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Exposicion Colombo

The document provides an overview of the BMW brand including its founding in 1913, name changes, key engineers, products, economic impact, and current focus on reducing environmental damage through electric vehicles.

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Miguel Madrigal B
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28 views3 pages

Exposicion Colombo

The document provides an overview of the BMW brand including its founding in 1913, name changes, key engineers, products, economic impact, and current focus on reducing environmental damage through electric vehicles.

Uploaded by

Miguel Madrigal B
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Hello to everyone, my name is Miguel Madrigal, and i`m going to

present you a a simple explanation of a company or Brand very


famous, the Brand is bmw.

Actually, I am a big fan of high quality cars, even my family has


one, and I like to know a little more about the things that I have and
what I use, and it is amazing how we do not measure the size of
These companies and how much the owners have struggle to
position them brands.

Mission:

Vission:

History and origin:

- This company was founded in 1913 by Karl Rapp, with the


name of Rapp motorenwerke.
- They changed the name in April 1917, first to BMW GmbH to
end up in BMW AG, one year later after becoming in a
society.
- Engineer Max Friz stood out in the young company for
developing a high-compression aircraft engine in 1917
- The end of the first world war seemed to be also the end of the
company because the Treaty of Versailles forbade building
engines for 5 years.
- In 1922 Camillo Castiglioni, main shareholder of the company
left the company to go to Bayerische Flugzeugwerke taking
also the rights of the BMW brand.
- However, the company that came Camilo was already directed
by Franz Popp, that is why the official date of foundation is
said to be on March 7, 1916

History of products:
-
- in 1928 bmw bought a company that produced cars and in
1929 they manufactured his first car.
- BMW is the world leader in sales among high-end
manufacturers, competing mainly with Audi, Volvo, Lexus
and Mercedes-Benz, among other high-end vehicles.

Economic área
Bmw owners

Effect

We all know that the excessive use of cars, generates a great pollution of the air
and does a great damage to us and the whole planet, and this is a company that
increasingly produces more cars, however at present it is trying to reduce that
damage and is starting to generate a lot of electric cars, to reduce the damage and
take care of the environment

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