emotional Barriers
A perfect mixture of emotions and facts is necessary
for effective communication. Emotions like anger,
frustration, humour, can blur the decision-making
capacities of a person and thus limit the effectiveness
of their communication.
BARRIERS TO COMMUNICATION
Physical Barriers
These are the most obvious barriers to effective
communication. These barriers are mostly easily
removable in principle at least. They include barriers
like noisE, WALLS, faulty equipment used for
communication, etc.
BARRIERS TO COMMUNICATION
Physical Barriers
Sometimes, in a large office, the physical separation
between various employees combined with faulty
equipment may result in severe barriers to effective
communication.
BARRIERS TO COMMUNICATION
Cultural Barriers
As the world is getting more and more globalized, any
large office may have people from several parts of
the world. Different cultures have a different
meaning for several basic values of society. Dressing,
Religions or lack of them, food, drinks, pets, and the
general behaviour will change drastically from one
culture to another.
BARRIERS TO COMMUNICATION
Cultural Barriers
Hence it is a must that we must take these different
cultures into account while communicatiNG. This is
what we call being culturally appropriate.
BARRIERS TO COMMUNICATION
Organisational Structure Barriers
As we saw there are many methods of communication
at an organizational level. Each of these methods has
its own problems and constraints that may become
barriers to effective communication. Most of these
barriers arise because of misinformation or lack of
appropriate transparency available to the employees.
BARRIERS TO COMMUNICATION
Attitude Barriers
Certain people like to be left alone. They are
introverts or just people who are not very social.
Others like to be social or sometimes extra clingy!
BARRIERS TO COMMUNICATION
Attitude Barriers
Both these cases could become a barrier to
communication. Some people have attitude issues, like
huge egos and inconsiderate behaviors.
BARRIERS TO COMMUNICATION
Attitude Barriers
Certain personality traits like shyness, anger, social
anxiety may be removable through courses and proper
training. However, problems like egocentric behavior
and selfishness may not be correctable.
BARRIERS TO COMMUNICATION
Perception Barriers
Different people perceive the same things differently.
This is a fact which we must consider during the
communication process. Knowledge of the perception
levels of the audience is crucial to effective
communication. All the messages or communiCATED
THOUGHTS/IDEAS must be easy and clear. There
shouldn’t be any room for a diversified
interpretational set.
BARRIERS TO COMMUNICATION
Physiological Barriers
Certain disorders or diseases or other limitations
could also prevent effective communication.
BARRIERS TO COMMUNICATION
Physiological Barriers
The shrillness of voice, dyslexia, etc. are some
examples of physiological barriers to effective
communication. However, these are not crucial because
they can easily be compensated and removed.
BARRIERS TO COMMUNICATION
Technological Barriers
technology is developing fast and as a result, it
becomes difficult to keep up with the newest
developments. Hence sometimes the technological
advance may become a barrier. In addition to this, the
cost of technology is sometimes very high.
BARRIERS TO COMMUNICATION
Technological Barriers
technology is developing fast and as a result, it
becomes difficult to keep up with the newest
developments. Hence sometimes the technological
advance may become a barrier. In addition to this, the
cost of technology is sometimes very high.
BARRIERS TO COMMUNICATION
Socio-religious Barriers
last but not least on the list, are socio-religious
barriers. for instance, In a patriarchal society, a
woman or a transgender may face many difficulties
and barriers while communicating.
