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Guy Kawasaki

Guy Kawasaki provided 10 tips for MSPs to succeed in business: 1) focus on making meaning rather than just money, 2) create a mantra to describe your company's purpose, 3) anticipate changing customer needs by jumping to the next business curve, 4) use the DICEE framework to make deep, intelligent, complete, empowering, and elegant decisions, 5) embrace failures and ship products without waiting for perfection, 6) be open to new uses of your products from customers, 7) products should polarize opinions rather than be ignored, 8) actively seek customer feedback for innovation, 9) determine a niche and unique value proposition, and 10) develop a perfect pitch to promote offerings. He also

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Sourabh Kulkarni
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105 views2 pages

Guy Kawasaki

Guy Kawasaki provided 10 tips for MSPs to succeed in business: 1) focus on making meaning rather than just money, 2) create a mantra to describe your company's purpose, 3) anticipate changing customer needs by jumping to the next business curve, 4) use the DICEE framework to make deep, intelligent, complete, empowering, and elegant decisions, 5) embrace failures and ship products without waiting for perfection, 6) be open to new uses of your products from customers, 7) products should polarize opinions rather than be ignored, 8) actively seek customer feedback for innovation, 9) determine a niche and unique value proposition, and 10) develop a perfect pitch to promote offerings. He also

Uploaded by

Sourabh Kulkarni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.

Make meaning

Kawasaki noted money is important for MSPs, but it should not be their sole motivation, and he
recommended “making meaning” to prosper in today’s business world.

“Successful companies want to make meaning,” Kawasaki said. “I believe that if you try to make
meaning, you’ll also make money.”

2. Make a mantra

A two- or three-word statement that describes what your company does can help an MSP connect
with its customers.

Kawasaki provided several examples of effective mantras, including:

• Nike — Authentic athletic performance

• FedEx — Peace of mind

“Take some time out and create a mantra for your organization,” Kawasaki said. “The test for a
mantra is that every employee can recite it.”

3. Jump to the next curve

Most companies start on a curve and die on a curve, according to Kawasaki.

An MSP that considers the benefits it provides customers, Kawasaki said, has the necessary
perspective to stay ahead of the curve and understand when to jump to the next one.

“When you think about your company, don’t define yourself in terms of what you already do. Think
about the benefits that you provide,” Kawasaki added.

4. Roll the DICEE

Kawasaki recommended MSPs use “DICEE” when they make decisions.

DICEE refers to:

• Deep

• Intelligent

• Complete

• Empowering

• Elegant

Kawasaki noted using DICEE regularly can help an MSP provide value to its customers and stay ahead
of its rivals.

5. Don’t worry, be crappy


Failure happens, Kawasaki said, but MSPs should embrace and own their mistakes. He also pointed
out waiting for perfection to happen ultimately can do more harm than good.

“If you wait for this perfect world where all the software and tools are there, you will never ship, and
the world will pass you by,” Kawasaki said.

6. Let 100 flowers blossom

Kawasaki pointed out a company that releases a product or service could have a target audience, but
customers may find new ways to use this business’ offering.

This is not necessarily a bad thing, Kawasaki said, and he recommended MSPs should declare victory
if and when this happens.

7. Polarize people

A great product or service polarizes people, Kawasaki said. MSPs should be worried, however, if
customers ignore their offerings.

“Great products polarize people. Some people will love it, some people will despise it, and that’s ok.
What you need to worry about is if people don’t care,” Kawasaki said.

8. Churn baby, churn

Innovation requires customer feedback, according to Kawasaki.

An MSP that actively seeks customer feedback can thrive, Kawasaki said, because it will be able to
find innovative ways to connect with its customers.

9. Niche thyself

Kawasaki said MSPs should determine if their offerings are unique and provide value to their
customers.

By doing so, Kawasaki pointed out an MSP can fulfill its customers’ needs.

10. Perfect your pitch

An MSP often has to promote its products and services to customers, Kawasaki said.

Developing a perfect pitch, meanwhile, ensures an MSP can explain why its offerings are unique and
valuable.

“Great innovators have to be able to convince people with pitches, speeches and presentations,” he
said.

Kawasaki offered a bonus tip for MSPs as well — don’t let the bozos grind you down.

“Do not let the bozos ground you down,” he said. “They’re going to tell you it can’t be done, it
shouldn’t be done and it isn’t necessary, but don’t let them grind you down.”

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