Reading List 2020/21
Certificate in Professional
Marketing (Revised Syllabus)
Certificate in Professional
Digital Marketing (Revised Syllabus)
Level 4
Certificate
Qualification Structure
Certificate in Professional
Marketing (Revised Syllabus)
Reading List 2020/21
Mandatory Module
Applied Marketing
Recommended reading Module guide Further reading
Jobber, D. and Ellis-Chadwick, F. CIM (2019) Official module Baines, P, Fill, C and Rosengren, S.
(2019) Principles and practice guide - applied marketing. (2019) Marketing. 5th edition.
of marketing. 9th edition. Cookham, CIM. * Oxford, OUP.
Maidenhead, McGraw-Hill.
* The eBook version of this is Blythe, J. and Martin, J. (2019)
available free to studying Essentials of marketing. 7th
members via MyCIM. edition. Harlow, Prentice Hall.
Click on the image above to
Dibb, S., Simkin, L. Pride, W. and
purchase a hard copy.
Ferrell, O.C. (2019) Marketing
concepts and strategies. 8th
edition. Boston, Cengage.
Kotler, P. and Armstrong, G.
(2020) Principles of marketing.
18th global edition. Harlow,
Pearson.
Purchase any of these titles and more through the Bookshop | cim.co.uk/shop
Mandatory Module
Planning Campaigns
Recommended reading Module guide Further reading
Smith, P.R. and Zook, Z. (2019) CIM (2019) Official module Buttle, F. and Maklan, S.
Marketing communications: guide - planning campaigns. (2019) Customer relationship
integrating online and offline, Cookham, CIM. * management: concepts and
customer engagement and technologies. 4th edition.
* The eBook version of this is
digital technologies. 7th Abingdon, Routledge.
available free to studying
edition. London, Kogan Page.
members via MyCIM. Fill, C. and Turnbull, S. (2019)
Click on the image above to Marketing communications:
purchase a hard copy. touchpoints, sharing and
disruption. 8th edition. Harlow,
Pearson.
De Pelsmacker, P., Geuens, M.
and Van Den Bergh, J. (2017)
Marketing communications:
a European perspective. 6th
edition. Harlow, Pearson.
* Available on Ebook Central.
Percy, L. (2018) Strategic
integrated marketing
communications. 3rd edition.
Abingdon, Routledge.
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Elective Module
Customer Insights
Recommended reading Further reading
Peppers, D. and Rogers, M. Buttle, F. and Maklan, S. Newman, M. and McDonald, M.
(2017) Managing customer (2019) Customer relationship (2018) 100 Practical ways to
experience and relationships: management: concepts and improve customer experience:
a strategic framework. technologies. 4th edition. achieve end-to-end customer
3rd edition. Hoboken, Abingdon, Routledge. engagement in a multichannel
John Wiley & Sons. world. London, Kogan Page.
Dew, R. and Allen, C. (2018)
Customer experience Sethna, Z. and Blythe, J. (2019)
innovation: how to get a lasting Consumer behaviour. 4th
market edge. Bingley, Emerald edition. London, Sage.
Publishing.
Wilson, A. (2018) Marketing
* Available on Ebook Central. research: delivering customer
insight. London, Red Globe
Hague, P. and Hague, N. (2018)
Press.
B2B customer experience: a
practical guide to delivering
exceptional CX
London, Kogan Page.
Purchase any of these titles and more through the Bookshop | cim.co.uk/shop
Certificate in Professional
Digital Marketing (Revised Syllabus)
Reading List 2020/21
Purchase any of these titles and more through the Bookshop | cim.co.uk/shop
Mandatory Module
Applied Marketing
Recommended reading Module guide Further reading
Jobber, D. and Ellis-Chadwick, F. CIM (2019) Official module Baines, P, Fill, C and Rosengren,S
(2019) Principles and practice guide - applied marketing. (2019) Marketing. 5th edition.
of marketing. 9th edition. Cookham, CIM. * Oxford, OUP.
Maidenhead, McGraw-Hill. Blythe, J. and Martin, J. (2019)
* The eBook version of this is
available free to studying Essentials of marketing.
members via MyCIM. 7th edition. Harlow, Pearson
Click on the image above to Education.
purchase a hard copy. Dibb, S., Simkin, L. Pride, W. and
Ferrell, O.C. (2019) Marketing
concepts and strategies. 8th
edition. Boston, Cengage.
Kotler, P. and Armstrong, G.
(2020) Principles of marketing.
18th global edition. Harlow,
Pearson.
Purchase any of these titles and more through the Bookshop | cim.co.uk/shop
Mandatory Module
Planning Campaigns
Recommended reading Module guide Further reading
Smith, P.R. and Zook, Z. (2019) CIM (2019) Official module Buttle, F. and Maklan, S.
Marketing communications: guide - planning campaigns. (2019) Customer relationship
integrating online and offline, Cookham, CIM. * management: concepts and
customer engagement and technologies. 4th edition.
* The eBook version of this is
digital technologies. 7th Abingdon, Routledge.
available free to studying
edition. London, Kogan Page.
members via MyCIM. Fill, C. and Turnbull, S. (2019)
Click on the image above to Marketing communications:
purchase a hard copy. touchpoints, sharing and
disruption. 8th edition. Harlow,
Pearson.
De Pelsmacker, P., Geuens, M.
and Van Den Bergh, J. (2017)
Marketing communications:
a European perspective. 6th
edition. Harlow, Pearson.
* Available on Ebook Central.
Percy, L. (2018) Strategic
integrated marketing
communications. 3rd edition.
Abingdon, Routledge.
Purchase any of these titles and more through the Bookshop | cim.co.uk/shop
Elective Module
Digital Marketing Techniques
Recommended reading Further reading
Kingsnorth, S. (2019) Digital Chaffey, D. and Ellis-Chadwick, McDonald, M. and Oliver, G.
marketing strategy: an F. (2019) Digital marketing: (2018) Malcolm McDonald on
integrated approach to strategy, implementation and value propositions: how to
online marketing. 2nd edition. practice. 7th edition. Harlow, develop them, how to quantify
London, Kogan Page. Pearson. them. London, Kogan Page.
Or * Available on Ebook Central. * Available on Ebook Central
Hanlon, A. (2019) Digital Hofacker, C. (2018) Digital Burgess, B. and Munn, D.
marketing: strategic planning marketing: communicating, (2017) A practitioner’s guide
& integration. London, Sage. selling and connecting. to account-based marketing:
Edward Elgar. accelerating growth in
strategic accounts. London,
Meerman Scott, D. (2020) Kogan Page.
The new rules of marketing
& PR: how to use content Cancel, D. and Gerhardt,
marketing, podcasting, social D. (2019) Conversational
media, AI, live video, and marketing: how the world’s
newsjacking to reach buyers fastest growing companies
directly. 7th edition. use chatbots to generate leads
New Jersey, Wiley. 24/7/365 (and how you can to).
Hoboken, John Wiley & Sons.
Smith, P.R. (2019) SOSTAC®
guide to your perfect digital * Available on Ebook Central
marketing plan. Volume 5.
P.R.Smith.
Purchase any of these titles and more through the Bookshop | cim.co.uk/shop
Elective Module
Digital Marketing Techniques
Further reading
Roetzer, P. (2014) The
marketing performance
blueprint: strategies and
technologies to build and
measure business success.
Hoboken, John Wiley & Sons.
* Available on Ebook Central
Golec, C., Isaacson, P and
Fewless, J. (2019) Account-
based marketing: how to target
and engage the companies
that will grow your revenue.
Hoboken, John Wiley & Sons.
* Available on Ebook Central
Ryan, D. And Jones, C. (2020)
Understanding digital
marketing: a complete guide
to engaging customers and
implementing successful
digital campaigns. 5th edition.
London, Kogan Page.
Ryan, D. (2014) The best digital
marketing campaigns in the
world II. 2nd edition. London,
Kogan Page.
* Available on Ebook Central
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