SELF-PACED LEARNING MODULE
COLLEGE
MODULE 2
Subject:
MICRO PERSPECTIVE OF TOURISM AND
HOSPITALITY
AISAT COLLEGE – DASMARIÑAS, INC.
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Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |2
Units: 80hrs
MPTH1 Hospitality
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |3
Units: 80hrs
MPTH1 Hospitality
INFORMATION SHEET PR-1.1.1
‘The Sociology of Tourism’
Learning Objectives:
At the end of the lesson the student should be able to
1. Explain the social nature of travel
2. Describe the social effects of tourism
3. Discuss the socioeconomic variables and their effect on travel
4. Describe the new travel pattern
The Social Nature of Travel
The Social Nature of Travel is brought about by the social nature of man. Human Beings, a social
animals, feel comfortable in a tour group. They feel that their trip is more enjoyable and free from
anxiety if they join a group tour. Camaraderie often develops friendship that last for years. In some
subcultures, travel is the accepted way of spending one's vacation Sabbatical leavės and foreign
assignments make it possible for university faculty members and employees to travel and develop a
passion for it.
The Social Effects of Tourism
Tourism is concerned with the movement and contact between people in different geographical
locations. In sociological terms, this involves:
1. social relations between people who would not normally meet;
2. the confrontation of different cultures, ethnic groups, lifestyles, languages levels of prosperity,
and the like; the
3. behavior of people released from many of the social and economic constraints of everyday life;
and
4. the behavior of the host population which has to reconcile economic gain and benefits with the
costs of living with strangers.
Socioeconomic Variables and Their Effect on Travel
Age
There are several differences between patterns of travel based on d Younger people
tend to select ,more active recreational activities than o people. The elderly (those in the late
sixties and upward) prefer more pas forms of recreation, Such as visiting friends and relatives,
fishing, sightseeing playing golf. Older tourists tend to ravel to farther destinations, prefer ship
to travel more in spring than younger tourists do, and spend less than middle-do tourists but
more than younger tourists.
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |4
Units: 80hrs
MPTH1 Hospitality
B. Income and Social Status
Income and social status have a great influence on travel. Rich person Income as well c as
persons with higher social status, travel more income and social class status. Higher income with lower
tourists stay longer and spend more per day than those with lower income
C. Education
There is a strong correlation between education and travel. Generally speaking the better
educated members or the population have a greater desire. Researchers have found that the more
educated the travelers are, they tend to be more sophisticated in their tastes. They prefer activities that
require the development of interpretative and expressive skills, such as attending concerts, art
museums, reading books, playing golf, and skiing plays,
D. Life Stages of the Family
The presence of children in the family limits travel. More leisure time is spent at home. As the
children grow up and leave home, the married couples renew interest in travel. Couples in this life stage
usually have more discretionary income and are more financially capable to travel.
The Rise of New Travel Patterns
A. Travel Clubs
The most significant development in group travel consists of travel clubs .A very good example of
these is the Club Mediterranee which started in Western Europe and then spread to North America and
other areas of the world.
B. Airline Group and Arrangements
Another development in group travel is the introduction of different types of tour fares promoted
by airlines. These are the following:
1. groups of 15 or more are given reduced fares;
2. charter service is given by some airlines to affinity group tours which are intended for those
afiliated to a legitimate group for a period of six months or longer,
3 public charter in which an entire airplane is made available to a group of persons who travel to
the same destination; and
4 incentive tours which are given by firms to employees as a reward for a special achievement
C. Special interest group travel
is becoming more popular at present. These are tours arranged for those who are interested in a
particular activity such a bird watching, festivals, fishing, hunting, scuba diving, photography,
flower arrangement, golf, skiing, mountain climbing, and the like.
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |5
Units: 80hrs
MPTH1 Hospitality
Preferences of the International Tourist
The preferences of the international tourist are divided into four categories, namely:
1. complete relaxation to constant activity;
2. traveling near one's home environment to a totally strange environment;
3. complete dependence on group travel to traveling alone; and
4. order to disorder.
A. Relaxation Versus Activity
Before, the workweek for most people including the middle class was long and exhausting. Thus,
they demanded holidays that offered relaxation and rest. At present, the workweek has been shortened
and the annual holiday leave has been lengthened.
B. Familiarity Versus Novelty
In general, most tourists on their first trip abroad tend to seek familiarity rather than novelty. They
search for something that will remind them of home, whether it be food, newspapers, living quarters, or
another person from their own country.
C. Dependence Versus Autonomy
In the past, tourists joined package tours in which transportation, lodging, food, sightseeing, and
entertainment were fixed in advance by tour agency. They would like to travel on their own and not part
of a group. They would like to feel independent-in complete control of what they do and the how they
do it.
D. Order Versus Disorder
In the past, tourists sought holidays which enforce the traditional concept of conformity-set meals
at fixed times, guidebooks which told them the right places to visit, and resorts where their fellow
tourists were tidy, well-behaved, and properly dressed.
Types of Tourist Roles
A. The Organized Mass Tourist
This type of tourist is the least adventurous. He buys a package tour in which the
itinerary of his trip is fixed in advance and his stops are well- prepared and guided. He seldom
makes decisions for himself. He prefer a familiar environment rather than a new environment.
B. The Individual Mass Tourist
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |6
Units: 80hrs
MPTH1 Hospitality
The individual mass tourist is similar to the organized mass tourist, except that the individual
mass tourist has a certain degree of control over his time and itinerary and is not bound to a group.
However, all the major arrangements of his tour are still made through a travel agency
C. The Explorer
This type of tourist arranges his trip by himself and looks for comfortable accommodations and
reliable means of transportation. He tries to associate with the people he visits and to speak their
language.
D. The Drifter
The drifter goes the farthest away from the accustomed ways of life of his own country. He is
almost totally immersed in his host culture. He tries to live the way the people he visits live and to share
their shelter, food, and habits.
Social Tourism
In a general sense, social tourism is a subsidized system of travel through the intervention of the
government, employer, or labor union to achieve social goals and purposes. In the late 19305, when
many European countries passed laws on paid holidays, it was recognized that the right to legal holiday
could not only be meaningful if the ordinary worker will be able to afford travel for recreation and rest.
Reference;
Micro Perspective of Tourism and Hospitality by;
Zenaida Lansangan- Cruz, PhD
Rex Book Store
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |7
Units: 80hrs
MPTH1 Hospitality
STUDENT NAME: __________________________________ SECTION: __________________
WRITTEN WORK PR-1.2.1
WRITTEN WORK TITLE: Essay about Sociology of Tourism
WRITTEN TASK OBJECTIVE: Learners should be able to understand the social nature of travel
Direction: Read each question carefully and give the correct answers.
Question:
1. Write a one page report on how your travel interest differ from your parents and from
your grandparents.
ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |8
Units: 80hrs
MPTH1 Hospitality
STUDENT NAME: __________________________________ SECTION: __________________
WRITTEN OUTPUT CRITERIA CHECK LIST PR-1.2.1
CRITERIA SCORING
Did I . . .
1 2 3 4 5
1. Focus on the questions given?
2. Provide the correct answers?
3. Read each questions carefully?
TEACHER’S REMARKS: QUIZ RECITATION PROJECT
GRADE:
5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed
_______________________________
THC1-TH1-TEACHER
Date: ______________________
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and Page |9
Units: 80hrs
MPTH1 Hospitality
STUDENT NAME: __________________________________ SECTION: __________________
PERFORMANCE TASK PR-1.2.1
WRITTEN WORK TITLE: Travel Brochure
WRITTEN TASK OBJECTIVE: The students should be able to write about social tourism
MATERIALS:
Pen and paper
TOOLS & EQUIPMENT:
None
ESTIMATED COST: None
Direction:
1. Give the kinds of travel products that a travel counselor would recommend to retirees
who have the time and money to take extensive trips.
2.Use a travel brochure for the packages that you would like to offer.
PRECAUTIONS:
None
ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
Unit The Sociology of Tourism
Module The Sociology of Tourism
THC4- Micro Perspective of Tourism and P a g e | 10
Units: 80hrs
MPTH1 Hospitality
STUDENT NAME: __________________________________ SECTION: __________________
PERFORMANCE TASK CRITERIA CHECK LIST PR-1.2.1
CRITERIA SCORING
Did I . . .
1 2 3 4 5
1. Observe the instructions?
2. Follow the procedures or directions?
3. Finish the task successfully?
4. Observe neat cleanliness of the activity?
TEACHER’S REMARKS: QUIZ RECITATION PROJECT
GRADE:
5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed
_______________________________
THC1-TH1 -TEACHER
Date: ______________________
PREPARED BY: APPROVED FOR IMPLEMENTATION:
MODULE 2nd
PRELIM MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
2 Meeting
Subject Teacher School Director
