CHAPTER 2
I NAME AND LOCATION OF THE COMPANY
II BRIEF HISTORY
III NAME OF FOUNDER AND PROMOTER
IV VISION,MISSION AND VALUE STATEMENTS
V ORGANIZATIONAL STRUCTURE
VI SWOT ANALYSIS
BRITANNIA-Introduction
FOUNDER : NUSLI WADIA
INTRODUCTION
About The Company
• Britannia Industries Limited is an Indian food and beverage company, part of the
Wadia Group headed by Nusli Wadia Founded in 1892 and headquartered in Kolkata, it is
one of India's oldest existing companies and best known for its biscuit products. The
company sells its Britannia and Tiger brands of biscuits, breads and dairy products
throughout India and in more than 60 countries across the world. Beginning with the
circumstances of its takeover by the Wadia Group in the early 1990s, the company has
been mired in several controversies connected to its management. However, it does
enjoy a large market share and is exceedingly profitable.
• Britannia serves products such as Bakery products including biscuits, bread, cakes and rusk
dairy products including milk, butter, cheese, ghee and curd.
• The Company's product brands under the biscuits' category include
Good Day, Crackers, NutriChoice, Marie Gold, Tiger, Milk Bikis, Jim Jam
+ Treat, Bourbon, Little Hearts, Pure Magic and Nice Time. Its products
under breads include Whole Wheat Breads, White Sandwich Breads and
Bread Assortment. Its products under diary category include Cheese,
Fresh Dairy and Accompaniments. Its products under the cakes'
category include Bar Cakes, Veg Cakes, Chunk Cake, Nut & Raisin
Romance, and Mufills. Its product under rusk category includes
Premium Bake.
Britannia : History
• The company was established in 1892 by a group of British businessmen with an
investment of ₹295. Initially, biscuits were manufactured in a small house in
central Kolkata. Later, the enterprise was acquired by the Gupta brothers, mainly
Nalin Chandra Gupta, an attorney, and operated under the name "V.S. Brothers."
• In 1918, C.H. Holmes, an English businessman based in Kolkata, was taken on as a
partner and The Britannia Biscuit Company Limited (BBCos) was launched.
• The Mumbai factory was set up in 1924 and Peek Freans UK, acquired a
controlling interest in BBCo.
• Biscuits were in high demand during World War II, which gave a boost to the
company's sales.
• The company name was changed to the current "Britannia Industries Limited" in
1979. In 1982, the American company Nabisco Brands Inc. acquired the parent of
Peek Freans and became a major foreign shareholder.
Britannia : Founder And Promoter
CEO Varun Berry
Britannia : Vision And Mission
• To dominate the food and beverage market in India with a distinctive range of
“Tasty Yet Healthy” Britannia brands.
• To dominate the food and beverage market in India through a profitable range
of “Tasty yet Healthy” products by making every Indian a Britannia consumer.
“We want to be part of our consumer- at home, out of home, a natural part of
his life”.
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