RES

VERGHESE KURIEN VERGHESE KURIEN

WIm V«igKaM Kunwi ittQfmi do«fn (lom thc troin ond on K> ihe dufty THE MAN WITH THE ’BILLION-LITRE IDEA
plolfonn M AnoMd. Gwiorat, oo Moy 13,1949, finicdid h# knw» •♦»oi h«$
Mb «ob gowo *o chowg» unnoQinobiy. Woilmg for hun wos not lust his I
OMI daiihiy but tfKi» of diowtonds o( fmoA, mofginoliMd fcirmers who,
«hM Man, hod only biown iiplo>ofion ond depowttion.
THb ilo»y cA Or Kurian !• #ia #ofy ol Amd. k ii ihe «Kxy o( Opefotion
Flood. M« tMkin-larB ideoT Mol Ml Indio on ihB *op of Ihc wodd mop for
mA (voductioA A d><-ho»d potriot, KoHon «ras committed to th«
oooparatira oousa. Ha put Ma mA induilry in tha honds o4 Me fonners,
brfiarinQ bmdy Mot «viM o«raenhip ««ould coma rasponsiMity ond oraot
SBCcaas. And ha ««os nght.
y^nor OiMra KoMo liocas Ma Story of Ma mon «Mo is known os Me
TuMar of Me White karalulion'. ?

OTHfR ACK VIStONARIES

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Ch>^ Kc0ifa$ or9 ^ ^onom Irbu^ to kidkj's nch cytjral h§riiag9 Thei^booti
bman an fiorf o/ mp wat^ ymsn, m imr haym bmn hf mary
9cro%i Omt^fMeognßc0wf^affwachmgOkJlodMrmn^ mcukah
mg fmadmg Kaitm vnä drmmg gumß ic marrn mofW dboul our mthi *
NAIÄTAN MUnMY 0«f MEKTO«. r#OSYS
 VERGHESE KURIEN
WHAT POES IT TAKE FOR A MILK-DEFICIENT COUNTRY TO PECOME THE WORLP'S LAR0E5T ^

HOTHING SHORTOF A REVOLUTION. AND REV0LUTI0N5 PO NOTALWAYS START WITHA ^

SORN QUIETLY, OFTEN IN THE UNUKEUESTOF FLAGES, SFEARHEAPEP SY THE UNLIKELIESTOF FEOFLE

INPIAS MILK REVOLUTION 3EGAN IN A SMALL, PUSTY TOWN OF GUJARAT, SFARKEP OFF SY
HAP APSOLUTELY NO INTEREST IN PAIRYING ANP HAP, INFACT, LANPEP THERE PY ASIMFLEWISTOF
FATE. HE ENPEP UF PEPICATING HIS PEST YEARS TO THE CAUSE OF CUJARAT’S FOORM LK^RMERS
ANP SFENPING HIS WHOLE LIFE ENSURING THAT OUR lANP FLOWEP WITHMILK, ^OT HON^THISIS
T, Jf- ^-rr^osy /itr i/coyiucdc fl IPICKI _ rWF L4AKI \Ä/ITH THF ‘RU l lON-LITRElDEA “ THE CREATOR OF AMUL.

1
 AMAR CHITRA KATHA
VERGHESE KURIEN
SLES5ED WITHA REMARKA3LE MEMORY. KURIEN EXCELLED IN UNCLE, I DONT
OUR STORY. THOUGH. SEGINS FAR ACAPEMICS AS WELL AS IN 5F0RT5... j- WANT TO STAY IN TISCO
AWAYFROM OUJARAT ON NOVBMßER
26.1921. YEROHESE KURIEN WAS ANYMORE. I’M NO LONGER I’VE ALREADY
KURIEN HERE. I’M THE THAT IS FINE. APPLIED FORA GOVERNMENT
dORN TOA WEALTHYSYRIAN CHRISTIAN WELL DONE,
‘SOSS’S NEPHEW’. SUT THE MANAGERS SCHOLARSHIP TO GO ASROAD
FAMILY IN KOZHIKODE. KERALA. . KURIEN! .
TELLMETHATYOU’RE AND STUDY METALLURGY AND
THE SESTAPPRENTICE NUCLEAR PHYSICS.
HERE. YOU CAN EASILY
RISETOTHETOP!

ANP JOINEP COLLEGE AT FOURTEEN.

J WILLI MAKE f
FRIENDS?ALL ^ YOU RE ^
THESE BOYS ARE DIGGING YOUR
SO MUCH OLDER OWN GRAVE,
TO ME! J .YOUNG MAN..
——-^
KURIEN WENT WITH GREAT HOPES FOR ^^HUH? V y

THE SCHOLARSHIP INTERVIEW. ßUT - KURIEN 3RAVELY VENTUREPA GUE5S

CTI? I'k J Ll/vr IC7C

WHAT IS ^
THE PROCESS, SIR. SUT I CONGRATULATIONS.
PASTEURISATION?
THINK rr MAY DE SOMETHING YOU HAVE SEEN
TO DO WITH STERILISING SELECTED FOR
MILK? A SCHOIARSHIP
TO STUDY DAIRY
AFTER A PEGREE IN ENGINEERING. KURIEN 5TARTEP AN APFRENVCESHIF WITH THE TATAIRON
ANP STEEL COMPANY (TISCO). HIS UNCLE. JOHN MATHAI. WAS THE PIRECTOR THERE. ONE PAY- ENGINEERING.

rrs THE DIRECTORJ HE’S COMETO

WHAT IS HE DOING VISIT HIS NEPHEW,
. IN OUR HOSTEL? . •4 THENEWCHAP
KURIEN. ^

»^OH.SO ^
THArS HOW
HE GOTTHE KURIEN WAS INA PILEMMA
J/ IFIDONTTAKE \|
^ JOS! ^ ^ WHAT?NO. NO... > '^THIS SCHOLARSHiP.X
THERE MUST SE SOME ^ IF YOU WANT >
THEN I’M STOCK WORKING
MISTAKE! I WANT TO TO STUDY ASROAD,
HERE I’M DETWEEN THE
FROM THAT PAY ONWARPS - STUDY METALLURGY THIS IS WHArS
DEVIL AND THE ^
/ THEY’REALLSO \ . AND NUCLEAR . AVAILASLE. MAKE
^ DEEP SLUE SEAl /
CAREFUL AROUND ME. PHYSICS. v^UPYOURMIND.^
/ SHUSH...'^ I CANT STAY IN A PLACE
HEREHE ^ HEY KURIEN.^ WHERE MY COLLEAGUES
' COMES! > WHYDONTYOU DONT THINK l’M WORTHY
vSrr wiTH US? > OF MY JOS. I MUST ^
\ LEAVEATONCE. /
 AMAR CHITRA KATHA VERGHESE KURIEN

LUCKILYFOfZ HIM, HE FOUNP THAT HE COULP MAJOR UNKNOWN TO KURIEN. A FLEPGLING IN 1942. A NUM3ER OF 3RmSH 0FFICER5 STATIONEP IN
PESFERATE TO öET AV\/AY, KURIEN WENTTO IN NUCLEAR PHY5IC5 ANP METALLURGYAFTER ALL 30M3AYHAP FALLEN SERIOUSLYILL AN INVESPGATION HAP
THE U S. TO STUPY PAIRY ENGINEERING AT MILK COOFERATWE SOCIETY WAS
STRUGGLING TO TAKE FLIGHT IN THE REVEALEP THAT IT HAP 3EEN 3ECAUSE OF THE MILK.
MICHIGAN STATE UNIVERSITY J ISHOULDTAKE ^
KAIRA PISTRICT. WHERE ANANP WAS.
A FEW TOKEN C0UR5E5 THE REPORT
rrS STORY HAP STARTEP IN 30M3AY\
^ l'M ^ PLEASED TO IN DAIRY ENGINEERING SAY5 THAT EVEN
VERGHESE MEETYOU. I’M AS WELL, JUST TO KEEP THE SEWAGE WATER
. KURIEN , . MANSOOR. V ■>. THE GOVERNMENT g IN LONDON IS LESS
\ HAPPY M POLLUTED!

THE GOVERNMENT HAP SET UFA PEFARTMENT ANP

AFFOINTEPA MILK COMMISSIONER MILK WAS TO 3E
TRANSFORTEP FROM THE NEARBY PISTRICT OF KAIRA

THE MILK FARMERS OF KAIRA HAP 3EEN IN THE CLUTCHES OF A MAN CALLEP FESTONJIEPUUIPALAL WHO HAP
TAKEN ON THE NAME FOLSON. HE WOULP 3UY THE MILK AT LOW FRICES ANP SELL IT FOR P0U3LE THE AMOUNT

THE YEAR5 FASSEP IN A WINK ANP THIS DOESNT THAT

SOON IT WAS TIME TO RETURN HOME KEEP IN ^ HAVE ENOUGH ISTOO
TOUCH. DALAYA FAT. I CANT GIVE LITTLE!
TAKE CARE, YOU MORE THAN
V MEDORA! ^ ANANNA^.

THE EASY-M.ANNEREP KURIEN SOON MAPE

A LARGE CIRCLE OF FRIENPS WITH HIS
5FARKUNG WITANP SUOYANT HUMOUR

5INCE KURIEN HAP GONE A&ROAP

ONA GOVERNMENT 5CH0LARSHIF. ^ rr -

HE HAP TO GET IN TOUCH WITH THE

MINISTRY OF EDUCAWN IN PELHI FOLSON HAP AGREEP TO SUFFLY MILK TRI3HUVANPAS FATEL A LOCAL FOLITICAL LEAPER HAP MET WITH
TO 30M3AY0NA FEW CONPITIONS. SARPAR VALLA3H3HAI FATEL WITH THE FARMERS'FR03LEMS.
X AH. 50 X ^ l’M SORRY, ^
' YOUTIE KURIEN. > SIR, SUT THE DEAN OF y ISEEONLYONE N ^ WEARE >
WE ALREADY HAVE ENGINEERING AT MICHIGAN WAYOUTOFTHIS.GET
READY. AS LONG
. HASGOTMEAJOS THE GOVERNMENT TOGETHER AND FORM A
A JOB WAITING FOR WHAT?! THE ^ AS WE HAVE
INCALCUTTA*. . MUST FINANCE ALL THE COOPERATIVE SOCIETY.
V YOU IN ANAND. > GOVERNMENT HAS YOUR SUPPORT.
MACHINERY.PAYMEA .CUT THE MIDDLEMAN >
RAID FOR YOUR 5TUDIE5 V SARDAR y
PROCESSING FEE AND OUT.
^ANAND?UH ABROAD. YOU HAVE TO MAKE ME THE SOLE
WHERE IS THAT ACCEPT THE JOB YOU’RE SUPPLIER ^l WILL SEND
V EXACTLY? y GIVEN, OR ELSE WE MORARJIBHAr
V CANSUEYOU!^ TO GUIDE YOU
" IN ^
GUJARAT

TL^PISAFFOINTEP KURIEN HAP NO CHOICE 3UT TO FACK HIS dAGS

J IHAD DREAMT
^ OF AN EXCITING,
CHALLENGING JOB IN A BIG.
FAST-PACED CITY. AND HERE
[AM. OFF TO A PLACE THArS THE ARRANGEMENT SUITEP
^ BARELY VISIBLE g< EVERYONE. EXCEFT FOR THE FOOR
ON A MAP! äS FARMERS. WHILE THEACTUAL FRICE
OF MILK WAS RS 2 FER LITRE. THE
FARMERS WOULP GET 2 ANNAS!

•N0WMUM3AI ••MORARJIPESAI. WHO WENTON TO 3EC0ME

WWKOLKATA 5 THE 4TH FRIME MINISTER OF INPIA
^ 16 ANNA = 1 RUFEE
4
I.
 AMAR CHITRA KATHA
VERGHESE KURIEN
7^ EACH VILU\GE IN
THE KAIRA DISTRICT WILL HAVE AN OVERJOYEP TRISHUVANPA5 HAP STARTEP TRAVELUNG FROM
A COOPERATIVE SOCIETY, WITH VILLAGE TO VILLAGE. URGING FARMERS TO FORM C00FERATIYE5. WHY, OF COURSE! \
THE DISTRICT UNION AT ANAND YOUR MILK AND SETHJI’S ^
ALONE, YOU \j^ MILK WILL GO IN THE SAME
SOMSAY MUST BUY MILK
^ FROM US DIRECTLY. ^ AREPOWERLESS hM CONTAINER. MILK KNOWS NO
" IF THEY REFUSE. ' AGAINST THE V CASTE, NO RELIGION, >
CRAFTY ^ CAN A HARIJAN ^ NOBOUNDARY
WE WILL POUR AWAY
^MIDDLEMEN.
OUR MILK! ^ LIKE ME BECOME
togetherT^ AMEMBEROFTHE
YOU CAN CRUSH k COOPERATIVE? >
■Pl THEM AND SEIZE
VJgk THE PROFITS OF
■^^vYOURLABOUR..

ANP 50. DVmG A TWO-WEEK MILK STKIKE IN KAIKA, THE FARMERS HAD FOURED
AWAY THEIR MILK PUT NOT A SINGLE PROF HAP SEEN GIVEN TO FOLSON. FOLSON'S
SUSINESS, AS WEU AS THE SOMSAY MILK SCHEME, MAP COLLAFSEP. \-

THE ENP OF THE 1947 WAS THE YEAR INPIA

YEAR1946SAW AROSE TO FREEPOM - SRUISEP.
FIVE C00FERATIVE5 EXHAUSTEP. SUTHOFEFUL THE
EMERGE FROM THE NEW GOVERNMENT GAYE THE
KAIRA PISTRJCT. FARMERS OF KAIRA FARTOFAN
THE KAIRA PISTRICT OLP, RUN-POWN PAIRY THAT
COOFERATIVE HAP SEEN IN ANANP
MILK FROPUCERS' SINCE 1914.
UNION LIMITEP
(K.P.C.M.F.U.L) WAS THE PAIRY WAS INA TERRJSLE
REGI5TEREP. CONPmON, A FIRST WORLP
WAR REUC WITH ANCIENT
THAT WAS WHEN PARA KHUROPY. TR1SHUVANPA5 HAP ONLY ONE 5EEING THAT THE FARMERS | MACHINERY
A PAIRYM.AN. HAP YISITEPANANP ANSWER I- - WOULP NOTSUPGE- \
WITH THE MILK C0MMI55I0NER TO
FINP OUT WHAT HAP SEEN GOING ON MORARJIPESAI HAP CHOSEN A CHAIRMAN SUT RUNNING A PAIRY MEANT OFERATING MACHINERY
SIR.LET \
< THEM FORM THE^ TRIBHUVANDAS, »^IDONTTHINK^
COOPERATIVE. IT’S YOU’RE THE ONLY MAN THIS IS THE WAY
YOU HAVE YOU KNOW > NOT GOING TOLLST. HERE WHO DOESNT THE MACHINE
TO STOP THIS THE GOVERNMENT HOWCAN THESE WANT TO BE CHAIRMAN. V WORKS. ^
NONSENSE CAN TAKE ACTION ILLITERATE WHICH MAKES YOU THE WHO N
,RJGHT NOW. AGAINST YOU . VILLAGERS RUN A . BEST PERSON FOR WILL HELP
V FORTHIS. ^ HEY^ V BUSINESS? THE JOB! ►v US? <C

THE SOLUTION TO THE FARMERS’FROSLEMS CAME ON WHAT

IS CONSIPEREP TO SEAN UNLUCKYPAY WORLP OYER. FRIPAY
THE 13TH SUT FOR THE FARMERS OF GUJARAT. IT WAS A
PAY THAT WOULP CHANGE THE WINPS OF THEIR FORTUNE
THAT WAS THE PAY VERGHESE KURIEN ARRIYEP IN ANANP.

6
 AM AR CHITRA KATHA
VERGHESE KURIEN
WHEN THE 5TEAM TKMU CHU6GEVINTO THERE WERE OTHER PROBLEMS TOO.
KURIEN’S ELDER BROTHER SENTHIM A TRAINED COOK-
THE TINY. DIIAHDATEP 6TAV0H OE THE CUM-BUTLER OUT OF SYMPATHY FOR HIS SITUATION.
5MAU TOWNON MAY 13. 1949 - SORRY.WE ^
CANNOTOFFER WHAT’S FOR ROAST
N0N-VEGETARIAN5 DINNER TODAY. CHICKEN
ACCOMMODATION. . ANTHONY? . . SIR. .

Krf

^ GOOD HEAVENS.. ^
C0UGH.THI5 PLACE
LOOKSAWFUUIMUST
APPLY FOR A TRANSFER
IMMEDIATELY

IT MADE FORA FUNNY PICTURE - THE COOK

IN THE SPOTLESS WHITE UNIFORM. SERVING
KURIEN ATA SHAKY THOUGH BEAUVFULLY SET
TABLE IN A CORNER OF THE OLD GARAGE!

EVERYMONTH, WITHOUTFAIL, KURIEN

WOULD WRITE TO THE GOVERNMENT.
^ HOW CAN PEOPLE DE
SO INEFFICIENT? ALL THEY MT lESICHÄTlOH
DO IS SIT AROUND SWATTING
# . FLIES, WAITING FORTHEIR
MONTHLYSALARIES ^
\ TO COME. /

\ KURIEN HAD TO SETTIE FOR HE COVERED UP THE HUGE HOLE * V

.. .AND MADE WINDOWS IN THE^
THE GARAGE OF THE DAIRY IN THE MIDDLE OF THE ROOM... WALLS.
HE HAD COME TO WORK IN. MEANWHILE, THE COOPERATIVE WAS
l CONTINUING TO FUNCTION BADLY

K NOTAGAIN! ^ TRISHUVANDHAI, A NEW ENGINEER

THISISTHETHIRD FELLOW HAS COME TO WORK AT THE
TIME THE MACHINE GOVERNMENT CREAMERY NEXT
HAS SROKEN DOWN S. DOOR. HE’S A'FOREIGN-RETURNV
V THISWEEK. ^ X. THEY SAY MAYSE HE
CAN HELP US.

HMM... >
LETMESPEAK
VWITHHIM. ^
 AMAR CHITRA KATHA VERGHESE KURIEN

JUST AS THE MACHINE WAS AßOUT TO ARRIVE -

I AM TRJBHUVANDAS \ " MYRELIEVING '

HAVE YOU
CAN i HELP PATEL I M THE LEADER OF A LETTER... IT’SHERE!
ALREADY
< YOU? > SMALL COOPERATIVE SOCIETY FINALLY, I CAN LEAVE
GOTAJOaiN
V THISPL/kCEl V
TRAT THE MILK FARMERS RUN aOMaAY? .
HERE. OUR DAIRY MACHINERY
KEEPS SREAKING DOWN
< SURE- > V COULD YOU HELP FIX IT? /
LET ME TAKE NO.NOTYET.^
V ALOOK. > I’LL HAVE TO
GO AND LOOK
KURIEN WAS THRILLBPAT THE FROSFECT OF POING SOME ACTUAL V FORONE. y
WORK! ALSO. HE WAS INTERESTEPIN THE CONCEFTOFA COOFERATIVE
r•
■ V«-'

THIS IS >
THE ^HIRD TIME WILL '
J I CANT DRING V
. I’M FIXING m i rrwoRK THE FARMERS
MYSELF TO REFUSE
. NOW?. X DONT KNOW HOW X
THIS MAN.INANY
TO OPERATE THE NEW
CASE. WHAT’S TWO
MACHINERY. THEY NEED
A MORE MONTHS?r
YOU. KURIEN. STAY FOR TWO
y MONTHS. WEIL EVEN >
FORAFEW ^ V PAY YOU A SALARY. X
DAYS.YES aUT
AFTER THAT .

KUFJEN RETURNEP ANPAGAIN

AjG.MN.. I p—
fl xJu I

KURIEN PIP NOT KNOW THAT THE

0 PECISION HE TOOK IN THAT MOMENT
WOULP CHANGE HIS LIFE FOR EYER

HE STARTEPINVOLVING HIMSELF MORE ANP '"-'Y I DONT THINKI WANT TO \

MORE IN THE WORKING OF THE PAIRY. 7^ GETAWAYFROM THIS PLACE
ANYMORE. THE SATISFACTION OF
WORKING FOR AGREATERGOOD.. IDONT
THINKI CAN FIND THAT -g
^ DASHITl ^
YOU
^HOWCAN ANYWHERE ELSE. I
ICANTGET WE AFFORD
THIS TO WORK ^ NEEDTOGET ' SUCH AN
ANYMORE ANEW MACHINE EXPENSIVE
TRIDHUVANDASJI. machine?.
YOU NEED A PLATE
Vpasteurjser. J

IN 1951, KURIEN ßECAME THE GENERAL MANAGER OFK.P CM FU.l]

'3 aUT
IDONT ^ FREE FROM THE SHACKLES OF
HOWMUCH
KNOW, MAYaE ßRJTJSH RULE. INPIA WAS FINPING
WILL THAT
UP TO 60.000 ITS FEETANP GETTING USEP TO
V COST? y
RUPEES . ßEING AN INPEFENPENTNAWN.
THE COOFERATIVE MOVEMENT.
THEREFORE FROVEP VITAL TO
ITS SENSE OF SELF-SUFFICIENCY.
KURIEN ANP THE FARMERS COULP
NOT HELFßUT GET S WEFT UF ßY
3UT KURIEN SOMEHOW THE FATRJOVC FERVOUR THAT
MANAGEP TO CONVINCE
WASALLAROUNP.
TRIdHUVANPAS TO RM^^
THE MONEY ANP PUY
THE FASTEURIöER __
II
U)
 AM AR CHITRA KATHA
VERGHESE KURIEN
5Y1952. MILK COLLECTION HAD CROWN FROM 200LITRES IN A KURIEN WAS dURSTING WITH PLANS
PAY TO 20.000LITRES! MILK WAS NOW TRANSRORTEP FROM KAIRA WHEN HE GOT PACK FROM HIS TRAINING I AFTER SOME TIME - [
TO 50MPAY IN INSULATEP VAN5 | PUTdEFORE HE COULP START WORK,
THERE WAS A LETTER FROM HIS PROTHER
».vr THE COOPERATIVE
^ANDINEED N
I5GR0WINGBYLEAP5 TO LEARN MORE
ANDBOUNOS' WE WILL ABOUT DAIRYING Ahthia. IS {rantlc. Mth Morr^
SOON NEED A NEW
IF l’M TO MANAGE ^>he thinks^ou'll rierer
DAIRY
THIS PLACE marry and settle down,
L.PROPERLY V ^rfju/a'j, I'm u/ntms
teil 'jou that l haye
M€t soMtoioe on
'jouf hehaJf, and
l think^ou ihould
cotne dou/n as scon
as possihle, so u/e can
taJ^e thn^s foru/ard.

FOLLOWING KURIENS REQUEST, THE GOVERNMENTSENT HIM TO NEW

ZEALANP FOR FIVE MONTHS FOR TRAINING IN PAIRY ENGINEERING.

IN KERALA-
KURIEN ANP MOLLY WENT PACK TO ANANP THE PAY THEY WERE WEP.
r YOU KNOW. T
IDONT REALLY
THINKMUCH OF
THISARRANGED ER...50 X
MARRIAGE THIS IS ANAND. WHY
VCONCEPT. DONT YOU WAIT HERE?
IlLGETSOMEONE .
TO HELP US.

Xfi

OUR ^
FAMILIE5 HAVE
KNOWN EACH
OTHERFOR I 'S«

KURIEN WAS INTROPUCEP TO MOLLY. THE COUPLE WAS

BUTIVE NEV'ER > LEFT ALONE’ TO TALK ANP GET TO KNOW EACH OTHER
MET HERJ BESIDES.
WHO‘D LIKE TO LIVE
WITH ME IN A PLACE
V UKE ANAND! y ^ OH. JUST ^
TALK TO HER
V ONCE > N0..D0NT1 >
IMEAN...DONT
LEAVE ME ALONE
^ HERE. y

y ALL RIGHT. ^
THE HOUSEISJUST
ACR055 THE ROAD
V ANYWAY. V

13
 AM AR CHITRAKATHA VERGHESE KURIEN

PURJNO THATPERJOD. ANOTHER PERSON. H.M. DALAYA THE PLANT WAS 3UILTIN A YEAR AT THE END OF THE FUNCTION
MOUY FOUND A FRIEND IN MANI3EN. SARDAR
FATEL'S DAUOHTER MANIdEN WAS FOND OF JOINED THE DAIRY REVOLUTION IN KAIRA. | THE THEN-PRIME MINISTER OF
X SIR, THIS IS THE X
KURIEN. AND OREATLYINTERESTED IN THE INDIA. JAWAHARLAL NEHRU. 'ONLY POWDER PLANT IN THE^
CAME TO INAUGURATE IT. ALONG y MORARJIBHAI IS >
M?RKIN05 OF THE COOPERAVVE. WORLD THAT MAKES POWDER
WITH HIS DAUOHTER INDIRA. RJGHT.OURCOUNTRY
FROM BUFFALO MILK, AND IF
^ TRIPHUVANDASJI, \ IS FORTUNATE TO HAVE
MOaX YOU MUST WE HAVE ANYONE TO THANK
MEETMYFRIENDAND V PEOPLE LIKE YOU >
REMEMBER THAT YOU ARE HAHA! S. FORTHIS EXTRAORDINARY>
CLAS5MATE FROM THE IT IS GOOD y HMM ITHINK THE %
ONLY HIS SECOND WIFE. HE WAS YOU ARE N. FEAT, IT IS KURIEN,
STATES. DALAYA. HE IS OF YOU TO SHADE IS CORRECT.
ALREADY MARRJED TO THE DAIRY QUITE V A DAIRY EXPERT, y JOIN US. BUT THE P.M. LIKES HIS
WHEN YOU WALKEDINTO . RIGHT..
y HE WILL ROSES TO BE SLIGHTLY
HIS LIFE!
BE A GREAT V SMALLER. X
ASSET TO / F »ff
V US.

TOGETHER KURIEN AND DALAYA ACHIEVED THE IMP0S5I3LE.

WEVE CONYERTED
BUFFALO MILK TO POWDER,
KURIEN! I CANT WAIT TO SEE MOLLY MADE SURE THE
THE LOOK ON KHURODY’S ARRANGEMENTS WERE
PERFECT. THAT WAS A MOMENT THAT WOULD 5TAY WITH KURIEN FOREVER
FACE. HE WAS SO SURE
WE’D FAILI
ALL THE CREDIT THE DAIRY 3EGAN TO GROW. ONE DAY -
I... IWASNT
GOES TO YOU, DALAYA.
DRINKING THE
THEN AGAIN. YOU ARE A
MILK. SAHIB.
YADAVA. YOU BELONG TO
. IWASNT. ^
KRJSHNAS CLAN. MILK
FARMING IS IN HA HA.
YOUR BLOODI TRUEl

THE ACHiEVEMENT WAS A 310 LANDMARK IN INDIAS DAIRYHISTORY. 3ECAU5E UNLIKE WESTERN NATIONS.
MOST OF THE MILK IN INDIA CAME FROM 3UFFAL0E5. N0TC0W5. TILL THAT TIME, DAIRY EXPERTS FROM
AROUND THE WORLD HADINSISTED THAT POWDER COULD N0T3E MADE FROM 3UFFAL0 MILK!
WUH UNiCEFS HELP, KAIRA UNION
WA5ALLSETTD3UILDA NEW DAIRY
tNANAND DR RAJENDRA PRASAD. KURIEN SAID NOTHING AND WALKEDAWAY.
THE THEN-PRE5IDENTOF INDIA, WAS
CALIED TO PLACE THE FOUNDATION —^ FROM TODAY "T“
NEXTDAY- / ONWARDS. I WANT \
5T0NE0F THE PLANT.
A MOUSE! THAT
IS AN EXCELLENT
fi ' EVERY WORKER TO BE
GIVEN HALF A LITRE OF MILK
IT IS SHAMEFUL THAT THEY
.
SIGN THE MOUSE IS DONT RECEIVE A SHARE OF
THE VEHICLE OF LORD V. THE VERY COMMODITY .
1
GANESHA, THE \ THAT THETRE /
REMOVER OF HANDLING. 4 A

OBSTACLES

...

t ■'

15
14
 AMAR CHITRA KATHA
VERGHESE KURIEN
ONE EVENINO. ‘tVHEN KURIEN WAS VlSrPNG HIS A MEEDNO WAS HELD MANYNAMES WERE SUGGESTED. AMUL C0NTRI3UTED TO THE COUNTRY'S WELFARE IN MORE WAYS THANONE DÜRING THE INDO-CHINA WAR IN \
SROTHER-IN-LAW. K M FHILIP. WHOHADA TEA 1962, KURIEN WAS CALLED TO A MEETING WITH SENIOR OFFICERS FROM THEARMY. \-*
AND COrPEE C0K1FANY - p -
OUR SOLDIERS NEED
MILK. CAN AMUL PROVIDE A WE S
^ KURIEN, WHY y LET’S AVOID ^ US WITH THE REQUIRED. NEED 2,750 ^ WE WILL >
HAV^NT YOÜ THOUGHT ^ WESTERN NAMES. WE AMOUNT? ^ . TONNES. > ORGANISE WHAT
OF A BRAND NAME YET? NEED 50METHING THAT 'v YOU NEED y
HOiV COME YOU HAVE LEFT TEILS THE PEOPLE THAT
OUT SUCH AN IMPORTANT OUR PRODUCT IS TRULY
L A5PECT AS MARKETING V INDIAN. ^
K AND ADVERTISING? J
T HMM...YOU %
ARE RJGHT IHADNT
GIVEN MUCH THOUGHT
TO THAT. y

IN THE MID 1960S, KURIEN CONTACTEDAN

ADVERTISING AGENCY CAUED AS F\ WHOSEHEAD
WAS SYLVESTER DACUNHA THEY WERE TO MAKE A
WE CAN HELP 5TR0NG CAMFAGN TO FROMOTEAMUL 3UTTER.
YOU WITH A LOAN OR
GRANT FROM THE THIS ISA
GOVERNMENT. CHALLENGE HOW WILL
BUT WESTERN^ A BUTTER PRODUCED BY
NO, SIR. THE KAIRA
SELLS! LOOK AT COOPERATIVE WILL VILLAGERS SELL WHEN
W POLSON NEVER USE A NATIONAL THERE ARE SO MANY
EMERGENCYTOMAKE J WESTERN BRANDS ITHINK THE
Si r OH FORGET ^ #V
EXTRA BUCKS. AVAILABLE? TAGUNE SHOULD BE
UTTERLY AMUL*! THE
POLSON' WE'RE HMM... HOW OLD ONE. PURELY
GOING TO PUT HIM ABOUT THIS NAME A THE BEST, IS TOO
OUT OF BUSINESS. ‘AMULYA’ ONE OF OUR TAME.
V PEMEMBER? } CHEMISTS HAS )
> SUGGESTED IT /

y rr MEANS A ^AMULYA’...^
PRJCELESS. ^ I DO LIKE THE
1 THiNK rrs SOUND OF IT. KURIEN FULFILLED HIS FROMISE TO
EXACTLY WHAT THEARMY. SACRIFICING THE CMLIAN rr WAS NISHA DACVSHA SYLVESTERS
WE’RE LOOKING MARKET FOR AT LEAST HALF A YEAR. WIFE WHOINSFIRED THE ICONJC TAGUNE
Vtoconvey y «%
THE UNE WAS IN FLACE NOWALL THEY NEEDED
DR KURIEN.
WE HAVE A TAGUNE ^ BUTTERLY7 >
/
FOR YOU. ‘UTTERLY WHArS THAT
AMULYA WAS SHORTENED W BUTTERLYAMUÜ'
THE CATCHIER AMUL' WHICH SUPPOSED
WHAT DO YOU TO MEAN? rrs
WAS THE FERFECTACRONYM THINK?
FOR ANAND MILK UNION UMITEP. UNGRAM MATICAL!
-

HA HA. SHE’S
\ IN 1957. THESRAND AMUL' WAS FEISTY. JUST
REGISTERED THE YEAR WAS SFECLAL w LIKE YOUI ^
TO KURIEN AMD MOUY FOR ANOTHER
REASON WO fTWAS WHEN THEIR
' DAUGHTER NIRMALA.
WAS 30RN ‘

HA HA. rrs UTTERLY >

MADI BUT I TRUST YOU. MR
DACUNHA. IF YOU THINK IT
WORKS. YOU HAVE MY
'S. h. COMPLETE APPROVALy

16 P
AMAR CHITRA KATHA VERGHESE KURIEN

OKAPUALLY, AMUL KOSE TO GKEATBK HEIGHTS. IN 1964, THE 5HASTRJJI

COOFEKATIVEINVITED FKIME MINISTER LAL 3AHAPUR SHASTRI HA5 ACCEPTED OUR
TO INAUGURATE ACATTLE FEEP FACTORY IN ANANP. INVTTATION! BUT WHArS
THI5 .. HE DOESNT WANT
TO STAY AT THE GUE5T
H0U5E. HE WANTS TO
5PENDA NIGHT ATA
X FARMER’S H0U5E.
HMM...

KURIEN QUIETLY MAPE ALL THE ARRANGEMENTS. SHASTRJ FOUNP THE FARMERS MANAGING
WELL WITH THE MONEY THEYEARNED FROM
YOU WANT THE THE COOPERATIVES.\
PRIME MINISTER TO
STAY IN MY HUT? B..BUT
WHATWILLI OPFER
HIM TO EAT? NOW WE MAKE
ENOUGH TO SEND
^ IT WILL BE ^ THIS LiraE ONE TO
ALL RIGHT HE WILL SCHOOL ALSO,
EAT WHATEVER SHRJMAN*.
V YOU GIVE HIM. V

VERY
GOOD'

SHASTRI WAS AT THE COLLECTION CENTRE AT6A.M. THE NEXT

MORNING. ^7

QUITE A SYSTEM
YOU HAVE SET UP
. HERE. KURIEN. ,

19
 AMAR CHITRA KATHA VERGHESE KURIEN
ATA MEETING WITH HIS COLLEAGUES, DALAYA AND f~
WHEN THE TOUfZ WAS OVER -
MICHAEL HALSE - |----' . .ANDUSETHE ^
MONEY TO START MILK
THE EUROPEAN COUNTRIES ^ SUPPOSETHEY N COOPERATIVES ..
HAVE A SURPLUS OF MILK DONATE THEIR THAT’S m LETS DRAFT
KURIEN. I AM PUZZLED POWDER. THEY WILL OFFER SURPLUS TO US, WE V A PROPOSAL ^
THE RAINFALL HERE I5NT SO ITASAIDTOSOME CAN SELL IT HERE AT
GOOD. THE SOIL TOOISNT THAT DEVELOPING V OUR FARMERS’ j GOOD IDEA!
FERTILE THE FARMERS ARE NO SECRET, NATION. PRICES... ^ BUT WE LL NEED
MODERATELY HARD-WORKING. SIR. THE FARMERS Bot... Llii
THE GOVERNMENT S
THEN WHAT IS THE SECRET OWN THE DAIRY YOU HAVE NOT JUST HELP TO FORWARD
OF YOUR SUCCESS? AND WORK FORITS CHANGEDTHE DAIRYINDUSTRY. ITTOTHE WFP*
SUCCESS. YOU HAVE TRANSFORMED LIVES.
I WANT THE ANAND PATTERN TO BE
REPLICATED EVERYWHERE IN THE
COUNTRY. AND I WANT YOU TO
HEAD THE OPERATIONS.
DEFINITELY. SIR.
BUTI WANT THE NEW BODY THE TRIO FUTA FIAN TOOETHER FOR OFERAWN ^
TO BE BASED OUT OF ANAND. FLOOD. A FLAN TO CREATEANAMUL IN EVERY STATE
NOT DELHI. irS ONLY WHEN
THE ORGANISATION REMAINS FORTUNATELX AT THAT VME. KURIEN HAFFENED
WITHIN THE REACH OF THE TO MEETL.F SINGH, THE HOME SECRETARY.
FARMERS THAT WE CAN
ACHIEVE TRUE
UPLIFTMENT, ^ DONTWORRY. ^
I WILL SPEAK TO THE
^ WHYARENT>
OTHER MINISTERS
THERE MORE
V ABOUT THIS. ^
ANANDS IN THE
IN 1965. THE NATIONAL DAIRY PEVELOFMENTBOARD s. COUNTRY? y
WAS SET UF. WITH KURIEN AS THE FOUNDER-CHAIRMAN. ^ BECAUSE
NOBODY
BUT WHEN KURIEN WEHT TO MEET WANTS THEM
WITH THE VARIOUS STATE HEADS -

SURELY IT’S
WHAT HAPPENS TO
THE FARMERS THAT
TH IS STATE IS IMPORTANT?
IS DIFFERENT. YOUR
STRANGE IDEAS OF
DAIRYING WILL NOT L.F. SINGH WAS TRUE TO HIS WORD
WORK HERE AT THE W.FF MEETING. KURIEN ..AND ^
A KURIEN HAS THE \ ^...ANDWE'RE JUST FRESENTED A CLEAR FROFOSAL THIS iS WHY
WHOLE PROPOSAL THROWING OBSTACLES YOU SHOULD
A DAIRY ^ ^DY - A PLAN THAT IN HIS WAYINSTEAD OF
XOMPLETELY OWNED GIVEINDIATHE
CAN INCREASE MILK HELPINGHIM PRESENT k FOOD AID. y
BY THE FARMERS? MY PRODUCTION TO AN IT TO THE WORLD FOOD
. GOOD MAN. IT WILL . ITHAS V UNIMAGINABLE Wv PROGRAMME. ^
NEVER WORK. ^ WORKED IN N^EXTENT... ^ ‘ f f-^ j
\ ANAND.
r
V J

k
AS THE MILK 3
COMMISSIONER
I MUST KNOW WHAT r WE DONT >
WILL HAPPEN TO MY HAVE THE
DEPARTMENT.
RESOURCES FOR
SUCH A PROJECT,
S. KURIEN >
KURIEN WAS DISAFFOINTED ßUT STILL NOT READY TO 6IVE UF.
'WORLD FOOD FROGKAMME
20 :i
 AMAR CHITRA KATHA
VERGHESE KURIEN
tV.FPA6KEEP TO KURIEN'S FR0F05AL AND OFERAWN FLOPP, THE WLLION-LITRE’ IPEA. mS OFFICIALLY |
LAUNCHEDIN 1970. f

M/UC FKODUCTS FfZOM EUROFE WEKE DISTKldUTEP IN INPIA, CREAVNG A MAKKETFOf^ THEM IN BIG CITIBS. |

ONCE THE MAILET mS MILK COLLECTION WAS PONE

CAFTURED. A PIKECTLINK SY THE VILLAGERS. THEN,
WAS E5TASLI5HED SETWEEN AT THE PISTRICT LEVEL. THE
FKODUCERS AND C0N5UMEF5 PAIRIES WERE HANPLEP SY THE
THR0U6H THE COOFERADVE PISTRICT UNIONS. ANP AT THE
STFUCTURE, CUTT1N6 THE STATE LEVEL. THE MARKETING
MIPPLEMENANP THE GFEEPY WAS MANAGEP SY MARKETING
MILK MERCHANTS OUT OF THE FEDERATIONS.
EQUATION

THE NEXT DME THEY MET -

/ MR BENEGAL. START \
' SCRIPTING THE MOVIE. >
WE HAVE ARRANGED FOR
THE FUNDS. EVERY MILK
PRODUCER IN GUJARAT HAS
AGREED TO DONATE ONE
RUPEE TOWARDS THE
V MAKING OF THE FILM. J
\ AFTER ALL. IT IS X Q

\ THEIR STORY. ^

WHEN MILK FROPUCVONINCREASEP. IMFORTS OF MILK ANPALL MILK FROPUCTS STOFFEP. )

SY LINKING MILK FROPUCERS DIRECTLY WITH CONSUMERS. REGIONAL FRICE

VARIATIONS WERE REPUCEP. THIS ENSUREP THATFROPUCERS GOT THEIR
FULL PUE. ANP CONSUMERS THE PESIREP QUALITY ANP A STANDARD FRICE.

^ ONE > and THAT IS HOW MANTHAN WAS MADE. THE ONLYFILM
AMUL BUTTER, ^ AMUL ^ IN HISTORY TO HAVE SEEN FROPUCEP SY FARMERS.
V PLEASE > BUTTER FOR
v METOOl >

IN 1973. KURIEN SETUF THE GUJARATCOOFERADVE MILK MARKETING

FEPEKADON (GCMMF), SO THAT ALL THE C00FERADVE5 WOULP SE SROUGHT
TOGETHER TO COMFETE WITH THE FRIVATE SECTOR IN GREATER 5TRENGTH.
 AMAR CHITRA KATHA VERGHESE KURIEN

KmEH WAS AN {N5TmrnON-3UILPER.'\ HE DISCU5SEP THE IPEA WITH HI5 COUSIN RAVI MATHAI.
WHO WAS THE PIRECTOR OF UMAHMEPASAP.
YOU WANT ^
THE GRADUATES
OF I.I.M. TO LEARN NO. YOU ^
HOWTOMILKCOWS. TEACH THEM HOW TO
/ irSQUITE FUNNY HOW \ NONEOFYOUR V DR KURIEN? > SMOKE CIGARS THEN'
^ALL THI5 WAS A SIMPLE QUIPK ^ A STUDENTS IS INTERESTED N AND l’M RESIGNING
OF FATE. IDIDNT WANT TO COME TO IN SERVING THE COUNTRY THE , FROM THIS V
ANAND, DIDNT KNOW A THING ASOUT MOMENT THEY GRADUATE. THEY DOARD.
DAIKYING, AND NOW HERE I AM. IF OUR ALL FLY ASROAD IN SEARCH
COUNTRY HAS TO PROGRESS. ONE OF HIGH-PAYING JODS. YOU
CANT SIMPLY WAIT FOR ACCIDENTAL V CLEARLY DONT MOTIVATE y
^ KURJENS TO TURN V THEM THE RIGHT WAY. ^ WHY DONT
\ UP. WE HAVE TO ACTIVELY / YOU DO ITTHEN?COME
\ CREATE THEM. / TO I.I.M. AND SPEAK TO
THE STUDENTS. IN FACT,
SUGGESTYOU JOIN
THE DOARD.

LATER-

WELL. >
IN THE HOFE OF MOTTVATINO YOUNO FEOFLE TO WORK FOR THE RURAL SECTOR, KURIEN JOINEP THE SOARP. THAT DIDNT NO. THERE’S N,
PURING THE FIR5TMEETING - WORK OUT ONLY ONE WAY.
. .IT IS NOT WRONG TO SEEK YOUROWN . SO WELL. . I HAVE TO DUILD MY
PROGRESS, DUTIFEEL STUDENTS OWN INSTITUTION.
SHOULD AT LEAST STAY FOR . WILL YOU y
V THREE YEARS AND SERVE HELP ME? ^
THE NATION....

•INPIANINOHTUTB OF MANAGEMENT
24
 AMAR CHITRA KATHA VERGHESE KURIEN

MEANWHILE, AT THE COOFERATIVE, WORK CONT1NUED

AS U5UAL WITH PRODUCTION ONLYINCREASING. THE
COOFERATIVE HADA HUGEIMFACT NOT ONLY ON THE
ECONOMY, 3UTALSO ON THE FEOFLE OF THATAREA

^ MOVE HE WAS HERE N

OUT OF THE FIRST. SETHJI. YOUIL
^ WAY. > HA VE TO GO TO THE
^ SACK OF THE LINE >

X rrs FIRST-COME- N.
A FIRST-SERVED. SETHJIA
YOUR CASTE DOESNT MAKE
ANY DIFFERENCE. YOUR
MILK AND HIS MILK WILL
. GOINTOTHESAMECAN y
^ SO HOW DOES IT ^
^7V MATTER?

IT MADE WOMEN MORE INDEFENDENT, SINCE THEY

HANDLED THE DAIRYACTIVITYIN THEIR HOMES TW
iK
’i
GIVE ^ I,
ME THE so YOU CAN
MONEY WASTE IT ON ALCOHOL?
I EARNED THIS MONEY
AND I WILL USE IT FOR
OUR DAUGHTER’S
SCHOOL
IN FACT, THE WOMEN WERE TAKEN TO THE DAIRY

^ JUST LOOK AT >

ALL THE BUTTER
THIS HUGE MACHINE
V ISCHURNING .

IL

0
4
j
"T
>/
>

27
26
I
 AMAR CHITRA KATHA
VERGHESE KURIEN
KURIBN’S FER50NAL QUALITIBS WBRE HIS INTEORITY WAS UNSHAKEAßLE.
“AND SO
AS LBGBNPAKYA5 HIS ACHIBVBMBNTS. VRONA KNEW YUDHI5HTHIRA
HB WAS A STICKLBR FOR FUNCTUAUTY. ^ DADA. IS IT > ^ASHWATTHAMAIS ^ WHAT? MY ^ WOULDHEVERUE (-
OKAY TO LIE IF DEAD! ASHWATTHAMA SON. . DEAD!
IT’S FORAGOOD X IS DEAD! ^ NO. IT CANNOT
PLEA5E ^ V CAUSE? y X BE. ^
CLOSETHE&OARD^ NIRMALA.
KOOM. THI5 MEETING AUE ISA
HA5 NO PLACE FOR □EISA
V LATECOMERS.^ Vv LIE. /
»■•-t

YUDHI5HTHIRA,
Et - •W
IS rr REALLY
TRUE? IS MY
SON DEAD? >
'YUDHISHTHIKA CHOSE HIS WORDS CAREFULLX HIS GUILT
WRENCHIN6 HIS HEARTAFART. (

^ irs TRUE THAT >

ASHWATTHAMA’S
V DEAD. X

OH COMEON.
DONTTELLME
YOU VE NEVER
LIED ALL THESE XOFCOURSEIHAVE X
t hm
V YEARS. V ^ ALL l’M SAYING IS THAT ‘IT WAS AN ELEFHANT NAMED ASHWATTHAMA THAT HAD X YOU SEE? ^
ALIEORAHALF-TRUTH SEEN KILLEP DECEWED. DRONA LEFT THE SATTIEFIBLD. ' YUDHISHTHIRA ^
HAS A PRICE. DO YOU FROM THAT MOMENT YUDHISHTHIRA SCHARJOT, WEIGHEP SELONGED TO THE
KNOW THE STORY OF HOW DOWN SY HIS HALF-TRUTH, WHICH WAS. AFTER ALL FORA GOOD SIDE, BUT ALL
YUDHISHTHIRA’S CHARIOT GOOD CAUSE. NEVER LEFT THE OROUNPr THE SAME. HE HAD
V CAMECRASHING y V TO PAY THE J
X^ DOWN? _X X PRICE yC:

irS REMARKABLE ^
HOW YOU SEEM TO ^
KNOW THE MAHABHARATA
AND THE BIBLE LIKETHE
BACK OFYOUR HAND
V WHEN YOU CLAIM TO A
THE ONLY WAY DRONA WILL BE AN ATHEIST1
WELL.YUDHI5HTHIRA X LEAVE THE SATTLEFIELD IS IP WE
WAS THE MOST TRUTHFUL ^ > MAKEHIMSELIEVETHATy HE LOVEP HIS COUNTRY WITH A MAP FASSION. |
OF THE PANDAVAS. HE NEVER HIS SON IS DEAD^^^_^
TOLD A LIE IN HIS ENTIRE LIFE. DADA. WHO
BECAU5E OF HIS PIETY. HIS DO YOU THINK INDIA, OF
^CHARIOT NEVER TOUCHED y IHAVE A WILL WIN THE COURSEI
THE GROUND. ^
X PLAN.... V MATCH? y
BUT DÜRING THE
^ WEIL
kurukshetra war, X UH. X, ..Ä—Pi

n1 STILL WIN
WHEN HE 5AW HOW CANT YOU
MUCH DESTRUCTION
drona was
SEETHEY’RE
V LOSING? y
i yL# iiWE ^ A

X CAUSING.. y
y
>■«J
1 ,.fcl ^

Mi

28
 AMAR CHITRA KATHA

7./ru Arrrn IXDICAWG PECAPES OF HIS LIFE TO THE CAUSE OF THE PAIKY FARMERS. ANP WINNING NUMEROUS
INCWDINGTHEPKESmiOUS RAMW IN 1963 -

^ ••

/^ADA. IDONT > SIDDHAKTH. THE ^V, V

UNDERSTAND HOW ^PEOPLE IN OUR VILLAGES PONT
YOU CAN LIVE SUCH HAVE ENOUÖH TO EAT. ENOUGH TO
VA SIMPLE LIFE! y WEAR. THEY PONT EVEN HAVE THE
w MEANS TO PROVIPE FOR >
SASIC SANITATION.
AS THEIR ,,--^
EMPLOYEE IT WOULP \
NOT BE FAIR FOR ME TO )n
k HAVE A LUXURIOUSyW^^-
LIFE. ^C IPL^Mt-
I grew up with parents who were not that you froze your salary at Rs 5.000

:>i i
just loving and caring but great human
beings who always thed to make a
positive difference in the lives of
per month?"
My father answered slowly and
deliberately, in a feeble voice, "Do you
t others. As a child I thought of my see your Ammama (grandmother)?
7/ r/' She has food to eat and good clothes
father as someone who worked as the
I General Manager of a dairy. But as I to wear. Your mother is well educated
listened to him speak, and read about and you, my son, have nothing to
<1 ^
his Work, I slowly realised what he was complaln about as you have everything
doing. He was in the business of you need to succeed. But have you
developing people, and milk was only seen my farmers? They struggle to get
a tool. one square meal. It would have been
Immoral on my pari to take one rupee
My father believed In empowering the more than I required from them."
farmers and never doubted their SIddharth tumed to me quizzically and
SIDDHARTH WAS DR KURIEN’S GRANDSON.
abillty to work hard and produce more, said, “Dada is a funny man!"
if there was a market. He wanted them
^WAYATTHEAGEOF90AFTER A SRIEFILLNESS. LEAVING
^ PERHAP5 NEVER DE FILLEP. HIS GREATEST ACHIEVEMENT, HE SAID, WAS THAT HE to have the opportunity to earn more
He was in the
77rc2,2^
^ ^^^MINANDA WOMAN TO STAND IN THE SAME QUEUE. HIS TRIUMFHS
!Ii'^ HANOFUL OF PAGES. IT IS ENOUGH TO SAY THAT HIS LIFE ITSELF IS AN EXAMPLE.
so that the divide between the rieh business of
i
and the poor would not grow wider but
^SSON INHOWTODRj^,HOWTOUVE. [-- 1':^'

would disappear altogether. He

developing
O a I
i3drv h»''
believed that the answer was in people, and milk
cooperatives, not only for milk but all
agricultural produce.
was only a tool.
My father never stopped telling us what My father lived his entire llfe wanting
a great honour It had been, to be given to make a difference in the lives of the
o the opportunity to work for the farmers farmers - to help them earn an
\ -

of India. He feit privlleged to have been honest llving and live a life of dignity.
Here, I would like to quote his words,
'* V
trusted by them. It humbied him. He
\ “We have traversed a path that few
worked and lived in Anand for 63 years
i have dared to. We are continuing on
and died an extremely content and
happy man. a path that still fewer have courage
L" to follow. We must pursue a path that
even fewer can dream to pursue. Yet,
A few months before he died we were
fifJ
tc^ether in Chennal and my son,
we must...."
V.»r. i i
.i SIddharth, asked him, “Dada, why is it NIrmala Kurien is Dr Kunens daughter.

10
 Sodhi

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for US at Amul. Beware Ifs The Defective Detectives! Shikan Shambhu Ke Kamame
Ooops It's Butterfingers Tantn Mantn Ke Shadyantra
Butterfingers - 2 Goes Bonkers Kisse Suppandi Ke
The Adventures of Kalia Albela Suppandi
I have had the pleasure and privilege of We will forever remember him Ina Mina Mynah Mo
worXing and interacting with Dr Kurien for
for making India the largest producer of Mopes And Purr
mree decades of my Professional career at
milk in the world. Nasruddin Hodja - Rides Again
Amul. His Vision, dedication to the cause of Pyarelal
J^peratives. commitment to core values “ *

like integrity and his focus on building a His passion for building strong brands Comics Genius - Ram Waeerkar
has been one of the most exciting Folktales of Afnca
°f9anisations experiences for us at Amul. We hope Folktales of China
created by him have made him a unique
an(^^nspiraUonal leader, and institution- that young Indians, reading the story Folktales of Europe
in this publication, are inspired by Dr
Kurien’s life and work. For trade enquiry contact respective sales Offices OR email: sales@ack-media.com
ACK Media,201 & 202, Sumer Pla/a, 2n(l Floor, Marol Maroshi Road, Andhen (tasO, Mumbai 400 059.
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ofCOdMF LSä. Armnd.

32