A report on

Company Analysis
of
FOODMANDU

Prepared by:

Dikshya Regmi

SanupKhanal

A Research Report Submitted to

Faculty of Management, Tribhuvan University

in partial fulfillment of the requirements for the Degree of

Master of Business Administration (MBA)

School of Management
Tribhuvan University
Kirtipur

February, 2021
 DECLARATION

Wehereby declarethat thispaperentitleda report on “Company analysis of

FOODMANDU” submitted to Tribhuvan University is a record of our original work done
and this report has not been submitted elsewhere. The report is prepared under the supervision
and guidance of Professor Dr. Bhoj Raj Aryal. The report is submitted for the partial
fulfillment of the requirement of Masters of Business Administration.

Dikshya Regmi
Sanup Khanal
Date: 21st Feb,2021

ii
 ACKNOWLEDGEMENT

We would like to express our deepest appreciation to all those who provided us with the
support and to complete our Report on “Company Analysis of Foodmandu”. We would
like to express our special gratitude to our respected course facilitator, Prof. Dr. Bhoj Raj
Aryal, whose contribution in stimulating suggestions and encouragement helped us in
coordinating to prepare and present our report. Furthermore, we would like to thank you
for providing us the opportunity to present the report on company analysis based on
electronic marketing which in one of the growing issues of the recent times, and we are
sure the report would provide us with the practical exposure and the in-depth insight on
the aspects relates to E-marketing.

Your supervision is highly appreciated.

Dikshya Regmi

Sanup Khanal

iii
TABLE OF CONTENTS

TITLE PAGE
DECLARATION............................................................................................................ ii
ACKNOWLEDGEMENT ............................................................................................. iii
EXECUTIVE SUMMARY..............................................................................................v
CHAPTER I ....................................................................................................................1
INTRODUCTION ...........................................................................................................1
1.1 Context Information ...............................................................................................1
1.2 Objectives of the study ...........................................................................................2
1.3 Significance of study..............................................................................................2
1.4 Methodology of Study ...........................................................................................3
1.5 Limitations of Study ..............................................................................................3
CHAPTER II ...................................................................................................................4
INTRODUCTION TO FOODMANDU ...........................................................................4
2.1 Introduction ...........................................................................................................4
2.2 BUSINESS MODEL OF FOODMANDU ..............................................................6
2.3 Marketing strategies ...............................................................................................8
2.4 SWOT analysis .................................................................................................... 10
CHAPTER III................................................................................................................ 13
DATA PRESENTATION AND ANALYSIS ................................................................ 13
3.1 Respondent profile ............................................................................................... 13
3.2 Data presentation and analysis ............................................................................. 15
3.3 Findings and Discussion ...................................................................................... 21
CHAPTER IV ............................................................................................................... 23
CONCLUSION ............................................................................................................. 23
4.1 Conclusion ........................................................................................................... 23
4.2 Recommendations ................................................................................................ 24
REFERENCES
ANNEXURE A

iv
 EXECUTIVE SUMMARY
Foodmandu, a pioneer Nepalese e-commerce industry, delivers food from different
restaurants in Kathmandu and Lalitpur to your doorstep. It is a growing e-commerce
serving more than 250 customers in a day. It is partnered with more than 200 restaurants
and stores in valley and their menus from which you order any items of your choice. The
items get delivered within an hour and payment can be cash-on-delivery. The price
mentioned in the Foodmandu site is the same as the table menu of the restaurants and
what Foodmandu charges is just the delivery charge to the customers as per the rate
mentioned in the site. Despite its competition with other competitors like 911 food
express, Find You Food, Delivery Dai, Food Mario, etc.; it is serving more than 1,50,000
customers in Kathmandu and Lalitpur. It has been organizing weekly contest and
rewarding the customers so as to lure more customers. It has also organized online food
festival offering wide range of cuisines than its usual rate. An increase in the use of social
networks, tap into the wide range of customers, diversification of business with use of
internet, etc. has created the favorable environment for its growth.

From the survey it is found that majority of people using foodmandu are from age group
20 to 50 which includes students and the organization employees. Customer satisfaction
is quite high for the services foodmandu provides. Most of the people got to know about
Foomandu from the social media platform who shows that it has utilized the social media
effectively in gaining more customers. Out of 32 respondents 13 i.e. 40% of the
respondents gave the rating of (2) for the performance of foodmandu (1) being the
highest. which shows people are satisfied with the service of Foodmandu. Even in
today’s time many people choose to visit the restaurant rather than ordering online and
feel that online purchasing is costly which reflect the lack of technological awareness
among the people. It is found that the customers prefer quality food over cost which
means as long as the restaurants can give people good and quality foods, they do not
mind spending money.Focusing on the problems of customers and trying to solve them is
must if it is to place itself ahead of its competitors.

v
 CHAPTER I
INTRODUCTION
1.1 Context Information
It is not very often that an invention comes along that change’s humanity forever. Internet
has become the centre of not only our personal and social lives but also our business and
professional lives. It is a unique platform that connects people worldwide and at the same
time brings almost everything that we can imagine. It makes it very easy for anyone to
market, buy, sell or advise anything to anyone via the internet. There has been huge usage
of internet in the last decade.

The e-commerce market has experienced strong growth over the past decade, as
customers increasingly have move online. Consumers are increasingly using online
services and electronic payments have become more trustworthy, also the range of
suppliers and the size of their delivery networks have expanded.Distributing, buying,
selling, marketing and providing products or services on electronic systems such as the
Internet and other computer networks through e-commerce or trade nets is being quite
popular. With the emergence of the 21st century, we have been able to see Nepal move at
an increasing pace.Things that seemed impossible, because of technological advances are
now possible. Today, a variety of businesses are setting up online stores due to
technology. Various factors such as cheap Smart phones and internet data packs have
made people increasingly use mobile phone apps.

Talking about the food industry, previously to place an order, customers would visit a
hotel or restaurant to find out about food items, and then order and pay. The method
required time and manual work and while placing an order and there is no visual
confirmation that the order has been placed correctly. The main advantage of online food
ordering is that it greatly simplifies the ordering process for both the customer and the
restaurant. The online food delivery business in Nepal is booming with mostly young
entrepreneurs looking forward to grab a slice of the lucrative market. In today's time,
consumers have fast-paced life and they are looking for an option that save time and
money, here food is the major player. Online food delivery services allow people to order
food from variety of cuisines at any time to the location of their choice. Some of the
popular options in Kathmandu are Foodmandu, Foodmario, Bhojdeal, Bhoklagyo and so
on.

For a person working nine to five in an office, who does not want to cook at home the
lunch-time and lunch experiences aren’t very good. Be it because of the food on the table,
the time the eatery takes to serve the lunch or packed atmosphere in the eatery nearby-
office employees regularly are forced to gulp down their food than enjoying
them.Ordering food is now a convenient activity with the click of a button. Menus and
recipes can be searched online without the pressure of pronouncing such difficult names.
Order the food online today, for easy and fast access to the food of your choice.
Communication of ideas and information on the Internet has led to the growing and
popular business of making food online. There are a variety of options available on a site:
recommending favorites restaurants and seeing others 'recommendations, offering recipes
and reading through others' recipes. The technologically advanced online food ordering
system has significantly changed the culture of restaurants and provides a new excellent
comfort zone for people around the world.

1.2 Objectives of the study

The major objective of the study is to identify the e- marketing practices of Foodmandu.
The specific objectives are as follows:

1. To explore the customer perception towards Foodmandu.

2. To analyze the strength, weakness, opportunity and threats of the organization.

1.3 Significance of study

This study will serve as a reference to those people who want to have more information
on Foodmandu and its different e-marketing strategies. This report will also help the
readers to gain idea on what it takes for a business to grow and succeed. The report can
be very useful to the entrepreneurs to have hope to start a business and are in need of
some insights and motivation. The report can also be beneficial to those people to want to
know how to win the customers and suppliers.

2
1.4 Methodology of Study
Both primary sources and secondary sources have been used to collect data and
information required for the study. The primary source of the study includes the
customers, the employees and CEO of Foomandu. The survey questionnaire was
designed to generate the information from customers and interview was conducted with
the employees and the owner of the organization to find more about the company. A final
version of the customer questionnaire and is in appendix of this study respectively. The
information that was found with the help of internet such as the Facebook page of
Foodmandu, articles, news acts as our secondary source. The study has used both
quantitative and qualitative data for the analysis. Qualitative data is used to describe the
organization and qualitative data is used to find out the perception of the customers. For
the analysis regarding the customers perception towards Foodmandu we have taken 32
people as our sample.

1.5 Limitations of Study

1.The study has been conducted only on limited number of respondents. Therefore, the
conclusions drawn from the study cannot be generalized for all the customers.

2. The validity of the study depends on the accuracy of the information provided by
respondents covered under the study.

3, There were not enough information on the internet regarding e- commerce activities
based on Nepal.

3
 CHAPTER II
INTRODUCTION TO FOODMANDU
2.1 Introduction
Foodmandu, a pioneer Nepalese e-commerce industry, delivers food from different
restaurants in Kathmandu and Lalitpur to the doorstep of the customers. The online food
delivery service has recently expanded its business in Pokhara as well. It is the first
expansion of the service outside Kathmandu Valley. The organization was established by
Mr. Manohar Adhikari with a capital of Rs. 5 lakhs, hiring 3 employees (2 delivery boy
& 1 office staff) in the year 2010. It is a growing e-commerce serving more than 200
customers in a day. It has partnered with more than 200 restaurants and stores in valley.
The items get delivered within an hour and payment can be cash-on-delivery. The price
mentioned in the Foodmandu site is the same as the table menu of the restaurants and
what Foodmandu charges is just the delivery charge to the customers as per the rate
mentioned in the site.

In the initial phase, it was a big challenge to the organization to convince restaurants to
accept the business model and become partners. Many of the restaurants hardly believed
the business model would even work. It then thought of launching the service only when
it could partner with at least 25 restaurants but later decided to start with just 10
restaurants. Since the online shopping culture was not established at that time, the other
big challenge for Foodmandu was to gain the trust of the customers that food would
actually bedelivered at their doorstep when the order was ordered online. People used to
get surprised when they see their food delivered in promised time.Currently, the platform
consists of overs 500 members including 200 bikers for the delivery and others on the
customer service, marketing, and other departments. There is 200+ restaurants listed in
Foodmandu. The numberkeeps increasing every week. The organization receives about
200 orders on an average per day.

The method of payment at Foodmandu is very simple; customers can make cash payment
on the delivery of the ordered food. No advance payment is necessary which provides
customers with some sort of positive attitude towards the order, However, the minimum

4
order of Rs. 400 worth of food (before applicable service charges and VAT) should be
placed by the customers to make the order valid and get it delivered at their doorsteps.
There are three ways of placing an order at Foodmandu. The customers can either use the
app, the website or call the organization directly. The customer can venture into any of
the tools that is easy to use, look for Foodmandu and then, choose the order from the
menus of different restaurants listed on the platform.The customer then will receive a
verification call with the delivery time.

The app of Foodmandu not only receives the order but also delivers it the customers
within 45 minutes, saving time from all the hassle that one would have to go through if
one had to go to a restaurant. The food delivered to the customer doesn’t even lose its
heat because it’s delivered in a special thermal bag by Foodmandu. Once the user places
an order in the app, Foodmandu places the order to the restaurant and the delivery person
who is near the location is assigned to pick up the food, hence decreasing the delivery
time. Foodmandu not only lets its users order food from restaurants, it even provides
choices to order bakery items, liquor, vegetables from food market and even pasteurized
milk from Milk mandu.

The features of the app are designed to cater the users’ need and changes almost every
twoweeks for maintaining effective customer service. The app’s new versionincludes
smart search engine, allowing users to search by food name, restaurant or location,
making it easy for users to find their favorites. Users don’t have to scroll down to get to
the favorite dish, and will simply be able to swipe the categories and select the dish of
their choice. The new version of the app will also have separate categories on the basis of
restaurants and vendors. Foodmandu aims to please its customer so the new version will
also allow its customer to give immediate feedback to express their opinion on the
service.

A wide-ranging opportunity like increase in social network, tap into wide range of
consumers, diversification of the business with the use of internet, cost effectiveness.,
awaits Foodmandu in this environment where the use of electronic commerce is growing
every day. It adopts two business models: B2C model and B2B model, where it interacts
both with its customers and its business partners respectively. Customers can place their

5
order through Foodmandu website or using Foodmandu app or by simply placing the call,
and payment can be made after the food is delivers to them at their doorsteps.

Recently, Foodmandu raised series B funding from Team Ventures, a local private
investment fund, in exchange for a 20% stake in the startup. Details of the transactions
were not disclosed. The money was raised through a mix of new shares and a partial
buyout of the holdings of True North Associates, another local company that invested in
Foodmandu at the early stage. True North made the partial exit with three times the return
on its initial investment in 2016. Foodmandu is also teaming with a local bank to let
customers pay using debit and credit cards. The rapid growth of online payment options
in Nepal such as FonePay, eSewa and Khalti also helps Foodmandu overcome
geographic barriers.

The craze and growth of Foodmandu in increasing in recent times and Foodmandu seems
to have adopted various marketing strategies to lure more customers. It has been
marketing itself through social medias, promoting through paid promotions, organizing
food contests, exchanging business ecosystem with well-known brands, etc. Though the
rate of growth has been substantial, Foodmandu has been growing through some
problems in daily operations including limited-service area, less than expected customer
service, poor technical support, unreliable delivery, etc. Focusing on these problems and
trying to get rid of them is the must if it is to place itself ahead of its competitors.

2.2 BUSINESS MODEL OF FOODMANDU

Foodmandu adopts following business models:

a) Business to Consumer (B2C) Model

Foodmandu, a food delivery service provider, is where customers can order food
from wide range of restaurants. Currently it is serving around 1, 50,000+
customers in Kathmandu and Lalitpur. Foodmandu is providing customers with
the fastest, easiest and most convenient way to enjoy the best food of the
restaurants of their choice at home, at office or wherever they want. Customers
can order through the website or Foodmandu app from their mobile phone or they

6
 can simply place an order by calling. Customers can choose the food from the
restaurants (more than 200 at present and increasing everyday) who are partnered
with Foodmandu for whom Foodmandu serves as a delivery agent.

Figure (a)

b) Business to Business (B2B) Model

Foodmandu is partnered with more than 200 restaurants and stores. After
receiving order from the customers Foodmandu places the same order to the
mentioned restaurant and when the order is ready it gets delivered to the
customers by the Foodmandu staffs. The price mentioned in the Foodmandu site
is the same as the table menu of the restaurants and what Foodmandu charges is
just the delivery charge to the customers as per the rate mentioned in the site.

Places order to

Foodmandu Foodmandu’s
partners
Delivers order to

Figure (b)

7
2.3 Marketing strategies
Marketing strategies are to be dealt properly by Foodmandu so as to get competitive edge
over its competitors (911 food express, Find You Food, Delivery Dai, Food Mario, etc.)
and widen its market base.

 Mainly, marketing is done through social media like Facebook, You Tube and
Instagram. It has been active in its Facebook page with more than 130,000 likes
where it is promoting the cuisines it is delivering and the extent to which its
business is flourishing.

Figure (c)

 Organizing weekly contests and rewarding the wining customers so as to lure

more customers.

Figure (d) Figure (e)

8
 Paid promotions or ads placed on You Tube and providing sponsorship to You
tube channels (e.g.: Paradigm TV) as a means of reaching to more people
 Increasing its partnership to as many restaurants is enabling Foodmandu to
position itself to a wide range of customers
 Exchanging business eco system with other well-known brands ( e.g.: Metro
tarkari)

Figure (f)
 Foodmandu also organizes Online Food Festival time to time offering wide
ranging cuisines than its usual rate, and it is believed that the food festival
contributed in marketing the company to unknown customers as well.

Figure (g)

9
2.4 SWOT analysis
A SWOT analysis is a technique used to determine and define the Strengths, Weaknesses,
Opportunities, and Threats. Strengths and weaknesses are internal to the company. It is
something the company has control over and can change. Examples include the team
members, patents and intellectual property as well as the location.Opportunities and
threats are external. It is the things that are going on outside the company, in the larger
market. The company can take advantage of opportunities and protect against threats, but
cannot change them. Examples include competitors, prices of raw materials, and
customer buying trends. After the analysis of Foodamandu, followings strength,
weaknesses, opportunity and threats are observed:

Strength
 First Mover Advantage:
Foodmandu is the first online food delivery organization in Nepal because of this
factor it did not have competitors initially and had the undivided attention of the
customers. The first mover advantage has worked for the business till today as
people trust foodmandu for ordering foods as compared to other food delivery
organization.

 Limited Investment and Low Risk:

Since Foodmandu is an online platform it can carry out its work even without a
physical location. The company can have minimum physical assets and doesnot
have to pay charges on warehouses. This also reduces the risk because they do not
have to keep stock of things and waste if not useful.

 Loyal Customer:
Foodmandu has a huge loyal customer base. This is because in our country people
buy/ order from the same place. They do not want to take risk of ordering from
new places. As long as the organization is able to fulfill the demand of the
customer and satisfy them the people are loyal towards the company.

10
  Brand image:

In this ten years of establishment foodmandu has created a strong brand image of
it own. When talking about online food delivery organization, Foodmandu is
certainly the first word that comes out of the mouth of people. The name is
enough to make people trust the organization.

 Social Media Presence

Foodmandu has over one lakh thirty thousand followers on facebook. It hugely
advertises it products there and is able to gain the views of large number of
customers.It also weekly contests and rewards the wining customers so as to lure
more customers. Paid promotions are placed on You Tube as a means of reaching
to more people. It has a strong marketing.

Weakness

 Limited reach:

This e-commerce site does not cover all the areas in Nepal. For example, there is
no service delivery in Kirtipur area. In addition, the delivery service is available
only up to 10 km. There have been frequent customer complaints about its reach.

 Poor technical support:

The technical support, mainly relating to telephone lines, is not so satisfying to

the customers. When customers dial the phone number, most of the time the
phone is either busy or is out of service. The restaurants are always on the site
even if those restaurants are closed or are out of service. Due to this problem,
customers have had to cancel their orders most of the time.

 Ineffective and inefficient delivery:

The delivery service by foodmandu.com is not so effective and efficient. Most of

the time there is slow delivery due to which customers receive cold food. In
addition, the delivery charge is high in some stances. Even for short distance
delivery, there is delivery charge. For example, for delivery within 1km distance,
the delivery charge is Rs. 50.

11
  Ineffective map feature:

The map feature of foodmandu.com is not so effective. Sometimes, it misleads the

customers.

Opportunities

 Dramatic increase in social network and product advertising capabilities.

 Tap into a wide range of customers providing convenience and time saving for
them.
 Diversification of the business and high growth rate with the use of internet.
 No need of any specific physical store or location.
 Online food-delivery platform is expanding choice and convenience, allowing
customers to order from a wide array of restaurants with a single tap of their
mobile phone.
 Cost effectives for the company overcoming the need of physical store and
advertising required if traditional commerce undertaken.

Threats

 Establishment of many new food delivery companies.

 Low consumer confidence to purchase online.
 Customer retention
 Consistently providing qualitative service.
 Online security Threats

12
 CHAPTER III
DATA PRESENTATION AND ANALYSIS

In this section, information that was collected has been analyzed as a descriptive statistic
and the results are presented. Data presentation involves representation of data collected
in a form of graph, tables and diagram to get clear view of the data obtained from
different sources. Data analysis is the examination and interpretation of data. Charts are
used which offers visual sentiment on the data presented, tables clarify the data collected
and graphs can be easily analyzed. It has been divided into two parts and they are
respondents' profile and data presentation and analysis.

3.1 Respondent profile

The respondent profile deals with the demographic characteristics of the respondents. The
respondent profile includes age group, marital status and types of hospital respondents
working on. The demographic profiles of the respondents are listed and frequencies and
percentages were calculated for each variable.

3.1.1 Age group of the respondents

Table 1
Age group
Age Frequency Percentage
Below 20 1 3.1%
20 – 50 30 93.8%
50 and above 1 3.1%
Total 32 100%
(Source: Questionnaire Survey, 2021)

13
Figure 1
Age group

Age group
3% 3%

below 20
20 - 50
50 and above

94%

In the above table and figure 1, we can see the age groups of the respondents, the
majority of respondents are from age group 20 to 50 years i.e 94%. Altogether two of the
respondents are each from below 20 and above 50 years of age.

3.1.2 Occupation of the respondent

Table 2
Occupation
Occupation Frequency Percentage
Organization employee 4 12.5%
Student 27 84.4%
Business person 1 3.1%
Other - -
Total 32 100%
(Source: Questionnaire Survey, 2021)

14
Figure 2
Occupation

90.00%

80.00%

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%
12.50% 84.40% 3.10% 0
0.00%
Organization Student Business person Other
employee

In the above figure 2, it can be seen that the majority of respondents are student with
84.40% of the total respondent. Similarly organization employee consists of 12.50% and
business person with 3.10% of the total number of respondents. There are no any
respondents from other occupations.

3.2 Data presentation and analysis

3.2.1 Satisfaction of customers with foodmandu
Table 3
Satisfaction of customers
Frequency percentage
yes 25 78.1%
no 7 21.9%
total 32 100%
(Source: Questionnaire Survey, 2021)

15
Figure 3
Satisfaction of customers

21.90%

yes
no

78.10%

The above figure is the result of whether the respondents are satisfied with the service of
foodmandu or not. We can see that the majority of people are satisfied from the services
and quality of foodmandu with 78.10% and 21.90% of the respondents are not satisfied
with foodmandu and its services.

3.2.2 Most liked quality about foodmandu

Table 4
Foodmandu qualities
Factors Frequency percentage
Delivery service 4 12.5%
Quality foods 5 15.6%
Customer care 4 12.5%
Variety of restaurants and 19 59.4%
foods

Total 32 100%
(Source: Questionnaire Survey, 2021

16
Figure 4
Foodmandu qualities

70.00%

60.00%

50.00%

40.00%

30.00% 59.40%

20.00%

10.00%
12.50% 15.60% 12.50%
0.00%
Delivery service Quality foods Customer care Variety of restaurants
and foods

Figure 4, is trying to show the qualities or services of foodmandu which is most liked by
the respondents. We can see that majority of respondents are satisfied with variety of
restaurants and foods that are available in foodmandu. Similarly, 15.60% of the
respondents think that foodmandu provides quality foods and 12.50% of the respondents
liked delivery service and customer care of foodmandu.

3.2.3 Most used medium for communication

Table 5
Communication medium
Frequency Percentage
Social media 26 81.3%
Television 1 3.1%
Friend circle 4 12.5%
Other sources 1 3.1%
Total 32 100%
(Source: Questionnaire Survey, 2021)

17
Figure 5
Communication medium

3%
13%
3%

Social media
Television
Friend circle
81% Other sources

In the above table and figure we can see the most used medium for communication with
the customers. From here we can conclude that Foodmandu is mostly known by the
people from social media and it is the most used medium for the flow of information to
target customers. Similarly 13%, 3 % and 3%of the respondents have known about
foodmandu from friend circle, television and other sources respectively.

3.2.4 Customer rating on foodmandu

Table 6
Performance rating
Rating (1 to 5) frequency percentage
1 2 6.3%
2 13 40.6%
3 9 28.1%
4 7 21.9%
5 1 3.1%
Total 32 100%
(Source: Questionnaire Survey, 2021)

18
Figure 6

Performance rating

rating (1 to 5)

5 3.10%

4 21.90%
rating

3 28.10%
rating
2 40.60%

1 6.30%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
percentage of respondents

The above table and figure 6 shows the performance rating of foodmandu by the
customers. We can see that (2) is the rating given by the highest number of customers i.e.
40.60% of the total number of respondents. Similarly, 28.1%, 21.90% and 6.30% of
respondents rated foodmandu as 3, 4 and 1 respectively. Minority of the respondents i.e.
3.10% (1) respondent has give rating of 5 to foodmandu.

19
3.2.5 Analysis of customer agreement
Table 7
Customer’s level of agreement
Statements SD D N A SA Weighted Weighted
(F) (F) (F) (F) (F) value mean

I order foods most of 3 13 6 8 2 89 2.78125

the time from
foodmandu
Foodmandu has fast 0 1 14 14 3 115 3.59375
home delivery service
I mostly prefer to 2 2 10 10 8 116 3.625
visit restaurants than
ordering food online
I feel it is costly to 0 11 9 9 3 100 3.125
order food online than
to visit restaurants by
own
I like to order variety 0 3 10 18 1 113 3.53125
of foods from
foodmandu
I basically look for 9 13 6 4 0 69 2.15625
costs than quality of
foods
I often order common 4 8 5 13 2 97 3.03125
foods like momo and
chowmein rather than
other unusual foods
I often find difficult 8 8 9 7 0 79 2.46875
to use food apps

Grand weighted mean = 3.03905

(Source: Questionnaire Survey, 2021)

20
In the above table, SD, D, N, A, SD represents strongly disagree, disagree, neutral, agree
and strongly agree respectively and (F) represents the frequency or number of
respondents. The grand weighted mean is 3.03905.

From the above table we can clearly see that majority of respondents said that
Foodmandu has fast home delivery service and most people prefer visiting restaurants
than ordering food from online with the mean value of 3.59 and 3.625 respectively.
People don’t order foods from Foodmandu all of the time while ordering online which is
shown by the mean value 2.78. People think that it is costly to order food from online
than to visit restaurants by their own. Most of the people don’t look for cost rather they
look for quality of foods which is shown by mean value of 2.156. People ordering
common foods and unusual foods seem to be closer and slightly higher in favor of
uncommon foods. Majority of respondents don’t find difficult to use food apps which is
shown by mean value of 2.468.

3.3 Findings and Discussion

This chapter includes the major findings from the presentation and analysis of the data.
We here discuss about the result obtained from examination and analysis of the data from
the previous chapter. The major findings are listed below:

 We can see that majority of people using foodmandu are from age group 20 to 50.
From which we can conclude that most of the working age people use foodmandu
for ordering food online.
 From the above data it is clear that mostly students use foodmandu for ordering
food online than other occupation group of people. After the students the other
occupation group to use foodmandu is organization employee.
 Foodmandu has the high number of satisfaction from the customers. Most of the
customers are satisfied with the quality and service of foodmandu.
 Variety of restaurants and foods is the most liked quality of foodmandu by the
customers. It is seen that people are not satisfied with the customer care and
delivery service of foodmandu.com

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 Social media is the most used platform for advertising by foodmandu which is
shown from the above data. Other sources of medium are not so effective for the
communication with the customers and the target markets.
 Out of 32 respondents 13 i.e. 40% of the respondents gave the rating of (2) for the
performance of foodmandu. Which shows foodmandu needs a lot of improvement
in its quality and services.
 Majority of respondents said that Foodmandu has fast home delivery service and
most people prefer visiting restaurants than ordering food from online. Although
there is huge change in the technology people are still in favor of visiting
restaurants by their own.
 Respondents don’t order foods from Foodmandu all of the time while ordering
foods online which means they also use other food apps. We can clearly say that
there is high competition in ecommerce sector.
 Most of the respondents think that it is costly to order food from online than to
visit restaurants by their own.
 Majority of the people don’t look for cost rather they look for quality of foods.
So, we can say that people are more sensitive in the quality and taste of the foods.
It doesn’t seem to matter for the high cost of food if their quality is good.
 People ordering common foods and unusual foods seem to be closer and slightly
higher in favor of uncommon foods. People preferring unique and uncommon
goods are slowly increasing which is shown by the above data.
 Majority of respondents don’t find difficult to use food apps which shows people
are quite familiar with the technology.

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 CHAPTER IV
CONCLUSION
4.1 Conclusion
The meteoric growth of e-commerce makes it an ever-important area to study. Even in
traditional industries, well-established offline firms have adopted new online sales
channels that aim to increase their revenue. The advent of technology and smartphones
are revolutionizing our standard of living. With just a few taps and swipes, we can have
the luxury of enjoying the food at the comfort of our home while binge-watching. Dining
out with family and friends has been replaced by the concept of eating-in; someone
having a long, tiring day at work and do not have the strength to prepare food or wants to
skip home-cooked meal can order through online with just a single tap of their
smartphones.

“A food delivery company would’ve been a blessing,” thought the founder of

Foodmandu, Mr. Manohar Adhikari who had to attend the office by 8:30 in the morning
and was allowed only a half hour lunch break which was barely enough to go to a
restaurant, order food and then have a nice meal. Foodmandu is those exact thoughts of
Adhikari taking shape. Before Foodmandu started its services in November 2010, there
were no food delivery companies to deliver food from resturants Today, there are more
than one food delivery company, and Foodmandu stands out among all of them not just
because it was the first to enter the food delivery market, but the first and only one of its
kind to enter aservice platform. Be it, satisfying the people’s hunger, connecting
customers favorite food outlets and delivering in the specified location Foodmandu is just
the right solution for the people who cannot cook, who do not have time to cook and who
want to try various foods from varies places.The company struggled initially as online
food delivery was a new concept, and Foodmandu had to connect the restaurants,
customers and riders. Restaurants were reluctant at first, and the education process for the
eateries and the customers lasted two years. Foodmandu faced new challenges with the
April 2015 quake, which killed 9,000 people, and India's economic blockade of Nepal
later that year. But the startup has gained momentum since.

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The craze and growth of Foodmandu in increasing in recent times and Foodmandu seems
to have adopted various marketing strategies to lure more customers. It has been
marketing itself through social medias, promoting through paid promotions, organizing
food contests, exchanging business ecosystem with well-known brands, etc.Though the
rate of growth has been substantial, Foodmandu has been growing through some
problems in daily operations including limited-service area, less than expected customer
service, poor technical support, unreliable delivery, etc. Focusing on these problems and
trying to get rid of them is the must if it is to place itself ahead of its competitors.

4.2 Recommendations
 This e-commerce site needs to provide its services to major cities of Nepal.
Hence, the delivery facility must have no boundary to increase number of
customer and have its craze all over the country.
 Customer care is important factor for any businesses. All the employees shouldbe
trained how to deal effectively with the customers. They must interact properly
with the customers so that retaining the customers will be possible because even if
a single employee comes out rude to the customers the perception to the customer
towards the place will be bad.
 Customers wants reliable service. For this, the restaurants which are closed or are
out of stock should not be shown on the site. If this is implemented, the customers
should not have to cancel their orders. Also, the phone line should be increased so
that when people call, the line won’t be disturbed and thus the customer will be
able to place their orders.
 From the survey, it is found that most people have problem with the delivery time
of foodmandu. There should be significant improvement in delivery service by
foodmandu.com. The delivery should be fast as possible and the delivery charge
should be reasonable rather than expensive. There should be provision of free
delivery within certain distance.

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 REFERENCES

https://asia.nikkei.com/Editor-s-Picks/Interview/Foodmandu-ready-to-spread-delivery-
across-Nepal-fed-by-new-cash
http://startupsnepal.com/stories/entry/understanding-foodmandu-a-platform-connecting-
the-hungry-you-with-your-favorite-food
https://myrepublica.nagariknetwork.com/news/foodmandu-quenching-the-foodie-in-you/
https://foodmandu.com/

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 ANNEXURE A

A Questionnaire on “Company Analysis of Foodmandu.com”

Dear Respondent,
We are the student of MBA at School of Management Tribhuvan University (SOMTU),
Kritipur. This survey with above mentioned title has been devised to explore the impact
of motivation on employees. You are kindly requested to cooperate by filling up the
questionnaire as accurately as possible. Your cooperation is expected to add academic
value. The information provided will be kept quite confidential and used in aggregate
form. Your cooperation in this regard will be highly appreciated.
Regards,
DikshyaRegmi and SanupKhanal
SOMTU
Second Semester

PART A: GENERAL BACK GROUND

1. Age: a) Below 20 b) 20-50 c) Above 50

2. Occupation: a) Organization Employee b) Student

c) Business Person d) Others

PART B: BASIC INFORMATION

3.Do you use foodmandu for ordering food?
a) Yes b) No
4. If yes, are you satisfied with the service of foodmandu?
a) Yes b) No
5. What do you like the most about foodmandu?
a) Delivery service b) Quality Foods
c) Customer care d) Variety of restaurants and foods
6) How did you know about Foodmandu.com?

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a) Social Media b) Television
c) Friends Circle d) Other sources
7. Where would you like to rate foodmandu in terms of service and quality (1 being the
best and 5 being the worst)?

Best 1 2 3 4 5 Worst

8. What are your opinion on the following observation on Foodmandu. Please tick a
'right' mark to reflect your opinion. The answers to the following questions and
statements will be measured on the scale called Likert scale. It is a 5 point from 1-5
where 1 stands for strongly disagree and 5 stands for strongly agree.

1 2 3 4 5
Strongly disagree Disagree Neither disagree nor Agree Strongly agree
agree

Please tick the relevant column's showing scales from 'Strongly disagree' to 'Strongly
agree'.

S.No. Items Responses

a. I order mostly from Foodmandu 1 2 3 4 5
b. Foodmandu has fast home delivery service.
c. I like to visit restaurant rather than ordering
food online.
d. I feel it is costly to order food online
e. I like to order variety of foods from
foodmandu.
f. I basically look for costs than quality of foods.

g. I often order common foods like momo and

chowmein rather than other unusual foods.
h. I find difficult to use the app of foodmandu.

9.Any suggestions or feedback for foodmandu as a customer?

……………………………………………………………………………………………
…………………………………………………………………………………………….

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Thank you for your time!

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