GHANA COMMUNICATION TECHNOLOGY UNIVERSITY
FACULTY OF COMPUTING AND INFORMATION SYSTEMS
BIT (LEVEL 300)
END-OF-SECOND SEMESTER EXAMINATIONS, APRIL 2021
COURSE CODE: CIIT 383
COURSE TITLE: RESEARCH METHODS
NAME: OSEI PRINCE BAFFOUR KYEI
INDEX NUMBER: 040119050
Title:
THE NEED OF MOBILE APPS IN THE GROWTH OF
BUSINESSES
Background
A mobile application, also referred to as a mobile app or simply an app, is a
computer program or software application designed to run on a mobile device such
as a phone, tablet, or watch. Apps were originally intended for productivity
assistance such as email, calendar, and contact databases, but the public demand
for apps caused rapid expansion into other areas such as mobile games, factory
automation, GPS and location-based services, order-tracking, and ticket purchases,
so that there are now millions of apps available, which apps for businesses are a
part of the increasing demand of the general public. The term "app", short for
"software application", has since become very popular; in 2010, it was listed as
"Word of the Year" by the American Dialect Society. So, this makes apps
significant in this century and if it is significant in this century then it is significant
for businesses but are not utilized by many businesses.
Problem Statement
It is without doubt that an app for a business will tremendously increase the
potential and success of a business. But the problem is, most businesses do not
have an app for their business sending wrong signals to all and sundry and I intend
to highlight the benefits and importance of this wonderful creation to solve
business failures in the world.
Aim
The aim of this research is to inform businesses to utilize mobile apps to aid
them increase their revenue and closeness to their customers.
Objectives
To inform the need of mobile apps.
To inform the benefits of mobile apps.
Significance of the study
In this era, things have gone digital, things have all moved from the naïve analog
ways and transition to the digital ways which is evolutional. Everything is
advancing from little things like food (now we have canned food and also food can
be accessed by those in the eastern region of Ghana from the greater region of
Ghana and transported to them because of the digital ways) to bigger things like
communication ( now people from different countries can communicate together
and share information through the internet all because of the digital ways). We can
never ever ignore advancement to the point that we do not have any choice apart
from giving in and joining the trend and utilizing it for our own growth,
productivity and advancement in every part of our lives and business is one part of
a person’s life he or she can never ever ignore. Therefore, businesses of all
individuals must join the trend by indulging in the digitals ways to expand and
extend your business reach to bring a lot of profit to the business. One of the ways
in which a business can utilize the digital ways to profit them is to possess a
mobile app for the business. There are no risks in possessing a business app or
there are no losses in possessing a business app but there are abundant of profitable
blessings a business can have if they build a mobile app. The major importance of
a mobile app is it draws your customers closer to you and other potential customers
to you so you can engage them in your product and/or services. Due to this
wonderful advantage, a business can blossom like a beautiful flower on a mountain
top if they build a mobile app. Why? This is because the most important part of a
business are the customers and the wisest thing a business can ever do to boost the
business is drawing all kinds of customers closer to the produce of the business and
engaging them and fortunately, a mobile app for a business has come into
existence to curb this problem and produce success to business, companies and
startups. That is why mobile apps are significant to businesses.
Literature review
Benefits of mobile apps in businesses
In a blog post I read at http://clutch.co, the author made mention of various
benefits of mobile apps aiding the growth of businesses. In the first point, the
writer stated; “Build and cultivate customer loyalty” which is the major point of
my proposal.
In summary, all the writer was saying in the post was the fact that, mobile
apps are so beneficial and profitable in engaging customers in a wonderful
relationship, bringing ease to customer service and advance a business into
modernity.
REFERENCE
Rajdeep Bose (July 17, 2019) How Mobile Apps Can Help Optimize Your
Business Prospects. [Online]
Available at:
https://clutch.co/app-developers/resources/how-mobile-apps-help-optimize-
business-prospects#:~:text=Apps
[Assessed on 28th, April 2021]
