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W For Woman

W is a fashion brand started in 2001 that aims to be the preferred brand for modern Indian women. Its mission is to provide a complete wardrobe with contemporary Indian ethnic wear. It began with filling a gap in the market by offering this style of clothing in organized retail spaces. The brand has grown to over 400 stores nationally and globally, and also sells through e-commerce. It is owned by TCNS Clothing Co. Ltd, which was founded in 2001 by two brothers with a vision of bringing Indian fashion to an international stage.

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1K views6 pages

W For Woman

W is a fashion brand started in 2001 that aims to be the preferred brand for modern Indian women. Its mission is to provide a complete wardrobe with contemporary Indian ethnic wear. It began with filling a gap in the market by offering this style of clothing in organized retail spaces. The brand has grown to over 400 stores nationally and globally, and also sells through e-commerce. It is owned by TCNS Clothing Co. Ltd, which was founded in 2001 by two brothers with a vision of bringing Indian fashion to an international stage.

Uploaded by

aditi saxena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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‘W’ For Woman

Vision:
W wants to become the most preferred fashion brand for the modern
Indian woman.

Mission:
W’s core mission is to provide complete wardrobe solution to the
modern Indian woman.
Started in 2001, the aim was to fill the gap by providing contemporary
Indian ethnic wear in organized modern retail format.
We aim to grow nationally as well as globally to cater a larger clientele
through both retail and e-commerce space.

W for Woman
The Story Behind ‘W’
The name behind W was started long back in 1972 by Mr. Trilok Chand and Mr. Narender Singh. It
was primarily manufacturers & exporters of apparels for men’s, women’s and kid’s wear. Before W
became a household name, before it broke the conventional barriers and became the spirit of
functional fashion, it was a dream of two brothers Mr. OS Pasricha and Mr. AS Pasricha, who aspired
to take Indian fashion to international stage.
W journey started in 2001-2002 from its first store in Lajpat Nagar. In the Year 2006 Wishful
was launched especially for occasion wears. In 2011, W was among the first brands to have
their own 24*7 fashion destination e-commerce portal. Marking its imprints on the global
map, W opened stores in Mauritius, Sri Lanka & Kathmandu in 2016 & 2017 and the store
count is 400+ by end of the year.

W for Woman
About ‘W’
We are the only brand in the Indian retail
space which offers ‘Indian contemporary’ wear
and stays a step ahead of the fashion curve.
The pioneer in introducing the concept of ‘Mix
n Match’ in retail, W designers take inspiration
from the latest fashion trends & forecasts from
the west and transform them into silhouettes
and styles acceptable to the modern Indian
woman.

Our first brand Store was opened in 2001-2002


at Lajpat Nagar, New
th
Delhi. And now when we
are standing in 16 year the store count is
400+ across the globe. The idea is not to grow
only within India but internationally. W’s
exclusive brand outlets are now present in
Mauritius, Srilanka & Kathmandu and are now
looking forward to expand in more countries.

W for Woman
TIMELINE OF ‘W’

W for Woman
OWNER OF ‘W’:
Born in 2001, TCNS CLOTHING CO. LIMITED is
the dream of two brothers – Mr. OS Pasricha
and Mr. AS Pasricha. It came to reality when W
started its journey with an aim to provide
fashion in a modern retail environment to the
Indian woman. TCNS CLOTHING CO. LIMITED
consists of 3 brands – W for Woman, Aurelia
and Wishful By W.

STORES:
Our first brand Store was opened in 2001-2002
at Lajpat Nagar, New Delhi. And now when we
are standing in 16th year the store count is
400+ across the globe. The idea is not to grow
only within India but internationally. W’s
exclusive brand outlets are now present in
Mauritius, Srilanka & Kathmandu and are now
looking forward to expand in more countries.

W for Woman

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