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1.1 About Organisation

The BBC Shop is a premium retail chain specializing in men's wardrobe solutions, featuring top brands like Park Avenue, Parx, Manzoni, and ColourPlus. Established over a decade ago, it has set high standards in organized retailing, focusing on customer satisfaction through excellent service and quality merchandise. The shop offers a diverse range of clothing for various occasions, supported by world-class tailoring and a customer-friendly environment.
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0% found this document useful (0 votes)
91 views3 pages

1.1 About Organisation

The BBC Shop is a premium retail chain specializing in men's wardrobe solutions, featuring top brands like Park Avenue, Parx, Manzoni, and ColourPlus. Established over a decade ago, it has set high standards in organized retailing, focusing on customer satisfaction through excellent service and quality merchandise. The shop offers a diverse range of clothing for various occasions, supported by world-class tailoring and a customer-friendly environment.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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The BBC Shop is a premium retail store offering complete wardrobe solutions for men’s, which includes top-of-

the-line brands - Park Avenue, Parx, Manzoni and now ColourPlus.

The BBC Shop has been a pioneer in organized retailing in the country starting around one decades ago.
This chain of shops has over the years become a yardstick by which other retail stores are judged. The retail chain
constantly sets new standards and creates environments that make shopping a pleasure.

Our Values
The chain has been customer driven right from the start providing excellent service and merchandise.
The BBC Shop’s prime five values tightly woven into a cohesive whole are – Trust, Excellence, Quality,
Leadership and Service.

Our Merchandise
The BBC Shop customer walks into the shop confident of finding merchandise for all occasions, whether
it is for office, party, travel or just casual weekend wear.

The BBC Shops offer complete wardrobe solutions to its customers with a fine range of fabric and
ready to wear collection from BBC. This includes well-known brands - Park Avenue and Parx, which
are available throughout the chain. ColourPlus and the luxury brand Manzoni are available to our
customers at select stores.

Park Avenue is the single largest ready to wear brand in the country. Its range which consists of
trousers, jackets, shirts, suits and accessories are distributed through all The BBC Shops.

The Parx range of semi-formal and casual cottons and denim wear was launched to cater to the
fashionable and comfortable clothing segment.

Manzoni, a luxury range of menswear and accessories of high quality and international styling has
craved a special niche for itself through select shops in The BBC Shop network.

BBC acquired ColourPlus smart casuals, in the Year 2003. This brand has been able to reach more
customers through select BBC Shops.

Also available at the stores are Park Avenue range of toiletries and accessories.

With world class tailoring facilities the discerning customers find complete outfitting facilities all under
one roof. The BBC Shop is a one-stop shop for millions of discerning shoppers.

The BBC Shop and Our Customers


The BBC Shop has been customer oriented right from the beginning. The BBC Shop has always taken
great care to build excellent customer experience and ensures that it stays contemporary and fresh to its
customers. The interiors are designed appropriately for various and different categories keeping it
customer friendly.

At The BBC Shop everything comes together in a harmony of colour, design and comfort from displays
in show windows to array of fabrics in shades within shades, from welcoming ambience of tastefully
appointed interiors to gleaming racks displaying row after row trendy ready to wear. Courteous, well-
informed sales staff and meticulous tailors, who serve as fashion and trend advisors, make the customer
confident and comfortable at The BBC Shop

Raymond
The largest and most respected textile brand in India for 'The Complete Man'
addressing the innate need of men to look good and dress well.
 
Manzoni
The luxury range of men's shirts and ties acknowledged for its high quality and
international styling.
 
ColorPlus
Premium casual wear brand in high quality natural fibres like cotton and linen, in
superior mixed and performance oriented weaves.
 
Park Avenue
Formal readymade garments & accessories for men it has recently bagged the
"Most Admired Brand" and "Most Admired Trouser Brand" awards
 
Parx
The semi formal and casual range of cottons, blends and denim wear catering to the
smart, fashionable and comfortable clothing segment.

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