Nokia NetAct™

Traffica

Real-time event analysis of subscribers,

service usage, terminals and networks
 Understanding
the user experience
is the key to customer loyalty

Providing an excellent customer requirements, such as uses real-time traffic analysis to

experience is essential for operators troubleshooting, customer care, support their specific business needs.
that wish to succeed in today’s subscriber profiling and GPRS First, the Nokia NetAct Traffica
highly competitive markets. autoprovisioning. platform gathers data from multiple
Customers expect to use their Nokia NetAct Traffica essentially data sources, such as network
chosen mobile services whenever shows the operator the network’s element interfaces, CDRs or probes
and wherever they want. Operators ability to deliver traffic. It collects and in signaling links. The platform brings
will only be able to maintain ARPU stores real-time traffic data from sources all this information together to enable
and customer loyalty by meeting throughout the network and presents operators to analyze subscriber
these expectations. In other words, it in standard or user-defined graphical events across all the technologies
the drive for quality of service and formats. Once a problem is detected, in the network.
quality of experience must lie at the clear codes and error messages
heart of every operator’s business. enable operators to tell exactly Working on top of this platform,
what type of problem a customer multi-purpose Nokia NetAct
Nokia NetAct Traffica allows is experiencing. Traffica applications provide flexible
operators to view network support for a wide range of operator
performance from their customers’ In addition, Nokia NetAct Traffica requirements. Various modules
point of view. This versatile tool gives operators the ability to carry complete the picture by building
provides a detailed, real-time picture out comprehensive troubleshooting a solution tailored to support the
of end-user activity and service by monitoring every single call and specific needs of the operator
usage throughout the network. session attempt in the network. in each case.
Nokia NetAct Traffica can be
Nokia NetAct Traffica uses well- used at all levels of an operator’s For example, modules are being
established technology and is organization, thanks to dynamic, used to provide:
already delivering valuable service multi-purpose clients such as • Analysis of roaming
information to more than 80 Traffic News and Traffic Views. subscriber activity
customers in over 40 countries • Analysis of user actions to
around the world. It is part of the Traffic analysis provides flexible support customer care
Nokia Siemens Networks network solutions to operator challenges • Subscriber behavior profiling
management solution, that will Nokia NetAct Traffica provides and data warehousing
offer a unified, pre-integrated operators with a total solution that • Solutions for public safety
management system for all network authorities, such as call tracing
technologies we support. by calling party identification,
location identification and mobile
Turning data into information Operator benefits terminal identification
Nokia NetAct Traffica helps • View service and network • Managing vehicle fleets by
operators understand how their performance from the calculating travel times using
services are performing by customer perspective handovers and providing
focusing on live traffic and • Reduce costs through location updates
subscriber activity. It presents rapid problem detection • Target SMS advertising based on
real-time visibility of end-user activity and prioritization handovers and location updates
over the whole network as an overview, according to potential • Revenue assurance and fraud
at the cell level or even at the level service impact analysis, such as long call
of individual subscribers. • Analyze service usage duration analysis and SIM box
to understand trends and detection
By providing a powerful engine maximize revenue • Corporate and VIP reports to
for subscriber event data analysis, • Respond more quickly to monitor Service Level Agreements
Nokia NetAct Traffica can be used customer complaints and verify their correct delivery
to deliver complete solutions to • Service use analysis for planning
a whole host of operator-specific and marketing
 “Nokia NetAct Traffica is more than just
a traffic management tool. It actually has
a role to play in managing individual end-user
services,” says Mr. Denis Coakley, Director of
Network Operations for Three UK.

Traffica solutions
Service assurance delivers Nokia Service Assurance comprises
top-quality customer experience the following major components:
Fraud Corporate The Nokia Service Assurance • Nokia Service Quality Manager
analysis reporting
solution helps operators delight is a real-time, cross-domain
their customers by delivering correlator for automated
Vehicular Roaming
management analysis a top-quality experience. Crucially, resource trouble and service
it also enables operators to reduce problem detection and resolution
Customer their operational expenditure • Nokia NetAct Traffica provides
Data WH care (OPEX). Nokia Service Assurance real-time subscriber and traffic
supports QoS/Service Level analysis using records from
Traffica applications Agreement (SLA) management, network elements, CDRs and
Views service problem management, passive probe data
Alerts News service quality management and • Nokia Mobile Quality Analyzer is
resource performance management. a mobile device-based agent for
Operators can anticipate potential delivering first-hand insight into
Graphs service quality degradations and end-user experiences
quickly establish their root cause, • Nokia Global Reporter and
Traffica platform
whether in the network, service Reporting Suites offer resource
platform or user device. SLAs and service-related reporting
Database Exporting can be monitored and corrective
actions prioritized according to
Database their business impact.

Nokia Service Assurance can

be integrated with our service
development, deployment and
provisioning solutions, as well as
Network optimization solutions to support
element CDR’s Probes the end-to-end management of
interfaces
service lifecycles. The solution
handles services delivered over
a multi-vendor, multi-technology
Nokia NetAct™ provides complete set of data sources, feeds,
applications and value-added solutions for subscriber-centric network and integrates easily Operator benefits
network management with existing business support • Maintaining excellent
systems, such as ERP or service quality leads
CRM systems. to delighted end-users,
boosting service uptake
Nokia Siemens Networks and customer loyalty
consultants can draw on their • Reduced OPEX helps
extensive experience with maintain operator
Key Performance Indicators and margins in the face
Key Quality Indicators to help of today’s fierce
customize the solution to fit each competition
operator’s technical and business
environment.
Nokia Siemens Networks
Karaportti 3, FIN-02610
ESPOO
FINLAND

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