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MRF Profile of Company

MRF began as a newspaper called Malayalam Manorama founded 100 years ago by K.C. Mammen Mapillai. It later expanded into banking, plantations, cigarettes, and rubber and tires. Today MRF manufactures tires across multiple plants in India and exports to over 75 countries. It is the largest tire manufacturer in India, holding the largest market share in most segments, and enjoys the highest brand preference for quality and durability. In addition to tires, MRF also manufactures conveyor belts, paint systems, tire machines, toys, and operates India's largest motor racing commitment.

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343 views2 pages

MRF Profile of Company

MRF began as a newspaper called Malayalam Manorama founded 100 years ago by K.C. Mammen Mapillai. It later expanded into banking, plantations, cigarettes, and rubber and tires. Today MRF manufactures tires across multiple plants in India and exports to over 75 countries. It is the largest tire manufacturer in India, holding the largest market share in most segments, and enjoys the highest brand preference for quality and durability. In addition to tires, MRF also manufactures conveyor belts, paint systems, tire machines, toys, and operates India's largest motor racing commitment.

Uploaded by

Narasimha Alandkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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COMPANY PROFILE

BACKGROUND OF MRF:
The history of MRF begins with the story of its founder, the late Mr. K.
C.MammenMapillai a versatile genius who was the source of inspiration and a Beacon light to
many industries in India.

KCMM's first venture, the newspaper ‘Malayalam Manorama' was started 100 years ago.
From newspapers, he shitted to Banking. With a modest capital he started ‘Travancore Central
Bank'. The bank recorded rapid growth and within a few years had 65 branches. Meanwhile, he
invested successfully in plantation in Kerala and Karnataka.

KCMNl soon ventured into the tobacco industry to manufacture a special brand of
cigarettes. Imperial Tobacco w ho enjoyed a monopoly in the field reacted sharply and cut their
process drastically. KCMNl was compelled to wind up his cigarette venture. It was a rare failure.
His son Mr. K.M Mapillai opened a Balloon Factory, from there started making rubber and later
tyres. He then opened a research centre in Thiruvananthapuram. The main head office of MRF
Ltd. is situated in Chennai.

Today MRF is into a league of its own with: manufacturing plants in India located in
Tiruvottiyer andArakonam in Tamil Nadu, Kottayam in Kerala, Ponda in Goa, Medak inAndra
Pradesh, and the most recent one in the territory of productivity.
A distribution network of over 2,500 outlets in India.Overseasoffices in United Arab
Emirates, Bangladesh and Vietnam Exports to over 75 countries worldwide.

MRF enjoys the highest brand preference for their high quality and durability. MRF leads
the Tyre industry in India with the largest market segment in almost every segment. MRF has
consistently been chosen for the first fitment on almost every new car launched in India, since
1984.
In addition, MRF manufactures conveyor belting in collaboration with Pirelli of Italy,
advanced polyurethane paint systems, tyre machines in collaboration with Abex of USA, and
MRF’s subsidiary, funskool, manufacturing toys in a joint venture with Hasbro of USA. MRF is
the only tyre company that manufactures pre-cured rethreading rubber which is sold and serviced
throughout India by Company-selected and closely supervised franchisees.

MRF operates India’s largest motor-racing commitment, where it is the winner of more
rallies and races than any other company in India. This race / rally commitment acts a rich and
vibrant test-base where the performance Of MRF tyres are tested in vigorous competition with
other tyres. MRF is the first Indian company to produce formula Tyres for the formula cars.

MRF is also widely associated with world class sporting events. And from this sporting
dedication, was bom an extraordinary commitment - the MRF pace foundation. It is a unique
institution, with the legendary Dennis Lillie of Australia as its Director. The pace foundation’s
mandate is to scientifically train and produce world class bowlers for Indian and international
cricketing nations. The foundation had already contributed several pace bowlers to the Indian
cricket team and it now regularly receives trainees nominated by various other countries, as well
as established stars who want to perfect their fast bowling skills.

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