Ready Meals in Canada

Euromonitor International
November 2020
READY MEALS IN CANADA Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2020 IMPACT ............................................................................................................................... 1
Boom for dinner mixes as stay-at-home consumers turn to online food delivery ...................... 1
Growing snacks trend is good news for ready meals................................................................ 1
Nestlé leads sales thanks to strong lead in popular frozen ready meals category .................... 2
RECOVERY AND OPPORTUNITIES .......................................................................................... 2
Fortunes to reverse for several categories between 2020 and 2021, while retail players will
take their cue from foodservice trends ...................................................................................... 2
Dinner mixes to lead sales growth again but profitability may remain an issue ........................ 3
Shelf stable and dried ready meals unlikely to maintain good 2020 performance .................... 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Ready Meals by Category: Volume 2015-2020 .............................. 3
Table 2 Sales of Ready Meals by Category: Value 2015-2020 ................................. 4
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020 ............. 4
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020 ................ 4
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 .................. 5
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020.................. 5
Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020...................... 5
Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020 ............................ 6
Table 9 Distribution of Ready Meals by Format: % Value 2015-2020 ....................... 7
Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025 ............... 8
Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025 .................. 8
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth
2020-2025 .................................................................................................... 9
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-
2025 ............................................................................................................. 9

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READY MEALS IN CANADA Passport 1

READY MEALS IN CANADA

KEY DATA FINDINGS
▪ COVID-19 lockdown boosts overall sales of ready meals in 2020, with consumers stockpiling
and cooking from home more often
▪ In 2020, retail value sales rise by 14% to CAD7.0 billion and volume sales by 13% to 538,000
tonnes
▪ The category with the highest retail value growth in 2020 is dinner mixes, with a 51% sales
rise
▪ The average retail unit price goes up by 1% to CAD13 per kilogram in 2020
▪ Nestlé Canada Inc leads retail sales with a 16% value share in 2020
▪ Over the forecast period, retail sales are anticipated to record a current value CAGR of 4%
(constant value CAGR of 2%) and reach CAD8.4 billion in 2025

2020 IMPACT

Boom for dinner mixes as stay-at-home consumers turn to online food

delivery
On the whole, ready meals has seen accelerated growth in 2020 because of consumers’
response to the lockdown, with stockpiling common amid large numbers of people working and
studying from home. The convenient nature of ready meals has been popular among busy
families with their normal routines disrupted. Although the foodservice channel for ready meals
is small, its closure has been offset by increasing retail sales to supermarkets, warehouse clubs
and e-commerce during March and April. While consumers have been confined to their homes,
dinner mixes, or meal kits, has seen explosive volume and value sales growth along with e-
commerce, a channel it goes hand-in-hand with because of the delivery service used by brands
such as HelloFresh and Goodfood.
Goodfood continues to operate during the pandemic and has so far experienced growth in
demand on a daily basis. While it has been able to fulfil orders, it has experienced challenges to
its operations and supply chain, putting pressure on food and labour resources. The brand has
announced a plan to hire over 500 new employees across Canada to support the increased
demand resulting from the COVID-19 pandemic, and launched its Essential Canadian Pay
Program, raising the pay of all its hourly and salaried operations and production employees by a
minimum of CAD2 per hour throughout the duration of the crisis.
However, categories such as chilled pizza, chilled ready meals and prepared salads have
experienced challenges as they are more tied to store traffic and higher shopping frequency,
both of which have subsided given ongoing restrictions in movement. Moreover, the availability
of prepared salads has been less stable than usual due to supply chain disruptions, rising costs
and the need to follow public health mandates.

Growing snacks trend is good news for ready meals

As the snacking trend continues to develop in Canada, intensified by home seclusion during
the pandemic, the lines between various eating occasions are becoming blurred. Increasingly,
the traditional adherence to a structured eating routine of breakfast, lunch and dinner with
perhaps one or two snacks in between is giving way to the tendency for people to eat whenever

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they feel hungry. Moreover, there is an increasing focus on healthy snacks, with health-
consciousness even greater since the arrival of COVID-19. Despite disruptions in 2020, this has
proven positive for sales of ready meals, with categories such as chilled pizza, frozen pizza and
prepared salads aligned well with the prevailing background demand trends. At a time of
widespread layoffs due to the COVID-19 pandemic, a London, Ontario pizza-making factory was
looking to expand its workforce earlier in 2020.
Moreover, the increasing interest of consumers in ready meals had, pre-pandemic, resulted in
more active marketing activity in the category. In prepared salads, for instance, the numbers of
new products being launched are growing rapidly, with new participants in the category
emerging to offer a wider range of products. One particularly notable key focus area in 2018 and
2019 was the proliferation of organic prepared salad, with the category benefiting from its
combination of convenience and health & wellness.

Nestlé leads sales thanks to strong lead in popular frozen ready meals
category
Nestlé Canada is maintaining its strong lead in ready meals in 2020 due to the enduring
popularity of its Stouffer’s brand in frozen ready meals. Stouffer’s has long been the most
popular ready meals brand in Canada and has gained many consumers’ trust for its consistently
high quality, which is even more important amid the pandemic as consumers rationalise their
choice of brand in a context of falling purchasing power. Other major players in the relatively
fragmented category of ready meals in 2020 include Dr Oetker Canada, Bellisio Foods Canada
Corp and Kraft Heinz Canada, each of which is strong in either frozen pizza or frozen ready
meals.
Frozen ready meals and frozen pizza remain very popular in Canada as they are seen as
more natural and healthier than dried ready meals and shelf stable ready meals and Kraft Heinz
has been leading efforts to maintain consumer interest in the frozen segment. Towards the end
of the review period, the international player launched its Crave brand, which offers a range of
premium frozen ready meals that respond to emerging consumer demand. However, overall all
of the leading players in frozen ready meals face serious challenges as the interest of
consumers increasingly shifts to products with a healthier image in prepared salads and chilled
ready meals, categories in which niche players are thriving.

RECOVERY AND OPPORTUNITIES

Fortunes to reverse for several categories between 2020 and 2021,

while retail players will take their cue from foodservice trends
Having overperformed in 2020 because of the panic-buying and foodservice outlets closing,
ready meals is poised for a modest volume sales decline in 2021. However, those categories
that have struggled because of lower store footfall, shopping frequency and other disruptions –
chilled pizza, chilled ready meals and prepared salads – are poised to rebound as shopping
patterns begin to more closely resemble those established pre-pandemic. Dinner mixes is
predicted to post by far the most growth over the forecast period, with buying meal kits online
and having them delivered becoming more standard in Canada as people spend more time at
home or have them delivered to their workplace.
The foodservice channel in general has led retail trends in terms of cuisine/taste profiles, and
it is predicted to become more influential post-pandemic. Canadian palates are broadening with
more experimentation, leading to more value-added ready meals in grocery stores, as well as
more adventurous meal kits with existing cuisine offered in different ways such as butterflied

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chicken, meats seasoned and shrink-wrapped, ready to go onto the grill. Tree of Life, which
oversees international brands such as Thai Kitchen, Kikkoman and Sharwood’s, has highlighted
that it is often foodservice trends that dictate what consumers might want to see on retail
shelves. The company emphasises that paying attention to food culture trends is key, as when
certain flavours gain traction it increases consumers’ desire to replicate their foodservice
experiences at home.

Dinner mixes to lead sales growth again but profitability may remain an
issue
While its volume growth will decelerate from that seen in 2020 and other recent years, dinner
mixes is set to register a further strong performance over the forecast period. However, it should
be noted that dinner mixes is increasingly becoming a two-speed category. In addition to the
traditional offerings that have long dominated sales in the category, there is now an emerging
segment that is both substantial and dynamic and consists of two separate products: home
replacement meal programmes; and subscription-based meal kits. The former products are
generally sold through regular store-based retail channels, mainly modern grocery retailers, and
are experiencing moderate growth. The latter meanwhile are sold largely through online
channels and sales are expanding rapidly from a low base, with their prospects boosted
dramatically since the advent of COVID-19.
However, despite the explosive growth registered in the category, many of the businesses
that offer meal kits are facing increasing challenges in terms of maintaining a significant base of
subscribers and ensuring that their operations remain profitable. As such, it increasingly seems
that entering into partnership with chained store-based grocery retailers is essential to success
in the category, with mergers and acquisitions activity thus likely to be seen during the forecast
period.

Shelf stable and dried ready meals unlikely to maintain good 2020
performance
Having recorded unexpected high sales growth from consumer stockpiling in 2020 thanks to
their product longevity, shelf stable ready meals and dried ready meals are predicted to decline
consistently over the forecast period, mainly due to the unfashionable image that each of these
categories has developed in recent years. Chief among the reasons for the image problems that
these categories are experiencing is rising health-consciousness, elevated further by the
pandemic, which will discourage many consumers from purchasing products that are seen as
high in artificial ingredients, notably preservatives and colourings.
Moreover, both dried ready meals and shelf stable ready meals suffer from a lack of genuine
innovation, with few major changes seen for a long time, contributing to weak demand. Major
players have been responding to emerging consumer demand trends by removing artificial
ingredients from their products, with Kraft Heinz leading the way with its No, No, No KD brand.
However, growth prospects remain low, to say the least, with it being more likely that chilled
ready meals will be purchased more often on account of their fresh nature and for containing
ingredients better aligned with health trends.

CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020

'000 tonnes
2015 2016 2017 2018 2019 2020

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Shelf Stable Ready Meals 40.5 39.7 38.8 37.8 36.9 41.8
Chilled Lunch Kits 2.9 2.9 2.9 2.9 2.9 2.8
Chilled Pizza 8.0 8.1 8.2 8.3 8.4 7.9
Chilled Ready Meals 8.3 8.5 8.7 8.9 9.1 8.5
Dinner Mixes 14.1 15.5 20.7 26.8 36.6 54.0
Dried Ready Meals 31.2 31.1 31.0 30.5 29.8 33.3
Frozen Pizza 87.1 85.1 83.0 81.7 80.1 92.4
Frozen Ready Meals 198.7 196.3 196.7 198.1 200.8 227.3
Prepared Salads 62.7 64.9 67.3 70.2 73.5 70.2
Ready Meals 453.4 451.9 457.3 465.1 478.2 538.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Ready Meals by Category: Value 2015-2020

CAD million
2015 2016 2017 2018 2019 2020

Shelf Stable Ready Meals 149.4 146.6 142.6 137.9 135.3 152.4
Chilled Lunch Kits 84.1 85.5 87.0 88.3 90.0 86.5
Chilled Pizza 105.4 108.6 111.3 114.4 118.4 113.6
Chilled Ready Meals 145.8 153.3 161.1 169.4 177.8 172.4
Dinner Mixes 214.7 242.5 330.1 435.4 606.6 918.2
Dried Ready Meals 351.3 352.3 349.9 344.9 339.4 382.7
Frozen Pizza 876.8 853.2 827.7 808.8 799.0 924.4
Frozen Ready Meals 2,601.2 2,597.3 2,627.0 2,679.8 2,771.6 3,186.9
Prepared Salads 864.5 912.7 964.5 1,027.1 1,100.1 1,044.3
Ready Meals 5,393.2 5,452.0 5,601.1 5,806.0 6,138.1 6,981.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020

% volume growth
2019/20 2015-20 CAGR 2015/20 Total

Shelf Stable Ready Meals 13.3 0.6 3.1

Chilled Lunch Kits -4.9 -0.5 -2.7
Chilled Pizza -6.2 -0.2 -0.9
Chilled Ready Meals -6.3 0.6 3.0
Dinner Mixes 47.7 30.8 283.6
Dried Ready Meals 11.9 1.3 6.8
Frozen Pizza 15.3 1.2 6.1
Frozen Ready Meals 13.2 2.7 14.4
Prepared Salads -4.5 2.3 12.0
Ready Meals 12.6 3.5 18.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020

% current value growth

2019/20 2015-20 CAGR 2015/20 Total

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Shelf Stable Ready Meals 12.7 0.4 2.0

Chilled Lunch Kits -3.9 0.6 2.8
Chilled Pizza -4.0 1.5 7.8
Chilled Ready Meals -3.0 3.4 18.2
Dinner Mixes 51.4 33.7 327.6
Dried Ready Meals 12.8 1.7 8.9
Frozen Pizza 15.7 1.1 5.4
Frozen Ready Meals 15.0 4.1 22.5
Prepared Salads -5.1 3.9 20.8
Ready Meals 13.7 5.3 29.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020

% retail value rsp

2015 2016 2017 2018 2019 2020

Chinese 15.5 15.5 15.6 15.6 15.6 15.6

French 12.1 12.0 12.0 11.9 11.9 11.9
Indian 7.9 7.9 7.9 7.9 8.0 8.0
Italian 15.9 15.9 15.7 15.6 15.6 15.6
Japanese 18.3 18.2 18.0 18.0 17.9 17.8
Thai 6.4 6.6 6.7 6.7 6.8 6.8
Other Ethnicities 23.9 23.9 24.1 24.2 24.1 24.3
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020

% retail value rsp

2015 2016 2017 2018 2019 2020

Chinese 7.1 7.1 7.1 7.1 7.1 7.1

French 2.8 2.8 2.8 2.7 2.7 2.9
Indian 7.4 7.4 7.4 7.4 7.5 7.3
Italian 48.5 48.1 48.0 47.9 47.9 48.0
Japanese 4.3 4.2 4.2 4.2 4.2 4.1
Thai 6.9 7.1 7.1 7.2 7.2 6.9
Other Ethnicities 23.1 23.3 23.4 23.4 23.4 23.6
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020

% retail value rsp

Company 2016 2017 2018 2019 2020

Nestlé Canada Inc 16.9 16.8 16.2 15.4 15.7

Loblaw Cos Ltd 7.3 7.2 7.1 6.9 6.6
Dr Oetker Canada Ltd 7.3 7.0 6.6 6.2 6.3
Bellisio Foods Canada 6.6 6.5 6.3 6.1 6.3
Corp

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Kraft Heinz Canada ULC 4.6 4.4 5.0 5.5 5.8

Goodfood Market Corp 0.1 0.4 1.3 2.9 5.4
General Mills Canada Corp 3.8 3.8 3.7 3.5 3.2
ConAgra Foods Canada Inc 3.2 3.1 3.0 2.9 3.0
ConAgra Brands Inc - - 2.6 2.5 2.4
Chef's Plate Inc 0.3 0.9 1.3 1.8 2.3
Dole Packaged Foods Co, 2.2 2.2 2.2 2.3 1.9
The
Chiquita Brands LLC 2.0 2.1 2.1 2.2 1.8
HelloFresh Canada Inc 0.1 0.6 0.8 1.2 1.7
Schneider Corp 1.8 1.8 1.7 1.6 1.6
Earthbound Farm 1.3 1.3 1.4 1.4 1.2
Metro Inc 1.2 1.2 1.1 1.1 1.1
Sobeys Inc 1.3 1.2 1.1 1.1 1.1
Unilever Canada Inc 1.0 1.0 0.9 0.8 0.8
Taylor Fresh Foods Inc 0.9 0.9 0.9 0.9 0.8
Mars Canada Inc 0.8 0.7 0.7 0.6 0.6
Apio Inc 0.3 0.3 0.3 0.3 0.3
Summer Fresh Inc 0.2 0.2 0.2 0.2 0.2
DaVinci Food Products Ltd 0.2 0.2 0.2 0.2 0.2
Reser's Fine Foods Inc 0.2 0.2 0.2 0.2 0.1
Mondelez Canada Inc 0.2 0.2 0.2 0.2 0.1
Bento Nouveau Ltd 0.1 0.2 0.2 0.2 0.1
Nossack Food Group 0.1 0.1 0.1 0.1 0.1
Mann Packing Co 0.1 0.1 0.1 0.1 0.1
Pinnacle Foods Canada 2.7 2.7 - - -
Corp
Chiquita Brands Inc - - - - -
Other Private Label 8.7 8.8 8.8 8.6 7.7
Others 24.6 24.2 23.7 23.0 21.5
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020

% retail value rsp

Brand (GBO) Company (NBO) 2017 2018 2019 2020

Stouffer's (Nestlé Nestlé Canada Inc 10.0 9.6 9.2 9.3

SA)
Michelina's Bellisio Foods Canada 6.5 6.3 6.1 6.3
(Charoen Pokphand Corp
Group)
Delissio (Nestlé SA) Nestlé Canada Inc 6.2 5.9 5.5 5.6
Goodfood Goodfood Market Corp 0.4 1.3 2.9 5.4
President's Choice Loblaw Cos Ltd 5.8 5.7 5.6 5.3
(Private Label)
Giuseppe (Oetker- Dr Oetker Canada Ltd 3.6 3.4 3.1 3.2
Gruppe)
Kraft (Kraft Heinz Kraft Heinz Canada ULC 3.5 3.3 3.1 3.1
Co)
Ristorante (Oetker- Dr Oetker Canada Ltd 3.2 3.0 2.8 2.9
Gruppe)
Swanson ConAgra Brands Inc - 2.6 2.5 2.4
Chef's Plate Chef's Plate Inc - 1.3 1.8 2.3
(HelloFresh SE)
Crave (Kraft Heinz Kraft Heinz Canada ULC - 0.8 1.6 2.0
Co)

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Dole (Dole Food Co Dole Packaged Foods Co, 2.2 2.2 2.3 1.9
Inc) The
Fresh Express Chiquita Brands LLC 2.1 2.1 2.2 1.8
(Chiquita Brands
International Inc)
Hamburger Helper General Mills Canada Corp 2.0 2.0 1.9 1.7
(General Mills Inc)
HelloFresh HelloFresh Canada Inc 0.6 0.8 1.2 1.7
(HelloFresh SE)
Schneider (Maple Schneider Corp 1.8 1.7 1.6 1.6
Leaf Foods Inc)
Healthy Choice ConAgra Foods Canada Inc 1.4 1.3 1.3 1.3
Steamers (ConAgra
Brands Inc)
No Name (Private Loblaw Cos Ltd 1.4 1.4 1.3 1.3
Label)
Earthbound Farm Earthbound Farm - - 1.4 1.2
(Taylor Fresh Foods
Inc)
Old El Paso General Mills Canada Corp 1.2 1.2 1.2 1.1
(General Mills Inc)
Compliments Sobeys Inc 1.2 1.1 1.1 1.1
(Private Label)
Irresistibles Metro Inc 1.1 1.1 1.0 1.0
(Private Label)
Knorr (Unilever Unilever Canada Inc 1.0 0.9 0.8 0.8
Group)
VH Steamers ConAgra Foods Canada Inc 0.8 0.8 0.8 0.8
(ConAgra Brands Inc)
Heinz (Kraft Heinz Kraft Heinz Canada ULC 0.9 0.8 0.8 0.8
Co)
River Ranch Taylor Fresh Foods Inc 0.9 0.9 0.9 0.8
Marketplace Cuisine Nestlé Canada Inc 0.5 0.7 0.8 0.8
(Nestlé SA)
Uncle Ben's (Mars Mars Canada Inc 0.7 0.7 0.6 0.6
Inc)
Chef Boyardee ConAgra Foods Canada Inc 0.7 0.6 0.6 0.6
(ConAgra Brands Inc)
Pillsbury (General General Mills Canada Corp 0.5 0.5 0.4 0.4
Mills Inc)
Earthbound Farm Earthbound Farm 1.3 1.4 - -
(Danone, Groupe)
Swanson (Pinnacle Pinnacle Foods Canada 2.7 - - -
Foods Inc) Corp
Chef's Plate Chef's Plate Inc 0.9 - - -
Other Private Label Other Private Label 8.8 8.8 8.6 7.7
(Private Label)
Others Others 26.1 25.6 24.9 23.3
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 Distribution of Ready Meals by Format: % Value 2015-2020

% retail value rsp

2015 2016 2017 2018 2019 2020

Store-Based Retailing 99.8 99.4 97.6 95.7 92.9 88.3

- Grocery Retailers 97.3 96.8 95.1 93.2 90.3 85.5

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-- Modern Grocery 82.4 82.0 80.4 78.7 75.4 72.4

Retailers
--- Convenience Stores 0.0 0.0 0.0 0.0 0.0 0.0
--- Discounters 5.2 5.2 5.1 5.1 5.2 5.3
--- Forecourt Retailers 0.0 0.0 0.0 0.0 0.0 0.0
--- Hypermarkets 16.4 16.4 16.2 16.1 16.6 17.9
--- Supermarkets 60.9 60.4 59.0 57.5 53.6 49.2
-- Traditional Grocery 14.9 14.8 14.7 14.5 14.9 13.1
Retailers
--- Food/drink/tobacco - - - - - -
specialists
--- Independent Small 14.9 14.8 14.7 14.5 14.9 13.1
Grocers
--- Other Grocery - - - - - -
Retailers
- Non-Grocery Specialists 0.1 0.1 0.1 0.1 0.1 0.1
-- Health and Beauty 0.1 0.1 0.1 0.1 0.1 0.1
Specialist Retailers
-- Other Foods Non- - - - - - -
Grocery Specialists
- Mixed Retailers 2.4 2.4 2.5 2.4 2.5 2.7
Non-Store Retailing 0.2 0.6 2.4 4.3 7.1 11.7
- Vending - - - - - -
- Homeshopping - - - - - -
- E-Commerce 0.2 0.6 2.4 4.3 7.1 11.7
- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025

'000 tonnes
2020 2021 2022 2023 2024 2025

Shelf Stable Ready Meals 41.8 39.6 38.4 37.8 37.3 36.9
Chilled Lunch Kits 2.8 2.9 2.8 2.8 2.9 2.9
Chilled Pizza 7.9 8.3 8.2 8.1 8.1 8.2
Chilled Ready Meals 8.5 8.8 8.8 8.9 9.0 9.3
Dinner Mixes 54.0 57.2 61.8 69.2 76.1 83.3
Dried Ready Meals 33.3 30.4 29.4 28.7 28.2 27.9
Frozen Pizza 92.4 85.8 83.8 82.0 80.5 79.1
Frozen Ready Meals 227.3 211.6 210.1 210.5 213.1 216.7
Prepared Salads 70.2 75.2 78.6 81.7 84.7 87.6
Ready Meals 538.3 519.9 521.9 529.8 539.8 551.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025

CAD million
2020 2021 2022 2023 2024 2025

Shelf Stable Ready Meals 152.4 141.5 134.6 130.3 126.8 123.7
Chilled Lunch Kits 86.5 89.1 87.5 87.2 88.1 89.6
Chilled Pizza 113.6 120.4 118.5 118.5 120.2 123.1
Chilled Ready Meals 172.4 180.9 180.2 184.6 190.5 196.8

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Dinner Mixes 918.2 979.0 1,064.4 1,202.3 1,333.5 1,472.1

Dried Ready Meals 382.7 345.4 337.0 331.5 328.8 328.8
Frozen Pizza 924.4 845.3 828.6 815.2 805.3 798.8
Frozen Ready Meals 3,186.9 2,960.3 2,942.7 2,960.4 3,016.9 3,098.8
Prepared Salads 1,044.3 1,125.4 1,185.5 1,245.2 1,305.5 1,370.2
Ready Meals 6,981.3 6,787.3 6,879.0 7,075.2 7,315.6 7,601.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025

% volume growth
2020/21 2020-25 CAGR 2020/25 Total

Shelf Stable Ready Meals -5.2 -2.5 -11.8

Chilled Lunch Kits 3.8 1.0 5.1
Chilled Pizza 5.4 0.7 3.5
Chilled Ready Meals 3.5 1.7 8.5
Dinner Mixes 6.0 9.0 54.2
Dried Ready Meals -8.8 -3.5 -16.4
Frozen Pizza -7.2 -3.1 -14.4
Frozen Ready Meals -6.9 -1.0 -4.7
Prepared Salads 7.1 4.5 24.7
Ready Meals -3.4 0.5 2.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

% constant value growth

2020/2021 2020-25 CAGR 2020/25 Total

Shelf Stable Ready Meals -7.2 -4.1 -18.8

Chilled Lunch Kits 3.1 0.7 3.6
Chilled Pizza 5.9 1.6 8.3
Chilled Ready Meals 5.0 2.7 14.2
Dinner Mixes 6.6 9.9 60.3
Dried Ready Meals -9.7 -3.0 -14.1
Frozen Pizza -8.6 -2.9 -13.6
Frozen Ready Meals -7.1 -0.6 -2.8
Prepared Salads 7.8 5.6 31.2
Ready Meals -2.8 1.7 8.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International