PROMOTION OF DIALOGUE FOR

PEACEBUILDING THROUGH MEDIA AND

YOUTH MOBILIZATION IN PAKISTAN
September 2011 - December 2013

Final Project Evaluation Report

Authored by:
S. Akbar Zaidi

MAY 2014
This report has been produced by Search For Common Ground Pakistan
(www.sfcg.org/pakistan), an international non-profit organization working to transform the
way the world deals with conflict-away from adversarial approaches and towards collaborative
problem solving.

This publication is the sole property of SFCG Pakistan. All content, including text, illustrations
and designs are the copyrighted property of SFCG Pakistan, and may not be copied, transmitted
or reproduced, in part or whole, without the prior consent of Search for Common Ground
Pakistan.

The publication has been made possible through generous support provided by the Danish
Agency for International Development (DANIDA) under the project “Promotion of Dialogue for
Peacebuilding through Media and Youth Mobilization in Pakistan. “

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ABOUT SEARCH FOR COMMON GROUND

End violent conflict. It’s our purpose, our call to action.

We believe that conflict and differences are inevitable, but violence is not. Our mission is to
transform the way the world deals with conflict, away from adversarial approaches, toward
corporative solutions. This means we shift the attitudes and everyday interactions between
groups of people in conflict, so they can work together to build up their community, choosing
joint problem-solving over violence. We engage all levels of society to build sustainable peace
through three main avenues: Dialogue, Media and community.

Dialogue
Whether at the local or national level, we bring people together across dividing lines to discover
and achieve shared goals. We work with those traditionally in power and those without a
platform, often women and youth. Our programmatic approaches include mediation, training
youth leaders, and back channel diplomacy.

Media
We use media to stir up thoughts and discussions across a whole society about the root causes
of violence and how to overcome differences. Our programmatic approaches include TV
dramas, Call-in radio shows, and music videos.

Community
We provide a safe space for people to work out their conflicts at the local level. With some
creative thinking, we bring divided communities, neighbours, and families together to discover
their common humanity. Our programmatic approaches include soccer matches, participatory
theatre, and shared farming projects.

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TABLE OF CONTENTS
I. Executive Summary.......................................................................................................................... 4
Methodology:................................................................................................................................... 5
Significant Findings: ......................................................................................................................... 5
Conclusions: ..................................................................................................................................... 7
Recommendations: .......................................................................................................................... 8
II. Introduction ................................................................................................................................... 10
III. Project Objectives and Activities ................................................................................................... 12
IV. Methodology.................................................................................................................................. 15
V. Analysis and Evaluation ................................................................................................................. 19
V.1 Activities and Outputs............................................................................................................ 19
V.2 Relevance/Appropriateness................................................................................................... 21
V.3 Effectiveness ......................................................................................................................... 25
V.4 Immediate Effects on Targeted Youth and Media ................................................................ 28
V.5 Implementation Process ....................................................................................................... 32
V.6 Coordination ......................................................................................................................... 33
VI. Conclusions and Recommendations .............................................................................................. 34
VII. Annexure: Tables ........................................................................................................................... 37

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Executive Summary
Search for Common Ground (SFCG) Pakistan initiated a two-year project from September 2011
to December 2013, supported by the Danish Agency for International Development (DANIDA),
entitled Promotion of Dialogue for Peacebuilding through Media and Youth Mobilization in
Pakistan. The project worked with youth and local leaders, radio producers, and print and
television journalists in 25 districts from across four provinces of Pakistan, as well as Gilgit-
Baltistan, Azad Jammu and Kashmir and the Federally Administered Tribal Areas (FATA), to
nurture and promote youth, community and media involvement in proactive conflict
mitigation.

While the nature of conflicts and disputes is universal and is expressed in numerous countries,
the extensive degree of violence, the breakdown of law and order, increasing armament, and
the absence of tolerance and democracy, make such issues far more acute in Pakistan,
especially after the tragic events of 9/11. Anecdotal evidence from newspapers and the media
shows that the young are particularly vulnerable and susceptible to being drawn into these
circles of violence. Clearly, by all accounts, Pakistan’s youth is a prime constituency which
requires attention and amelioration. Their roles in society and as agents of change can be
exercised with proper. With that understood, the different streams in the media and their
interlocutors become one of the prime avenues for intervention to mitigate violence and
resolve conflict.

In this context, SFCG Pakistan adopted a consortium approach for this project, and worked with
five local partners, each designated with specific tasks. The broad intention and purpose of the
project was to seek to increase the leadership skills and conflict transformation capacity of the
youth and local leaders, and provide platforms for intergenerational collaboration as well as
community engagement and mobilization.

4
Methodology:
Over 700 individuals from youth,
the media and community
leaders participated in the two-
year project. The methodology
for the evaluation of the project
included an extensive Desk
Review which included a a
combined listening of a number
of relevant radio programmes, a
reading of several published Print media journalists and editors during an ‘Advance Level Peacebuilding
articles in newspapers, and a Workshop’ held on 18-20 September, 2014 in Lahore.

viewing of the DANIDA project

documentary. The SFCG Pakistan Team conducted meetings and interviews with the
volunteers, in order to assess their understanding of the project. All relevant personnel of the
consortium from all five institutions were engaged to discuss the institutional arrangements, as
well as to understand the
responsibilities, duties and
assessments of the tasks taken by
each of the partners. Three sets of
questionnaires were developed in
consultation with SFCG Pakistan. 27
districts were surveyed. All 180
respondents were interviewed, of
which 35 were media persons, 27
youth representatives, 90 local
leaders, and 69 District Dialogue
H.E. Mr.Ole E.Moseby, Danish Ambassador to Pakistan, awarding certificate Forum participants.
of completion to a young radio journalist at closing ceremony of training
workshop for radio journalists held in Islamabad on January 04, 2013.

Significant Findings:
A very high percentage of tasks originally set as targets were completed. This is quite admirable
and remarkable, because despite the fact that the start of the project was delayed by six
months and that SFCG Pakistan’s staff went through a number of changes, they developed and
distributed two Guidebooks in both English and Urdu, one Radio for Peace and one on
Peacebuilding for Youth. Other published material has also been made available, such as the

5
Knowledge Seminar Report. Moreover, the work involved has led to the Pakistan Peace
Initiative being set up which is housed in Search for Common Ground, Pakistan. In the absence
of credible forums for youth to engage with each other in healthy discourse on issues, SFCG's
project provided an opportunity that was unheard of for most of the participants. One very
clear conclusion of this Final Evaluation is that the published materials, reports, documentation,

Qamar Zaman Kaira, Federal Minister for Information and Broadcasting, addressing the closing ceremony of four-day training
workshop for radio broadcasters and presenters on peacebuilding on January 04, 2013, in Islamabad.
Institutional Partners’ reports, etc., are of very high quality. From the media, 85 percent of
those surveyed felt that the training they received was highly relevant, showing how effective
SFCG Pakistan’s training had been. The largest frequency in what participants, who attended
the training sessions, learnt was how media could play a role in peacebuilding, followed by how
working with the Common Ground approach can help deal with conflict. The impact of the
training on media personnel indicates that they have learnt a great deal about and through the
Common Ground Approach and are now better equipped to
deal with conflict and its resolution. The results suggest that
The Common Ground
the opinion of media personnel can be changed through Approach seems to have
effective and high quality training. Youth representatives been understood and
reported better understanding of conflict resolution and its absorbed by the participants.
strategies, self-confidence and effectiveness in their
communication and negotiation skills. The Common Ground Approach seems to have been
understood and absorbed by the participants. Increased confidence level and better
communication and negotiation skills have repeatedly come across as important areas, which
have been improved by this training(s), as reported by the respondents.

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Conclusions:
There is little doubt, that the Project and the way it is structured and focused, is most
appropriate and relevant to the particular context of Pakistan. This is an unambiguous
assessment based not just on the activities which have taken place under the Project, but also
given Pakistan’s particular political predicament, where conflict, of numerous kinds, is
prominent. Participants in the Project, both from the
The Project contributed in youth and from the media, related to the overall
improving the capacity of youth, objective of SFCG's goals and understood and
local leaders and media who were incorporated many fundamental ideas of the Common
trained under this Project, in the
Ground Approach. The Project’s goals and objectives
sense that many of those who had
participated had the desire to have were found to be relevant to the issues being faced by
further interaction with SFCG and youth and communities in Pakistan, as well as by the
with their peer group. media. The Project contributed in improving the
capacity of youth, local leaders and media who were
trained under this Project, in the sense that many of those who had participated had the desire
to have further interaction with SFCG and with their peer group. It seems clear that the project
has had a presence in the media as newspaper reports and other accounts corroborate. As a
consequence of this project, the presence of SFCG has been noticed by groups and institutions
working in the media and youth peacebuilding field. Through the media and youth campaigns,
the Common Ground Approach has also, as a result, entered the public domain. This Final
Evaluation recommends that given Pakistan’s social situation where conflict rages and has
caused significant damage to the social fabric, projects which incorporate the Common Ground
Approach be increased and interaction with youth and
media be further supported. While there is need to There is a need to move from the
engage with the media and youth at one level, as project to a programme such as the
many of the participants have suggested, there is also Pakistan Peace Initiative, which
a need to build relationships at the local level and deserves full support, building and
institutional initiatives like the District Dialogue expanding on this Search for
Common Ground project.
Forums. There is a need to move from the project to a
programme such as the Pakistan Peace Initiative,
which deserves full support, building and expanding on this Search for Common Ground
project.

7
H.E Mr. Jesper M. Sorensen, Ambassador of Denmark to Pakistan, signing the Pakistan Peace Petition during the National Peace
Summit held on November 23rd,2013 in Islamabad.

Recommendations:
 A majority of the participants felt that efforts for peacebuilding, training and skill
development should focus on Pakistani youth.
 Young people should be trained and given more opportunities in this field. The
involvement of local NGOs and other community based organizations was also stressed
upon by the respondents in future training.
 Some respondents stated that local administration should also be included in training
workshops as any initiative for sustainable peacebuilding cannot work until the local
administration empathizes with the issue.
 The absence of follow up was observed and highlighted by many respondents and it was
urged to ensure continuity of such efforts for a longer period of time to have sustainable
peace in the society.
 Local leaders said that the training helped them to deal with difficult situations. The
capacity and level of awareness and confidence among the participants of the training(s)
improved. In addition to better communication, tolerant listening on the part of the
participants also increased.
 According to the responses, the participants learnt about bringing social justice and
good governance. These are all core concepts of the Common Ground Approach. On
more than one occasion, the need to extend the project to the local level, involving
community based organizations and union councils was made clear by participants,

8
 which indicates that youth and local leaders find the training appropriate for a larger
number of people.
 A strong network with focal persons was strongly emphasized. Respondents stressed on
local linkages between SFCG Pakistan and CBOs so that once the main training is done,
local CBO would continue with the trainings and discussions in their own localities.
 There is certainly room for improvement as there is a need to include the local
administration and district level NGOs in the peacebuilding process through regular
workshops. There is need for more workshops but continuity and follow up is important
for sustainability.
 This Final Evaluation recommends that given Pakistan’s social situation where conflict
rages and has caused significant damage to the social fabric, projects which incorporate
the Common Ground Approach be increased and interaction with youth and media be
further supported. While there is need to engage with the media and youth at one level,
as many of the participants have suggested, there is also a need to build relationships at
the local level and to take more institutional initiatives like the District Dialogue Forums.
There is a need to move from the project to a programme such as the Pakistan Peace
Initiative, which deserves full support, building and expanding on this Search for
Common Ground project

9
Introduction

Pakistan has been in the eye of the storm in a region

heavily affected by conflict ever since its Violence and terrorism have
become part of the daily lives of
independence. Violence and terrorism have become
Pakistanis, not just on account of
part of the daily lives of Pakistanis, not just on account border instability and heated
of border instability and heated relations with relations with neighbouring
neighbouring countries , but also due to intense countries , but also due to intense
disputes and fissures within Pakistani society. Ethnic disputes and fissures within
and sectarian violence has pre-dated the tragic events Pakistani society.
of 9/11 and has become part of the daily fabric of
Pakistani society. More persistent and permanent sties of conflict and strife revolve around the
discrimination and position of women in Pakistan, various forms of religious discrimination and
disputes over land, water, food, electricity and other basic necessities that are denied to the
people due to Pakistan’s economic recession.

A large youth cohort of the population of almost 30 percent in the 15-24 year age bracket, with
limited prospects of a bright future and high unemployment, all collectively produce a cocktail
which pushes people, particularly the youth, into corridors which fuels further violence. The
media is an important avenue through which the youth is targeted and influenced. However,
they suffer on that front as well because that leaves them vulnerable to not just terrorist and
extremist agenda, but also the highly politicized agenda of the media. A country that doesn’t
use its youth’s impressionable capacity positively in the interest of a progressive and
harmonious future, risks a dramatic brain drain and continued strife.

Search for Common Ground, Pakistan (SFCG) is an

A country that doesn’t use its
international non-governmental organization working
youth’s impressionable capacity
positively in the interest of a in Pakistan since 2010. SFCG in Pakistan has worked
progressive and harmonious future, with the media, civil society, particularly youth, and
risks a dramatic brain drain and with communities across Pakistan. From 2010 to 2011,
continued strife. SFCG undertook a highly successful project entitled
Radio for Peacebuilding. This fourteen month
project received financial assistance from the Dutch Ministry of Foreign Affairs, where the
project sought to raise awareness around peacebuilding processes and promote moderate
voices throughout Pakistan through the production of innovative local radio programmes.
In this project, SFCG Pakistan worked with local partners, Intermedia Pakistan and Uks
Research, Resource and the Publication Center on Women and Media, and trained and coached
local radio producers and presenters to facilitate constructive, culturally sensitive dialogue on

10
key issues related to peace and conflict in Pakistan. The external evaluation of the programme
revealed numerous positive outcomes, including increased awareness on peacebuilding
principles among radio hosts and producers and strong support for the project among key
stakeholders throughout Pakistan.

In 2011, SFCG Pakistan initiated a larger

and far more ambitious project supported
by the Danish Agency for International
Development (DANIDA), entitled
Promotion of Dialogue for Peacebuilding
through Media and Youth Mobilization in
Pakistan. This two-year project was
started in September 2011, and came to
an end in December 2013 (with a no-cost
extension for three months into 2014).
Local Leaders from Quetta, Mastung and Gawadar discussing This project works with youth and local
collaborative, solution-oriented approaches to shun violence and
promote peace in their communities during a four-day training leaders, radio producers, and print and
workshop held on January 24, 2013 in Quetta.
television journalists from across the four
provinces of Pakistan, as well as Gilgit-Baltistan, Azad Jammu and Kashmir and the Federally
Administered Tribal Areas (FATA), to nurture and promote youth, community and media
involvement in proactive conflict mitigation. Following a Mid-Term Review of the project
completed in April 2013, this Final Evaluation conducted between December 2013 and January
2014, examines the activities, outcomes and interventions made by the project until the end of
November 2013.

In light of the issues and possible mitigation intervention frameworks outlined above, Search
for Common Ground Pakistan designed the project Promotion of Dialogue for Peacebuilding
through Media and Youth Mobilization, in order to empower youth, and harness the growing
potential of Pakistan’s radio and media networks for the promotion of tolerance, dialogue, and
constructive solutions-oriented approached to local conflicts. The project targeted 25 districts
across Pakistan from four provinces, as well as FATA, Gilgit-Baltistan and Azad Jammu Kashmir.
It engaged youth, along with local leaders, print journalists, radio presenters and producers and
TV anchors in order to create platforms and synergies between communities and media
outlets for the promotion of non-violent conflict resolution.

More importantly, SFCG Pakistan adopted a consortium approach for this Project, and worked
with five local partners: the Sustainable Development Policy Institute (SDPI), Uks Resource
Centre, Intermedia Pakistan, Pakistan Press Foundation (PPF) and the Pakistan Broadcasting
Corporation (PBC), with each designated specific tasks. The broader intention and purpose of

11
the project was to seek to increase the leadership skills and conflict transformation capacity of
the youth and local leaders, and provide platforms for intergenerational collaboration as well as
community engagement and mobilization. Additionally, the project also trained print, radio and
television journalists in conflict-sensitive reporting and Common Ground journalism. After
capacity building sessions, dialogue platforms at the community level in each of the 25
districts provided opportunities for youth/local leader and media collaborations as well.

III. Project Objectives and Activities

The overall goal of the project was to strengthen Pakistan’s fragile context by shifting attitudes
and behaviours of the Pakistani population away from adversarial intolerant approaches
towards greater tolerance, inclusiveness and understanding among the country’s various
regional, ethnic and socio-economic groups. The specific objectives were:

 To enhance the capacity and sustainability of Pakistani media, both electronic and print,
to play a more active role in the creation of peace and in promoting tolerance, co-
existence and non-extremist approaches;
 To enhance the capacity of Pakistani youth and local leaders to explore issues affecting
them through a constructive, solutions-oriented approach that is geared towards
reconciliation and conflict transformation;
 To establish platforms/mechanisms for Pakistani youth, civil society and local
government officials to foster greater collaboration towards constructive dialogue,
increased understanding of local conflict dynamics and issues of key importance to
youth, thereby fostering increased moderation and tolerance across society.

In order to work towards these objectives, a number of specific activities were planned which
included the following different activity streams.

Activity Stream I: Media for Peacebuilding

 Two primary trainings for 60 radio producers and presenters on the role of radio in
conflict transformation (30 participants from
commercial FM channels, 30 participants from The project targeted 25 districts
Pakistan Broadcasting Corporation) across Pakistan from four provinces,
 Advanced level training for 30 radio producers as well as FATA, Gilgit-Baltistan and
and presenters on radio for peacebuilding Azad Jammu Kashmir.
 Peacebuilding trainings for TV Talk show hosts and
anchors (25 participants)
 Peacebuilding training for Print journalists and editors (25 participants)
 Production of Radio for Peacebuilding Guidebook in both English
and Urdu (500 copies)

Activity Stream II: Capacity Building of Local Leaders and Youth

12
  Five training workshops on leadership and conflict transformation for local leaders (125
participants)
 One primary training on youth leadership on peace for youth leaders (30
participants)
 One advanced training on mediation and community mobilisation for shortlisted youth
leaders (25 participants)
 Production of Youth and Peacebuilding Guidebook in both English and Urdu (1000
copies printed)
 District Dialogue Forums (25 forums with 20 participants each; 500 participants in total)

SFCG Pakistan’s Executive Director, Ammara Durrani with local leaders from various districts of Azad Jammu & Kashmir, Khyber
Pakhtunkhawa and Punjab during a five-day training workshop in Islamabad on February 05,2013.

Activity Stream III: National Peacebuilding Summit of Media, Youth and Local Leaders
 One national peacebuilding summit for 150 participants.

Activity Steam IV: Production and Broadcasting

 90 episodes of radio talk shows produced by trained beneficiaries.
 5 TV talk shows produced by trained beneficiaries.
 50 write-ups by trained print journalists on community issues (2 by each journalist)

Activity Stream V: Other Activities

 Interactive project website
 Follow-up monitoring and coaching visits

13
The results of the Project were expected to be as follows:

 Pakistani media play a more active role in the promotion of non-adversarial and
non-extremist views.
 Pakistani media demonstrate an increased level of collaboration and coordination.
 Targeted communities engage in broader and more inclusive dialogue.
 Trained beneficiaries promote mediation and dialogue as peace ambassadors.

Masood Raza (third from the left), anchorperson Geo TV and PPI beneficiary, moderating a panel discussion with participants;
Qamar Zaman Kaira (PPP), Haji Adeel (ANP), Ajmal Wazir (PML-Q), Ahmad Jawad (PTI) and Dr. Shama Ishaque (NP
Balochistan) during the National Peace Summit held in Islamabad on November 23, 2013.

Each of the five implementing partners were given the following responsibilities:

 Intermedia Pakistan was responsible for primary training of presenters and producers
from private FM radio stations. Additionally, it also conducted advanced training for 30
selected participants from private FMs and PBC as well as coaching sessions for FM
presenters/producers.
 Uks Research, Resource and Publication Centre on Women and Media was responsible
for conducting primary training for hosts and producers of PBC. It also conducted
coaching sessions with the trainees from PBC.
 Sustainable Development Policy Institute (SDPI) was responsible for the training of
youth and local leaders and organizing District Dialogue Forums. The organization also
conducted the baseline study for the project and the two day training of hosts/anchors
from TV channels.
 Pakistan Press Foundation (PPF) was responsible for training print journalists and
editors in addition to conducting coaching sessions with them.
 Pakistan Broadcast Corporation (PBC) provided support in the production and airing of
radio programs.

14
In addition to the specific roles assigned to them, all partners were to work together during the
District Dialogue Forums. SDPI was to take the lead in organizing the District Dialogue Forums
while the other partners were to ensure the participation of trained media persons for
discussions and press coverage. SFCG was to provide technical support to all partners in
implementation of the project activities. The partners were responsible for ensuring that they
met the targets for activities assigned to them.

th
H.E.Mr. Ole E. Moseby,(sixth from the left) Danish Ambassador to Pakistan, and Ammara Durrani(12 from the left), Executive
Director, SFCG Pakistan with anchorpersons from various national and regional TV channels of Pakistan during the two-day
consultative workshop on media for peace, held on 8-9 October, 2012 in Islamabad.

IV. Methodology

The methodology for the Final Evaluation is based on a number of strategies and methods
explained below. In principle, the evaluation is meant to answer the five large set of Evaluation
criteria as laid out in the Terms of Reference – see Annexure I. Desk and field work for the
evaluation began in December 2013 and was completed in January 2014. The Evaluation team
was compromised of five professionals as follows:

 A Senior Development Researcher who was the Team Leader and was responsible for
all aspects of the Study and all final deliverables,
 Two experienced surveyors and field experts, one Specialist in Peacebuilding/Conflict
Resolution especially with regard to youth, and
 One Media and Journalism expert

The following instruments and processes were followed as part of the strategy to answer the
questions and issues raised in the Terms of Reference:

 An extensive Desk Review of documents provided by SFCG – see Annexure II for full list.
These included the project proposal, agreement with DANIDA, training manuals, Guide
Books, Reports of Coaching Sessions, District Dialogue Forum

15
  Baseline Survey conducted by SDPI
 Mid-Term Evaluation Report.
 Meetings and interviews with SFCG Team, in order to assess their understanding of the
project. The project management and the Monitoring and Evaluation staff were
interviewed with the entire Evaluation team as well as with the Team Leader
independently-see Annex III.
 Meetings with DANIDA staff responsible for overseeing the SFCG project, in order to
understand the donor’s perspective on issues related to the project – see Annexure III.
 Meetings with Institutional Partners. All relevant personnel in all the five institutions
who formed the Consortium set up by SFCG were held in order to discuss the
institutional arrangements of the Consortium, as well as to understand the
responsibilities, duties and assessments of the tasks taken by each of the partners.

Changes in Methodology
Originally it was agreed between
SFCG and the Evaluation team that 14
districts would be selected where
questionnaires for media personnel
and youth representatives and youth
leaders would be administered by the
survey team. In addition, eight Focus
Group Discussions (FGDs),
compromising of sets of 20 individuals
each would be undertaken, where
members of the District Dialogue
Forums would constitute one FGD and
we would have a control group of A local leader highlighting the importance and the need for tolerant
attitudes during a training workshop for local leaders held in Karachi from
non- participants who would have September 17 to 21, 2012.
similar sociological characteristics as
the participants for another FGD. This strategy had to be abandoned since it became difficult to
identify and locate members of the District Dialogue Forums since the lists provided of
participants were not up to date. As Table A1 in Annexure V shows, there were almost three
dozen cases where the survey team was not able to make contact with the potential
respondent. There have been major hurdles and inconveniences during the course of the
survey, and better information and support would have improved the quality of the
methodology considerably. Nevertheless, the Final Evaluation team feels more than confident
about its findings which the field work and other sources of information provided. It is not
clear to what extent the absence of the DDF representatives has had an impact on the bearing
of ours results, but due to data constraints – i.e., wrong names and numbers of contact people,
disinterest amongst respondents, etc, as shown in Table A.1 Annexure 5 – our team was not
able to use a methodology which would have been far more ‘scientific’. In many cases, given
data constraints, we had to do with whatever and whoever was available. Clearly, this will have
some implications on how the results are interpreted. Moreover, the changed strategy allowed

16
the survey team to expand its field of analysis from 14 to 27 districts, providing far greater
coverage and representation for the analysis.
Selection of participants for Survey and Interviews:

Table: Sample distribution by districts

Local Youth District Media Total

District Leaders Representatives Dialogue Personals Sample
Forum( *)
Bahawalpur 3 1 3 - 7
Charsadda 4 1 3 1 9
D I Khan 4 1 3 - 8
Gilgit 3 2 3 - 8
Gujrat 4 1 3 - 8
Gwadar 5 1 3 - 9
Haripur 4 1 3 - 8
Hyderabad 3 1 3 - 7
Karachi 3 3 3 7 16
Lahore 4 1 3 6 14
Larkana 3 - 3 1 7
Mansehra 5 - 3 - 8
Mastung 4 2 3 - 9
Mirpur (AJK) 4 2 3 - 9
Multan 5 1 3 - 9
Muzzafarabad 4 1 3 - 8
Peshawar 5 - 2 2 9
Quetta 3 2 3 2 10
Rawlakot 3 1 1 - 5
Sahiwal 4 1 3 - 8
Sargodha 4 1 3 - 8
Sukkur 3 1 3 - 7
Swabi 3 1 3 1 8
Swat 3 1 3 1 8
Islamabad - - - 11 11
Jacobabad - - - 1 1
FATA - - - 2 2
Total 90 27 69 35 221
(*) Distribution of DDF Participants is as: (Local leaders =28, Youth Representatives =13 and DDF
Participants = 28), because we have no list of DDF participants, we requested Youth
Representatives/Local leaders to provide a list of three DDF participants in their respective
districts. Local leaders and youth representatives are already covered, so the original DDF
participants are (69 - 41 = 28). Total individuals are interviewed (221 – 41 =180)

17
 Table 1 gives a full description of the sample size for our survey
and of the category of respondents and their districts. In all 180
respondents were interviewed, of which 35 were media persons,
27 youth representatives, 90 local leaders, and 69 District
Dialogue Forum participants. However, since some individuals
may have had more than one role to play, such as a local leader
could also be a member of the District Dialogue Forum, the
total number of interviews conducted and questionnaires filled,
is greater than the number of individuals interviewed, which is
221.

The method for undertaking the survey was based on a list of

Guidebook on radio for Local Leaders prepared and maintained by SFCG. These were the
peacebuilding produced under the
project.
contact persons through whom the survey team contacted other
interviewees of different categories. Local Leaders were
contacted and told about the survey and were asked to contact
other participants who had participated in any stages of the
training/process offered by SFCG during the course of the Project.
The Local Leaders were familiar with the contacts of many of the
individuals in the district and helped in bringing them to the site
where the questionnaires were filled. In some cases, phone
interviews were conducted through the names and numbers
provided by the contacts
Local Leaders were contacted and
in each district. Since the
told about the survey and were
asked to contact other participants initial list provided by
who had participated in any stages SFCG to conduct the
of the training/process offered by survey was found to be Guidebook on youth radio for
SFCG during the course of Project. highly inaccurate, in order peacebuilding produced under the
project.
to extend the sample size
based on the original 14 districts, it was decided in consultation with SFCG, that all 27 districts
from where Local Leaders came, would be surveyed. Hence, while the vertical density of the
survey was diluted, we had to expand the geographical scale of the survey. For the media
personnel, the list of journalists who had undertaken the training in the Project was provided
by SFCG, and candidates for interview/questionnaire were selected on the basis of type of
journalist – print, electronic – and geographical spread. The candidates interviewed were
randomly selected to maintain balance between type of medium and location.

18
V. Analysis and Evaluation

V.1 Activities and Outputs

Table A.1 in the Annex, shows that a very high percentage of tasks originally given as targets
were completed. SFCG was able to organize numerous sets of trainings for FM and Pakistan
Broadcasting Corporation presenters and producers, since media has been a key component of
the Project, along with various levels of training for print and electronic media representatives.
In all, 101 journalists acquired some kind of training through the Project, resulting in the
production of 95 TV and radio programmes and 50 newspaper articles being published.
Similarly, with Youth the second group targeted, 30 Youth Representatives were trained as
were 123 Local Leaders. The District Dialogue Forums were able to address close to 500
participants. This is quite admirable and remarkable, because this happened despite the fact
that the start of the project was delayed by six months and there have been numerous changes
in staff at SFCG – see below. As donors, Institutional Partners and staff at SFCG have all stated,
so much – almost all targets – was completed within the two years of the project, goes to the
effort and credit of the current Executive Director who has led Search for Common Ground for
less than two years (since September 2012) and has managed the transition between
leadership and teams effectively.
One very clear conclusion of
In addition to these activities and tasks completed, SFCG has
this Final Evaluation is that
developed and distributed two guidebooks: Radio for Peace the published material,
and Peacebuilding for Youth. Other published material has reports, and documentation,
also been made available, such as the Knowledge Seminar Institutional Partners’ reports,
Report. Moreover, the work involved has led to the Pakistan are of very high quality.
Peace Initiative being set up which is housed in Search for
Common Ground, Pakistan. One very clear conclusion of this Final Evaluation is that the
published material, reports, and documentation, Institutional Partners’ reports, are of very high
quality. These Reports are reader-friendly, well laid out, make use of local examples and
content, and have been adapted to readers in a Pakistani context. They are not merely
translations, but are made more relevant to Pakistan’s specific environment. This is particularly
the case with the two Guidebooks, which have been adopted from international examples to
Pakistan’s own particular examples. Overall, the documentation, even from Institutional
Partners, has been of exceptional quality, in depth and detailed.

19
Numerous sets of activities involving all five Institutional Partners were undertaken with media
personnel. These involved training radio, television and print media personnel, with different
rounds of activities. Uks and Intermedia, between them, trained 59 radio presenters and
producers in a Primary Peacebuilding training session each lasting five days. Uks trained

Two-day interactive workshop for TV Journalists on ‘Media for Peace’ held on October 8-9, 2012, in Islamabad.

producers and presenters from Pakistan Broadcasting Corporation, while Intermedia trained
private sector radio producers and presenters. Following the Primary training, an Advanced
Level Peacebuilding session was held by both Uks and Intermedia involving 27 of the original 59
participants. Individual coaching sessions were also organized for the producers and presenters.
SDPI trained 19 TV anchors as well. The Pakistan Press
Foundation held two training sessions for a diverse set of The focus of the training
print media journalists, with Primary and Advanced Level sessions was not just teaching
training sessions. Pakistan Broadcasting Corporation the participants better skills, but
facilitated the process for its radio producers and importantly, identifying and
training them around the
presenters. The focus of the training sessions was not just
Commons Ground Approach of
teaching the participants better skills, but importantly, conflict mitigation,
identifying and training them around the Commons Ground appeasement and resolution.
Approach of conflict mitigation, appeasement and
resolution. Given the role of the media and its access by the youth, this intervention was an
important part of the project. The findings and results from the survey are given collectively
combining all four types of media personnel.

20
As Table A2 in the Appendix shows, 26 interviews/surveys were conducted with media
personnel who had participated in the different training sessions, as well as nine other media
personnel who were not part of the SFCG project or training initiative. Twenty seven youth
representatives were trained for youth leadership for peace were interviewed, of which 21
were male and six were female. Women were in a minority in the training of the youth

Sherry Rehman, Former Pakistan’s Ambassador to US speaking at the knowledge seminar and launch of research report on
attitudes and perceptions of citizens on issues of conflict, violence and peace in Pakistan,
along with Johan Sorensen, EU Charge d’Affairs (middle), Dr. Abid Suleri, Executive Director SDPI (extreme left) and
Ammara Durrani (extreme right), Executive Director, SFCG Pakistan.

representatives. Most of the participants were of 22-25 years of age. They were chosen from
each province of Pakistan,National Knowledge
including AazadSeminar,
Jammu October
and1 2013, Islamabad
Kashmir and Gilgit- Baltistan. The
majority of the participants were from Karachi (see Table 1). Participants were chosen from
various segments of the society and included young government employees, and NGO/CBOs
representatives. From the primary data obtained, one can see the diverse occupations of the
youth representatives, as teachers in madrassas, and also some who were unemployed were
amongst the participants. 18 of the 27 youth representatives also received advanced training.

V.2 Relevance/Appropriateness

The project on peacebuilding may sound like a concept borrowed from the West but, as has
been amply demonstrated by the data and field work, as well as through extensive interviews,
in reality, participants did relate to the overall objective of SFCG's goals and understood and
incorporated many fundamental ideas of the Common Ground Approach. Most of the
beneficiaries responded positively about the content and the way trainings were conducted. It

21
is true that in the prevailing security situation in the country, many initiatives have been taken
by the media to encourage debate and other government and non-governmental institutions
have also been involved, but training sessions for targeted groups who are working in the field
as local leaders or youth leaders, or as media personnel, was appreciated by the participants as
very effective and relevant concept to create awareness amongst the local leaders and youth
about the issues that affect the life of a common Pakistani. None of the respondents trained in
peacebuilding indicated any dissatisfaction on the topics and themes selected for them. That is
why majority of the beneficiaries of the training workshop suggested continuity and introducing
the same programmes in other parts of Pakistan which had not been covered by this project.

There is little doubt, that the way the project has been structured and focused, is most
appropriate and relevant to the particular context of Pakistan. This is an unambiguous
assessment based not just on the activities which have taken place under the Project, but also
given Pakistan’s current political predicament, where conflict, of numerous kinds, is prominent.
Both the media and youth are addressed through the Project, and both are key actors in the
broader dynamics of conflict in Pakistan. The media has played both a positive and negative
role in peace and conflict in Pakistan, and through a
careful and focused attention, the peacebuilding role Through extensive interviews, in
of the media needs to be built up. The Common reality, participants did relate to the
Ground Approach, which is not limited to the media, is overall objective of SFCG's goals
more than relevant and appropriate to the Pakistani and understood and incorporated
many fundamental ideas of the
context and to the Pakistani media. Similarly, youth as
Common Ground Approach.
a potential for playing peacebuilding roles and bridges
also needs to be supported and this Project seems to do that.

Graph 1
Relevance of Media Training Percentages Graph 1 below shows that 85 percent of those
surveyed from the media felt that the training
they received was very, or highly relevant, while
Graph 2 shows how effective SFCG’s training had
been for those who participated in the training
sessions and how successful the interventions
have been. A large proportion of participants
claimed that they learnt how the media can play
a role in peacebuilding. Graph 2 shows similar
data for youth representatives and leaders.

Source: Primary Data December, 2013

22
 Graph 2
Youth: Did you find the training(s) relevant to your work?
Percent

80

60

40

20

0
Highly relevant Very much Somewhat Neither relevant
relevant relevant nor irrelevant

Participants in the Project, both from the youth and from media, did relate to the overall
objective of SFCG's goals and understood and incorporated many fundamental ideas of the
Common Ground Approach, as is revealed from their own answers to the questionnaires.
Evidence from the survey conducted, showed the impact of the training on media personnel,
clearly indicating that they had learnt a great deal about and through the Common Ground
Approach and are now better equipped to deal with conflict and its resolution. Moreover, the
participants stated that they have learnt from the training experience and that they use those
skills in their work. This is a significant finding since the training was completed many months
ago and they say that they still find the input provided useful in their work.

The Project’s goals and objectives were found to be relevant to the issues being faced by youth
and communities in Pakistan, as well as by the media. On the whole, the training/trainings were
quite relevant to most of the respondents, as 70 percent of the respondents from the youth felt
that these were highly relevant to their work and 22
percent thought these trainings were 'very much relevant' The training/trainings were quite
relevant to most of the
to the field and work. The training methods and contents
respondents, as 70 percent of the
did play an important role as most of the responses on respondents from the youth felt
nature of changes, personal development and growth that that these were highly relevant
they have noticed after the training responded very to their work and 22 percent
positively. On the whole, the respondents reported better thought these trainings were
understanding of conflict resolution and its strategies, self- 'very much relevant' to the field
and work.
confidence and effectiveness in their communication and negotiation skills. Graph 3 shows that
the majority of the youth respondents agreed that after the training/workshop they got a
better understanding of conflict resolution than before the training and have
developed an understanding of conflict resolution strategies. A minor percentage of

23
respondents remained neutral. A majority of the youth respondents felt that they have
increased confidence in dealing with conflicts and increased ability to communicate more
effectively as a result of the training. Most of the respondents said that their negotiation skills
have improved and they are now more confident as a youth leader/youth representative. In the
context of the media personnel, similar changes were highlighted by participants of the SFCG
Project from the media – see Graph 4. A large majority of those who undertook the training
recognise that they benefitted considerably and that the trainings brought about significant
change in their understanding, and perhaps behaviour as well. The Common Ground Approach
seems to have been understood and absorbed by the participants.

Graph 3
Youth: What changes did you observe in yourself after training?

70
60
50
40 Strongly agree
30
20 Agree
10
Neutral
0
Disagree
Strongly Disagree

Graph: 4
Media: What are the three important concepts/Skills you learn from the training(s)

Percent

25
20
15
10
5
0 Percent

24
The training sessions have helped fit the Project objectives. The Project strategies and activities
have been perceived by the beneficiaries and other community stakeholders to help them
understand the issues which affect their roles in society. Even though there has been limited
interaction with community leaders, respondents have argued that the Project has covered the
appropriate leadership and conflict transformation themes and has provided resources and
capacity enhancement that may not have happened had the SFCG intervention not have been
made.

V.3 Effectiveness

There were certainly positive indications in the surveys and interviews that media personnel,
youth and local leaders, did feel the change in their professional life as well as personal life,
their capacity to handle local issues within the community or at home increased after the
training, clearly showing signs of the effectiveness of the Project. The surveys revealed that the
level of confidence increased and resolving conflicts or issues with a more constructive
approach has helped both those who work with youth or in the media in dealing with many
problems. The youth reported an increase in their level of confidence and an increase in
dialogue capacity. Overall, the participants reported an increase in knowledge of conflicts and
strategies to resolve it. The data obtained from the surveys shows that participants got an
orientation and awareness about conflict resolution and they feel that they can do some good
for the society with respect to this particular aspect. Few respondents feel that they have learnt
how to communicate things and they have the power to solve conflict to some extent. A limited
number of respondents mentioned that they have established tolerance capacity and have
developed listening capacity of both parties. It shows
that there seems to be a modification of an attitude Increased confidence levels and
towards listening and understating others’ point of view. better communication and
They have also gained an understanding of solving daily negotiation skills have repeatedly
routine conflicts. come across as important areas,
which have been improved by this
Table A.3 in Annexure V shows the responses of how the training(s), as reported by the
training(s) helped the participants as local leaders in respondents.
resolving local conflicts. By going through the data, one
can see that the training(s) have quite a positive impact in educating the youth representatives
in resolving local conflicts. The majority of the respondents thought that these training(s) have
given them a motivation to solve issues by dialogue, which in turn talks about building
tolerance. Few participants also mentioned that the training provided different ways and
approaches to resolve domestic issues. Increased confidence levels and better communication

25
and negotiation skills have repeatedly come across as important areas, which have been
improved by this training(s), as reported by the respondents.

Respondents of the survey were of the view that they learnt some important concepts and skills
during the training. As shown in Graph 5, promoting dialogue has emerged as the most learnt
concept/skill among the participants of the training(s). Concepts such as conflict resolution and
tolerance building have also come up as important concepts among the attendees of the
training(s). Participants felt more confident to have better negotiation skills after the training
workshop(s). Overall, an improvement in skills and concepts was observed among the
participants of the training of the 90 Local Leaders
While participants appreciated the interviewed, all of whom had received primary
content and methodology and training, 36 had received advanced training as well. It
expressed their willingness to be was interesting to see that even though people talked
part of such efforts in future too, about no follow up and lack of contact after the
they were quite vocal about lack of training, most of the respondents were quite satisfied
follow up
with the content and training material, resource
persons' knowledge and command and logistic
arrangements. SFCG's input in content and method of training is commendable as respondents
felt that trainings and trainers were well prepared and well organized. Most of the people
responded that content, training material and the knowledge and delivery of the training of the
resource person were very good. Overall, participants seemed quite satisfied from the trainings
and the content, as almost the majority responded that the training programme was good, as it
was a great learning opportunity for them.

Graph: 5
What are three important concepts/skills you learned from training(s)?

Frequency
14
12
10
8
6
4
2
0 Frequency

26
Most participants directly involved in civil society
efforts at community level or in the government did Given the output of radio, TV and
print media interactions, one can
find the interaction and processes they went through
say that the Project has played
very useful and effective, especially the skills they some role in improving public
learnt to engage in dialogue or facilitate warring awareness and perceptions about
parties to negotiate and find a solution. Participants conflict transformation, mediation
mentioned many times about bringing the project to and dialogue.
local level, involving community based organizations
and union councils, which indicates that youth and local leaders find the training appropriate
for larger number of people. While participants appreciated the content and methodology and
expressed their willingness to be part of such efforts in future too, they were quite vocal about
lack of follow up, since one Institutional Partner of SFCG did not remain in touch once the
training was over. Since most of the partner organizations were based in Islamabad, youth
representatives and local leader found it difficult to contact them to continue their efforts at
the local level. That is why a need for local implementing partner was highlighted on many
occasions during the survey.

Despite the difficulties and delays in

implementing the Project as described
earlier, the interviews and surveys reveal
that SFCG has achieved its stated (or
implicit) goals, objectives and outcomes
over the life of the Project. In fact, as we
have argued, it has been able to do this in a
short space of time as well. There is
sufficient evidence which would suggest
Capacity building workshop of 30 youth leaders selected from 25 that SFCG has achieved its goal of
districts of Pakistan held on 24-30 September, 2013 in Islamabad. increasing the capacity of targeted youth
and local leaders in conflict transformation
and media in conflict-sensitive reporting through the capacity building and dialogue activities
implemented during the Project. Given the output of radio, TV and print media interactions,
one can say that the Project has played some role in improving public awareness and
perceptions about conflict transformation, mediation and dialogue. It is impossible to gauge the
impact on users to assess what this impact has been, but on the basis of testimony from
participants, key stakeholders in the process, there is evidence to support this claim. Our
discussions with many participants of the DDF suggested, that some -- not in all cases –
relationships had endured and that there was increased collaboration between youth and local
leaders, youth, local leaders and media, and between different media. Institutional Partners

27
have also learnt from this process, and one of them has been able to establish its mark in a
completely new area, that of working with the youth.

V.4 Immediate Effects on Targeted Youth and Media

The evidence from the survey indicates the project did help participants to learn basic conflict
resolution techniques and strategies as they responded to various questions asked in the
survey. Most participants agreed that after the training/workshop they got a better
understanding of conflict resolution. All the evidence indicates that most of the respondents
reported that their negotiation skills had improved and they were now more confident as
journalists, radio presenters or youth leader/youth representatives. This will certainly help
them to apply these skills and help others, independently. The trainings had a positive impact
on the media personnel and local leaders especially in building their concepts and making them
better understand the dynamics of conflict resolution. However, we must add that there is no
way of knowing the long-term impact of such intervention and in the absence of follow up, this
effect may be short-term. For this reason, one of our main recommendations is that frequent
contact be established with participants of the Project.

The training provided was meant to educate the participants about peace issues and about the
Common Ground Approach, and responses suggest that most of the participants claim that
some of their views were altered as they were exposed to new ideas. It is not possible to
determine to what extent this happened and how long such interventions lasted, although
respondents did suggest that the training had some influence on them.

In the absence of credible

forums for youth to
engage with each other in
healthy discourse on
issues, SFCG's project
provided an opportunity
that was unheard of for
most of the participants.
Generally, Pakistani
education system from
school to university with
of course some
exception, does not
provide such capacity
building training or

28
discussion forums that help students to know the skill before they enter the professional life.

Graph 5 shows that the majority of the respondents felt that after the training/workshop they
got a better understanding of conflict resolution as compared to before and have developed an
understanding of conflict resolution strategies. Most of the respondents reported that their
negotiation skills have improved and they were now more confident as a youth leader/youth
representative.

Graph 6
Youth: What changes did you observe in yourself after training?

60
50
40
30 Strongly agree
20
Agree
10
Neutral
0
Disagree
Strongly Disagree

A majority of the youth participants felt that efforts for peacebuilding, training and skill
development activities should focus on Pakistani youth. Young people should be trained and
given more opportunities in this field. Involvement of local NGOs and other community based
organizations was also stressed upon by the respondents for future training. This will help in
following up as local NGOs are accessible and young people can easily associate
themselves working on very localized issues that are directly concerned with their well-being
and security. Some respondents stated that local administration should also be included in
training workshops as any initiative for sustainable peacebuilding cannot work until the local
administration empathizes with the issue. The absence of follow up was observed and
highlighted by many respondents and it was urged to ensure continuity of such efforts for a
longer period of time to have sustainable peace in the society.

Table A.4 indicates the impact of these training/trainings on particular traits and aspect of
personal and professional development of the youth leaders. The respondents reported an

29
increase in confidence level and an increase in dialogue capacity. Overall, the participants
reported an increase in knowledge of conflicts and strategies to resolve it. They claim that they
have become more confident in the public dealing and raising their voice on the issues. Graph 6
shows that this training gave the local leaders the capacity to resolve issues (15%) and gave
them tolerance (17.6%), key notions of the Common Ground Approach.

Graph 7
Please explain training(s) helped you as a local leader in resolving local conflicts?

45
40
35
30
25
20
15
10
5 Frequency
0 Percent

As has been suggested, the Project has been successful in transferring knowledge and skills to
the participants to ensure effective and independent application of those skills in the future, but
such efforts cannot be a one-off, and need to be sustained. As the data shows and as
respondents themselves suggested, some positive change has taken place in the approach of
the trained media personnel under this Project with regards to conflict reporting and coverage,
and many stated that they now think of issues in a different light.

Graph 7 shows that the majority of the respondents from the DDF agreed that after the
training/workshop they got a better understanding of conflict resolution as compared to before
the training. 49.3 percent agreed that they had developed an understanding of conflict
resolution strategies whereas 10.1 percent disagreed with that. The majority of the
respondents felt that after getting the training they were more confident in dealing with
conflicts then before and communicating with others in an effective manner is possible. Most of

30
the respondents reported that their negotiation skills had improved and they were now more
confident as youth leader/youth representatives. Table A.6 in the Annexure, further shows
that a majority of the participants of the District Dialogue Forums developed understanding
about conflict and its resolution and that many were motivated towards peace. They also felt
that they had become more
tolerant and were able to
understand the other
person’s point of view, all key
notions of the Common
Ground Approach.

Eighty percent of the

participants found the
discussions and the Forums
highly and somewhat useful
in helping resolve local issues.
A majority of the respondents
felt that DDF did allow them to learn a number of skills that they would not have otherwise
learnt. Overall, the participants thought that DDF provided different ways to resolve conflicts
and helped in dialogue methods. One of the key
They also felt that they had become
features of the DDF was that it was based on issues
more tolerant and were able to
which were local and particular to the participants and
understand the other person’s point
the areas where they belonged to. Such issues included of view, all key notions of the
domestic violence, environmental problems such as Common Ground Approach.
land erosion, the shifting of a district office elsewhere,
and the increasing gap between Ulema and NGOs.

Whatever issue mattered to the participants was selected by them, ensuring a participatory
process of selection and discussion. It was this methodology ensuring relevance to the
participants which made the DDFs successful. They said that that their communication skills had
increased, besides increase in knowledge and confidence level. Respondents also felt confident
about decision making.

31
 Graph 8

DDF: What changes did you observe in yourself after training?

50
45
40
35
30
25
20
15 Strongly agree
10 Agree
5
Neutral
0
Disagree
Strongly Disagree

The Project contributed in improving the capacity of youth, local leaders and media who were
trained under this Project, in the sense that many of those who had participated had the desire
to have further interaction with SFCG and with their peer group. A country that doesn’t use its
youth’s impressionable capacity positively in the interest of a progressive and harmonious
future, risks a dramatic brain drain and continued strife.

It is not easy to assess how SFCG’s engagement with these groups has translated into positive
action or improvements in the promotion of mediation and dialogue in the public sphere,
except that all the output targets set by SFCG were met. A sustained engagement would result
in longer-term benefits for youth and media.

V.5 Implementation Process

The project successfully achieved the objectives mentioned above, despite some obstacles. The
target groups were successfully contacted and included for training and as Table 2 has shown,
almost every single activity was completed. However, an aspect of implementation that
involved continuation and independent efforts by the participants in their local areas could not
be achieved. Participants did appreciate the overall project, its mechanism and content but

32
barring few, the majority of the participants did not initiate anything or try to train others with
basic concepts of the training. The monitoring aspect appears very weak, it seems that due to
security reason, absence of focal person, it was difficult to complete implementation in all the
areas included in project.

A key aspect of problems in the Implementation Process has been the fact that there were
frequent and numerous changes in personnel at SFCG, right from the change in the Executive
Director to many other staff at the lower levels of the hierarchy. The three main contact people
at SFCG – including the M&E expert, were all new entrants and had very little knowledge or
understanding about the Project. There was zero institutional memory, and in fact, some of the
IPs had far greater institutional memory than did SFCG staff. Clearly, such changes in staff at
SFCG Pakistan are bound to have had an impact on coordination and implementation. This was
stated by the Institutional Partners as well.

V.6 Coordination
Though participants appreciated the overall efforts, there were obvious indications of a lack of
coordination as mentioned by the respondents in
the survey. It is also observed that there were some They stressed on local linkages
coordination problems between the implementing between SFCG and CBOs so that
once the main training is done, local
partners and SFCG. While respondents want SFCG
CBO would continue with the
to offer the same trainings again, they stressed on trainings and discussions in their
local linkages between SFCG and CBOs so that once own localities.
the main training is done, local CBO would continue
with the trainings and discussions in their own localities. The positive aspect was that
implementing partners managed to complete the task and successfully executed the project.
There is certainly a room for improvement if SFCG and partners could bring local administration
and district level NGOs in the peacebuilding process through regular workshops. There is need
for more workshops but continuity and follow up is
important for sustainability. Proper liaison not only A country that doesn’t use its
between donor and partner organization but also youth’s impressionable capacity
positively in the interest of a
between the people in the field to ensure accessibility
progressive and harmonious future,
with the objective of empowering the local leader and risks a dramatic brain drain and
youth representative so that he/she could spread continued strife.
the message to other remote areas where
logistically it is difficult for trainers or resource persons to conduct the trainings. A strong
network with focal persons in all areas is strongly recommended.

At an institutional level of coordination of the project between and amongst Institutional

Partners, far greater grievances were heard than from the field or from the participants in SFCG

33
programmes. Some of the five Institutional Partners felt completely excluded from the overall
project stating that there was next to no coordination between different partners, that
meetings about each other’s role were seldom held, and there was a general complaint
articulated about how the different partners had not been part of the overall project. There
were also complaints about management styles of individuals in SFCG and issues about budgets
being reduced, and a sense of ‘favouritism’ to some individuals and organizations.

The Mid-term Report conducted in April 2013, also

highlighted the fact that the Institutional Partners, The Common Ground Approach has
while appreciating the consortium approach, did been conveyed to over 750
state that it was ‘not utilized effectively’, and that participants who have been part, in
‘improvements in coordination and communication one way or another, in the project.
within the consortium were required’. The Mid-term
Report also stated that the Institutional Partners also said that there was a ‘need for improving
planning of the project activities’. The Mid-term Report also mentioned ‘the need for further
clarity’ about the roles of the Institutional partners, ‘with respect to specifications of such roles
in joint activities’. Discussions with Institutional Partners for this Final Evaluation suggest that
these issues were not addressed sufficiently by SFCG following the Mid-term Report.

VI Conclusions and Recommendations

All the evidences gathered suggest that the project has achieved its objectives. The projects has
helped in numerous ways in enhancing the capacity and sustainability of Pakistani media, both
electronic and print, allowing those who have been through SFCG’s project, to play a more
active role in the creation of peace and in promoting tolerance, co-existence and non-extremist
approaches. The capacity of Pakistani youth and local leaders who took part in the project, have
also elaborated and confirmed, that the project has helped them explore issues affecting them
through a constructive, solutions-oriented approach that is geared towards reconciliation and
conflict transformation using the Common Ground Approach. Moreover, the District Dialogue
Forums have helped establish platforms/mechanisms for Pakistani youth, civil society and local
government officials to foster greater collaboration towards constructive dialogue, have helped
in increased understanding of local conflict dynamics and issues of key importance to youth,
thereby fostering increased moderation and tolerance across society. The Common Ground
Approach has been conveyed to over 750 participants who have been part, in one way or
another, in the project.

It is also very clear, that the quality of publications and reporting by Search for Common
Ground and its Institutional Partners has been very high. The Guidebooks produced by SFCG

34
and the reports on the Knowledge Seminar are of excellent quality. Also, it seems clear that the
project has had a presence in the media as newspaper reports and other accounts corroborate.
As a result of this project, the visibility of SFCG has increased among groups and institutions
working in the media and youth and peacebuilding field. Through the media and youth
campaigns, the Common Ground Approach has also, as a result, entered the public domain.

One of the finding which has emerged during the course of this Final Evaluation is that the
project in Pakistan has been completed despite many of the staff/personnel changes in Search
for Common Ground, Pakistan. . Clearly, this has
had an effect on how the project has progressed and
As a result of this project, the visibility
had there been fewer turnovers, the results of the
of SFCG has increased among groups
project would have been better. Most Institutional
and institutions working in the media
Partners and DANIDA have recognized and
and youth and peacebuilding field.
appreciated the efforts of the Executive Director of
Search for Common Ground since she took over the
Pakistan office as well as the project itself. It has been stated that a two year project has met all
its targets in a much shorter space of time. These points were also raised in the Mid-term
evaluation undertaken in April 2013, where the conclusion of the Mid-term evaluation was as
follows: ‘the project employs a positive approach of targeting a range of actors like youth, local
leaders and media. It not only provides them opportunities for capacity building but also for
working together through district dialogues. The trained participants and consortium have the
potential to be utilized for long term advocacy and awareness raising for sustainable peace
process in Pakistan’. This Final Evaluation concurs with these broad findings, and hence,
advocates an extension of the broad parameters of this project into a programme.

This final evaluation recommends that given Pakistan’s social situation where conflict rages and
has caused significant damage to the social fabric, projects which incorporate the Common
Ground Approach be increased and interaction with youth and media be further supported.
While there is need to engage with the media and youth at one level, as many of the
participants have suggested, there is also a need to
build relationships at the local level and It has been stated that a two year
project has met all its targets in a
institutionalize initiatives like the District Dialogue
much shorter space of time.
Forums. The lack of follow up has been the main
criticism coming from the grass roots and the field, even though this was not part of the initial
project proposal submitted to DANIDA by SFCG. Nevertheless, this has been a major concern
coming from all participants, whether youth, local leaders or media personnel.

This Final Evaluation recommends that there is a need to move from the project to a
programme such as the Pakistan Peace Initiative, which deserves full support, building and

35
expanding on this Search for Common Ground project. For this purpose, SFCG needs to
coordinate with donors interested in supporting peacebuilding activities and develop a
comprehensive programme over a 3-5 year period. The main finding from this Final Evaluation
has been the need to strengthen longer-term and local/grass-roots initiatives, such as the
District Dialogue Forum, and SFCG needs to build on the work it has just concluded. Rather than
expanding geographically, there is a need to go deeper into the already established
relationships and partnerships which were the outcome of the SFCG project. It is recommended
to have quarterly District Dialogue Forums and to continue the training and linkages with media
personnel and youth. The consolidation of existing initiatives by SFCG is preferred over an
extension over space, i.e., not to go to new districts, but strengthen already existing initiatives
in the 25 districts. Local partnerships with NGOs and CBOs will also need to be established and
explored by SFCG, since its broad vision of the Common Ground Approach needs to be taken to
the local level.

Some of the recommendations made in the Mid-term evaluation, are also very valid if the
project moves to a programmatic approach. As the Mid-term evaluation stated: ‘The
possibilities of establishing networks of trained participants should be explored as these will
have great potential for promoting peace and the Common Ground approach in the long run.
SFCG already has the platform of the Pakistan Peace
Rather than expanding Initiative in this regard; it just needs to formalize the
geographically, there is a need to go network’s creation and provide support in its
deeper into the already established organizational development. This will also help in
relationships and partnerships
making sure that investments made on the capacity
which were the outcome of the
SFCG project. development of participants are further channeled for
creating a sustainable peacebuilding process in
Pakistan’. The focus of SFCG in the future needs to be in the creation of networks for peace
building following the Common Grounds Approach.

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Annexure: Tables
Table A.1 is an output table which gives a snapshot of the activities and deliverables completed
reflecting the indicators, and the targets originally set.

Table 2. Targets and Tasks Completed.

Activities Indicator Target Status at the Implementing

Time of Report Partners
Submission
Primary Peacebuilding # of participants 60 59 Uks &
Trainings for FM & PBC # of trainings 2 2 Intermedia
Presenter and Producers
Advance Level Peacebuilding # of participants 30 27 Uks &
training for Radio PBC & FMs # of trainings 1 1 Intermedia
Producers and presenters
Primary Peacebuilding # of participants 25 23 PPF
Training for Print Media # of trainings 1 1
Advance Level Peacebuilding # of participants 25 23 PPF
Training for Print Media # of trainings 1 1
Peacebuilding Training for TV # of participants 25 19 SDPI
Anchors # of trainings 1 1
Primary Peacebuilding # of participants 30 30 SDPI
Training for Youth # of trainings 1 1
Representatives
Advance Level Training for # of participants 25 23 SDPI
Youth Representatives # of training 1 1
Peacebuilding Trainings for # of participants 125 123 SDPI
Local Leaders # of training 5 6
Formulation of District # of participants 500 506 SDPI
Dialogue Forums # of DDFs 25 25
Production and Broadcasting # of TV Talk shows
of TV Talk shows produced and 5 5 SFCG
broadcast
Production and broadcasting # of Radio Talk shows 90 90 UKS, PBC
of Radio Talk shows produced and and
broadcast Intermedia
Print Media Articles # of print media 50 50 PPF
Publication articles
published in
newspapers

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Coaching Session conducted # of coaching 55 55 SDPI,
for Print, electronic media sessions PPF & UKS
and Youth Conducted
National Peace Summit # of participants 150 175 SDPI, UKS,
attended the summit PPF &
# Summits held 1 1 Intermedia
One day Consultative # of events held 3 3 SDPI,
feedback sessions held Intermedia &
PPF
Knowledge seminar # of events held 1 1 SFCG

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