Heading Based Test Chapter 11 QL. Fill in the blanks : 1, These firms undertake various activities to stimulate the demand fos their products and ean profit py ae customer's needs and wants. These firms are called. rorke. LAKE. fying 2. Number of activities is performed by the marketers to facilitate exchange of goods a Producers and the users of such products. These activities are referred to as. aie 3. The com. ne KOZ seers to the place where buyers and sellers gather enter into transactions involving the exchange of goods and services. as pare refers to a set of actual and potential buyers of a product or service. 5. ‘merchandising’, ‘sel are collectively called. and distribution are all parts of a large number of activities undertaken bya firm, Which customer needs 6. Itincludes many activities like SOVEES 7 Lar be Bex ries to any person who takes more active part in the process of exchange. Normally its he seller who is more active in the exchange process as he/she analyses the needs ofthe potential buyers, develop ¢ market offering and persuades the buyers to buy the product. = bardardicabie, to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. 9. tanagement refers to planning, organising, directing and control of the activities which facilitate | exchange of foods and services between producers and consumers or users of products and services 10. The label may vary from a simple tag attached to the product(such as in case of local unbranded products like sugar, wheat, pulses etc.) indicating some information about the quality o price, to complex graphies that are part of the package ,like the ones on branded products, 11. The are useful in providing detailed information about the product, its contents, method of se et 12, ers tothe act of designing and producing the container or wrapper ofa product 13. as one of the important factors in the success of products like h or' fers due to ease of consumption and cost : 14, The combination of variables chosen bya firm to prepare its market offering is 15.) 1 ab bs te cs mir bares cose;i represent the sum of 1 cand refed oa he pice of the Prd y paid forthe services such as fare for the transport service, premiumn insurance policy, and fee to a Tr tie for his medical advice represent the price of these services is called Puce. may therefore be defined as the amount of money paid by a buyer (or received by a seller) in —Sideration of the purchase of a product or a service. , 19, No product can be launched without a_A ACL» tag orate least some guidelines for pricing. 20. The physical handling and movement of goods from place of production to the place of distribution is referred to as physical | distribution, 21, Physical distribution covers all the activities like transportation, warehousing, material handling, and inventory control required to physically move goods from manufacturers to the customers. for the benefit of ha’ ing values that consumers exchange ving or using the | - 2 Beovrehlar2 reers 0 we use of communication with the twin objective of informing potential a ws eee to buy it. ° 2 AD Mra poylay 4 23, Jement of marketing mix by which marketers makes use of various tools of “communication to encourage exchange of goods and services in the market. 24. Beorcotioni refers to combination of promotional tools used by an organisation to achieve its communication objectives. 25. Various tools o! anjcation by rs include: @ Gi) [egrs a 2. i) Sa, div) k while li | 1b OTe. vaciery of pogrammnee sskgned ts jnousois oc polet «Cnet faa and its individual products in the eyes of the public & generate positive publicity. 2 Alver Bing sts pac won toute ness eset he sm shot prod ose 28. ifa manufacturer achieves a breakthrough by developing a car engine, which runs on water instead of petrol, and a Fran cists Gada as the buy immediate purchase of a product or service. These include all promotional efforts other t selling and publicity, used by a company to boost its sales. ; : jie t ft ‘an impersonal form of communicati lich js paid for by the marke Some goods 6f service. The most common modes of ‘newspapers’ and ‘radio’. Its a monologue and not a dialogue. ‘ i oral presentation of message in the form of con : for the naking sales. It is a personal form of communi9. 10. ll. Anything that can be of value to the buyer can be termed as a ‘ py duct mn Q3. Identify what is being marketed 1. 2 ~~ > f felt deprivation of feeling of being deprived of something. If Unsaisfieg ation 2A is a state of fel the process of marketing involves exchange of prpducts and services for money or something considered Valuab byte people is cs xchange. Pyechunty the marketing process is on satisfaction ot ine eedsand wants of individuals ang The foc marketing are basic to human beings and do not into gs Person unhappy and uncomfortable. pertain product. Pattic are culturally de! jee i; isfiers of needs. In other word: rally defined objects that are potential satisf f : tural: ii : human cs ity and religion are called culture, personality an shaped by such fact # :. Need, YUrkte to Uh ete offer for a product or service, having given features like size, q ality, = a certain price; available at given outlet or location and so on. Mg The job ofa roarkebey. to add to the value of the product so that the customers prefer it in relation to é competing products and decide to purchase it refers to the process through which two or more Parties come toge: ther to obtain the desired Product or service from someone, offering the same by giving something in return. 4 person feeling hungry may get food by offering to give money or some other product or LOT Sewvice in return to Someone who is willing to accept the same for food the process of returning is called CxCapges Exchuye, referred to as the esse ‘nce of marketing. A is a ‘bundle of utilities ‘or ‘source of satisfaction’ that can be to sati: o pleduc Z : in be used to satisfy human Tieeds s ° Products: DVD Player, Motor cycle, iPod, Cell Phone, Footwear, Television, Refrigerator. : Insurance, Health Care, Business Proce: i Sy arene Cone Bataan Oar eee Site a : Polio Vaccination, Hel; p i yi on Flag Day (National Foundation fa, Cae. = €. Donation of Blood (Red cross), Donation of ny Customised Experiences as Dinner wi; 7 eo Balm Ring monnif 4 J Production packaging and distribution of information by organisations such as by universities, h organisation, providing information as market information (marketing research agencies), technology jnformation. A 10 : For boosting their public image organisations such as Hindustan Lever, Ranbaxy, Dabur, Proctor and Gamble, communicate wealth tourism). 4. Arrange the following steps of the process of management in sequence s 1 Mgr refers to planning, organizing, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services Choosing a target market, say manufacturer may choose to make readymade garments for children up to the age of 5 years; 2 the marketer has to create demand for his products so that the target customers purchase the product, kee them satisfied with the firm’s products 3. alsoawies developing and communicating superior values for the customers. Q5. Fill in the blanks with marketing or selling A: atm whole range of activities relating to planning, pricing, promoting and distributing the products that satisfy customer’s a1) A 2. The function of Phebe restricted to promotion of goods and services through salesmanship, advertising, publicity and shoft-term incentives so that title of the products transferred from seller to buyer , 2. Calling is only a part of the process of marketing and is with promoting and transferring possessi6h and ownership of goods from the seller to the buyer. 4s a much wider term consisting of number of activities such as identification of the customer's needs, developirff the products to satisfy these needs, fixing prices and persuading the potential buyers to buy the same. 4. The main focus of. / is on affecting transferor title and possession of goods from sellers to consumer’: tousers. In contrast, activities put greater thrust on achieving maximum satisfaction of the customer’s needs and wants. Z y 5. welling emphasis is on profit maximization throughmaximisation of sales. ith customer satisfaction f Sling ss start after the product has been developed while, L hy Keri start much befor the is produced and continue even after the product has been sold. . a s ly) 7. In the emphasis is on bending the customer according to the product while in/_ attempt ig the product and other strategies as per the customer needs. i ] j + Sling mena stons t pamtin st non ie [ait ? involvin¥ strategies in respect of product, promotion, pricing and physical distribtfion. ) (Q6- Identify the Marketing Management Philosophies ails1. Selling was no problem. Anybody who could produce the goods was able to wey : } 2 t 2. The focus of business activities was, therefore, on production of goods. Bodetyy imi ing at large scale, thereby reducin; 3. It was believed that profits could be maximized A producing at larg y 8 the average cond proantion ye Heke tay Concey 4. availability and affordability of the product were considered Tobe the key to the success of a firm, ke 5. Emphasis was placed on improving the production and distribution efficiency of the firms, y} 6. Thus, with the increase in the supply of the Doak customers started lookin; ig for products which were Supetiog, quality, performance and features. Te a dus ub Corey 7. the emphasis of the firms shifted from quantity of production to quality of products. De, Hoduegs 8. The focus of business he changed to bringing continuous improvement in the quality, feammesee Te Product Care 9. product improvement became the key to profit maximization a firm, ie Plodyct Come, “oe 10. Greater importance to attracting and persuading customers to buy the product. ee Selling Ls ines, Personal selling and sales promotion were considered incorporating new essential for selling of products. 11. The use of promotional techniques as advertising, @. 12. the focus of business firms shifted to pushing the sale o} f products through aggressive selling techniques with aview to persuade, lure or coax the buyers to buy the products. | 4 LEP. 13. It assumes that in the long run an organisation can achieve its objective of maximization profit by identi ying the needs of its present and Prospective buyers and satisfying them in an effective way. he M hes hy ly y 14. Customer’s satisfaction becomes the focal point of all decision making in the organisation Jo, Wy) ir Healy cust door in a refrigerator or Separate provision for water cooler unit, the organization would produce refrigerator wi ice i willing to pay and so on. eC. oy ' L } 16. The long term) wellbeing of the consumers and the society is rept otfhe Scere al Markey yy See ty Ny keting- Caxepl —s. is the extension of the marketing concepts supplemented by the concern for the long-term welfare of society, 18. from the cus War tee attention to the ial, ethical and ecological aspects of marketing. . Z y a wa z q. the Sse Mathateg he of. y ae i the meh following statements, tomers and take various decisions for the sgrowth of computers, a new trend has emerged in the collection of market information. More and more ee nee int sites on the internet, together customer HE brn opipipns, bef e taking important compan cisions, oer \y }xana beng rouke OY) the popular 1 Tones Channel (in Hindi) seeks viewer's choice (through SMS) on of the given four or One oo news stories of the day would be broadcas\ em detailed story at the se time, tonsure that the vie’ a jisten to the story of their own choice. a hy yom hg rar ver marketer off-color TV, having 10 per cent of the current market share in the aims at enhancing his market share ( 20 per cent, in the next three years. MM q¢7 Mebioy Pe Pla OT | Be will have to develop a plan for increasing the level ar ie ctjon, a) of the products, etc. and specify A action programmers to achieve these objectives. /V) ayke Ph Pla ng 7 begny performance & pve id roe sea a competitive advantage in the market. Tid Ue we plan to buy any Balage V4 re ms es a y see its features a cost, mileage, 7 but also the igs ects Wis Rs sine, style, etc. Ladi designing ic leve sprveyl Ensures the buyers that goods conform to the predetermined on ards of quality, pric and pa and reduces the need for inspection, testing and evaluation of the products. SD, Le Iie d 0, Itis particularly necessary for products which are not produced acc ding to predetermined specifications, such as in the case of agricultural products, say wheat, oranges, etc. QO, 17 Yn 1. It is important not only for protection of the products but also serves as a promotional tool. h Kapp a L Ly Dy, 2. Ithas played an important role.in the success of many of the consumer Wh in Treen oh such a oe Uncle | vhagrngy be 3. A very important decision area for marketing of rarding- consumer products is whether to sell the Cadel a generic name or to sell them in a brand name bra Chips potato wafers Clinic Plus shampoos, and Colgate Toothpaste, etc 4. Brand name helps in creating product differentiation B xan Zh py 5. Same name will be extended to all products of the com y say Phillips bulbs, tubes and television or Videocon washing machine, television, and refrigerator. Frond} 6. Services such as after sales services, a. handling customer complaints and adjustments, Procuring credit services, maintenance services, technical servi iC u $ ices and consumer information. =upporl ceryp mn eboney in bringing repeat sales from, the ee and developing brand loyality for a product. Rise Upp xD Serv; rm aut py sans ata ppg of products t a the market. Prédp of 0. Generally Pe tess igre youkd be O96 a aline product and vice-verm kick 1. invoh § ha and persuading them to pyPublicity and Sales Promotion. Prova 2 Is of distribution (1 4 Serene voomen i tet ‘ded Personal Selling, i include advertising, 22. The four important methods i isi this function inch ce anus 28. Te wo mje Jad (phyla! ovement of the product fom prod Whoa Salers, retailers) s important decisions inclucle managing inventory (levels of stock of goods), storage and warehousing ang Ny iging inventory (} goods), storage " 24. The decisions it transportation of goods from one place to the other. 2p, NY, by she als dk py bor , 25. physical movement of goods from one place to the other. Tra aL) Lite 26. Tea produced in Assam has (o be transported not only within the state but to other far-off places like Tamil Nady, ea in : mae Punjab, Jammu and Kashmir and Haryana, Rajasthan, where itis consum: Ta Ds Sat La lop Si le or use. It may be 27, Usually there isa time gap between the production and procurement of goods cS thejr sale vy because of irregular demand (woollengarments) or irregular supply (sugarcane), Vaye. or Wake 28. In order to maintain smooth flow of products in the market, adequatp stock of goods to protgct agginst unavoidable delays in delivery or to meet out contingencies in the demand. rage or Ware 1 4 Soy Q8. Marketing Mix F 1. There orp stlectins mypigting degsions. These can broadly be divided into wo categories; ©, i) Mas -conplh ae & Ks 2 ahs Populgsly known as four Ps of marketing. These are: of aduct. ww bie. iii) Ww) Demos, TZ) t shedut. ‘means goods io oF ‘anything of value’, which is offered to the market forsake. 4 nedaa la Include deciding about the features, uality, packaging, labelling and branding of the 5 Decisions have tobe taken in respect of discounts to customers, trade ‘o be in line withthe value of the product. Felate to managi = the plijge it is go the place eee aS ae ‘Warehousing and transportation of St 5 ot Pred cls | Y11.A book is a bunch of papers, which are in a bound form, on which some useful ae ee is printed, ~ Thus, all products having these characteristics would be called by the generic name such as. 3 lL {2.Most marketers give a name to their product, which helps in identifying and distinguishing their products from the = — ; f giving a name or a sign or a symbolic., to a product is called rand ag This process o} 1B. is a name, term, sign, symbol, design or some combination of them, used to identify the ‘products—goods or services of one seller or group of sellers and to differentiate them from those of the competitors. 14. TATA, Bata, Lifebuoy, Dunlop, and Parker are examples of Brand — name eS, 15.Brand is comprehensive term, which has two components, name and drandac j} 16.That part of a brand, which can be spoken, is called a {t is the verbal component of a brand. 17.That part of a brand which can be recognized but which is not uttered able is cal york, It appears in the form of a symbol, design, distinct color scheme or lettering. 18.A brand or part of brand that is given legal protection is calle \The protection is given against its use — by other firms. Q9.. Fill in the considerations, which should be kept in mind while choosing brand name. 1. The brand name should ve Darleasy propoyince, spell, recognise and remember e.g. Ponds, VIP, Rim, Vim, etc. 2. Abrand should suggest the product’s donee and qualities. It should be appropriate to the product’s function. le ! +: 3. Abrand name should be Ve 1 4. The brand name should be adaptable to fev hygl ering requirements, to different advertising media and to different languages. 5. The brand name should be sufficiently verstth accommodate new products, which are added to the product line. ps! 6. It should be capable of being d protected legally Bar | 5 4 7. Chosen name should have Layloy fwetis. it should not get out of date. bs QUO. Packaging fe 1. Levels of Packaging Therejcan be different Isvels of packaging. These are: — 1 fadha Sccnhieg 14 a bes 2 Perna on to the product’s immediate container. Income cases, the package is kept till the if ready to use the product whereas in other cases, it is kept throughout the entire li , 3. a a plastic packet for socks are examples of Iihagy 4 refers to additional layers of protection that are kept till the product isa es Sous When consumers stat using the Shving crea, thy i card board bos. 5. a af of as ay = “ ota ite HAE ian example of age - * Gardboard bor acy rico ec” Py ayiny Faye Tracer iter fe ber packaging components necessary for storage, identification of tual 6. fers 7. Toothpaste m rer may spp the goods fo retailers in corrugated boxes containing 10, 20, oF 100 units iy 5 ste m: se Dasa le ‘Pp lt QL Imppriance od Half) ke San/ dxdon ause of the increasing standards of living in the country, more and more people have purchasing Dtieey as the chances of adulteration in such goods areminimised 2 SE Seve efit self-service retail outlets are becoming very popular, particulary in major cities and tows. 4 Sumatin) } For example. Thilk can now be stored for 4-Sdays out refrigeration in the recently develope) Packing materials, Similarly, in the area of cals, soft drinks, ete. Lots of new innovations have come respect of ing. Ht nia ‘Size, material etc, of package makes real difference in the perception of customers of the product, , ing at the pa ackage of a product say Paint or Hair Oil, one can make some guess the product contained in it Product from spoilage, breakage, | Ih kind of protectionism required during storing, Seo gre Cosmetics, medicines an Of the People at the point of m0 Gop dey hormodonVi of any product, say Biscuits or Potato Chips imprinted on — its package helps us to identify, from number of packages, which one is our favorite brand. Other common identification information provided by the labels include name and address of the manufacturer, net weight when packed, manufacturing date, maximum retail price and Batch number. : Dyaduf Ds _: the products into different categories. Sometimes marketers assign dieate diffrent features or quality of the product. | LI | h) LUT lhl f Neda, 2 brancl D: | Y y7>¢ _: a popular brand of Hair Conditioners comes indifferent categories for | ther categories. Different type of tea is sold by some brands under ‘| 2g € Yellpw,,Red and Gp ne categorigs : : 8. Help LD pharaag hi P iver label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Alma Hair Oil states, ‘Baal on main Dum, Life main Fun’. 9, The label on thg package of a brand of Deterg: condition’. He WO Plarsoge 10. Labels play important role in sales of a Shaving Cream mentions, ‘40% Extra Free’ or package of a toothpaste mentioning, ‘Free Toothbrush t Powder says, ‘Keep cloth look good and your machine in top 4 WeuDs launched by companies. For example the label on the package a Provil sidg}, or ‘Fave RsIS° | a 1 Ye, : Mase food articles must have list of ingredients declaration regarding vegetarian or non-vegetarian food additives and date of manufacturing or packing on the label. Such | information is required on processed foods, drugs and tobacco products. ry 12. In i of De isonous material, appropriate safety-warning, need to be put on the label. = yovidina- ingprragton Yeyjp QI4. Factors Affectin Boe iM Wb Cw re ee a This includes the cost of producing, distributing and selling the product. The cost sets the Li level of the floor price at which the product may be sold. 2 In certain circumstance like at the time of introducing a new product or while entering anew — market, the products may be sold at a price, which does not cover all the costs. i) Tpere three types of costs: viz., Fixed Costs, Variable Costs and Semi Variable Costs. ii) iF = costs are those costs, which do not vary with the level of activity of a firm say with the volume of production or sale. For example, rent of a building or salary of a sales manager remains 1. the same wl 1909 unity gr 10 unit are produced in a week. iii). : Those costs which vary in direct proportion with the level of rH activity are called variable costs. For example, the costs of raw material, labour and power are directly | | related with the quantity of goods produced. Let us say, if the cost of wood for manufacturing one chair comes to Rs.100 the cost of wood for 10 chairs would be Rs. 1000.Obviously, there will be no cost of L | woog if no chair is juced. iv), = : those costs which vary with the level of activity but not in direct a proportion with it. For example, compensation of a salesperson may include a fixed salary of say Rs. 10,000 plus a commission of 5 per cent on sales. With an increase in the volume of sales, the total _~ compensation will increase but not indi t progortion with the change in he volume of sale. v) Total Costs are the sum total of the pateal Vare sige 7 r the specific level of gti Le vol of sales or quantity produced. 74, fe 3, f yer may be ready to pay up to the point where the utility from the product is at least to ifice made in ofthe pri tne 2 : Brleod a? oti geen Laxton upper limit in case there is lesser degree of compet itions pf ae competition, the ecient to be set at the lowest level. ‘ p ieple, ice ir anticipated reactions must be considered before fixi Be lied gates Yegu 7 to protect the interest of public against unfair practices in the field of price fi Government can intervene and regulate the price of commodities. j 4. > 6.n 2 run, it Would opt fo, OTS in a lower pt fe: ements of marketing such as distribution system, Quality \ ee of employed, qffality and amount of advertising, sales promotion efforts, the type of packagj Salesmen Credit facility and customer services provided. SIN, Product “A QIS. Physical Distribution 1. Goods are distributed from the place of production to the place of consumption. The le, jastiguti : and functionaries 0, take the distribution function, are called ‘CDanbele - Ui } re, op serdar rms al : , reset of ind individuals that take title, or assist in transferring title, to 2 Particular 4s it moves from the producers to the consumers. v7 oy 3. Channels of distribution smoothen the flow of goods by creating possesion pean Pine. aad QI6. From the following statements identify the Types of Channels ‘ 1. the most simple and the shortest mode of distribution is direct distribution, Wher the goods are made directly available by the manufacturers to customers, without involving any . Pied Chinrel.n straight and direct relationship is established between the manufacturer and the 3 hen a manufacturer sells his goods through his own retail outlets 4. imilarly, mail order selling, internet sell} ig and se}lin; igh own sales fore,(eg Eureka Forbes)& (e.g., Mc Donald, Bata); are example of 5. When a manufacturer employs one or more intermediary. ge from the point of Production toe eel fost distribution network is called Lodheit cdanye 7 6. is form of arrangement one intermediary i.e., retailers is used between the Manuf the qustomers. 7 pass from the manufacture to the retailers who, in turn, sell them to the final 8. Lr L ti Udyog sells its cars and vans through company approved retailers. a 9d. is the most commonly adopted distribution network formost consumer goodslite soaps, oils, clothes, rice, sugar and pulses. Here the wholesaler and retailer function as connecting links and consumer. = 10, hn let, papel. ‘0 middlemen in the channel network enables the manufacturer to cover ali 1 Vice Lael hanre: case, manufactures use their own selling agents or brokerswho connect thes wit ee ” n the retailers, “ 1 Wer [ewe LO Particularly when the manufacturer carries a limited product line and bas ae cover a wide market. An agent in each major area is appointed, who in turn Q17. Commonly used Sales Promotion Activities : Offering products at special prices, to clear off excess invent rer’s offer to sell a particular brand of car at a discount of Rs 10, : Offering products at less than list price. Example, a shoe ‘Discount Up toS0%’ or : a shirt marketer’s offer of 50+40% Discount’.customer on some proof of purchase, say on . i of price paid by = ene thik ly used by food product companies, to return of empty foils or wrapper. This is common! product as gift along with the purchase of a product, say offer of ith the purchase of a bag of Aatta (wheat flour), ales. : Offering another yoy of rice wil 6. ly Ce od x Memory Card Free with a Digicam’ : 1. Per ~ Buy a TV of 25+ and Get a Vacuum Cleaner Free” 8. Zo bi hades \Q0Gm Bottle of Sauce Free With 1 kg Detergent. i 9. duane by C7Bitering extra quantity of the product commonly used by marketer of toiletry products. shaving cream’s offer of 40% Extra’ VHotel’s offer of “Take a 2 Night 3 Days Package At the Hotel and Get an , ? Extra Night Stay At Just Rs 500” 12. Og : ‘Buy 2 Get | Free’ offer of a marketer of shirts. atch a Card’ instantly win Car, Burst a Cracker’ and instantly win a Refrigerator, Car, T-shirt, Computer, with 1544 A¥o47 : For example, the offer of a bathing soap to win a gold coin 16. Luc} yd for free petrol on purchase of certain quantity of petrol from given petrol pump Lhe a purchase of every garment and win a car offer. AA Bec goods worth Rs 3000 and get a holiday package worth Rs 3000 free” 19. [eapl p t a Discount Voucher for Accessories on Apparel Purchase of Rs 1000 and above.” 20. Full. J WILE Many marketers of consumer durables such as Electronic goods, automobiles etc offer easy oie b Dicdoy eaialments, Kishi lp Inciut aaiig To He Paid ax Po nace Cheques’. Offer of free sample of a product, say a detergent powder or tooth paste to potential customers launch of a new brand. timg of 2s loghcee Competitive events involving application of skills or luck,say salving a quiz or answering some[ i: Competency based questions i i biscuits, cakes and other similar products, jali Ltd. is manufacturing chocolates, i; S ewe i generating enough profits, Saurabh, the Marketing eal of the cy werk survey conducted to find out the reasons. The findings of the survey aa that in spite of better quality, the eat ee hou 7 os caateraes i its compe . isti h the products of the company from cae buy Aa products of Pushpanjali Ltd. again and er crise a ify i ducts in the market. Be if ity, but they were not able to identify its pros aaa of the coMDAN could not pick up resulting in inadequate profits. Saurabh, Gparveting manager now realised that Pushpanjali Ltd. had forgotten to take one of the most important decisions related to the product. ; Whit decision should Pushpanjali Ltd. take so that its customers are able to identify its products in the market ? Explain the benefits that may result to Pushpanjali Ltd. and its customers if the above decision is taken. 2. Pioma Industries, known for its Rasna SDC (soft drink concentrates) brand, decided to make its entry into the ready-to-drink beverages market. It believed that adding new products to existing product range would improve its sales. In India, the SDC product was introduced by Pioma Industries in 1976 under the brand name ‘Jaffe’. It was renamed ‘Rasna‘ in 1979. In the late 70's and 80's, company found in market analysis that people were habituated to drinking squashes and sherbets at home, and these were quite expensive. The company launched less costly substitutes of squashes and sherbets and that too in variety of flavours. Pioma Industries found a huge untapped potential in 1977 when Coca Cola's operations in the Indian market were closed down due to changed Foreign Exchange Regulation Act (FERA) laws for MNCs in India. This served as an advantage for Rasna in its bid to penetrate the market. In 2012 Rasna also ventured into ethnic products like Pickles, Paste, Chutney, Curries, Gravies, Snacks, and Instant tea mix, etc. Pioma Industries believed that adding ready- to-drink beverages under the flagship brand Rasna would help it gain new revenues as well as. achieve consistent growth in its business. By quoting lines from the above paragraph identify and explain the marketing functions performed by the Pioma Industries. 3. Since childhood Niru and Janak had been w: from the market, washing it well, di conducted a survey to collect data atta and realised that with the gro manufacture high quality atta. Th Atta Factory at Jaunpur Village. T Price low. For Maintaining smoot! delays in delivery, it was decided to store wheat at SKM Services which had scientific Processes and logistics facilitating quick deliver i ry. They also set up an onl i Portal to take care of consumer grievances, y Belen” By quoting s y the Hs ‘om the above paragraph, state five mai keting functions ‘ak for successful marketing of Srij 5. As the number of People makin; i Rees owing ence eae tech i Online purchase has increased manifolds, there is a ; atching their grandmother procuring wheat rying it and getting it converted into atta. They to identify whether there is demand for readymade wing number of working women, it is the need of the hour to ley named their product Srijan and set up Srijan ‘cess packagi it i Sith oniesl Packaging and sometimes even non-biodegradable In the context of the above case : 8) Name i if fe : ’ . and explain the different levels of Packaging used by the marketer. cribe any two functi ition: in i b a = n ons performed by the additional Packaging done in online 4 tate any two factors to be ke; mi packapi it i Brest race ‘pt in mind by online marketer while designing the, | \ : i a D 7 ste Ze i mide # “Ad Be a Lat? le pye ite by 2 ra — e. fe desig i tht Sd Aik. a Mcafee e : - fig ail vi stadpene “alte PE aly - cage eo Z eat Le at ah | 2 ete ee i gs . AE COs e G C7 C Se0vae Dpe Vo 2 4) 4). pay by) bio} bo ei a 2 ae