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Group Project: 40 % Weightage: (Note: Sec C Group 1 Already Assigned by Me Is Telecom Industry.)

This document outlines a group project assignment for students. The project is worth 40% and involves analyzing an industry, company, and product of the students' choosing. Specifically, students must: [1] Analyze their industry's market structure and major competitors over 5 years; [2] Profile the best-performing company and its product lines/pricing; [3] Conduct a descriptive analysis of one product's 10-year sales trends based on environmental factors; [4] Forecast sales of that product for 2025; and [5] Create a video analyzing consumer purchase behavior of the product using non-verbal cues. Groups will make 20-minute presentations with 5 minutes for Q&A.

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39 views1 page

Group Project: 40 % Weightage: (Note: Sec C Group 1 Already Assigned by Me Is Telecom Industry.)

This document outlines a group project assignment for students. The project is worth 40% and involves analyzing an industry, company, and product of the students' choosing. Specifically, students must: [1] Analyze their industry's market structure and major competitors over 5 years; [2] Profile the best-performing company and its product lines/pricing; [3] Conduct a descriptive analysis of one product's 10-year sales trends based on environmental factors; [4] Forecast sales of that product for 2025; and [5] Create a video analyzing consumer purchase behavior of the product using non-verbal cues. Groups will make 20-minute presentations with 5 minutes for Q&A.

Uploaded by

rohitsf22 olypm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group project: 40 % weightage

Identify an industry of your choice, select a company within that industry and then select any product
of that firm. (Submit your selection of industry to the class CR by 20 st August 2021.)

[Note: Sec C group 1 already assigned by me is telecom industry.]

Objective:

1. Analyse the industry in terms of HHI index. Define the market in which the firms are playing in
that market. How many major competitors are there? Analyse their behaviour over last 5
years in the industry.
2. Select the best firm in terms of market share (latest year) and analyse the product lines with
the prices.
3. Select any one product out of it. Do in-depth analysis for ups and down of the sales quantity
data for last 10 years. i.e. a descriptive analysis (by considering all the environmental factors
like government policies, consumer taste and preference, competition, substitute or
complementary products effect etc,)
4. Forecast sales of that product for 2025.
5. Study a consumer purchase behaviour analysis of the product (a video on Behavirol analysis
by applying non-verbal communication)

The students are expected to take the clues from the class and then go through relevant resources
(books, journals, magazines, newspapers etc.) and then prepare for their presentations. The rough
guidelines for the presentations are as follows:

1. Each group would be presenting for 20 Min.


2. Q&A session will be there for 5 min
3. Each member of the group has to present at least for 2 mins.

Note:
First task will be: First you have to do the selection of industry, then firm and then product.
Second task will be: Start to make a video on consumer behaviour while procuring that product.
Slowly as class will proceed point no 3 and 4 you can analyse. At the end you have to do 2 and then 1
point.

Sources of Data : CMIE industry outlook, Marketline( for descriptive part)


Don’t add SWOT analysis. I will deduct 5 marks if any group will do that.

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