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Jet Blue Strengths and Weaknesses Analysis: Student's Name Instructor University Course Date

Jet Blue provides exceptional customer service and innovative amenities like free snacks and allowing electronic device use. It also has low prices and efficient point-to-point routes. However, Jet Blue has fewer international destinations and operates with high debt levels, making it vulnerable to fluctuating fuel prices. It also has a limited organizational structure and higher employee training costs than competitors.

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61 views4 pages

Jet Blue Strengths and Weaknesses Analysis: Student's Name Instructor University Course Date

Jet Blue provides exceptional customer service and innovative amenities like free snacks and allowing electronic device use. It also has low prices and efficient point-to-point routes. However, Jet Blue has fewer international destinations and operates with high debt levels, making it vulnerable to fluctuating fuel prices. It also has a limited organizational structure and higher employee training costs than competitors.

Uploaded by

Sharon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Jet Blue Strengths and Weaknesses Analysis

Student’s name

Instructor

University

Course

Date
2

Jet Blue Strengths and Weaknesses Analysis

Jet Blue is a major American airline company that provides air transportation services.

The following is a discussion of Jet Blue strengths and weaknesses analysis focussing on its

operations and competency.

Strengths

Jet Blue provides exceptional customer service and innovative products. It has a customer

bill of rights that compensates customers who face inconveniences and unfavorable

circumstances in their service. It also offers free snacks and non-alcoholic to its passengers. As

recommended by Gürel (2017), Jet Blue airline has got attractive amenities and a good flying

experience for its passengers by offering onboard entertainment and allows the use of electronic

devices throughout the flight. It also provides ample legroom in the main cabin. Jet Blue has a

low range of prices for customers and improved services regarding on-time departures and

arrivals. Jet Blue has implemented the latest available technologies. It has automated services

that support customer service by allowing customers to purchase their tickets online and avoids

travel agents, thus saving the company from much labor. According to “SWOT & PESTLE.com”

(2020), Jet Blue has a developed operation scheme for it simply uses the most profitable routes

between any two cities, and the flights are point to point.

Weaknesses

Jet Blue has fewer international destinations. Jet Blue airline does not offer an

international network and is primarily a point-to-point carrier. Therefore the most significant

percentage of the Jet Blue passengers fly directly to their destination. Jet Blue Company operates
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on high debts levels. These high levels of debts require high-interest payment, and this

dramatically lowers the profitability of the company (Benzaghta et al., 2021).

Earnings correlated to fuel prices. High fuel costs have been subject to wide price

fluctuations in the Jet bleu airline. Profits decline when the fuel prices are high, and due to the

competitive nature of the industry, the company may not be able to increase fares for their

passengers to offset high fuel prices. Jet Blue's organizational structure is only compatible with

the present business model, thus limiting expansion in the adjacent product segments. Jet Blue

Airways has a higher attrition rate and spends more than other competitors on its employees'

training and development.


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References

Benzaghta, M., Elwalda, A., Mousa, M., Erkan, I., & Rahman, M. (2021). SWOT analysis

applications: An integrative literature review. Journal of Global Business Insights, 6(1),

55-73. https://doi.org/10.5038/2640-6489.6.1.1148

Gürel, E. (2017). SWOT Analysis: A Theoretical Review. Journal of International Social

Research, 10(51), 994-1006. https://doi.org/10.17719/jisr.2017.1832

SWOT & PESTLE.com. (2020). JetBlue Airways Corporation SWOT & PESTLE Analysis.

Retrieved 29 September 2021, from https://www.swotandpestle.com/JetBlue-airways/.

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