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This document is from Bermido, Gienelle D. at Ceguera Technological Colleges in Francia, Iriga City. It discusses branding and developing a brand. It defines branding and identifies the benefits of having a good brand such as standing out, gaining credibility, customer loyalty, and saving time and money. It also lists some recognizable brands in the town/province like Apple, Vivo, Oppo, Samsung and Huawei. It provides criteria for developing a brand such as keeping it simple, giving it meaning, striving for originality, and allowing for depth. Finally, it suggests generating a clear brand appeal by starting with humor, using everyday language, blending online and in-store experiences

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50 views2 pages

RESEARCH1

This document is from Bermido, Gienelle D. at Ceguera Technological Colleges in Francia, Iriga City. It discusses branding and developing a brand. It defines branding and identifies the benefits of having a good brand such as standing out, gaining credibility, customer loyalty, and saving time and money. It also lists some recognizable brands in the town/province like Apple, Vivo, Oppo, Samsung and Huawei. It provides criteria for developing a brand such as keeping it simple, giving it meaning, striving for originality, and allowing for depth. Finally, it suggests generating a clear brand appeal by starting with humor, using everyday language, blending online and in-store experiences

Uploaded by

Gienelle Bermido
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Ceguera Technological Colleges

Francia, Iriga City


College of Technical Education
Bachelor of Technical – Vocational Teacher Education

Name: Bermido, Gienelle D. Date: May 28, 2021


Yr/Course: BTVTEd – FSM – III

1. What is branding/brand?
 Branding is the perpetual process of identifying, creating, and
managing the cumulative assets and actions that shape the perception
of a brand in stakeholders' minds.
 Branding is one of the most important aspects of a successful
business. It’s the first impression you give to your audience and
it’s what makes you stand out among your competition. Your
brand is a direct reflection of what your customers should
expect from you. It’s your voice, your mission, your marketing
materials, your packaging, your website. It’s the reason people
will choose you over others. Simply put, branding is not just a
logo. For small businesses especially, it’s important to attract
and retain loyal customers and branding will do just that.
2. Identify the benefits of having a good brand
 Branding helps you stand out in a saturated market.
 Branding gives you credibility.
 With a clear brand, you can charge what you’re worth.
 Branding leads to customer loyalty.
 Branding leads to returning customers & referrals.
 Branding = Consistency.
 Branding helps to attract your ideal clients.
 Branding your business will save you money and time in the long
run.
 Branding will give you confidence in your business.
 Established branding will make it easier to introduce new
products or services.
 Branding gives you a clear strategy for moving forward.
3. Enumerate recognizable brands in town/province
 Apple
 Vivo
 Oppo
 Samsung
 Huawei
 Xaomi
 Realme
4. Enumerate criteria for developing a brand
 Keep it simple
 Make sure your brand has meaning
 Strive for originality
 Allow for depth
Ceguera Technological Colleges
Francia, Iriga City
College of Technical Education
Bachelor of Technical – Vocational Teacher Education

5. Generate a clear appeal 


 Start with a sense of humor
 Use colloquial language
 Blend in-store experiences with online ones
 Own up to mistakes
 Make it personal

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