Sequence of self Research Title SCRIPT
introduction
Rayray: A pleasant morning to
ANGELA OPENING everyone! We are group 1!
RAYRAY I am Angela Portia Rayray... sunod
iba( Sequence of self intro)
Now, let's begin today's agenda
with the summary of our
preliminary assessment.
The researchers planned and
made a decision to produce and
distribute Yema filling with
different variations.
The business plans to operate in
the food industry, specifically in
the processing of Hopia products.
The target of the business is to
launch its product with unique
limited flavors. Namely: Yema,
Ube Pastillas, Mango Yema, and
Mango Yema With Salted egg.
The researchers offered the study
to present and establish different
flavors with the goal of reviving
the snack by bringing back it’s
glory.
The researchers aim and desire to
ANGELA RESEARCH offer a new outlook to consumers
DESCRIPTION by innovating
RAYRAY new and distinctive flavors of
hopia. The researchers chose this
topic with the hope of
bringing back the tradition which
is hopia as an affordable daily
snack of Filipinos with twists
in a fine and excellent quality,
since this round pastry dish
became undervalued when the
food industry evolved. However,
despite being undervalued, this
snack continued to live on
because people continued to
improve this pastry dish by
incorporating many extraordinary
flavors. Together, the researchers
desire to contribute to the
expansion of flavors of this
Filipino snack.
This research will revolve around
STEPHANNIE RESEARCH the production of hopia w/yema
filling and its different variation in
DELA CRUZ QUESTION the municipality of calasiao. The
first and the most important step
in this research is to identify and
delineate the research problems
that we, the researchers, want to
solve and what wishes we wish to
answer. Thus, we formed
research questions that are
shown in the screen presentation.
First is how big and who is our
potential target? Then how will
we introduce our product to the
target market since there are
existing competitors that are
already known and established?
Lastly, will this market grow or
shrink in the future? These
questions we’ll be resolved
through focused research, careful
decision-making, and the
objectives that this study will
provide. To discuss our business
research further, we’ll have.
AIDEN RESEARCH I will be walking you through our
research objectives which is
ANDAYA OBJECTIVES basically the main goal of this
research proposal. First of all, we
aim to know who our target
market is. Through this we would
know how to negotiate, what
promotional activities to
incorporate and pretty much the
flow of interacting with our
consumers since we know where
they come from, who they are,
their capabilities and what they
want. Second is that of course, we
pursue to produce and offer our
product in a unique high-quality
way that we would stand out
among all competitors and stir up
interest from customers. Lastly,
as we start and aim to grow in
this business we would like to
learn more about the internal and
external factors that would affect
our business and develop our
skills along the way to be able to
provide solutions. In conclusion to
these objectives we look forward
to a future and that is seeing our
business prospering for a long
long time. To end, you see on
your screen our research
objectives and what I've said just
now is the summary and brief
explanation of these research
objectives. Now I will call on a
groupmate to discuss to us
another part of this proposal
REY CARLO OPPORTUNITY This business is a good
(SIGNIFICANCE OF opportunity for various reasons.
CABURNAY THE RESEARCH)
First, Filipinos love pastry
products. Even after all the years,
we still eat them. Hopia in
particular has become underrated
in current times, so we plan to
bring it back to its popularity, now
with newer flavors to interest the
consumers of a new experience.
These flavors being milky yema,
ube pastillas, mango yema, and
mango yema and salted egg. As
the business grows and
flourishes, researches also plan to
increase the demand by
distributing the product. We will
also adjust and adapt accordingly
to the trend shifts to improve the
quality of the product based on
consumer preferences.
The business aims to offer
ANGELA PRODUCT excellent quality, tasty cuisine
that is both affordable and
RAYRAY SERVICE nutritional for consumers. as well
as swift customer service. To do
that, the researchers will focus on
the quality control and the
ingredients used will be
constantly fresh and new.
Moreover, in order to maintain an
excellent quality, the managers of
the company will hire laborers
and cooks who are experienced
and good at making pastries.
Also to ensure food safety and
cleanliness, the researchers will
require the laborers to wear
proper protective equipment, and
a tidy, well-organized pollution-
free cooking area will be utilized.
In addition to that, the
researchers plan to sell the
products in a commonly visited
place in Calasiao which is the
Commercial Strip where their
main product is puto and other
sticky rice delicacies. The business
plans to launch and introduce its
products to the residents and
visitors of Calasiao, and to
increase the popularity of the
product, the researchers plan to
promote and advertise the
product by utilizing social media
platforms which makes it easier
to reach several people.
LANI VALUE It points out that not only in a
PROPOSITION (Who certain age group can consume
this because it does not cause
is your target harm if taken in moderation. also
since we are introducing different
market? What are and unique flavor, it can help
the benefits to the with satisfying a persons craving
as well as fulfillment with having
target market?) guilt. lastly, it can also give us the
sense of ownership and
cultivation kasi the food that they
are consuming is proudly made by
their own kind.
PROMOTIONAL Since Calasiao is mostly visited,
PRINCE we used that as an advantage to
ACTIVITIES (What are promote and sell our product in
DOMAGAS the key elements of the Calasiao Food Strip. Social
Media Platforms also have a large
your promotional role as it can help in attracting
activities? How will you people especially these days
which people can’t go outside
sell your product and with the growing number of cases
promote your in Pangasinan.
business?)
COMPETITIVE Since most vendors sell puto
LANI ADVANTAGE (Who is
shops in Calasiao, we found a way
to take this as an advantage in
your competition? offering our product with
presenting it with unique flavors
What is your such as Mango Yema and Ube
competitive Pastillas. To stir our costumers
interested and desires to buy it
advantage?) again with the uniqueness with
blending of its flavors with the
hopia and the creative way we
present it.
MANAGEMENT TEAM The management team is
STEPHANIE (Who is the
composed of 8 ABM Students. To
ensure more fruitful and effective
PABUNA management team and business, jobs will be assigned
based on each researcher's skills,
why will they make a competence, and capabilities that
success of the the work may require.The
business is more likely to achieve
venture?) and create a success of the
venture because the members
will be in charge and assigned in
their various fields of expertise.
METHODS AND TECHNIQUES The researchers should utilize
ANGELA (Briefly describe your research both Qualitative and Quantitative
design. How would you collect research designs to
RAYRAY and prepare data?) make the study more in-depth
and effective . Qualitative design
will be used for chapters 1-2.
Quantitative design, on the other
hand, will be used for chapters 3-
5. Moreover, The
researchers will maximize their
efforts in accumulating
substantial information, facts and
statistics based on reliable
articles, related studies; handing
out surveys to provide deeper
insights and understanding about
the study.
In this research we’ve written
STEPHANNIE SOURCES OF sources we’ve used in order to
DELA CRUZ INFORMARTION get information. We’ve listed 5 of
our recent references to give
credit to the other researchers
and authors, and to acknowledge
their ideas, as shown on the
screen.
REY CARLO IDENTIFYING BUSINESS
While food may be important to
OPPORTUNITIES ● the body, another reason we eat
CABURNAY What business must is because we genuinely like to.
Filipinos in particular love pastries
we get into? What like hopia. With its small size and
does the market need delicious fillings, it became part of
common Filipino snacks. With the
(market potential)? introduction of new flavors, the
demand for Hopia could rise.
Moreover, other than satisfying
the consumer’s cravings, it also
provides them with nutrition,
which cannot be found In all the
current critical trends.
●Is there a GAP •Consumer eagerness to explore
RYZA between supply and
new things is leading to more
distinctive and often bolder
CALAMBAS demand? flavors and blends, surprising
textures, and a higher emphasis
on visual pleasure in the sweets
and snacks area.The researchers’
products are already-existing
sweet bits, but an innovation will
be introduced, so there won’t be
a supply-demand gap; rather, the
product’s users will determine it.
The greater the demand, the
greater the number of customers
who purchase.
STEPHANIE ● Capitalize on Since the products resources are
already available, the researcher’s
available product resources are easily
PABUNA resources accessible in the market. As a
result, in case of shortage of a
supplier, the organization has a
wide pool of potential providers.
We will also provide human
resources for a unique, high-
quality service
RYZA ● Explore forward- One of the most well-known
backward industry Filipino cultural sweet snacks is
CALAMBAS linkage hopia. Many enterprises have
created new products from the
original hopia over the years,
increasing customer demand.As a
result, our backward and forward
linkages to our direct suppliers, as
well as our direct consumers and
potential buyers, are strong.
REY CARLO ● If we went into Yes, the company promises a
return on investment and assures
this business, that the money invested will be
CABURNAY would it assure us profitable. Since the firm only
takes up a small capital, and if the
of a fair return? products are promoted properly,
the demand will ultimately
expand, and the researchers and
future investors can expect a fair
return.
AIDEN ● Indicators in In screening our business options
we considered three things and I
screening will discuss to you two of them.
ANDAYA business options: First of all we considered the ease
of entry. Would we be able to
compete in the industry we
choose? Of course to answer this
Ease of entry and question, yes we have the ability
risk involved to. Food industry is one of those
that is always in demand for food
is a basic need that every human
need. To be smart we specified
into entering pastries because in
the Philippines pastries are much
acknowledged and is continuously
succeeding. Although this might
be a downfall we incorporated
factors such as interesting flavors
to take this into advantage.
Second thing to consider is the
risk involved. There are many risk
that are involved in this industry
such as offered products are easy
to mimic, there are already
existing brands or distributors of
these products and there are
many powerful competitors but
above all this we still dare to
compete with that creative mind
and persevering spirit. To discuss
the last factor which is the ROI, I
am calling on to Prinze
ROI
Giving the product an affordable
PRINCE yet good price for the consumers
is sure that we are able to return
DOMAGAS our investment. With the help of
the Promotional Activities
discussed before, it can lead to a
higher number of customers and
leading to more profit.
Closing
Our presentation of preliminary
AIDEN assessment of business research
is done, thank you for listening.
ANDAYA We are now ready to answer
questions and clarifications. Also
to receive comments, suggestions
and insights. Again this is group 1
and we thank you for listening.
