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Retail Operations Training Guide

The document outlines a training program for retail operations consisting of 9 units covering topics like retail basics, customer service, standard operating procedures, record maintenance, performance measurement, employee management, display management, cash management, and loss prevention.

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Garvit Garg
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49 views2 pages

Retail Operations Training Guide

The document outlines a training program for retail operations consisting of 9 units covering topics like retail basics, customer service, standard operating procedures, record maintenance, performance measurement, employee management, display management, cash management, and loss prevention.

Uploaded by

Garvit Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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UNIT 1: RETAIL OPERATION INTRODUCTION (L: 4 Hr, T: 0 Hr, P: 0)

 Retailing basics
 Identify the functions of a retailer
 Evaluate the services to be rendered by retailers to the customers
 Identify the essential requirements of retailers

UNIT 2 : CUSTOMER SERVICE (L:6 Hr, T: 1.5Hr, P: 0)


 Introduce and greet in a proper way
 Framing of question and sentence
 Dealing with customers while they are shopping for goods
 Identify customer’s needs
 Dealing effectively with customers

UNIT 3: RETAIL STANDARD OPERATING PROCEDURES (L: 9 Hr, T: 1 Hr, P: 0)

 Introduction
 Daily store activities
 House Keeping guidelines
 Store closing activities
 Cash Management
 Controlling store expenses
 Store auditing, Return policies
 Merchandise maintenance
 Back store guidelines
 Controlling shrinkages

UNIT 4: RECORD MAINTENANCE IN STORE (L:8 Hr, T: 1 Hr, P:


0)
 Identify the various records & maintenance followed in Retail
 Understand the laws of various record & maintenance
 Identify the procedure to moving of goods

UNIT 5 : MEASURING THE PERFORMANCE (L: 8 Hr, T: 1 Hr, P: 0)

 Store Key Performance Indicators


 Space parameters
 Sales parameters
 Stock parameters

UNIT 6: EFFECTIVE WORKING IN RETAIL ENVIRONMENT (Retail Employee Management)


(L: 5 Hr, T:1 Hr, P: 0)
 Manpower planning in retail
 Determining store man power requirement
 Retail jobs descriptions, Recruitment
 Induction and training in retail
 Remuneration
 Appraisal
 Motivation and Reward
 Team building
 Leadership

UNIT 7: DISPLAY MANAGEMENT (L: 6 Hr, T: 1 Hr, P: 0)


 Managing retail space
 Traffic flow in a retail store
 Allocating spaces to products
 Measuring retail space
 Dividing space into selling area
 Determining layout and product adjacencies
 Allocating space to individual products
 Space allocation system
UNIT 8: CASH MANAGEMENT (L: 3 Hr, T: 1 Hr, P: 0)
 Opening cash
 guidelines for cash counter
 guidelines for tender amount
 cash closing

UNIT 9: LOSS PREVENTION (L: 7 Hr, T: 1 Hr, P: 0)

 Personal Safety
 Physical security
 Shoplifting
 Fraud
 Fraud and theft on the sales floor
 Fraud Off the sales floor

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