A WONSULTING BOOK

THE ULTIMATE GUIDE

TO LANDING YOUR
DREAM CAREER
ROADMAP TO SUCCESS

BY JONATHAN JAVIER & JERRY LEE

 WONSULTING ROADMAP TO SUCCESS

TABLE
OF CONTENTS
INTRODUCTION: WHO ARE WE

CHAPTER 1: WHAT IS LINKEDIN? PASSIVE VS ACTIVE |

WHY IT’S IMPORTANT TO USE LINKEDIN

CHAPTER 2: HOW DO YOU FIND YOUR DREAM JOB

CHAPTER 3: CREATING YOUR PROFILE

CHAPTER 4: OVERVIEW OF RECRUITING

CHAPTER 5: PROACTIVE RECRUITING: FINDING OPPORTUNITIES

CHAPTER 6: REACTIVE RECRUITING: DIGITAL PRESENCE

CHAPTER 7: HOW TO BUILD A RELATIONSHIP WITH A PROFESSIONAL

CHAPTER 8: IMPORTANCE OF CULTIVATING RELATIONSHIPS:

THE ART OF FOLLOWING UP

CHAPTER 9: HOW TO CRUSH YOUR INTERVIEWS

CHAPTER 10: NEGOTIATING YOUR COMPENSATION

CHAPTER 11: OUR CHALLENGE TO YOU

SUCCESS STORIES

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 WONSULTING ROADMAP TO SUCCESS

What is Wonsulting?
Wonsulting was founded in 2019 with a mission of turning underdogs

into winners: helping those who come from non-target schools/non-

traditional backgrounds to get them into their dream careers. So far,

we've helped tens of thousands receive offers from top companies

including the Googles, Deloittes, and Goldman Sachs of the world.

The Founders
Jonathan Javier is the CEO/Founder of Wonsulting,

which mission is to “turn underdogs into winners”. He's

also worked in the Strategy and Operations team at

Snap, Google, and Cisco coming from a non-target

school/non-traditional background. He works on many

Jonathan Javier initiatives, providing advice and words of wisdom on

CEO LinkedIn and through speaking engagements.

Wonsulting

In total, he has led 160+ workshops in 8 different countries including

the Mena ICT Forum in Jordan, Resume/Personal Branding at Cisco,

LinkedIn Strategy & Operations Offsite, Great Place To Work, Talks at

Google, TEDx, and more. He's amassed 75,000+ followers on LinkedIn

in 8 months as well as 15+ million impressions yearly on his content.

Jerry is an ex-Senior Strategy & Operations Manager

at Google. He is from Torrance, California and

graduated summa cum laude from Babson College.

After graduating, Jerry was hired as the youngest

analyst in his organization by being promoted

multiple times in 2 years to his current position.

Outside of work, Jerry partners with universities &

Jerry Lee
organizations (135+ to date) to help others land into
COO
their dream careers. He's amassed 80,000+ followers
Wonsulting

and has reached 15M+ professionals.

© JONATHAN JAVIER & JERRY LEE

 WONSULTING ROADMAP TO SUCCESS

Chapter 1:
What is LinkedIn?
By definition, LinkedIn is “the world’s largest professional network on

the internet. You can use LinkedIn to find the right job or internship,

connect and strengthen professional relationships, and learn the skills

you need to succeed in your career.”

LinkedIn can be utilized in two ways:

Passively Actively

You use it fairly You send messages to

seldomly only to send other LinkedIn users

messages to some and stay in touch with

professionals or them regarding your

recruiters career/life

Don’t engage nor You create LinkedIn

create LinkedIn content and engage

content with others content

regularly, providing

insight and input on

questions relative to

fields you’re

interested in or are

an expert in

People define LinkedIn as an “extension” of your resume, but it’s more

than just that. You can utilize LinkedIn to build your own profile,

prepare for recruiting, actively be recruited, and stay in touch with

people.

In this book, we’ll go over the ways you can stand out on LinkedIn and

be active rather than passive. By doing so, we hope that you’ll turn

from an underdog into a winner.

© JONATHAN JAVIER & JERRY LEE

 WONSULTING ROADMAP TO SUCCESS

Chapter 2:
Finding Your Dream Job
What is your dream job?

Maybe it’s working at Google, Goldman Sachs, or Deloitte. Defining

your dream job is important because when you do, you’ll know exactly

where you want to go into your career, and by doing so, you’ll be able

to learn more about what it means to be in that company/position.

Now, how do you determine your dream job?

Learn more about yourself: find out what you like & don’t like

Finding roles that relate closely with your preferences

Validating your knowledge

HOW DO YOU DO THIS?

You Create a List of Attributes

List out 3 attributes that you really like

List out 3 attributes you don’t like

Find Roles that relate closely to your preference

Align with a list of roles (Find list here)

Narrow down the list of roles to 3

Think of your 3 most ideal companies

Then create a 3x3 Matrix such as the one below:

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Validate your knowledge

Use the 3x3 matrix and find the roles on the company’s

career pages and read through the job description. Most

neglect the job description because they don’t think it’s

helpful. Sometimes that’s the case, but most times it is

meant to provide insight onto the role.

Example: Go to the LinkedIn Search Bar and type in

“Company + Position”. Let's say “Facebook Operations

Analyst”. You’ll find hundreds of thousands!

After identifying these professionals, reach out with a template

just like this:

Hi! My name is Jerry and I’m currently a student. I’m reaching out

to you to learn more about your role as a product manager at

Google. I’m looking to validate whether or not product manager

is in line with my passions. Please let me know if you have 30

minutes to chat.

Chapter 2 Checklist
Finding Your Dream Job

Make a copy of the Finding Your Dream Job spreadsheet

Fill in the companies & roles you're interested in

Reach out to a minumum of 30 people on LinkedIn; add a note!

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Chapter 3:
Creating Your Profile
Creating a LinkedIn profile can sometimes be difficult: what should I

include? Do I make it personal or more professional? What skills do I

add? Should it be similar to my resume?

Your LinkedIn profile is similar to your resume but is even more

extensive. In this chapter, we’ll go over the most important sections

of your LinkedIn and what details you should add for each.

The About Section

The About Section is one of the most important parts of your LinkedIn

profile. It shares who you are, what you’re interested in, your passions

and interests, and your story.

There are a lot of questions that may arise when creating your

LinkedIn profile. Here are some typical ones:

How do I structure my About Section?

Should it be more personal or professional? Should I include my

contact information?

If you’ve asked yourself these questions, you’re not alone. We’ve

been asked this question thousands of times by LinkedIn users;

we will go in depth of what to add for each of these.

The About Section Structure

Section 1: The Introduction

In the introduction, ask yourself these questions:

Who am I?

What am I interested in?

What makes me, me?

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Most people say it should just be an overview of yourself; however, it

goes far more into just that.

Your intro should:

Have a brief introduction of yourself with your name

Have a brief introduction of yourself with your current

occupation / position / school, and your background

Be around 3-5 sentences

Here’s an example of what you can write:

I am a first generation student majoring in Finance at the

University of California, Riverside. In my career, I’m interested in

getting into the Finance field, specifically being an Analyst in the

technology sector.

Section 2: Your Passions + Story

In this section, ask yourself these questions:

How did I get interested in my interests?

What am I passionate about?

What makes me, me?

By answering these questions, you can fill out this example as seen

below:

Ever since I was in high school, I’ve had a passion for making an

impact in the world through numbers. From helping my parents

manage their investments to analyzing large corporation

businesses on stock investments, Finance has helped me grow

and develop my skills.

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Section 3: What you like to do for fun + Contact Information

In this section, ask yourself these questions:

What do I like to do outside of work?

How do I tie my story together towards my career goals?

How can people contact me?

Outside of work, I like to play basketball and cook delicious

Filipino food. If you’re looking for someone who has experience in

Financial Analysis, Stock Investing, and crunching numbers, let’s

connect!

Tying It Together

By putting all of these parts together, you can structure about section

similar to below:

I am a first generation student majoring in Finance at the

University of California, Riverside. In my career, I’m interested in

getting into the Finance field, specifically being an Analyst in the

technology sector.

Ever since I was in high school, I’ve had a passion for making an

impact in the world through numbers. From helping my parents

manage their investments to analyzing large corporation

businesses on stock investments, Finance has helped me grow

and develop my skills.

Outside of work, I like to play basketball and cook delicious

Filipino food. If you’re looking for someone who has experience in

Financial Analysis, Stock Investing, and crunching numbers, let’s

connect!

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The Experience Section

The Experience section is one of the most VITAL parts of our LinkedIn;

why? Because this section exemplifies what you bring to the table in

terms of skills and impact.

The question that presents itself is: how do I make my Experience

section optimized for recruiters/hiring managers? In this part, we’ll

go over the structure your Experience Section should have.

Section 1: The Summary

In this section, you should put a brief overview of what you did in the

role that is tailored towards your core responsibilities. By doing so,

you give the recruiter/hiring manager a brief background of what you

specifically did in your core role.

At Cisco, I worked on the Go-To-Market Strategy and Operations

team as a Business Analyst II. In my role, I collaborated with

multiple stakeholders and teams including Sales, Customer

Success, and Renewals to improve processes around our internal

communities. I collected feedback from teams to create solutions

for problems surrounding our sales teams in terms of

communication, attaining customers, and decreasing churn rates.

Section 2: The Bullets

The next section, you should have bullets that show both the

responsibility and impact you made in the position; ask yourself these

questions:

What was my core role responsibility, and what was the impact I

made in that role?

Are there any numbers that I can add to my bullets?

For this, make sure to keep in between 3-5 bullets! You can also be

sure to add any organizations or groups you joined internally so

others can find you.

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Collaborated with Sales, Product, and Operations teams by

interpreting feedback to make strategic solutions which

improved processes for 100+ account executives

Utilized Excel and SQL to break down millions of numbers for

senior leadership which resulted in implementation of a new

SaaS system for 5,000+ employees

Developed internal databases for 50+ clients to maintain

contract negotiations which resulted in increasing demand by

13% to $5M a year

Section 3: The Skills Section + Media

Most LinkedIn Users add this part as it’s own where you can endorse

your skills; however, we recommend to actually have a “Skills section”

inside of your experience. Why?

By adding skills, you’re able to add keywords for recruiters/hiring

managers to find you

If someone is going through your LinkedIn profile, they can find

your skills easily in this section to show you’re a qualified

candidate.

For this, make sure to keep in between 3-5 bullets! You can also be

sure to add any organizations or groups you joined internally so

others can find you.

Skills: Salesforce, SQL, Microsoft Excel, Data Analysis, Strategy

Implementation

Lastly, be sure to add pictures or infographics to each position you’ve

done. By doing this, you can help visual learners interpret better and

also it shows that you legitimately worked there (there have been

cases where LinkedIn users “fake” that they work at specific

companies).

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When you tie it all in together, it should look like this:

LinkedIn Premium Tip:

If you haven’t used your FREE LinkedIn Premium, do this:

For your 1-month FREE LinkedIn Premium, you should be getting

"LinkedIn Recruiter Lite".

By getting Linkedin Recruiter Lite, you now see from a Recruiter’s lens

how you’d look for candidates. Now that you have Recruiter Lite, go

to the search bar and search your field/location. Let me provide an

example below:

Field: Accounting

Location: Los Angeles

In Recruiter Lite, search this and relevant skills in your field

(Ex: Quickbooks, Excel).

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After searching, you'll see "top results" sorted by relevance. After

identifying these people, do the following:

Click/analyze their profile, then copy RELEVANT skills they

have throughout their profile and put it on yours

Send an invite to connect: "Hi (Name), my name is (name),

(position/school). I saw that you're in (field) and have an

amazing track record. Would love to connect with you!"

By connecting with this professional, you now have more people

in your field of interest that are being seen by recruiters,

meaning their mutual connections are now your 2nd connections

Chapter 3 Checklist
The About Section

The Introduction

Your Passions + Story

What you like to do for fun + Contact Information

The Experience Section

The Summary

The Bullets

The Skills Section + Media

LinkedIn Premium

If you have 1 month for free, get Linkedin Recruiter Lite

Click/analyze top profiles, then copy relevant skills for your profile

Send an invite to connect

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Chapter 4: Overview of
Recruiting
What is recruiting?

In layman terms, recruiting is “the act of attracting, engaging,

assessing, and onboarding talent for work” (David Smooke).

One of the most important factors of recruiting is timelines ; most

people will try to get into companies at the wrong times, meaning

they wait until they start applying and networking. However,

companies tend to recruit very early especially for the top ones in

their respective field.

In recruiting, the system teaches us that we should apply to hundreds

of jobs on the career websites of companies we’re interested in,

whether it's the Google's, Deloitte’s, or Goldman Sachs’ of the world.

Another part of recruiting is doing it directly from your career center

and career fairs where companies come to directly recruit talent into

their respective companies.

But then the question comes about which is this: What happens if you

attend a non-target school or come from a non-traditional

background where these opportunities do not come to your school?

The answer to this is to be recruited specifically from LinkedIn.

Throughout our careers, we’ve utilized LinkedIn to get recruited for all

of the companies we’ve worked for without applying: Snap, Google,

and Cisco. There are so many other ways to get recruited from simply

just applying, and we’re going to break it down for you in 2 different

parts which are as follows:

Proactive Recruiting

Reactive Recruiting

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Chapter 5:
Proactive Recruiting:
Finding Opportunities
Proactive Recruiting

What is Proactive Recruiting? Proactive Recruiting is when a job-

seeker proactively goes and tries to land opportunities by reaching

out to professionals, recruiters, or hiring managers.

The problem with Proactive Recruiting is that most job-seekers will

treat recruiting as not only a full-time job but will allocate time to

things in their search that don’t need time. For example, especially

during times like COVID-19, job-seekers will apply and network with

companies that aren’t hiring at the moment due to the effects.

In this chapter, we’ll go over how you should look at proactive

recruiting, how to strategize who to reach out to, some strategies you

can use to network, and ultimately receive referrals.

Step 1: Identifying Your Field of Interest

The first step into Proactive Recruiting is identifying which jobs and

companies you are particularly interested in. Whether you’re in non-

tech such as Finance or tech such as Software Engineering, you

should first identify which field you want to go into.

After identifying the field you’re interested in, now it’s time to find

jobs and companies that fit those interests.

Step 2: Finding Jobs + Opportunities in Companies

Identifying your field is vital to knowing what job or career you want

to get into; you don’t want to have 50 interests because recruiters

and professionals will be confused about whether or not you're trying

to work at a company because you truly want to work there or just

because of the company names.

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Let’s give an example below:

Let’s say your field of interest is Finance;

You must identify jobs in Finance that are particular to your

interests. Example: Finance professionals usually start as

Financial Analysts

After identifying the position, which in this case is Financial

Analyst, write down companies you’re interested in getting into

that have Financial Analysts

By doing so, you then identify which job and company you’re

interested in working for.

Step 3: Reaching Out to Professionals/Recruiters

Now that you’ve identified your field, position, and companies, it’s

time to reach out to professionals and recruiters! Reaching out to

professionals can be nerve-wracking; however, it doesn’t have to be.

When reaching out to professionals, you probably feel like this:

What happens if they don’t respond to me?

What happens if they think I’m weird?

What happens if they are too busy?

The feeling of “rejection” comes to you even when it hasn’t already

happened yet. Instead of thinking in this way, change your mindset to

thinking this:

The more people I reach out to, the more chances I get to

connect!

What happens if they think our conversation was one of the best

they’ve had?

They WILL make time for me

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By changing your mindset, you change your perspective when

reaching out to professionals in fields you’re interested in. By doing

so, you’ll gain the confidence necessary to keep going and find those

individuals that are willing to help.

Now, how do you reach out to professionals? There’s one thing you

MUST take into consideration when reaching out: find a similarity

between the two of you. The easiest way is finding those who are:

Alumni from your university

Part of your organization from university

Part of similar groups on LinkedIn

Why should you reach out to these professionals first?

They are more willing to help because you both graduated

from the same university or are part of the same

organizations/groups

It’s easier and you feel “more comfortability” reaching out to

those who share something similar to you

It’s simpler to identify these professionals through LinkedIn

Now, how do you find these professionals? Let me show you exactly

how:

1) Search your University / Organization on LinkedIn.

Let’s say UC Berkeley

2) Select your University / Organization.

On the left side, there should be an alumni/people tab.

Select that and you’ll be taken to the Alumni / People page

3) While on the Alumni / People page, you can now search for

professionals who are in the fields, positions, and companies

you’re interested in

4) Search “Field”, “Position”, and “Company”.

Example: Let’s say “Financial Analyst Google”

5) You have now found every person who is in that particular

field, position, and company that is a part of your university,

organization, and group

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This strategy should take less than 30 seconds; as we’ve mentioned

before, we want to make your job search process easier and much

simpler. After finding the professionals, reach out to them on LinkedIn

through a simple template as follows:

Hi (Name), hope you’re doing well! My name is (your name),

(current occupation/university). I saw that you (similarity of the

person) and work at (company). I’d love to connect with a fellow

(mascot/professionals/student).

Template 1: General

Hi Jerry, hope you’re doing well! My name is Jonathan Javier,

current 4th year Business Finance student from UC Berkeley. I

saw that you also graduated from UC Berkeley and work at

Google. I’d love to connect with a fellow Golden Bear!

Template 2: For Students

Hi Jerry, hope you’re doing well! My name is Jonathan Javier,

currently working at Cisco in Strategy & Operations. I saw that

you were a part of ALPFA and currently work at Google. I’d love

to connect with a fellow professional!

Template 3: For Professionals

Why is it important to send a personalized invite like this?

Shows that you took time to read their profile before reaching

out

Shows that you put effort into writing a note rather than simply

just connecting

No one does it; most people simply click connect. Imagine you

being the one person who sends a personalized invite!

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After adding them on LinkedIn, they will either respond to your

message OR just add you and not reply.

After they add you, send them a message similar to this:

Hi (Name), thanks for connecting on LinkedIn! Really appreciate

connecting with a fellow (mascot/professional/student).

While on LinkedIn, I came across your profile and was intrigued

about your experience with (field/company). I also saw that you

graduated from (university) before working in (field) at

(company). I’d love to learn more about your career story coming

from your background. Would you have 15 minutes to chat in the

next few weeks?

Thank you and have a great day!

Message 1: The Cold Message

Hi (Name), thanks for connecting on LinkedIn! Really appreciate

connecting with a fellow (mascot/professional/student).

While on LinkedIn, I came across your profile and was intrigued

about your experience with (field/company). I’m currently

working on a project for the #WonsultingProject2020 which

incorporates (field/company). I’d love to interview you and gain

insight regarding your experience in (field/company) which will

be displayed in our final project! Please let me know if you’d

have 15 minutes to chat in the next few weeks, as I appreciate

your time!

Thank you and have a great day!

Message 2: The Cold Message + Wonsulting Project 2020

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Hi (Name), thanks for connecting on LinkedIn! Really appreciate

connecting with a fellow (mascot/professional/student).

While on LinkedIn, I came across your profile and was intrigued

about your experience with (field/company). I also saw that you

recently posted content regarding (field/company) which I

enjoyed reading because (why you enjoyed reading it). I’d love to

gain more insight from you regarding your post, as it has been

very beneficial to me.

Would you have 15 minutes to chat in the next few weeks?Thank

you and have a great day!

Message 3: The Cold Message + LinkedIn Content

After using these templates, we hope that they will respond with the

answer “YES” to your phone chat! During your phone chat, be sure to

exemplify the following:

Your interests for the role/company

Your interest in hearing their story + career journey

Asking follow-up questions which show you were listening

Now the question is: how do I get a referral? You simply just ask:

You go to the hiring manager. You identify the hiring manager by

asking the person who referred you who the hiring manager is.

Due to them being an employee, they have internal access to the job

board system and simply have to type in the job name/req to see who

the hiring manager is on the role (unless it is being recruited with

multiple recruiters). When asking, you can either ask for the

professional to:

Send you an introduction to the hiring manager via email

Ask for the hiring manager’s email and then reach out directly

Ask for the hiring manager’s name and look them up on Linkedin,

then sending an invite to inquire.

Now due to you having the referral, you are now in the referral pile!

What do you do with the referral?

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Chapter 5 Checklist
Proactive Recruiting

Identify Your Field of Interest

Find Jobs + Opportunities in Companies

Reach Out to 50+ Professionals/Recruiters

Add them to your Excel Reach Outs Sheet

Secure Phone Chats

Get Referred / Interviews

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Chapter 6:
Reactive Recruiting:
Digital Presence
As a job-seeker, you’re probably reaching out to hundreds of

professionals and receiving responses back from some but others not.

However, there is more to just reaching out to people; the next step

in recruiting is what we call “Reactive Recruiting” specifically with

your digital presence.Now, what is “Digital Presence”?

Let’s provide an example of 3 known influencers you know:

Bill Gates

Oprah Winfrey

Kobe Bryant

When you think of these 3 influencers in their respective fields, what

words come to mind? Some that come up may include inspirational,

hard-working, intelligent, and caring.

Have you met any of these 3 influencers? Then how do you know that

those words apply to them? That is their digital presence: a digital

presence is your digital footprint on the world through social media,

and they’re words that describe you when you come to mind.

Now, there are two ways we look at Reactive Recruiting which we will

go into detail below:

Part 1: Your LinkedIn Profile

Your LinkedIn Profile is essential to building your digital presence.

Why? Let’s take an example.

Go to your Linkedin Profile and take 30 seconds to read your whole

page which includes your About Section, Experience, Skills, and more.

Now, in those 30 seconds, what words would you use to describe

yourself? Is your LinkedIn profile organized?

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Does it share your story in your About Section or is it empty with a

few words? Does it have filled out sections in your experience or

simply the position and company?

If a professional/recruiter were to look at your LinkedIn profile, they

should have similar words that come to mind just as the 3 influencers

did in our previous section. This creates a great first impression for

those who look at your LinkedIn profile which then translates to your

work. You don’t want to be reaching out to people on LinkedIn with a

profile that isn’t complete; it would show you’re disorganized and

that you’re a “bare minimum” person.

When creating your LinkedIn profile, make sure the following is

included:

Your story, which should be exemplified in your About Section

Your skill set, which should be exemplified in your Experience

Section

A clear profile picture which should be a headshot of yourself

A cover photo with pictures/information that you want others to

see; you can make one through Canva or see an example on

Jonathan Javier’s profile

If you’d like more information on how to have your About Section and

Experience stand out, please refer to Chapter 2!

Part 2: Creating LinkedIn Content

The second part of Reactive Recruiting is creating LinkedIn Content.

There are so many more LinkedIn users creating content, whether it’s

regarding their stories or events they’ve attended. However, most

LinkedIn content creators create content just to post without any

call-to-action. Thus, here are a few things you should ALWAYS

include in your content:

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Tags: Be sure to tag people for more visibility

Hashtags: Use popular hashtags (less than 5) to become

trending on threads

Call-To-Action: Having a purpose behind creating your content

Don’t post just to post; have a purpose. Is it to showcase your skills

and experiences? Is it to connect with professionals/recruiters in your

industries of interest? Is it to ask a question which will hopefully be

answered?

When we created our first LinkedIn posts a few years ago, we didn’t

expect the amount of engagement we have today with easily

100,000+ views per post. We want to translate that into your own

success; therefore, we are going to give you 3 ways you can create

LinkedIn Content to help yourself with reactive recruiting.

#1 Your First LinkedIn Post

If you haven’t created a Linkedin post before, read below! If you

have, still read below. Now, creating LinkedIn content can be scary

and nerve-wrecking, but it doesn’t have to be.

Many users are getting out of their comfort zone and making their

first posts due to Wonsulting and other factors which is amazing to

see!

#2 Takeaways

One of the easiest ways to make a LinkedIn post is to do takeaways

based off an event you attended, a book/article you read, or a

phone/video conversation you had with someone.

Now, what is the purpose of creating a “Takeaways” post? The

purpose of your takeaways post is not only to provide value to your

followers but to also NETWORK.

How? Your structure should go as follows:

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It was great attending the Wonsulting Speaker Series: Unheard

Stories of Global Leaders this past Friday hosted by Wonsulting,

Jonathan Javier, and Jerry Lee! I’ve been attending their events

since March and learn a huge deal in terms of my #career.Here’s

what I learned from the event:

Lead by Example: As George Andeers, Senior Editor at Large

from LinkedIn, states, leadership comes by us giving the

example for others to follow. Remember that you set thee

precedent for future generations to follow!

Take risks: Bihan Jiang, Business Analyst Intern at Cisco and

incoming Facebook intern, shared that she took risks to get

into the tech world both in tech and non-tech roles; without

risks, there is no reward.

Build a community: Ravina Ahmed from FLIK grew her

community from 0-3,000+ in just a year by empowering female

founders and leaders; find your community and help them

build, as they’ll do the same for you.

Special thank you to all of the other panelists as well including

______. As I search for my own career, I’d love to connect with

more leaders in the marketing industry. If you’re in this field, let’s

connect!

#Wonsulting #StudentVoices

Part 3: Engaging with Content

Although creating LinkedIn Content is vitally important to growing

your digital presence, so is engaging with others content.

The definition of engaging with others content is not only interacting

with the post but also commenting something insightful or of support.

The reason why you do this is to provide value but also grow your

digital presence. So how do we recommend this?

Let’s say you see either of our content; we collectively have 100,000+

followers. If you are someone who comments EARLY in the post and

people like it, it will become a TOP comment.

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By becoming a top comment, you’ll show up first when people view

the comments section and filter to “most relevant”.

Why is this a value prop for you?

You will get more visibility to your profile due to the amount of

followers the person has

You’ll grow your personal brand as someone who is an expert

at x field/industry

You’ll be able to connect with those who like your comment +

view your profile

After making the comment on someone’s post and it becomes a top

comment, look at both who liked your comment and viewed your

profile. Then look at where they work or if they would provide value to

you if they were in your network. After send them a connection

request with a note such as the following:

Hi (Name), hope you’re doing well! My name is (your name),

(occupation/university). I saw that you recently (liked my

comment/viewed my profile) due to my recent comment on (name

of person’s post you commented). I’d love to connect and share

insight!

By doing this, you gain more connections but you also add people

who support your content which then increases engagement. Not only

that, you’re able to connect with those in your fields of interests from

a simple comment.

Chapter 6 Checklist
Reactive Recruiting

Add People That Support

Complete Your LinkedIn Profile
Your Content

Create LinkedIn Content

Engage with Content

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Chapter 7: How to Build

A Relationship with a
Professional
There are 3 types of professionals on LinkedIn:

Recruiters / Hiring Managers

SMEs / Industry

Mentors / Champions

Recruiters / Hiring Managers

Who Are They?

In the introduction, you should be welcoming but also recognize the

last time you spoke with the person you’re following up with. By doing

so, you show that you were paying attention in your conversation and

are at top of mind when staying connected.

How do you approach them?

If you know they are recruiting/hiring for the role you’re interested in

and qualify for, you can ask them right away to inquire about

opportunities.

What Types of Recruiters/Hiring Managers are there?

Recruiting Coordinator: Coordinates the phone screens, onsite

interviews, interview times, and more.

Sourcer: Finds the qualified candidates for roles through

platforms including LinkedIn Recruiter, Indeed, ZipRecruiter, and

more. They reach out to the potential candidate to see if they are

a fit.

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Technical Recruiter: Recruit for technical roles. They are the

bridge between candidates and the company. They communicate

with candidates to help them throughout the whole recruiting

cycle.

University Recruiter: Recruit for university roles. They are the

bridge between candidates and the company. They communicate

with candidates to help them throughout the whole recruiting

cycle.

SMEs

Who Are They?

Also known as Subject Matter Experts (SMEs) for their respective

industries, they work in specific positions at companies and are

insightful in terms of learning more about their specific role/industry.

How do you approach them?

If they are in a role you’re interested in, ask more-so about their

career journey. Before asking for the referral, hop on the phone with

them to build rapport

What Types of SMEs / Industry Professionals are there?

Industry: These professionals are currently in the roles you’re

interested in (Example: Software Engineer, Product Manager,

Operations Analyst).

Mentors: Professionals who help guide you during your job search

process.

Champions: Professionals who advocate for your work to those

either at their company or others.

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Recruiters / Hiring Managers

Hi (Name),

Hope you’re well! I saw that you are currently recruiting for (Job

Title) at (Company). I believe my experiences in (your

experience/or interests) are a great fit for this role. Would love

to connect and learn more about this opportunity!

Recruiter / Hiring Managers Template

SMEs

Hi (Name),

I hope your day is well! Thanks for all of the helpful resources you

put our regarding (field). They’ve really helped me in my search.

It would be great to connect and engage with your content!

I hope your day is well! My name is (your name),

(position/occupation). I saw your career story coming from (past

company) to (current company). It would be great to connect to

learn more about your story and insight!

SMEs Template

Chapter 7 Checklist
How to Build A Relationship with a Professional

Identify What Type of Professional You're Connecting With

Send the Professional a Personalized Invite

Maintain the Relationship by Staying in Touch

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Chapter 8: Importance of
Cultivating Relationships:
The Art of Following Up
The importance of the “follow up” is the most important part of

maintaining a relationship. Out of the hundreds of workshops we’ve

done and tens of thousands of attendees we’ve spoken to, how many

do you think actually follow-up consistently?

Most people will think 15%-25%; sometimes, we get as high as 50%.

However, the number is much lower than that.

Out of 100 students we help, only 1 truly follows up. Before going into

details, let’s define what “follow up” means:

The Definition of “Follow-Up”

Following up is an art, and there is a structure we teach that turns

follow-ups into opportunities.

In career terms, following-up is to stay in touch with those you’ve

cultivated relationships with throughout your career, whether as a

student or professional, and in this definition, staying in touch means

knowing them on a “first name basis” or as a mentor figure.

Now how do you actually follow-up? The simple answer: you just do.

How you can do this is simply following this structure when you’re

following up with someone you haven’t spoken to in x amount of time.

Part 1: The Introduction/Inquiry

In the introduction, you should be welcoming but also recognize the

last time you spoke with the person you’re following up with. By doing

so, you show that you were paying attention in your conversation and

are at top of mind when staying connected.

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Find an example below:

Hi (name),

I hope you’ve been well since we last spoke (when you last

spoke)! Thank you again for your help throughout my career,

(what you’re thankful for from them). I really appreciate

everything you’ve done for me thus far.

Follow-Up Template

Hi Jerry,

I hope you’ve been well since we last spoke in March! Thank you

again for your help throughout my career, whether it’s in regards

to mentorship or opportunities at Google. I really appreciate

everything you’ve done for me thus far.

Example Follow-Up

Part 2: The Update

In the body of your email/message, you should update the person

you’re following-up with on what you’ve been up to since you last

spoke, whether it’s regarding your career, classes, positions, etc.

Lastly, end it with an “excited” statement to show your enthusiasm

and thankfulness throughout the time period you last spoke. This

section should be less than 5 sentences. Here’s an example:

I wanted to update you on what I’ve been up to since we last

connected. (Your update). I’m excited for what the future holds

and opportunities that are in store for the future.

Update Template

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I wanted to update you on what I’ve been up to since we last

connected. In June, I graduated from the University of California,

Berkeley with a degree in Marketing and Summa Cum Laude

honors! It’s been a surreal experience, as I’ve been networking as

best as I can to find opportunities in the marketing field. I’m

excited for what the future holds and opportunities that are in

store for the future.

Jobseeker Update Template

I wanted to update you on what I’ve been up to since we last

connected. In June, I graduated from the University of California,

Berkeley with a degree in Computer Science and Summa Cum

Laude honors. Not only that, I secured a role as a Software

Engineer at Google where I’ll be starting in August! I’m excited

for what the future holds and opportunities that are in store for

the future.

Already Secured A Job Update Template

Part 3: The Call to Action + The Ask

When people send follow-ups, they usually will end the conversation

and say “thanks again for everything and have a great day!”.

However, there should be a purpose of why you sent the follow-up in

the first place, whether it is to congratulate the person on an

accomplishment or inquiring about opportunities they may know

about. Thus, the last part should have a “Call to Action” or an ask

because this should be the purpose of what the follow-up entails.

We’ll provide some examples below:

It would be great to hear from you; (Your Call to Action, Ask, or

Question). Thanks again for everything and have a great rest of

your day.

Call-To-Action Template

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I wanted to update you on what I’ve been up to since we last coIt

would be great to hear from you; congratulations on your new

role at Facebook! How has it been going so far for you? Thanks

again for everything and have a great rest of your day.

New Role Call-To-Action Template

It would be great to hear from you; how has it been going to

Facebook? I was interested in the Marketing Specialist role (Job

ID: 123456) and wanted to ask you if you had any insight on

getting an interview for this role. Please let me know when it’s

convenient for you, as I appreciate any help. Thanks again for

everything and have a great rest of your day.

Opportunities Call-To-Action Template

You’re probably asking: When should I follow-up?

You should follow-up in the following occasions:

After an interview: send them an email/message to thank them

for taking time to interview you for roles

With professionals/recruiters who have helped you throughout

your career: follow-up with them every quarter (or 2-3 months)

with the structure we just taught you

Update from LinkedIn: If you see that they moved into a new role

or a post that caught your eye, reach out to them about it and

include it in your email/message

By following up, you become a part of the 1% who truly do every few

months. By doing so, you’ll stand out as a person which may lead to

opportunities in your dream career.

Chapter 8 Checklist
The Introduction/Inquiry The Call to Action + The Ask

The Update

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Chapter 9:
How To Crush Your Interviews
Interviewing is an art; it’s what shows your experiences when

speaking to the interviewer, whether it is a hiring manager, recruiter,

or professional.

There are 3 parts of the interview that you must consider:

Before the Interview

During the Interview

After the Interview

In this section, we’ll go over each of these parts of the interview so

you can crush your interview.

Before the Interview

Before your interview, it’s important to be prepared with 3 different

things:

"How are you?"

One of the questions we always get is “how do I break the ice

during my interview?”. The answer to this question is actually in

the first question. When the interviewer asks “How are you?”, most

people will say the following:

Doing good, how about you?

I’m alright!

Good!

However, answering like this is incorrect because you should

actually say how you are doing. For example, a better answer

would be this:

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Doing good, just made an amazing breakfast with eggs & cheese,

how about you?

Wonderful! Went on a short walk/workout this morning and now

I’m excited to speak with you!

Great! Woke up early this morning because I’m always an early

riser and was able to get a lot of things done! How about you?

By doing this, you start a conversation with the interviewer because

they may also share common ground with you in terms of cooking

breakfast, taking short walks, or being an early riser. You’ll then

spend a couple of minutes diving away from the actual scripted

questions, which then increases your confidence and breaks the ice.

Additionally, preparation is key. This means you'll need to do your

research on the company/position you're applying to via resources

such as Glassdoor and LinkedIn or alternatively ask identifying

questions to professionals in the role or the recruiter themself.

Go to glassdoor.com

Filter to company and search company

Select company and go to "interviews"

Search Job Title and write down questions

Go to linkedin.com

Search the person you’re interviewing with

Review their profile for things they like to do outside of work

Write down for reference to use in interviews

“Hi Jonathan, hope you’re doing well! I’m currently interviewing

for the Account Strategist role at Google and was wondering if

you had any advice or insights for crushing my interview. Please

let me know, as I appreciate your help!”

Reach out to professionals in role

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“Hi Jonathan, thanks for taking time to help me prepare for my

interviews. I was wondering if you had any advice or could share

with me what questions I should expect during my interview.

Please let me know, as I appreciate all of your help!”

Ask the Recruiter for the questions

During the Interview

DO NOT DO

Have answers that are Have answers that are

more than 2 min around 1 min

Remain clear and

Babble / go off topic
concise

Use the STAR or CAR

Rush your answers
method

The STAR Method

In our course, we talk about CAR (Context, Action, Result). In this

chapter, we'll give you another method which is STAR (Situation, Task,

Action, Result).

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Situation
What did you need to accomplish?

Describe an event/situation you were in

Give enough details for interviewer to understand

The Situation: A time when I worked on an impactful project was

when I was at Cisco. At Cisco, I worked with Product and

Strategy on figuring out our product lifecycle model. I was in

charge of figuring out how we could scale and analyze data on

what was having the most impact.

Task
What did you have to do in terms of the situation?

What was your goal from the situation?

The Task: how was I going to figure out how we would scale and

find out where we were having the most impact?

Action
What steps did you take to address the situation?

What did YOU do to contribute to your team etc.?

Use first person pronouns like “I” to show your impact

The Action: The action steps I took were that I worked with fellow

team members to analyze data through SQL and Tableau from all

of our sales teams. We then realized that 20% of the Account

Executive team was accumulating 80% of our revenues for the

quarter,

Result
What was the outcome from the actions you took?

What was the accomplishments you achieved?

Add metrics / numbers to show your impact!

The Result: What resulted from this was we were able to gather

data to present to C-Suite level executives on how we should

proceed in scaling out our sales programs, leading to an increase

of $5M in ARR for the year.

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Example Question
Question: Tell me about a time when you worked on a team and

someone wasn’t pulling their own weight.

A time when I was working on a team and someone wasn’t pulling

their own weight was when I was an Operations Analyst at

Google. At Google, we worked on many metrics specifically for

our product, Local Services. When I was slicing data to find what

sectors were doing great in terms of ARR, one of my teammates

was putting in half the effort, thus affecting our work schedule to

completing the task on time.My task was: how was I going to

complete the project while also motivating my teammate?The

action steps that I took were that I met with my teammate 1-on-1

to see why they were struggling to complete their tasks. I found

out the reason was because they had no direction, so what I did

was I assessed their strengths and had them work on tasks that

correlated with those strengths. I then set specific goals for us to

meet to ensure the project was done on time.What resulted from

this was we were all able to work together to complete our tasks,

leading to the launch of 50+ more locations for Local Services

across the United States.

After the Interview

What do you do after your interview?

Follow-Up

Add on LinkedIn

Follow Up
Be sure to ask for the interviewer’s email

Ask for a timeline of when you should hear back

Send a thank you to both their email and LinkedIn

“Hi (Name), thank you for taking time to speak with me regarding

the (role) at (company)! I appreciate speaking to you regarding

(what you spoke about), specifically (details). I look forward to

next steps and am excited about the opportunity!”

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Add on LinkedIn
Note the interviewer and find them on LinkedIn

Send them a personalized invite with a thank you

“Hi (Name), thank you for taking time to speak with me regarding

the (role) at (company)! I appreciate speaking to you regarding

(what you spoke about), specifically (details). I look forward to

next steps and am excited about the opportunity!”

Chapter 9 Checklist

Record yourself and practice

The STAR/CAR Method during interview Q&A

Follow Up and add on LinkedIn post interview

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Chapter 10:
Negotiating Your Compensation
Negotiating your salary can be scary; however, it’s important to ask

for because as we always say “if you never ask, you never know, and

if you never ask, the answer is always no”.

Salary negotiation is all about fairness & listening. Your end goal is

to be paid FAIRLY. As long as you hold that principle to be true, then

you should have no problem making progress.

Now, we must first understand your market value. You should ask

yourself these 3 questions:

Am I being underpaid?

If so, how do I know?

What am I OK with?

How do you find the answers to the questions? You should use these

two websites: Glassdoor.com and levels.fyi.

Let’s say you’re going for an Entry-Level Software Engineer (SWE) role

at Microsoft. Their initial offer to you is $100K in salary and $20K in

stock, which totals to $120K in compensation.

After doing this, go onto levels.fyi and find how much the average

salary is of an entry-level Software Engineer at Microsoft.

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According to levels.fyi, Entry-Level Software Engineers get paid

around $160k at Microsoft, meaning that they offered you less than

the market value because it should be around $160K. If we go back to

the 3 questions:

Am I being underpaid? Yes .

I f s o , h o w d o I k n o w ? All entry level software engineers get

paid around $150K - $180K.

W h a t a m I O K w i t h ? I am OK with my total compensation being

around $150K.

The more data you have, the stronger your argument becomes. Once

you have this information, we move onto the negotiation process.

When you’re ready to negotiate, make sure you do 3 things:

Schedule a time with a recruiter over the phone.

State facts and keep the conversations focused around

compensation.

Stop and listen.

Schedule a time with a recruiter over the phone.

To start, send the recruiter an email asking about their availability

and schedule a call as soon as you can.

You want to use language like

“Hi <Recruiter>. I am very excited about the offer and would like

to talk more about the details of the offer. I have a couple of

quick questions I’d like to discuss over the phone. Here is my

availability for the next week: … Thank you!”

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State facts and keep the conversations focused around

compensation.

Remember, the negotiation process starts the second you hop on

the phone call.

Break the ice by asking how the recruiter is doing and when they

ask it back, ACTUALLY tell them how you’re doing.

E.g. I feel great today! I woke up, showered, and had a great

day at work. I’m excited because I have plans to see my family

this weekend!”

This will enable you to ease your nerves but also make the

recruiter feel connected to you.

Once you’re done breaking the ice, ease into the conversation by

saying:

I’d like to thank you for being my champion throughout this

process. I wouldn’t have gotten this far without you and am so

grateful. I enjoyed getting to know you, the team, the culture &

most importantly the job. Before I sign the offer, I’d like to

discuss the compensation. From my research, it feels like the

market value for an entry level software engineer is between

$150K - $180K and I am being offered $120K. What can we do to

ensure my total compensation is closer to the market average?

Stop and listen.

This is the hardest part here because this is where you WAIT. Do

what you need to do to not talk. Go on mute. Scream internally.

You want to hear your recruiter out.

They might start talking about benefits or the team culture and

why it's better than everyone else, but you should bring it back to

discussing compensation using phrases like “While I appreciate

you telling me about the team and culture, which are reasons why

I’d love to join Microsoft, I’d like for us to go back and discuss

compensation.”

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They might say 1 of 3 things:

“How’s $140K?” (Remember, the range we shared was $150K -

$180K)“

Let me get back to you and see what we can do”

“Sorry there’s no wiggle room here”

If they say how’s 140k? Then you want to reply with the following.

That way you are consistent with your logic and have a basis for

why you want to move.

“I appreciate the offer and it is getting closer to the range. But I

would feel more comfortable if we arrived at the number in the

range.

If they say “Let me get back to you and see what we can do” then

they might email you back with an offer shortly after. You want to

hop back on the phone call with them and continue negotiating.

If they say “Sorry there’s no wiggle room here” then you want to

make a call on whether you are OK forgoing salary and potentially

add in another aspect of the deal (e.g. more vacation days, an

earlier promotion based on merit, WFH privileges etc.)

Chapter 10 Checklist

Ask yourself if you're being underpaid | if so, how | what am I OK with

Ready to negotiate? Schedule a time with a recruiter over the phone

State facts and keep the conversations focused around compensation

Stop and listen | Respond accordingly

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Chapter 11:
Our Challenge To You
By the end of this mini-book, we hope you have the tools it takes to

turn from an underdog into a winner.

Our challenge to you is this: make your own LinkedIn post and do

either of the following:

Share your story: what makes you, you?

Your takeaways: What did you learn from this book?

Make a post and tag us (Jonathan, Jerry, and Wonsulting) as well as

use our hashtags #Wonsulting #WonsultingBook #JWoW #JustJerry;

if you enter our contest, you’ll have the chance to have a 1-on-1 with

Jonathan and Jerry.

Another reason why you tag us is because we collectively have

180,000+ followers who are mostly in industries you’re interested in.

By tagging us and we engage with your post, your post will be seen

by the thousands who follow us. Then our network becomes your

network, as we call the #WonsultingEffect

Be sure to follow us on these social media platforms:

If you would like to attend more of our events,

you can register HERE

© JONATHAN JAVIER & JERRY LEE

 WONSULTING ROADMAP TO SUCCESS

Success Stories
"Jonathan and Wonsulting is a motivator, a role model, and

most importantly a mentor. At the start of my college career, I

had the goal of interning for a company that aligned with my

personal passions and values. With Wonsulting's help, I was

not only able to identify Google as a company that did so, but

Patricia Young also achieve the goal of interning with them in the California

BOLD Intern Bay Area. How Wonsulting helps others pursue their dreams is

Google undeniably remarkable. Their advice has helped me highlight

and build confidence in my capabilities to pursue my career

dreams."

" I can say I personally found value in all the advice that

Wonsulting provided for me that helped me eventually land a

role. The conversation we had didn’t feel awkward and we

shared common interests and experiences. To this day, I

continue to follow Wonsulting's posts, articles, and content. I

Jose Correa highly recommend Wonsulting for insight and advice if you

Technical need help with professional and career goals. Whether you are

Marketing Engineer a seasoned professional, recent graduate, or still in college, I

Cisco believe Wonsulting has value to bring to all."

Wonsulting is amazing! They have a unique talent of

connecting with people and understanding their needs to

guide them onto the right path through his advice and

expertise. They have helped mentor me in my preparation for

careers in the technology industry. His advice not only drove

me to become a more knowledgeable individual in the tech

Iman Bendarkawi world but also shown me what it takes to be an expert in tech

Strategy Analyst and strategy. A humble, hard-working and driven individual,

Accenture Wonsulting never fails to teach me the mindset of self-

improvement as a professional and as a business leader in an

honest, effective and clear manner. I recommend Wonsulting

to anyone looking to grow as a business professional,

accomplish their career goals, and connect with an incredible

life teacher."

© JONATHAN JAVIER & JERRY LEE