PERFORMANCE TASK

You are working in an advertising company. Your task is to make a marketing strategy
promoting a product containing certain "elements.” Your client asks to promote their product
by emphasizing the history of the element and its characteristics. You may present their
research in the form of a Poster, PowerPoint, Essay, Video, or infographic.
 JFA JEWELRIES INC.
The JFA JEWELRIES INC. is globally known for making, producing and
selling beautiful and high quality products of jewelry for an affordable price.

Some of their products are necklace, rings, earings, bracelets and an anklet.
Most of their products are known by having beautiful elements that can be
found in the famous periodic table of elements and these are diamonds,
titanium and platinum that can be used to make most of the jewelries today.

The elements that they are using for a poduct of them was always in excellent
quality and that is why lots of their buyers and consumers trusted them so
well.
In the continuation slides of this presentation for the promotion of
the products of JFA JEWELRIES INC., I will give you a short
history of how the elements were formed, a short background on
who made the periodic table of elements and I will explain more
the characteristics, uniqueness and aspects of the three main
elements (Diamond, Titanium and Platinum) that the JFA
JEWELRIES INC. are using so that you will know and understand
more of them and I hope that these things can help you to choose
and to identify which products are real and fake when buying
jewelries.
Brief history of the formation Elements
-During the formation of the universe in the so-called big bang, only the
lightest elements were formed: hydrogen, helium, lithium, and beryllium.
Hydrogen and helium dominated; the lithium and beryllium were only
made in trace quantities. The other 88 elements found in nature were
created in nuclear reactions in the stars and in huge stellar explosions
known as supernovas. Stars like the Sun and planets like Earth
containing elements other than hydrogen and helium could only form
after the first generation of massive stars exploded as supernovas, and
scattered the atoms of heavy elements throughout the galaxy to be
recycled.
Background of the periodic table of elements

In 1669 German merchant and amateur alchemist Hennig Brand attempted to created a
Philosopher’s Stone; an object that supposedly could turn metals into pure gold. He heated
residues from boiled urine, and a liquid dropped out and burst into flames. This was the first
discovery of phosphorus.

In 1680 Robert Boyle also discovered phosphorus, and it became public.

In 1809 at least 47 elements were discovered, and scientists began to see patterns in the
characteristics.

In 1863 English chemist John Newlands divided the then discovered 56 elements into 11
groups, based on characteristics.
In 1869 Russian chemist Dimitri Mendeleev started the development of the periodic table,
arranging chemical elements by atomic mass. He predicted the discovery of other elements,
and left spaces open in his periodic table for them.

In 1886 French physicist Antoine Bequerel first discovered radioactivity. Thomson student from
New Zealand Ernest Rutherford named three types of radiation; alpha, beta and gamma rays.
Marie and Pierre Curie started working on the radiation of uranium and thorium, and
subsequently discovered radium and polonium. They discovered that beta particles were
negatively charged.

In 1894 Sir William Ramsay and Lord Rayleigh discovered the noble gases, which were added
to the periodic table as group 0.
In 1897 English physicist J. J. Thomson first discovered electrons; small negatively charged
particles in an atom. John Townsend and Robert Millikan determined their exact charge and
mass.
In 1900 Bequerel discovered that electrons and beta particles as identified by the Curies are
the same thing.

In 1903 Rutherford announced that radioactivity is caused by the breakdown of atoms.

In 1911 Rutherford and German physicist Hans Geiger discovered that electrons orbit the
nucleus of an atom.

In 1913 Bohr discovered that electrons move around a nucleus in discrete energy called
orbitals. Radiation is emitted during movement from one orbital to another.

In 1914 Rutherford first identified protons in the atomic nucleus. He also transmutated a
nitrogen atom into an oxygen atom for the first time. English physicist Henry Moseley provided
atomic numbers, based on the number of electrons in an atom, rather than based on atomic
mass.
In 1932 James Chadwick first discovered neutrons, and isotopes were identified. This was
the complete basis for the periodic table. In that same year Englishman Cockroft and the
Irishman Walton first split an atom by bombarding lithium in a particle accelerator, changing it
to two helium nuclei.

In 1945 Glenn Seaborg identified lanthanides and actinides (atomic number >92), which are
usually placed below the periodic table.
The three(3) main elements that the JFA
JEWELRIES INC. are using and their
characteristics:
1. DIAMONDS
2. TITANIUM
3. PLATINUM

1. Diamonds
Diamond is a rare, naturally occurring mineral composed of carbon. Each carbon atom in a
diamond is surrounded by four other carbon atoms and connected to them by strong covalent
bonds - the strongest type of chemical bond. This simple, uniform, tightly-bonded arrangement
yields one of the most durable and versatile substances known.
Diamond is the hardest known natural substance. It is also chemically resistant and has the
highest thermal conductivity of any natural material. These properties make it suitable for use
as a cutting tool and for other uses where durability is required. Diamond also has special
optical properties such as a high index of refraction, high dispersion, and adamantine luster.
These properties help make diamond the world's most popular gemstone and enable it to be
used in specialty lenses where durability and performance are required.

Actually diamond has four main characteristics such as clarity, cut, carat and color. Each
characteristic has an impact on cost and price of diamond thus, it's important to know what
these characteristics are and how they affect the diamond's price.

2. Titanium
Titanium is a chemical element with the symbol Ti and atomic number 22. Titanium is
resistant to corrosion in sea water, aqua regia, and chlorine. Titanium was discovered in
Cornwall, Great Britain, by William Gregor in 1791 and was named by Martin Heinrich
Klaproth after the Titans of Greek mythology.
Pure titanium is a light, silvery-white, hard, lustrous metal. It has excellent strength and
corrosion resistance and also has a high strength to weight ratio.

3. Platinum

Platinum was discovered by South American peoples who produced artifacts of a white
gold-platinum alloy. The first written account of platinum was from Julius C Scaliger in 1557.
He describes it as a strange metal found in mines between Panama and Mexico and wrote
that no fire or any of the Spanish arts could melt it.

Platinum, a highly valued and desired metal, has a wide range of uses, including jewelry,
catalytic converters, electrical contacts, pacemakers, medication and magnets. Because it is
rare — there are only about 5 parts per billion by weight in Earth's crust, according to
Chemicool — platinum tends to be very pricey, as anyone looking to buy a platinum wedding
ring might discover.
That is my presentation regarding to the promotion of the JFA JEWELRIES
INC. that includes explanations for the buyers and to the consumers to
understand well and to have knowledge on how was the birth of the elements
takes place and to better understand and to know the uniqueness of each of
the three(3) main elements that the JFA JEWELRIES INC. are using in their
products, I hope this presentation gives you enough knowledge to identify the
real and beautiful jewelries out there all over the world.

“JFA JEWELRIES, QUALITY ALWAYS”